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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis UNEJ e-Proceeding Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis MANAJEMEN DEWANTARA International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Cahaya Mandalika Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Kolaboratif Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Economics and Business Journal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Ekonomi dan Pembangunan Indonesia Journal of Humanities, Community Service, and Empowerment
Elimawaty Rombe
Faculty Of Economics And Business, Department Of Accounting, Tadulako University, Palu, Indonesia.
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Optimization of Pentahelix Collaboration in Tourism Development Management: Effective Strategies to Overcome Poverty Maskuri Sutomo; Wahyuningsih; Muslimin; Mangun, Nudiatulhuda; Rombe, Elimawaty; Fattah, Vitayanti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 2 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i2.11850

Abstract

This study aims to develop a pentahelix collaboration model in tourism development as an effort to reduce poverty levels in Tojo Una-Una Regency, an area with great tourism potential but high poverty rates. In this study, qualitative methods were used, including Focus Group Discussion (FGD) and in-depth inter-views, to collect comprehensive data. SWOT analysis is used to identify strategies that can exploit strengths and opportunities while addressing existing weaknesses and threats. In addition, a matrix analysis is carried out to illustrate the division of roles in each proposed strategy. The findings of this study resulted in eight main strategies, including increasing the attractiveness of ecotourism, fostering re-gional cooperation, and increasing public awareness of environmental protection. This strategy is expected to improve the quality of human resources supporting tourism and strengthen tourism infra-structure in the region. Based on the results of this study, a matrix of collaboration between the government, academics, businesspeople, communities, and media was created, which is expected to be the foundation for joint efforts in overcoming poverty and accelerating tourism development in Tojo Una-Una.
THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY Nurcaya Zahra; Zakiyah Zahara; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19238425

Abstract

This study aims to analyze the influence of social media interactions through the TikTok Shop feature and digital promotions on purchasing decisions for Adidas products with brand awareness as an intervening variable among Generation Z in Palu City. The research method uses a quantitative approach with purposive sampling techniques and data processing through PLS-SEM 4.0. The results show that social media interactions and digital promotions have a positive and significant effect on brand awareness and purchasing decisions. Brand awareness also has a significant effect on purchasing decisions and mediates the relationship between social media interactions and digital promotions on purchasing decisions. These findings confirm that interaction-based promotional strategies and creative content on TikTok are effective in increasing brand awareness and driving consumer purchasing decisions.
INFLUENCE FEAR OF MISSING OUT (FOMO) AND QUALITY PRODUCT ON PURCHASING DECISIONS CLOTHES THRIFT THROUGH IMPULSE BUYING IN GENERATION Z IN PALU CITY Dewa Ayu Diah Resty; Elimawaty Rombe; Muzakir
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18464329

Abstract

This study aims to determine and analyze the influence of Fear of Missing Out (FoMO) and Product Quality on thrift clothing purchasing decisions through Impulse Buying on Generation Z in Palu City. The type of research used is causal associative. The sampling technique in this study uses a purposive sampling method . The sample used was 140 respondents. The data collection technique used was distributing questionnaires and processed using SmartPLS version 4.1. The scale used in this study was a Likert scale and the analysis tool used was PLS. The results showed that the influence of FoMO directly had a positive effect on impulse buying and a negative effect on purchasing decisions, product quality directly had a positive effect on impulse buying and purchasing decisions, and impulse buying had a positive effect on purchasing decisions. The results indirectly show that impulse buying can mediate a strong relationship between FoMO, product quality and consumer purchasing decisions.
The Influence Of Store Image And Store Atmosphere On Customer Loyalty Mediated By Purchasing Decisions At Wizzmie Palu Raehatuliana Raehatuliana; Elimawaty Rombe; Ponirin Ponirin; Hesti evrianti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8456

