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All Journal Jurnal Studi Agama dan Masyarakat Jurnal Al-Qardh Binus Business Review Bio Ilmi: Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) Biosfer: Jurnal Pendidikan Biologi PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer PENDIPA Journal of Science Education Bina Hukum Lingkungan Perspektif Ilmu Pendidikan Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Jurnal Ekonomi dan Manajemen Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Jurnal Pembelajaran dan Biologi Nukleus Dedikasi: Jurnal Pengabdian Masyarakat Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Bio-Inoved : Jurnal Biologi-Inovasi Pendidikan Open Access Indonesia Journal of Social Sciences Jurnal Agriment Open Access Indonesia Journal of Social Sciences Journal of Science and Science Education (JoSSEd) Journal of Community Engagement Research for Sustainability Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) JWM (JURNAL WAWASAN MANAJEMEN) Bina Hukum Lingkungan Majalah Ilmiah Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research JRUP: JURNAL REFERENSI DAN ULASAN PERPAJAKAN Joong-Ki JUPEMA Indonesian Journal of Sport Science and Coaching The Indonesian Journal of Computer Science Biodik: Jurnal Ilmiah Pendidikan Biologi Margin : Journal of Islamic Banking Jurnal Pengabdian Masyarakat Unama Asian Journal of Science Education Servqual: Jurnal Ilmu Manajemen
Ali Sadikin
Fakultas Ekonomi Dan Bisnis Universitas Lambung Mangkurat
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Journal : Jurnal Al-Qardh

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The endorsement Selebgram Abang Lapar to Buying Interest of Consumers: evidence from Palangka Raya Agustin, Lestia Rahmah; Arifin, Muhammad Zainal; Wehdawati, Wehdawati; Malisi, Muhammad Ali Sibram; Sadikin, Ali
AL-QARDH Vol 8 No 1 (2023): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

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Abstract

Marketing from businesses or businesspersons uses social media influencers to enhance consumer interest and sales, as well as contribute to brand awareness. Given the increasingly fierce economic rivalry in Palangka Raya, it is difficult for business owners to survive and grow their businesses. This research's objective was to examine and determine the impact of the Abang. Lapar program's endorsement on the purchasing intentions of Palangka Raya customers. This type of research is expost facto. This research employed a statistical associative approach. Methods for collecting data via questionnaires and written documents. This research's population consisted of 15,600 followers of the Instagram account Abang.Lapar, the sample consisted of 100 participants whose values were estimated using the Slovin formula with a 10% margin of error. Using IBM SPSS Statistics 22, a simple linear regression analysis, correlation test, t test, and coefficient of determination (R2) test are utilized to analyze the data. The results of a simple linear regression analysis indicate a significant value of 0.000 <0.05, indicating a significant influence. The result of the test obtained a Pearson correlation value of 0.756, which indicates that the degree of association is substantial. The conclusion is therefore that H0 is rejected and H1 is accepted. The result of the coefficient of determination (R Square) is 0.572, which indicates that the independent variable (endorsement) can explain 57.2% of the Palangka Raya consumers' buying interest, while the remaining 42.8% is explained by other variables. Therefore, 57.2% is classified as having a moderate impact. Thus, it can be argued that Abang.Lapar's endorsement of Palangka Raya has increased consumer interest in the product.
Co-Authors Abdul Rahim Abdullah, Renisa Afreni Hamidah Agustin, Lestia Rahmah Agustina, Berliani Akhid Yulianto Amalia Wahyuni Amin, M. Irham Amroni Andriani, Fitry Della Andriansyah, Wahyuzi Anne Agneta Tampi Anshari, Muhammad Aditiya Anugrah, Sandy Asni Johari Atma Hayat Aulia, zasmina Basuki Setiyo Widodo Beni Irawan Boy Indrayana BUSTAMI, IRWAN Dahniar Dahniar Dahniar Dahniar Dahniar, Dahniar Dalimunthe, Fahmi Roy Diah Fitriaty Dina Nugraheni Dina Nugraheni Dodi Sandra Erick Fernando B311087192 Fahmi Roy Dalimunthe Fahmi Roy Dalimunthe Faizal Daud Farid Wadjdi Fifi Swandari Gultom, Renny Bunga Evelyna Har, M. Senen Haura, Annisa Atikah Hendra, Robi Herlina, Amelia Hersanty, Dessy Isra Misra ISW, Ibnu Sani Wijaya Iswara, Bintang Dwi Jafrizal jelita, jelita Jodion Siburian Jodion Siburian, Jodion Lily Permata Sari Lukito, Andeh Lukmanul Hakim, Masagus M. Yudy Rachman Malisi, Muhammad Ali Sibram Minawati Dewi Misra, Isra MUBAROK, ARIF Muhammad Aditiya Anshari Muhammad Haris Effendi Hasibuan Muhammad Rusdi Muhammad Yudi Rachman Muhammad Yusuf Muhammad Zainal Arifin, Muhammad Zainal Mursyd, Danial Muswita Nadia Amanda Putri Nadia Zulfati Fairuz Nadia Zulfati Fairuz Natalia, Desfaur Nofimbi Fitriani Noor Rahmini Nova Febriani Novita Weningtyas Respati Nur Putra Rakhmadani PANJAITAN, AVENI NATALIA Pareza Alam Jusia, Pareza Alam Rachman, M. Yudi Rachman, Mohammad Yudi Rachman, Muhammad Ibrahim Rahayu, Erni Rani, Putri Rasyid, Herwan Ratna Juwita Ratna Juwita* RUSMINI Rusniati Rusniati Sanjaya, M. Erick Sanjaya, Muhammad Erick Saputra, Hendra Eka Saputra, Tedy Setiawan Sembiring, Dian Arisandy Eka Putra Septia, Adela Eka Septiani, Debi Sharipuddin, Sharipuddin SHOLEHUDIN, MUHAMMAD Tedjo Sukmono Toscany, Afrizal Wadjdi, Farid Wehdawati, Wehdawati Widodo, Basuki Setiyo Wiwit, Wiwit Mustika Yelianti , Upik Yohana Yustika Sari Yudiansyah Yudiansyah Yulianti, Annisa Yurni yurni