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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis UNEJ e-Proceeding Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis MANAJEMEN DEWANTARA Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Cahaya Mandalika Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Kolaboratif Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Economics and Business Journal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Ekonomi dan Pembangunan Indonesia Journal of Humanities, Community Service, and Empowerment
Elimawaty Rombe
Faculty Of Economics And Business, Department Of Accounting, Tadulako University, Palu, Indonesia.
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Sosialisasi Tentang Pentingnya Coaching Program Kreativitas Mahasiswa Sebagai Bentuk Persiapan Dalam Berkompetisi Di Tingkat Nasional Kornelius, Yoberth; Erdiyansyah, Erdiyansyah; Buntuang, Pricylia Chintya Dewi; Rombe, Elimawaty
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.1120

Abstract

Program Kreativitas Mahasiswa selama ini menjadi kegelisahan bagi para mahasiswa, karena untuk lingkup Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako, belum banyak mahasiswa yang mampu memenangkan kompetisi tersebut, sehingga perlu dilakukan sosialisasi terhadap pentingnya mahasiswa untuk mengikuti program kreativitas mahasiswa hingga di Tingkat nasional. Alasan pengabdian ini dilakukan dilatarbelakangi oleh rendahnya minat dan keinginan mahasiswa mengikuti program kreativitas mahasiswa, sehingga sangat sulit bagi mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako untuk memenangkan kompetisi program kreativitas mahasiswa tersebut. Pengabdian kepada Masyarakat ini dilakukan dalam bentuk sosialisasi kepada para mahasiswa. Tujuannya agar mahasiswa memiliki minat yang tinggi dan mahasiswa dapat meningkaatkan pengetahuan dan pemahaman terkait dengan program kreativitas mahasiswa. Hasil pengabdian ini memberikan pemahaman dan tata cara untuk memenangkan kompetisi program kreativitas mahasiswa. Pelatihan program kreativitas mahasiswa memiliki peran yang sangat penting dalam membantu mahasiswa untuk mencapai kesuksesan dalam program nasional tersebut. Dengan mengikuti pelatihan, mahasiswa akan mendapatkan berbagai manfaat, seperti peningkatan pemahaman tentang program kreativitas mahasiswa, pengembangan keterampilan menyusun proposal, tips dan strategi dari para ahli, jaringan dengan mahasiswa lain, peningkatan kepercayaan diri, dan pengalaman berkompetisi. Oleh karena itu, sangatlah direkomendasikan bagi mahasiswa untuk mengikuti pelatihan sebelum mengikuti p program kreativitas mahasiswa. Pelatihan tersebut merupakan bentuk kesiapan mahasiswa dalam memperoleh dan ikut berpartisipasi pada kegiatan program kreativitas mahasiswa tersebut.
Penerapan Analisis Swot Dalam Strategi Pemasaran Pada Usaha Mie Basudara Oldri Oktavian; Elimawaty Rombe
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 1 (2024)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i1.2823

Abstract

Penelitian ini dilatar belakangi oleh banyaknya pengusaha kecil yang dalam menjalankan bisnisnya tidak menerapkan strategi penjualan yang sistematis. Sehingga pengusaha perlu mengenali kekuatan dan kelemahan usaha serta mengetahui peluang serta ancaman yang dapat mempengaruhi kegiatan usaha. Dengan mengevaluasi faktor internal dan eksternal perusahaan, akan sangat membantu perusahaan dalam mengenali diri, serta dapat digunakan untuk menyusun strategi untuk meningkatkan omzet penjualan. Tujuan dari penelitian ini adalah untuk mengetahui faktor internal dan eksternal perusahaan yang akan digunakan untuk membuat strategi pemasaran usaha guna meningkatkan omzet penjualan “Mie Basudara”.
Optimization of Pentahelix Collaboration in Tourism Development Management: Effective Strategies to Overcome Poverty Maskuri Sutomo; Wahyuningsih; Muslimin; Mangun, Nudiatulhuda; Rombe, Elimawaty; Fattah, Vitayanti
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 2 (2024): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i2.11850

Abstract

This study aims to develop a pentahelix collaboration model in tourism development as an effort to reduce poverty levels in Tojo Una-Una Regency, an area with great tourism potential but high poverty rates. In this study, qualitative methods were used, including Focus Group Discussion (FGD) and in-depth inter-views, to collect comprehensive data. SWOT analysis is used to identify strategies that can exploit strengths and opportunities while addressing existing weaknesses and threats. In addition, a matrix analysis is carried out to illustrate the division of roles in each proposed strategy. The findings of this study resulted in eight main strategies, including increasing the attractiveness of ecotourism, fostering re-gional cooperation, and increasing public awareness of environmental protection. This strategy is expected to improve the quality of human resources supporting tourism and strengthen tourism infra-structure in the region. Based on the results of this study, a matrix of collaboration between the government, academics, businesspeople, communities, and media was created, which is expected to be the foundation for joint efforts in overcoming poverty and accelerating tourism development in Tojo Una-Una.
The Effectiveness of “Only Few Left” in Triggering FOMO and Its Influence on Online Purchasing Decisions via TikTok Shop (Case Study: Generation Z in Palu City) Kinsky, Niken Nazira; Rombe, Elimawaty
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5622

