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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis UNEJ e-Proceeding Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis MANAJEMEN DEWANTARA Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Cahaya Mandalika Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Kolaboratif Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of Human And Education (JAHE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Economics and Business Journal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Jurnal Ekonomi dan Pembangunan Indonesia Journal of Humanities, Community Service, and Empowerment
Elimawaty Rombe
Faculty Of Economics And Business, Department Of Accounting, Tadulako University, Palu, Indonesia.
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The Role of Digital Marketing in Enhancing the Goat Farming Economy: A Case Study of CV. Prima Mandiri Abadi Hussam, Haidir; Rombe, Elimawaty; Parani, Syamsul Bahri Daeng; Palawa, Muh Riswandi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6985

Abstract

Sales through social media, supported by digital marketing, enable entrepreneurs to introduce their products more effectively. CV. Prima Mandiri Abadi, a company engaged in goat farming, has adopted digital marketing strategies to enhance its sales performance. This study employs a descriptive method, with data collected through surveys and in-depth interviews, utilizing a qualitative research approach. The sales of Ettawa (PE) goats from 2021 to 2023 showed fluctuations. In 2022, PE goat sales peaked at 96 heads, while the lowest sales were recorded in 2023 with 67 heads. In contrast, sales of local goats demonstrated significant growth in 2023, reaching 396 heads. Digital marketing has proven to be a key driver for CV. Prima Mandiri Abadi in increasing goat sales by leveraging various digital platforms, including WhatsApp, Facebook, Instagram, TikTok, and E-Catalogs. These findings highlight the potential of digital marketing in supporting economic growth within the livestock sector.
THE EFFECT OF PRODUCT QUALITY AND QRIS PAYMENT AS A MODERATING VARIABLE ON REPURCHASE DECISION Sutarman, Mohamad Anwar; Rombe, Elimawaty; Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 1 (2024): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i01.108

Abstract

This study aims to determine whether product quality affects repurchase decisions, whether the availability of QRIS payment methods affects repurchase decisions, and whether the availability of QRIS payment methods influences the relationship between product quality and repurchase decisions. The method used in this research is quantitative, using an accidental sampling technique. Each construct in this study was evaluated using a 5-point Likert scale and analyzed using the PLS-SEM instrument. The result of this study is that H1, the variable of product quality (X), has a significant impact on the repurchase decision at the Banuia Momberata Poso cafe. The result is confirmed based on the t-statistic value of 2.578 > 1.96 with a p-value of 0.010 < 0.05. H2: The variability of the QRIS payment method (M) does not affect the repurchase decision at the Poso Banuia Momberata cafe. This can be proven by looking at the t-statistic value of 1.426 < 1.96 and the p-value of 0.154 > 0.05, H3 variable besar. 0.05, H3: QRIS payment method availability variable (M) does not moderate the effect of product quality (X) on the latent dependent variable, the repurchase decision, in Banuia Momberata Poso Cafe. This can be demonstrated by the t-statistic value of 1.188 < 1.96 and the p-value of 0.235 > 0.05.
ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA E- COMMERCE SHOPEE DI KOTA PALU Astrid Jeane Mbosisi; Elimawaty Rombe; Adfiyani Fadjar; Hesty Evrianti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13763

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh kualitas layanan, harga, dan kepuasan konsumen terhadap loyalitas konsumen pada e-commerce Shopee di Kota Palu. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan data primer dari 120 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner berbasis skala Likert dan dianalisis menggunakan software SPSS versi 30. Hasil penelitian menunjukkan bahwa kualitas layanan, harga, dan kepuasan konsumen secara signifikan memengaruhi loyalitas konsumen, dengan kualitas layanan menjadi faktor dominan. Model regresi linear berganda yang digunakan memiliki tingkat signifikansi tinggi, yang mengindikasikan bahwa ketiga variabel independen secara bersama-sama memberikan kontribusi yang signifikan terhadap loyalitas konsumen. Hal ini memberikan implikasi penting bagi strategi pemasaran Shopee untuk meningkatkan loyalitas konsumen di tengah persaingan e-commerce.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Mebel Siantano Pada Misi Depo Bangunan Di Kota Makassar Rombe, Elimawaty; Kristina Parinsi, Welimas
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 1 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i1.1006

Abstract

In Makassar City, PT. Mega Indah Saru Timor (Building Depot Mission), Siantano Furniture Products are being purchased. This study intends to ascertain the impact of the marketing mix on those decisions. The Accidental Sampling approach was chosen in this study because the sample consisted of 96 Siantano furniture buyers that the researchers encountered by chance and thought would make good responses. Utilizing surveys, interviews, and documentation, data was gathered. Multiple linear regression analysis using SPSS version 20 is the data analysis method employed, along with the t test and F test for hypothesis testing. According to the value of Fcount 77.133 > Ftable 2.47, the findings of the F test indicated that the marketing mix's independent factors, namely the product, price, distribution, and promotion, combined had a positive and significant impact on purchase decisions. Additionally, the partial test results demonstrate that the three independent variables, Product, Place, and Promotion, have tcount values that are greater than ttable (1.986), with respective values of 5.926, 2.13, and 3.45. The Price variable, which has a tcount value of (1.599), is between (1,986) and (1,986). The product variable is the one of the four independent variables that has the biggest impact on consumer decisions.
Analysis Analisis Relationship Marketing dan Word Of Mouth dalam Upaya Menciptakan Loyalitas Pelanggan Annaliah, Febrizha; Santi, Ira Nuriya; Rombe, Elimawaty; Evrianti, Hesti
Jurnal Media Wahana Ekonomika Vol. 22 No. 2 (2025): Jurnal Media Wahana Ekonomika, Juli 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i2.17806

