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All Journal Jupe-Jurnal Pendidikan Ekonomi Tata Arta Jurnal Pendidikan Ilmu Sosial Prosiding Seminar Pendidikan Ekonomi dan Bisnis Pedagogia: Jurnal Pendidikan Al Ishlah Jurnal Pendidikan Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Community Service Learning International Journal of Social Science and Business FONDATIA MABIS: Manajemen dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Business Studies Jurnal IKA PGSD : Ikatan Alumni PGSD UNARS International Journal of Economics Development Research (IJEDR) Edunesia : jurnal Ilmiah Pendidikan Ideguru: Jurnal Karya Ilmiah Guru Buletin Literasi Budaya Sekolah Jurnal Abdi Masyarakat Indonesia Abdi Psikonomi J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) IIJSE Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Pendidikan Ilmu Sosial Buletin Literasi Budaya Sekolah
Dhany Efita Sari
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Optimizing Instagram Promotion: A Netnographic Study on the Impact of Influencers and Paid Promotions in the Screen-Printing Business Putriana, Rizqika Aulia; Sari, Dhany Efita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5302

Abstract

The objective of this research is to describe the use of Instagram social media, the challenges in using influencer services and paid promotions as promotional media through Instagram, and the positive and negative impacts of using influencer services and paid promotions for promotional purposes through Instagram in the screen-printing business of Merv Industries. The type of research employed is qualitative research with a netnographic study design. Data validity is ensured through qualitative triangulation of sources and methods. The data collection techniques used include interviews, observation, and documentation. Data analysis techniques include data reduction, data presentation, and conclusion and verification. The research findings indicate that Instagram has been established as one of the primary social media promotion platforms because it is a relatively easy step to introduce a brand using influencer services and paid promotions. The findings suggest that these promotional strategies have a significant positive impact on the business, helping to introduce its products to a broader network through promotional media, especially Instagram. The initial idea for choosing to use influencer services and paid promotions as a promotional medium involves selecting trending influencers, as they provide a good impact on the business, while paid promotions are primarily used to introduce the business. The positive impacts include an increase in followers, profile visits on Instagram, and gaining profits and popularity. The negative impact noted is the occurrence of negative comments. The proposed solution is to better select influencers and paid promotions that provide good feedback to increase sales, not just to introduce the brand. Future research could focus on the obstacles in selecting influencer services and paid promotions.
The Effect of Digital Payment and E-Service Quality on Consumptive Behavior among Shopee Users Anggorowati, Anggi; Sari, Dhany Efita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4405

Abstract

Individuals, as entities living on this earth, have a variety of needs that must be fulfilled in their lives. Because of the diversity of needs to be met, individuals are directly involved in consumption activities to ensure fulfillment. Often, the purchase of a commodity is not based on a real need, but on behavior carried out solely to satisfy personal pleasure, thereby resulting in the individual becoming consumptive. The factors causing consumptive behavior are the use of digital payment and e-service quality. Therefore, this study aims to examine the effect of digital payment and e-service quality on consumptive behavior among Shopee users. The study used a quantitative approach with a comparative causal design. The study population of all students at vocational high school 1 Pedan amounted to 1,063, and samples of 291 students were counted with the Slovin formula with a degree of significance of 5%. The sampling technique used stratified random sampling. The instruments used for questionnaires were shared through Google Forms. Data analysis techniques used multiple-linear regression. The results of the study showed that digital payment has a positive and significant effect on the consumptive behavior of Shopee users, e-service quality has a positive and significant effect on the consumptive behavior of Shopee users, and digital payment and e-service quality has a simultaneous and significant positive effect on the consumptive behavior among Shopee users. Taking into consideration the limitations of this study, future researchers are advised to explore additional variables that may affect consumptive behavior and broaden the sample size to obtain a more comprehensive overview.
The Impact of Product Quality and Mixue Packaging on Purchase Decisions Among Adolescents In Kartasura Subdistrict Fuadah, Lia Samrotul; Sari, Dhany Efita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4617

Abstract

Mixue's popularity in Indonesia is high, especially in the area of Kartasura, where a lot of people, especially teenagers, are big fans of this Mixue. The study aims to test the impact of product quality on purchasing decisions and the influence of packaging on buying decisions among teenagers in cartoons. This research uses quantitative research methods with commercial causal designs. The sample in this study consisted of 200 consumers of Mixue in the Kartasura crust. Sampling is done with a saturated sample, and data collection is done by spreading the questionnaire. The results of this study show that F (simultaneous) and t (partial) tests show that product quality has a significant influence on purchasing decisions, packaging has a major influence over purchasing decision variables, and product quality and packaging have a significant impact on purchase decisions.
Bahasa Inggris Ria Suci Permatasari; Dhany Efita Sari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5959

