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Sarmiati Sarmiati
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik Universitas Andalas
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Journal : Jurnal Iso

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Leveraging Social Media for Cultural Preservation: Promoting Traditional Minangkabau Arts in the Digital Era Diego, Diego; Lestari, Yayuk; Sarmiati, Sarmiati; Yulia, Vitania; Muwaffaq, Farhan
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

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Abstract

This study discusses how the Siliah Galanggang Arts Community utilizes social media to maintain and promote Minangkabau traditional arts. Using media ecology theory, this research analyzes the interactions and social media ecosystem within the community and its impact on the existence of traditional culture. A qualitative research method with a descriptive approach was used in this study, involving observation, interviews, and documentation. The results show that social media plays a crucial role in sustaining traditional culture through various digital platforms. With approximately 200 members, this community utilizes a social media ecosystem comprising Instagram, WhatsApp, and TikTok to expand reach and promote traditional culture. Instagram is used as a visual documentation showcase, WhatsApp for intensive communication, and TikTok to attract a global audience. Through this interconnected media ecosystem, the Siliah Galanggang Arts Community has successfully created an effective platform for interacting with the audience and promoting traditional arts. Support from local officials, collaboration with art enthusiasts, and participation in cultural festivals and social events strengthen the community’s presence. Challenges in funding and relevance in the digital era are addressed with innovative strategies and educational programs. With a long-term vision to establish a cultural center, this community is committed to preserving and developing Minangkabau cultural heritage through education, training, and active participation in cultural activities.
Co-Authors - Afrizal . Syamsulbahri Abdurrahman Zuhdi Ade Dasrial Afrizal Afrizal ahmad, Asmawi Aisyah Nabila Al-Zuhriy Al-Munawar, Rizky Al-Munip Annisa Anindya annisa werif ramayeni Asmawi Asmawi Asmawi Asmawi Asmawi Asnawi Asnawi Asrinaldi Asrinaldi Aulira M Tan Azwar Azwar Azwar, Azwar Charlie Ch Legi Chatra, meraldy Dafrizal Dafrizal Dani Prayoga Daud Deby Fortunela Fortunela Dewi Faradilla Dewi Listyawati Dewi Nila Utami Dewi Surya Rahmi, Dewi Surya Dewi, Rahmi Surya Dhiki Hamdhany Dianti, Devi Diego Diego Diego Diego Diego, Diego Eka Ona Sutera Elfitra Elfitra Elva Ronaning Roem Emeraldy Chatra Ernita Arief Ernita Arif Erwina Kartika Devi Fatriana, Disya Faulina, Ade Firgi Nurdiansyah Fortunela, Deby Fortunela Fridarti, Fridarti Ghina Novarisa Handayani Syarief, Holy Henny Suryani Susanta Hidayah Quraisy, Hidayah Holy Handayani Syarief Ika Primastuti Putri Ilham Havifi Imam Havifi Indraddin Intan, Intan Nabila Khaira Istiyanto, S.Bekti Jamil, Mistra Judijanto, Loso Kaharuddin Kartika Devi, Erwina Kaurdiansyah, Septa Khaira, Intan Nabila Khalili, Iqbal Kusuma, Rudi Laurensius Arliman S Laxmy Defilah Leni Marsih Lestari , Yayuk Lestari, Yayuk Lisa Kurnia Listyawati, Dewi M, Sukri M. Nur Muhammad Nawir Muwaffaq, Farhan Nesthy Kheren Nesthy Kheren Nadia Novi Elian Novi Elian Novia Amirah Azmi Noviafni, Fitri Nilam Nuriah Arma, Nuriah Nurul Mouliza Nurul ‘Ain Oktarina Oktarina Pratiwi Rahmadani Praymesa, Agung Priyanto, Muryadi Eko Putri Rahmania Putri, Syafni Nolla Rabani, La Rachmah, Yesi Isnaini Rahma Dinantia Junaidi Rahmat Rio Yuherdi Rahmi Surya Dewi Regar, Erfendi Rinaldi Rinaldi Rio Alfian Rizka Fadillah Sari Marta Sari Marta Sarwono Sazili Saman Siti Fatimah Sono, Moh Gifari Sri Lestari Nengsih Sudarmanto, Eko Suranta Tarigan, Muhammad Iqbal Surtika, Memi Suryanef Suryanef Syahra, Rivana Izzati Tifanny, Nazlya Tiwi, Elsa Utami, Eva Yuniarti Vanisya, Winda Wahyu Fitri Wargo Welda Yulia Winda Vanisya Yarisda, Viona Putri Yesi Isnaini Rachmah Yessi Ratna Sari Yulia, Vitania Zainal Zainal Zakri, Rahmania Zaqia, Afri Nur