Abstract

ABSTRAK   Penelitian ini bertujuan untuk menganalisis peran Relationship Marketing dan Word of Mouth (WoM) dalam meningkatkan loyalitas pelanggan pada peternak babi di Desa Ambawang, Kabupaten Kubu Raya. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam terhadap lima responden yang memenuhi kriteria tertentu, dan dianalisis menggunakan metodologi Miles dan Huberman. Hasil penelitian menunjukkan bahwa kepercayaan, kualitas produk, dan harga yang kompetitif menjadi kunci dalam membangun hubungan jangka panjang dengan pelanggan. Kombinasi kedua strategi ini terbukti efektif, bahkan dalam skala usaha kecil. Penelitian ini menyimpulkan bahwa kombinasi Relationship Marketing dan Word of Mouth berkontribusi signifikan dalam membangun dan mempertahankan loyalitas pelanggan, bahkan dalam skala usaha kecil.   Kata Kunci: Relationship Marketing, Word of Mouth, Loyalitas Pelanggan, Peternak babi.     ABSTRACT   This study aims to analyze the role of Relationship Marketing and Word of Mouth (WoM) in increasing customer loyalty at pig farmers in of Mouth (WoM) in increasing customer loyalty in pig farmers in Ambawang Village, Kubawang Regency. Ambawang Village, Kubu Raya Regency. With a qualitative descriptive approach, data was collected through in-depth interviews with five respondents who meeting certain criteria, and analyzed using the Miles and Huberman methodology. Huberman methodology. The results showed that trust, product quality, and competitive prices are key to building long-term relationships. competitive prices are key in building long-term relationships with customers. with customers. The combination of these two strategies has proven to be effective, even in small-scale businesses. small business scale. This research concludes that the combination of Relationship Marketing and Word of Mouth contribute significantly to building and and maintaining customer loyalty, even on a small business scale   Keywords : Relationship Marketing, Word of Mouth, Customer Loyalty, Pig Farmers.
Selling Orientation – Customer Orientation (S.O.C.O): Hubungan Penerapannya dalam Meningkatkan Kinerja Salesperson di Kota Palu Revan, Revan; Ponirin, Ponirin; Rombe, Elimawaty; Auriza, Mohammad Zeylo
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10735

Abstract

This study aims to analyze the influence of selling orientation and customer orientation in their application to improve salesperson performance in Palu City. The population of this quantitative-associative study is all salespersons in Palu City, with a sample size of 85 respondents selected through purposive sampling techniques. Data collection using a questionnaire instrument in the form of a Google form. The research data analysis method uses Jeffreys's Amazing Statistics Program. The results of this study indicate that selling orientation does not have a significant effect on salesperson performance; on the contrary, customer orientation has been shown to have a significant effect on salesperson performance. Simultaneously, however, there is a significant influence between the application of selling orientation and customer orientation on improving salesperson performance in Palu City compared to the application of each orientation partially.
THE EFFECT OF PRODUCT QUALITY, PRICE PERCEPTIONS, AND PROMOTIONS ON PURCHASING DECISIONS MEDIATION OF BRAND IMAGE Lawasa, Abdul Mutakhir; Adam, Rosida P; Rombe, Elimawaty
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 2 (2023): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v5i2.54

Abstract

This research was conducted with the aim of understanding and analyzing the influence of product quality, price perception, promotion on purchasing decisions and brand image as mediating variables on iPhone consumers in Palu City. Explanatory research is used to find out the relationship between variables. The population size is not yet known with certainty so the sample was taken using a purposive sampling technique based on certain considerations and using the Roscoe method (number of variables multiplied by 20) so that the total research sample was 100 people. Data analysis uses descriptive statistics and SEM techniques through path analysis using Smart PLS. The research results show that (1) product quality has a significant effect on brand image, (2) Price perception has a significant effect on brand image, (3) Promotion has a significant effect on brand image, (4) Product quality has a significant effect on purchasing decisions, (5) Price perception has no significant effect on purchasing decisions, (6) Promotion has a significant effect on purchasing decisions, (7) Brand image has a significant effect on purchasing decisions, (8) Product quality has no significant effect on purchasing decisions through brand image (9) Price perception has an effect not significant on purchasing decisions through brand image (10) Promotion has no significant effect on purchasing decisions through brand image.
The Influence Of Social Influence And Live Streaming On Product Purchasing Decisions Through Tiktok Shop Putri, Putri; Wahyuningsih, Wahyuningsih; Rombe, Elimawaty; Wirastuti, Wiri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8054