Abstract

This study aims to analyze the effect of store image and store atmosphere on customer loyalty, with purchasing decisions as a mediating variable. This research was conducted on Wizzmie customers in Palu City using a quantitative approach. Data were obtained from 120 respondents through questionnaires and analyzed using the Partial Least Squares (PLS) method. The results showed that store image has a significant influence on customer loyalty. Store image has a significant effect on purchasing decisions. Store atmosphere has a significant effect on customer loyalty. Store atmosphere has a significant effect on purchasing decisions. Purchasing decisions have a significant influence on customer loyalty. Store image mediated by purchasing decisions has a significant effect on customer loyalty. Store atmosphere mediated by purchasing decisions has a significant effect on customer loyalty.
The Influence Of Knowledge, Involvement, And Trust On Customer Decisions At Sutan Raja Hotel In Palu City Moh.Yusril Anugrah; H.Syamsul Bahri Dg; Elimawaty Rombe; Cici Rianty K
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8813

Abstract

This study aims to examine the influence of knowledge, involvement, and trust on customer decisions to stay at Sutan Raja Hotel in Palu City. The target population consists of guests who have previously stayed at the hotel. The sampling technique used was purposive sampling, resulting in a total of 82 respondents. Data were collected through a structured questionnaire and analyzed using multiple regression analysis. The findings reveal three key points. First, knowledge, involvement, and trust simultaneously have a significant effect on customer decision-making when choosing to stay at Sutan Raja Hotel. Second, when examined individually, knowledge does not have a significant influence on customer decisions. Third, both involvement and trust show a significant partial influence on customers’ decisions to stay at the hotel. These results suggest that while customers may not prioritize knowledge or information about the hotel when making their decision, their level of involvement and the trust they place in the hotel play a crucial role. This implies that building strong customer relationships and trust, as well as encouraging customer engagement, are essential strategies for increasing customer retention and satisfaction in the hospitality industry.
The Influence of Brand Image, Product Quality, and Price on Customer Satisfaction Mediated by Purchase Decision of New Balance Shoes in Palu City Natalia, Agnes; Rombe, Elimawaty; Syarifuddin, Umar; wanti, Sri
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7970

Abstract

This research examines the effect of brand image, product quality, and price on customer satisfaction for New Balance shoes in Palu City, with purchase decision as a mediating variable. Using a sample of 96 respondents and analyzed through Partial Least Square-Structural Equation Modeling (PLS-SEM), the results indicate that brand image, product quality, and price have a significant positive effect on satisfaction. The purchase decision variable also mediates these relationships. The findings offer valuable insights for New Balance to formulate data-driven marketing strategies, improve customer satisfaction, and build brand loyalty amid increasing market competition, especially in local consumer segments such as Palu City.
Peran Creative Promotion, Visual Merchandising, dan Customer Experience Terhadap Pembelian Ulang Di Stuffcollection08 Palu Nugroho, Muhammad Aqshal; Bachri, Syamsul; Rombe, Elimawaty; Evrianti, Hesti
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8709

Abstract

This study aims to analyze the role of creative promotion, visual merchandising, and customer experience in enhancing repeat purchases among consumers of StuffCollection08 Palu. The research employs a descriptive quantitative approach, with data collected through questionnaires administered to 120 respondents using purposive sampling. Data analysis was conducted using validity and reliability tests, multiple linear regression, F-tests, and t-tests. The results indicate that all three variables have a positive and significant effect on repeat purchases, both simultaneously and partially. These findings highlight the importance of integrated marketing strategies in fostering customer loyalty and ensuring the sustainability of retail businesses.
The Effect of Product Design, Price Perception, and Promotion on Impulsive Buying Decisions at MR D.I.Y in Palu City Subakti, I Gede Andre; Zahara, Zakiyah; Rombe, Elimawaty; Islianty, Nur Riski
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8711

Abstract

This study aims to examine the effect of product design, price perception, and promotion on consumers’ impulsive buying decisions at MR D.I.Y in Palu City. The background of this study is based on the increasing trend of unplanned (impulsive) purchases, which are driven by marketing strategies such as attractive product packaging, aggressive promotional activities, and affordable pricing. This study employs a quantitative approach using a purposive sampling technique, involving 80 respondents who have shopped at MR D.I.Y Palu and are over 18 years of age. Data were collected through questionnaire distribution and analyzed using multiple linear regression analysis.
The Effect of Product Quality on Customer Loyalty Toward Second Original Shoes, Mediated by Customer Satisfaction and Trust at Flshoes Collection Yudha Pratama Werokati; Elimawaty Rombe; Asriadi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8811

