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All Journal HAYATI Journal of Biosciences Jurnal Buana Informatika TARBIYA : Journal Education in Muslim Society Jurnal Al-Tadzkiyyah Jurnal Ilmiah Biosaintropis (Bioscience-Tropic) JOIN (Jurnal Online Informatika) Teras Jurnal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Jurnal Komputer Terapan Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Artificial Intelligence and Data Mining Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Jurnal Hilirisasi IPTEKS (JHI) EDUKATIF : JURNAL ILMU PENDIDIKAN TARBAWI: Journal on Islamic Education Journal of Technopreneurship and Information System (JTIS) MIMBAR : Jurnal Penelitian Sosial Dan Politik JEET (Journal of English Education and Technology Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Riset Biologi dan Aplikasinya Jurnal Pengabdian Masyarakat Multidisiplin Journal of Applied Computer Science and Technology (JACOST) Jurnal Ilmiah Wahana Pendidikan JUTECH : Journal Education and Technology Al-Ibda: Jurnal Pendidikan Guru Madrasah Ibtidaiyah EXPLORER Jurnal Teknik Informatika Jurnal Indonesia Raya Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Sains dan Teknologi Language-Edu Journal of Social Science and Humanities (JoSSH) JURNAL BESEMAH ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Pengabdian Masyarakat Bangsa SATIN - Sains dan Teknologi Informasi Journal of Information System Exploration and Research IJLRSA Jurnal Pendidikan Progresif Jurnal Pendidikan Bahasa Arab L-Dhad
Salamun Salamun
Universitas Abdurrab
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Journal : Jurnal Hilirisasi IPTEKS (JHI)

 1 
PENERAPAN MANAJEMEN E-COMMERCE UNTUK MENINGKATKAN INOVASI PRODUK KERAJINAN KELOMPOK GERAI KEMBANG SETAMAN TIRTA SIAK KECAMATAN PAYUNG SEKAKI KOTA PEKANBARU Sukri Sukri; Susi Endrini; Salamun Salamun; Wahyu Ramdhan; Kenepri Kenepri
Jurnal Hilirisasi IPTEKS Vol 7 No 1 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i1.776

Abstract

The purpose of the service activity is to investigate efforts to revive the local trade sector through product innovation by the Kembang Setaman outlet group, which is implemented through the use of e-commerce management to increase turnover in the Tirta Siak Village area, Payung Sekaki District, Pekanbaru City. Technological developments and shifts in consumer behavior towards digital platforms have provided new opportunities for small and medium scale businesses to expand their reach and optimize their product marketing. The method of the activity is a qualitative approach with a case study, through in-depth interviews with members of the Kembang Setaman outlet group and analysis of the implementation of e-commerce management in their marketing strategy. The results of the activity show that the use of e-commerce has had a positive impact on increasing the turnover of the outlet group. Various product innovations were made, such as improving product quality, product diversification, and a more flexible pricing strategy. However, the service also identified several challenges, including limited access to technology, limited understanding of e-commerce operations, and increasing competition in the digital environment. Therefore, support from the local government, training on technology utilization, and an integrated marketing strategy are key in maintaining the sustainability and success of local trade businesses.
Co-Authors Abdul Aziz Abdul Hamid Agus Supriyanto Ahmad Zulfan, Ahmad Al Fathan, Kukuh Maulana Aldi Aprialdo Aminuyati Andreani Kinata Apri Wahyudi Arisandi, Diki Astari, Pewi Wanda Astuti , Linda Bachtiar Simatupang Brimi, Arlianda Debi Setiawan, Debi Dwi Kurniani Dyah Ari Wulandari Edi Susilo Erniyanti Erniyanti Fadillah Sari, Fadillah Farras, Aqil fatimah Fatimah Fatimatuzzahra Fatimatuzzahra Firman Wazir gianto Gianto Gianto Gianto Gumono, Hendri Guntur Trimulyono Hamidah . Hermawati, Dwi Husaini, Rizki Ramadhan Ikhsan , Ikhsan Indah, Yuni Ira Puspita Sari Ira Puspitasari Johan Saka Wikarta Jon Fery Sitepu Junairiah Junairiah Jusman, Yessi Kasmanto , Bambang Kenepri Kenepri Khairul Amin Kusuma, Nurhadi Latifah, Ainun lestari, Suci Shinta Liza Trisnawati Lori, Lori Luluk Elvitaria Luluk Elvitaria, Luluk Masrur, Moh Masrur, Moh. Masrur, Muhammad Mohammad Masrur, Mohammad Muhammad Yazid Muhammad Yazid Muhtarom Nada Shifa Afifatus Salsabila Nafidiastri, Farah Aisyah Ni'matuzahroh, Ni'matuzahroh Nisa Fariska, Kholifatun NOVITASARI, DESI Oktaviani, Margi Oktridarti, Levy Oyong, Lasmi Parwito Parwito, Parwito Permadi, Kelvin Puspita Sari, Ira Rahmat Tisnawan, Rahmat Rais, Muhammad Sandi Raisawati, Tatik Ramlan Ramlan Rian Anggara Rini Khairani Rohati , Nely Rois, Muhammad Idris Roni Salambue Rosyidi, Abdilah Rumandani, Nabila Auriza Sari, Dia Novita Scorpianus Ryanto , Stephen Shabrina, Afrah Sita Husnul Khotimah, Sita Husnul Siti Juariah Siti Maesaroh Soerya Respationo Sriyana Sriyana Sukri Sukri Sukri Sukri Sukri sukri Sukri, sukri Susi Endrini Susi Handayani Syaf, Auliya Syaugie Untarya Syeh Al Ngarifin Tika, Yori Mans Togatorop, Eny Rolenti Tri Nurhariyati Tristanto, Albert Nico Tsana, Izdihar Ulinnuha, Risanda Valzon, May Wahyu Ramdhan Wanti, Yulia Tri Nurindah Widdya Rahmalina Wita Yulianti, Wita Yonhendri, Yonhendri Zelly Rinaldi, Zelly