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All Journal JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business Jurnal Minds: Manajemen Ide dan Inspirasi JBTI : Jurnal Bisnis : Teori dan Implementasi AJIE (Asian Journal of Innovation and Entrepreneurship) Binus Business Review Graduasi: Jurnal Bisnis & Ekonomi DERIVATIF Jurnal Mirai Management International Journal of Artificial Intelligence Research International Conferences SDGs 2030 Challenges and Solutions Fokus Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) DIJB (Diponegoro International Journal of Business) BBM (Buletin Bisnis dan Manajemen) Jurnal Entrepreneur dan Entrepreneurship MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Abdidas Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Academia Open Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Nobel Management Review Telaah Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Golden Ratio of Community Services and Dedication BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Journal Online Manajemen ELPEI (JOMEL) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Eduvest - Journal of Universal Studies Prapanca : Jurnal Abdimas Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) AMMA : Jurnal Pengabdian Masyarakat Lajagoe Pustaka Jurnal Ekonomi Bisnis dan Kewirausahaan International Journal of Review Management Business and Entrepreneurship
Elia Ardyan
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar, Makassar, Indonesia
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Journal : Fokus Ekonomi

 1 
BUILDING CUSTOMER EXPERIENCE AND SATISFACTION DURING THE COVID-19 PANDEMIC: IMPROVING PRODUCT QUALITY AND SERVICE QUALITY Fadma Sari; Felicia Wong; Deasy Widya Hayu; Elia Ardyan
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 1: Juni 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.1.1-15

Abstract

This study analyzes the driving factors for customer experience and satisfaction during the Covid-19 pandemic. This study uses 105 respondents who are customers of Promise Jiwa. The analysis used is PLS-SEM. The results of this study found that service quality and product quality were able to improve customer experience. Other results state that the more customers have a memorable experience, the more they will have an impact on increasing their satisfaction. This study proposes managerial implications, including improving taste quality, using attractive packaging, increasing food and beverage variants, improving the appearance of food and beverages, and innovation in food and beverages
THE IMPORTANCE OF HEDONIC AND SYMBOLIC VALUE ON CUSTOMER ENGAGEMENT AND ONLINE IMPULSIVE BUYING TENDENCY: THE CASE OF GENERATION Z Amdar, Amdar; Wirakusuma, Alvin; Hertanto, Noel; Anggriani, Andi Nurhalizah; Adelfy, Muhammad Fadel; Ardyan, Elia
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.180-190