Abstract

This study examines the effect of product quality on customer loyalty toward second original shoes at Flshoes Collection, with customer satisfaction and trust as mediating variables. Using a quantitative approach, the findings reveal that product quality has a positive and significant impact on customer loyalty. Satisfaction and trust significantly mediate this relationship, strengthening the effect of product quality on loyalty. The results highlight the importance of transparent and consistent communication in building customer trust and fostering long-term loyalty. Flshoes Collection is therefore encouraged to continuously improve product quality and service to remain competitive and enhance overall customer experience
THE INFLUENCE OF BRAND AWARENESS AND PRODUCT QUALITY ON REPURCHASE INTENTION OF MS GLOW SKINCARE PRODUCTS : MEDIATED BY BRAND TRUST Alya Nurkhaliza; Syamsul Bachri; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20587690

Abstract

This study aims to analyze the influence of brand awareness and product quality on repurchase intention of MS Glow skincare products with brand trust as a mediating variable. This study used a quantitative approach with a survey method of 120 students of the Faculty of Economics and Business, Tadulako University who have used MS Glow products. Sampling was carried out using a purposive sampling technique. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS application. The results of the study indicate that brand awareness and product quality have a positive and significant effect on repurchase intention. In addition, brand awareness and product quality also have a positive and significant effect on brand trust. However, brand trust does not have a significant effect on repurchase intention and is unable to mediate the influence of brand awareness and product quality on repurchase intention. This study provides theoretical contributions to marketing studies as well as practical implications for companies in formulating marketing strategies that focus on strengthening brand awareness and improving product quality.
Co-Authors Adfiyani Fadjar Afinda, Mayang Agnes Natalia Alya Nurkhaliza Anisah Annaliah, Febrizha Anshar Anwar Mas’ud Asriadi Asriadi Asriadi Astrid Jeane Mbosisi Benyamin Parubak Cici Rianty K Dewa Ayu Diah Resty Dg Parani, Syamsul Bahri Dian Harianti Edhi Taqwa Enki P Nainggolan ERDIYANSYAH, ERDIYANSYAH Fani Fani Farid Farid, Farid Farid Farid  Fatikahtul Islamiah Femilia Zahra Gatha Vesakha H.Syamsul Bahri Dg Hesti Evrianti Hesty Evrianti Hussam, Haidir Iga Maghfirah Deviana IRA NURIYA SANTI Irdinal Arief Islianty, Nur Riski Jumiati Jumiati Kasim, Abdul Farid KORNELIUS, YOBERTH Kristina Parinsi, Welimas Lawasa, Abdul Mutakhir Lestiani, Dewi Indra Maskuri Sutomo Michael Peoni Milany, Audy Putri Moh. Ali Murad Moh.Yusril Anugrah Mohammad Riswandi Palawa Mohammad Zeylo Auriza Muhammad Fadil Alwi MUSLIMIN Muslimin Muslimin Mustamin a Muzakir Muzakir Muzakir Nawir, Dandi Neng Reka Nurmalasari Ni Luh Ayu Ghitaswari Ni Luh Putu Ulandari Nudiatulhuda Mangun Nugroho, Muhammad Aqshal Nurcaya Zahra Nurfadilla Nurfadilla Nurhikma Yanti Oldri Oktavian Palawa, Muh Riswandi POANI, ANDRE DARMAWAN Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Raehatuliana Raehatuliana Rahmat Mubaraq Revan, Revan Rian Risendy Riska Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Roy Irawan Mendi Saharuddin Setiawan Mandala Putra Sri Wanti Subakti, I Gede Andre Suryadi Hadi Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Thahir, Harifuddin Umar Syarifuddin Utari, Debbi Yanti Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Welimas Kristina Parinsi Yudha Pratama Werokati Zakiyah Zahara