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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Signifikan : Jurnal Ilmu Ekonomi JURNAL SAINS PERTANIAN EQUATOR Perkebunan dan Lahan Tropika MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Indonesian Journal of Disability Studies Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer INTEGER: Journal of Information Technology Didaktis: Jurnal Pendidikan dan Ilmu Pengetahuan Bisma: Jurnal Bisnis dan Manajemen Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JAE (Jurnal Akuntansi dan Ekonomi) CERMIN: Jurnal Penelitian Jurnal ABDINUS : Jurnal Pengabdian Nusantara Airlangga International Journal of Islamic Economics and Finance Jurnal Akuntansi dan Keuangan (JAK) MATH-EDU: Jurnal Ilmu Pendidikan Matematika MAQASIDI Wiga : Jurnal Penelitian Ilmu Ekonomi Formosa Journal of Sustainable Research (FJSR) Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research JEID West Science Social and Humanities Studies Al Adawat : Jurnal Pendidikan Madrasah Ibtidaiyah Jurnal Ekuilibrium Wali Pikir: Journal of Education SENMEA Proceeding Of International Conference On Education, Society And Humanity
Edy Santoso
Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : SENMEA

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PERSPEKTIF PELAKU UMKM DALAM UPAYA MENINGKATKAN KUALITAS PRODUK UNTUK MENCIPTAKAN KEPUASAN DAN LOYALITAS ( STUDI KASUS USAHA TAHU BAPAK MATNURI ) Santoso, Edy; Hakimah, Ema Nurzainul; Ratnanto, Sigit
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research focuses on the efforts made by Mr. Matnuri's tofu home industry in improving product quality so as to create customer satisfaction and loyalty. The aim of this research is to find out how to improve the quality of tofu products in achieving customer satisfaction. To find out whether the quality of the product can affect customer satisfaction. In this business, they always prioritize product quality. Currently, customers are increasingly selective and intelligent in making decisions because they are supported by product choices on the market. Business actors must find ways to retain their customers. Customer loyalty means a person's habit of buying products offered during the exclusive period and his loyalty following all the company's offers. To support the competitive strategy in terms of maintaining market share, decisions must be taken to increase product quality and customer satisfaction so as to attract customer loyalty in making purchasing decisions. The process of generating self-purchase satisfaction for everyone is essentially the same, however, the selection-making procedure will be accompanied by characteristics. In its development, every business actor will pay attention to the quality of the products being marketed. The research approach used in this study is a qualitative approach. The type of research used in this research is case study research. An in-depth, case study is an example that is comprehensive, intense, clearer, in-depth, and more focused as an effort to examine the latest problems or empirical. in qualitative research, researchers themselves or with the help of others are the main data collectors. In this case as stated by, the position of researchers in qualitative research. It is shown that the product was the same as the customer's expectations so it can be said that the customer is satisfied. To maintain customer satisfaction, business is the primary benchmark, namely the quality of tofu according to their expectations and how many customers have bought tofu, conveying customers use affordable prices so that customers feel that product quality has a significant effect on increasing customer loyalty.
Co-Authors Achmad Ridok Adhli Falah, Putra Agnita Siska Pramasdyahsari, Agnita Siska Ais Azra Azhari Aisah Jumiati Ali Mahsun Amin, Muhammad Basil Musyaffa Andy Rachman Anggraini, Silvia Anggraini, Vidya Ari Pratiwi Arifin, Maulana Muhamad Budiman, Tji Natalia Cahyadi, David Candra Dewi Denny Sagita Rusdianto Duwi Yunitasari Dwihar, Muhammad Naufal Habibie Effendy, Zindagi Mahara Ema Nurzainul Hakimah, Ema Nurzainul Endang Wahyu Handamari Estiyani, Nanik Fabiano, Stefanus Fachry Abda El Rahman Fatmawati Fatmawati Fauzan, M. Sabran Fauziyah Juanti Firman Maulana, Firman Fivien Muslihatinningsih Hadi Priyono, Teguh Hadipriyono, Teguh Hartawan, Alan Hernawati RAS Indriati Indriati Indriati Iqbal, Rizky Maulana Irawan, Muhammad Emil Fauzan Iskandar, Ivan Juliawati, Kania Khakiim, Nuur Abduh ‘Aliimul Khoirunisa, Nabilla Kuciswara, Dita Kurnianingtyas, Diva M. Hidayat Mahmudi, Wayan Firdaus Maqfirah , Poetri AL-Viany Marji Marji Mayasari, Nanny Mega Rahayu Mijan, Mijan Munib Munib, Munib Muslihatiningsih, Fivien Nanik Istiyani Novanto Yudistira Nurjani Nurmalasari, Nova Tri Oktaviana, Faradilla Permataningrum, Sandra Elanda Aza Pramasdyah Sari , Agnita Siska Pranata, Alfisyar Jefry Pratiwi, Anna Desy Pratiwi, Anugrah Putri Purtomo Somaji, Rafael Purwaningsih - Puspitasari, Febriana Maya Putomo Somaji, Rafael Putra Kharisma, Agi Rachmania Nurul Fitri Amijaya Rahmat, Riris Risnayanti Rekyan Regasari Mardi Putri, Rekyan Regasari Mardi Rinata, Rena Saedi, Hedi Ceril Sahadati, Mila Santoso, Allegra Santoso, Nurudin Sari, Lucky Nurlita Sastomo, Yogi Puji Setiawan, I Komang Agus Ari SHW, Bayu Sianturi, Manat Hendry Fernando Sigit Ratnanto Sjafruddin Subargo, Yopi Lutfi Sugiyanti Sugiyanti Suhara, Ade Sulistyowati Sulistyowati Teguh Hadi Priyono Teguh Hadi Priyono Tirana Noor Fatyanosa Viphindrartin, Sebastiana Wicaksana, Alif Dimas Widiyanto Wilantari, Regina Niken Wulan Amboro Kasih , Sekar Yanti Hermawati Yarno, Yarno Yeti Kurniati Yudistira, Indrajati Yuita Arum Sari Yuliastuti , Hilda Zainuri Zulhan, Galang