Abstract

The phenomenon of impulsive online buying in Indonesia has become an important concern with the increasing use of the internet and e-commerce platforms, especially among Generation Z. Online impulsive buying is an unplanned purchasing action triggered by external stimuli, often driven by the hedonic and symbolic value of the product or service. This research aims to examine the influence of hedonic and symbolic values on customer engagement and the tendency for impulsive online buying, particularly among Generation Z. There were 216 respondents who filled out the online questionnaire. The respondents are individuals who have experience with online impulsive buying activity. The analysis used structural equation modeling partial least squares. The research findings indicate that hedonic and symbolic values have a positive and significant impact on customer engagement. Furthermore, customer engagement was found to have a positive and significant influence on online impulsive buying. The theoretical implications of this research emphasize the importance of a deep understanding of hedonic and symbolic motivations in the context of online consumer behavior. Managerially, these findings can be used by marketers to design more effective marketing strategies emphasizing the hedonic and symbolic values of their products, in order to enhance customer engagement and stimulate impulsive buying.
Co-Authors . Ismunawan . Pardi Abigail Wulung Achmad Asqar Adelfy, Muhammad Fadel Adindah Novihartina Jafar Adindah Novihartina Jafar Aditya Halim Perdana Kusuma Putra Putra Aditya M. Kouwagam Kouwagam Alex Maritz Alicia Stephanie Gunawan Amdar, Amdar Amir Sholehuddin, Thoriq Andreas Angdris, Jacqueline Fidelia Angelina Jocelyn Djunaidy Anggriani, Andi Nurhalizah Anggriawan, Claudia Ari Susanti Ari Susanti Ari Susanti Arselia Stefy Arianto Asriah Syam Atika Ayu Ismawati Atika Ayu Ismawati, Atika Ayu Barnabas Theodore Pistos Utomo Kaya Bilyan Putra Sari Putra Sari Biondy, Mel Budi Istiyanto Budi Istiyanto Budi Carolina Novi Mustikarini Chaerani , Fatimah Rezky Chandra , Clarine Eugenia Chandra, Angelica Aurelia Christina Sudyasjayanti Cindy Yoel Tanesia Cindy Yoel Tanesia Cindy Yoel Tanesia Cipta C. Perdana Claudia, Jenica Constantine, Winston Cosmas Gatot Haryono Daniel Kurniawan David Sundoro Deasy Widya Hayu Deni Setiadi Deni Setiadi, Deni Denny Bernardus Dewanta, Yunus Hani Diana Aqmala Dina Martha Hutapea Diondre Theodore Djiwono, Andy Kifli Edelshia Salli Padang Endah Pri Ariningsih Erwin Erwin Erwin Erwin Parega Fadma Sari Felicia Wong Fenti Winda Sari Fenti Winda Sari, Fenti Winda Fintikasari, Indah Fongiman, Evelyn Khezya Fransisca Jovita Amelfdi Gaitedy, Novyanti GINANJAR RAHMAWAN Ginanjar Rahmawan Ginanjar Rahmawan, Ginanjar Gobai, Febbi Afrelia Goncalves, Manuel Gracia Ongkowijoyo Hafiz Kurniawan Hafiz Kurniawan, Hafiz Hani Sirine Hasim , Natalsjha Angelique Ersten Uno Heny Kurnianingsih Heny Kurnianingsih, Heny Hertanto, Noel Hestin Mutmainah, Hestin Ida Ayu Kade R. Kusasih, Ida Ayu Kade R. Indah Fintikasari Indri Wijayanti Ismunawan Ismunawan, Ismunawan Istiatin Ivan, Johanes Jason Hartanto jodhinata, andreas Kasih, Agatha Febrina Kasmir Syariati Laisila, Maya Lauwis, Angelica Liesapali, Karin Liliputra, Angelique Leticia Linawati Linawati Lorens, Stenly Luhgianto Mahesha Al Mubarak Maichal Maichal Maichal Manuel Goncalves Marselinus, Sayrina Cantika Metta Padmalia Michel Vincencia Michel Vincencia Mouritzio Harapan Plate Muchtar Muchtar Murry Harmawan Saputra Murry Harmawan Saputra Mustikarini, Carolina Novi Mustikarini, S.E., M.Sc, Dr. Carolina Novi Natali Ika Widjaya Nico Lucky Wijaya Novi Yuniarti Novika Ayu Triany Novika Ayu Triany Oky Tira Ayuda Oky Tira Ayuda, Oky Tira Olivia T. Putri, Olivia T. Oscarius Yudhi Ari Wijaya Palino , Patricia Putri Pardi, . Parega, Erwin Purnomo, Windy Rahman, M. Dandi Rahmat Zulfikar Raqi Rabbani Nugraha S.E., M.M, Asriah Syam, S.E., M.M, Dr. Monalisa, Sadely, Arya Sanapang, Gracela Marisa Sani, Fadhil Ali Sentosa, Gwyneth Rachel Setyiawan, Clarissa Febraskynova R. Shak, Devin Riady Siahaan, Paroloan Sinar Dharmayana Putra Sinar Dharmayana Putra Sobhan Arisian Sonata Christian St Salmah Sharon Stiven Gunawan Suade, Yuyun K. M. Suciawan, Ariell Goldina Sutanto, J.E Suwanto, Vanessa Leviane Syahril Sidik Syam, Asriah Syarif, Siti Fadilah tandoko, jason Tanesia, Cindy Yoel Tanesia, S.E., MBA, Cindy Yoel Tanus, Evelyn Destiana Thedy, Patricia Aprilia Theodore, Diondre Toding, Luciana Alriani Tony Antonio Tunjung Candra Ervia Danis Utama, Vionisia Efelin Utomo Wibisono Utomo Wibisono Vionisia Efelin Utama Vlady Marcelo Sorensen Wibisono, Utomo Wicaksana, Gideon Carakaardi Widiarti, Ary Wijaya, Cynthia Wijaya, Faustin Venus Wijaya, Oscarius Yudhi Ari Wijaya, Oscarius Yudhi Ari Wijaya, Windy Angelica Widya Willar, Ayumi Elizabeth Pricillia Williams, Jason Winarto Poernomo Winata . Winata ., Winata Winata Winata Winata, Winata Wirakusuma, Alvin Wirawan, Kevin Wisnu Sancoyo Wisnu Sancoyo, Wisnu Wulung, Abigail Shanen Yuyun Karystin Meilisa Suade Yuyun Karystin Meilisa Suade