Abstract

The culinary industry in Indonesia has seen significant growth, driven by evolving consumer preferences and innovations in food presentation. Bento cakes, originating from South Korea, have emerged as a popular product with high demand, resulting in a rapid expansion of bento cake home industries. Despite this promising market, the growing competition poses challenges for business owners, particularly in developing effective marketing strategies. This study investigates marketing strategies by adopting an order-based marketing strategy and examines the operational challenges faced by bento cake home businesses. Utilizing a qualitative approach and phenomenological methodology, data were collected through in-depth interviews, observations, and documentation with business owners and customers. Findings indicate that an order-based marketing strategy enhances customer satisfaction by offering personalized services and improves production efficiency and transaction convenience. However, operational constraints include human error and limited customer understanding of the ordering process, often leading to dissatisfaction. Furthermore, while social media marketing contributes positively to business reach and engagement, issues remain in effectively communicating order procedures and managing operations efficiently. The study highlights the need for continuous production and order management improvement to mitigate errors and enhance customer comprehension. Recommendations include regular training for staff to minimize errors, refining information dissemination strategies on social media, and enhancing operational processes to optimize customer experience. These findings underscore the importance of adapting marketing strategies to maintain competitiveness in Indonesia’s dynamic culinary landscape.
Co-Authors - Susilaningsih ., Susilaningsih Adi Krisnanto, Muhammad Ahmad, Noor Lela Amanda, Bunga Ambarwati Anggorowati, Anggi Anggun Ella Indriyani Apriliani Rafita Ningsih Aprilya Wulansari Asila, Nadia Fauzi Ayu Annisa Gharini Azizah, Faritsa Syifa B, Magdalena Roganda S. Baswara, Satsya Yoga Bekti, Rahayuning Dyah Dwi Brilliani Bunga Amanda Dyah Ayu, Dyah Elvia Ivada Endang Setyaningsih Erlin Ade Selviana Erni Harlina Isdiati fadhilah, risma Faritsa Syifa Azizah Fatmahwati, Seli Febriyan, Rahmad Firman Maulana Firman Maulana, Firman Fuadah, Lia Samrotul Habil Azhar Hendawan Hanifa Adityarahma Hanifah Tria Intan Jelita Hartanti, Nanda Febriana Dila Herayanti, Liana Ijah Mulyani Sihotang Ijah Mulyani Sitohang Ika Candra Sayekti Ima Rahayu Imran, Muhammad Ali Inda Fresti Puspitasari Inda Fresti Puspitasari Indah Pratiwi Intan Putri Rahmania Jelita, Hanifah Intan Tria Joko Suwandi Jonathan Camana Gano-an Karima, Mutiara Kurniawan Ari Saputro Laksmi, Azarin Carissa Putri Listi Septiana Avita Putri Lukitasari, Eka Maharani Pamungkas Siwi Maimunah, Muflihah Masithoh, Dewi MIFTAKHUL JANNAH Miftakhul Jannah Moh. Chairil Asmawan Mohammad Chairil Asmawan Mugi Lestari, Mugi Muhammad Fahmi Johan Syah Muhtadi Muhtadi Murtiningsih Murtiningsih Mustofa, Rochman Hadi Nadia Fauzi Asila Nadia Fauzi Asila Nia Istiana Ningsih, Apriliani Rafita Nurjanah, Rica Octavia, Ika Nur Octoria, Dini Octoria Praditya, Dita Ayu Purwaningtyas, Purwaningtyas Putri, Listi Septiana Avita Putriana, Rizqika Aulia Qomariah, Affifah Chusnul Raden Ahmed Abdillah Rahayuning Dyah Dwi Bekti Rahmad Febriyan Rahmania, Intan Putri Ramlee Mustapha Ramlee Mustapha Ramlee Musthapa Ria Suci Permatasari Riasty, Ageng Rini Agustin Eka Yanti Risma Fadhilah Risma Fadhilah Ristiyani, Indrastuti Rochman Hadi Mustofa Romadhon, Andhika Rahmad Sabar Narimo Sahira, Alya Nur Sahira Santhyami Santhyami Santosa, Winda Pratiwi Saputra, Ridwan Cahya Sarun, Anuar Seli Fatmahwati Septi Anggraini Septi Setianingrum Septian Hendra Wijaya Setianingrum, Septi Sigit Santoso Siregar, Yani Sukriah Siregar, Yani Sukriyah Siti Aisyah Siti Aisyah Siti Mahmudah SITI MAHMUDAH Siti Masitoh Sitohang, Ijah Mulyani Sitti Retno Faridatussalam Siwi, Maharani Pamungkas Solekha, Wahyu Isnaeni Sri Winarsih Suparti Suparti Surani Dwi Astuti Surani Dwi Astuti Suranto Suranto Suranto Suranto Suranto Suranto Suranto Surya Jatmika Suyatmini Suyatmini Suyatmini Tarahilta, Tarahilta Tiara Tiara Tiara, Tiara Titik Ulfatun Tri Nur Wahyudi Vinna Idamatus Silmi Wafrotur Rohmah Wardani, Afila Nuri Widyasari, Apriza Wijayanti, Alya Adita Nur Wulansari, Aprilya Yani Sukriah Siregar Yovi Annang Setiyawan Yudhanto, Rayhan Yuningsih, Yuni Zakiah, Z