Abstract

The purpose of this study is to partially determine the positive and significant effect of social influence and live streaming on purchasing decisions and to determine the effect of social influence and live streaming simultaneously on purchasing decisions. The research method applied is a quantitative approach. The population in this study were TikTok Shop users who live in Palu City. This study involved 120 respondents as a sample obtained using a non-probability sampling method with purposive sampling technique. Data collection was carried out by distributing questionnaires via google form, then analyzed using SPSS 26 with the multiple linear analysis method. The research findings show that social influence has a positive and significant effect on purchasing decisions, live streaming also has a positive and significant effect on purchasing decisions, social influence and live straming together have a positive and significant effect on purchasing decisions.
The Influence Of Store Image And Store Atmosphere On Customer Loyalty Mediated By Purchasing Decisions At Wizzmie Palu Raehatuliana, Raehatuliana; Rombe, Elimawaty; Ponirin, Ponirin; evrianti, Hesti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8456

Abstract

This study aims to analyze the effect of store image and store atmosphere on customer loyalty, with purchasing decisions as a mediating variable. This research was conducted on Wizzmie customers in Palu City using a quantitative approach. Data were obtained from 120 respondents through questionnaires and analyzed using the Partial Least Squares (PLS) method. The results showed that store image has a significant influence on customer loyalty. Store image has a significant effect on purchasing decisions. Store atmosphere has a significant effect on customer loyalty. Store atmosphere has a significant effect on purchasing decisions. Purchasing decisions have a significant influence on customer loyalty. Store image mediated by purchasing decisions has a significant effect on customer loyalty. Store atmosphere mediated by purchasing decisions has a significant effect on customer loyalty.
Islamic Relief Project: Restoring Sustainable Livelihoods Through Islamic Social Enterprise Muhammad Fadil Alwi; Elimawaty Rombe; Maskuri Sutomo; Rian Risendy
Journal of Humanities, Community Service, and Empowerment Vol. 2 No. 1 (2025)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JHCSE.2025.v02.i01.p04

Abstract

Post-disaster economic recovery is a complex challenge, requiring a sustainable approach to rebuilding a resilient economic foundation. This study explores the role of the Islamic Relief Project in facilitating post-disaster sustainable livelihood recovery in the Petobo area, Central Sulawesi. This study uses a qualitative descriptive approach with a single case study approach. The results show that Islamic Relief's support is not only limited to material assistance, but also training and mentoring to improve managerial skills and business empowerment. These findings emphasize the importance of a holistic and sustainable approach in ensuring post-disaster economic recovery. Overall, the Islamic Relief Project has made a significant contribution to post-disaster business recovery in the Petobo area, and this approach is expected to be a sustainable and resilient economic recovery strategy for disaster-affected communities.
Co-Authors Adfiyani Fadjar Afinda, Mayang Alya Nurkhaliza Anisah Annaliah, Febrizha Anshar Anwar Mas’ud Asriadi Asriadi Astrid Jeane Mbosisi Benyamin Parubak Dewa Ayu Diah Resty Dg Parani, Syamsul Bahri Dian Harianti Edhi Taqwa Enki P Nainggolan ERDIYANSYAH, ERDIYANSYAH Fani Fani Farid Farid, Farid Farid Farid  Fatikahtul Islamiah Femilia Zahra Gatha Vesakha Hesti Evrianti Hesty Evrianti Hussam, Haidir Iga Maghfirah Deviana IRA NURIYA SANTI Irdinal Arief Jumiati Jumiati Kasim, Abdul Farid Kinsky, Niken Nazira KORNELIUS, YOBERTH Kristina Parinsi, Welimas Lawasa, Abdul Mutakhir Lestiani, Dewi Indra Maskuri Sutomo Michael Peoni Milany, Audy Putri Moh. Ali Murad Mohammad Riswandi Palawa Mohammad Zeylo Auriza Muhammad Fadil Alwi MUSLIMIN Muslimin Muslimin Mustamin a Muzakir Muzakir Muzakir Nawir, Dandi Neng Reka Nurmalasari Ni Luh Ayu Ghitaswari Ni Luh Putu Ulandari Nudiatulhuda Mangun Nurcaya Zahra Nurfadilla Nurfadilla Nurhikma Yanti Oldri Oktavian Palawa, Muh Riswandi POANI, ANDRE DARMAWAN Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Putri Putri, Putri Raehatuliana, Raehatuliana Rahmat Mubaraq Revan, Revan Rian Risendy Riska Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Roy Irawan Mendi Saharuddin Setiawan Mandala Putra Sri Wanti Suryadi Hadi Sutarman, Mohamad Anwar Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Thahir, Harifuddin Utari, Debbi Yanti Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Welimas Kristina Parinsi Wiri Wirastuti Zakiyah Zahara