Abstract

This study examines the effectiveness of scarcity-based marketing strategies in triggering Fear of Missing Out (FOMO) and its impact on online purchasing decisions through TikTok Shop among Generation Z in Palu, Indonesia. This research employed a quantitative methodology with a descriptive-verification strategy. Data were collected from 150 Generation Z respondents who had shopped at TikTok Shop and were exposed to the limited quantity label, using a purposive sampling approach. Data analysis was conducted through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The findings indicate that the minimum quantity remains, exerting a beneficial and significant influence on FOMO and purchase decisions. FOMO positively impacts purchase decisions and mediates the correlation between minimum availability and purchase choice. The combination of Only Few Left and FOMO explains 80.5% of the variation in online purchasing decisions. These findings confirm that real-time stock scarcity signals effectively trigger emotional responses and drive impulse buying behavior among Generation Z, thus providing practical implications for optimizing marketing strategies on social commerce platforms.
THE INFLUENCE OF SOCIAL MEDIA INTERACTION AND DIGITAL PROMOTION ON TIKTOK ON ADIDAS PURCHASE DECISIONS AMONG GEN Z IN PALU CITY Nurcaya Zahra; Zakiyah Zahara; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19238425

Abstract

This study aims to analyze the influence of social media interactions through the TikTok Shop feature and digital promotions on purchasing decisions for Adidas products with brand awareness as an intervening variable among Generation Z in Palu City. The research method uses a quantitative approach with purposive sampling techniques and data processing through PLS-SEM 4.0. The results show that social media interactions and digital promotions have a positive and significant effect on brand awareness and purchasing decisions. Brand awareness also has a significant effect on purchasing decisions and mediates the relationship between social media interactions and digital promotions on purchasing decisions. These findings confirm that interaction-based promotional strategies and creative content on TikTok are effective in increasing brand awareness and driving consumer purchasing decisions.
INFLUENCE FEAR OF MISSING OUT (FOMO) AND QUALITY PRODUCT ON PURCHASING DECISIONS CLOTHES THRIFT THROUGH IMPULSE BUYING IN GENERATION Z IN PALU CITY Dewa Ayu Diah Resty; Elimawaty Rombe; Muzakir
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18464329

Abstract

This study aims to determine and analyze the influence of Fear of Missing Out (FoMO) and Product Quality on thrift clothing purchasing decisions through Impulse Buying on Generation Z in Palu City. The type of research used is causal associative. The sampling technique in this study uses a purposive sampling method . The sample used was 140 respondents. The data collection technique used was distributing questionnaires and processed using SmartPLS version 4.1. The scale used in this study was a Likert scale and the analysis tool used was PLS. The results showed that the influence of FoMO directly had a positive effect on impulse buying and a negative effect on purchasing decisions, product quality directly had a positive effect on impulse buying and purchasing decisions, and impulse buying had a positive effect on purchasing decisions. The results indirectly show that impulse buying can mediate a strong relationship between FoMO, product quality and consumer purchasing decisions.
THE INFLUENCE OF BRAND AWARENESS AND PRODUCT QUALITY ON REPURCHASE INTENTION OF MS GLOW SKINCARE PRODUCTS : MEDIATED BY BRAND TRUST Alya Nurkhaliza; Syamsul Bachri; Elimawaty Rombe; Setiawan Mandala Putra
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of brand awareness and product quality on repurchase intention of MS Glow skincare products with brand trust as a mediating variable. This study used a quantitative approach with a survey method of 120 students of the Faculty of Economics and Business, Tadulako University who have used MS Glow products. Sampling was carried out using a purposive sampling technique. Data analysis used Partial Least Squares Structural Equation Modeling (PLS-SEM) through the SmartPLS application. The results of the study indicate that brand awareness and product quality have a positive and significant effect on repurchase intention. In addition, brand awareness and product quality also have a positive and significant effect on brand trust. However, brand trust does not have a significant effect on repurchase intention and is unable to mediate the influence of brand awareness and product quality on repurchase intention. This study provides theoretical contributions to marketing studies as well as practical implications for companies in formulating marketing strategies that focus on strengthening brand awareness and improving product quality.
Co-Authors Adfiyani Fadjar Afinda, Mayang Alya Nurkhaliza Anisah Annaliah, Febrizha Anshar Anwar Mas’ud Asriadi Asriadi Astrid Jeane Mbosisi Benyamin Parubak Dewa Ayu Diah Resty Dg Parani, Syamsul Bahri Dian Harianti Edhi Taqwa Enki P Nainggolan ERDIYANSYAH, ERDIYANSYAH Fani Fani Farid Farid, Farid Farid Farid  Fatikahtul Islamiah Femilia Zahra Gatha Vesakha Hesti Evrianti Hesty Evrianti Hussam, Haidir Iga Maghfirah Deviana IRA NURIYA SANTI Irdinal Arief Jumiati Jumiati Kasim, Abdul Farid Kinsky, Niken Nazira KORNELIUS, YOBERTH Kristina Parinsi, Welimas Lawasa, Abdul Mutakhir Lestiani, Dewi Indra Maskuri Sutomo Michael Peoni Milany, Audy Putri Moh. Ali Murad Mohammad Riswandi Palawa Mohammad Zeylo Auriza Muhammad Fadil Alwi MUSLIMIN Muslimin Muslimin Mustamin a Muzakir Muzakir Muzakir Nawir, Dandi Neng Reka Nurmalasari Ni Luh Ayu Ghitaswari Ni Luh Putu Ulandari Nudiatulhuda Mangun Nurcaya Zahra Nurfadilla Nurfadilla Nurhikma Yanti Oldri Oktavian Palawa, Muh Riswandi POANI, ANDRE DARMAWAN Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Putri Putri, Putri Raehatuliana, Raehatuliana Rahmat Mubaraq Revan, Revan Rian Risendy Riska Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Roy Irawan Mendi Saharuddin Setiawan Mandala Putra Sri Wanti Suryadi Hadi Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Thahir, Harifuddin Utari, Debbi Yanti Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Welimas Kristina Parinsi Wiri Wirastuti Zakiyah Zahara