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Journal : Visioner

Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Dalam Menginap Di Wisma Sartika Kota Lhokseumawe T. Edyansyah; Juni Ahyar
Jurnal Visioner & Strategis Vol 10, No 2 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

The purpose of this study was to determine the effect of service quality consisting of reliability, responsiveness, assurance, empathy and physical evidence on customer satisfaction in staying at Wisma Sartika, Lhokseumawe City and to determine the effect of service quality simultaneously on customer satisfaction in staying at Wisma Sartika. Lhokseumawe City. The data collection techniques used are questionnaires and literature study. The author distributes questionnaires to 100 consumers who use lodging services at Wisma Sartika Lhokseumawe City. From the results of multiple linear regression analysis and partial test results, the responsiveness variable is the most dominant variable affecting customer satisfaction Simultaneous testing, reliability, responsiveness, assurance, empathy, physical evidence variables have a significant effect on customer satisfaction (in staying at the Wisma Sartika Lhokseumawe City, the value of the correlation coefficient (R) is 0.793 and the value of Adjusted R2 is 0.609 or 60.9% and the remaining 39.1% can be influenced by other variables not examined in this study.
Faktor-Faktor Yang Mempengaruhi Niat Beli Mobil Low-Cost Green Car (LCGC) Di Kota Lhokseumawe Suhendri, Suhendri Suhendri; Mariyudi, Mariyudi Mariyudi; ., T. Edyansyah
Jurnal Visioner & Strategis Vol. 13 No. 1 (2024): Jurnal Visioner & Strategis, Edisi Maret 2024
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study analyzes the influence of consumer attitudes, environmental knowledge, past behavior, environmental influence, labeling, and economic incentives on the purchase intention of low-cost green cars (LCGC) in Lhokseumawe City. This study uses the data collected through a survey method using a questionnaire as the data collection tool. The population in this study is 96 people who use LCGC. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results indicate that consumer attitudes positively and significantly affect purchase intentions of LCGC in the Lhokseumawe city community, environmental knowledge positively and significantly affects purchase intentions of LCGC in the community in Lhokseumawe, and past behavior positively and significantly affects purchase intentions of LCGC in the Lhokseumawe city community. Social influence has a positive and significant effect on the intention to buy LCGC in the community in Lhokseumawe; labeling has a positive and significant effect on the intention to buy LCGC in the community in Lhokseumawe; but economic incentives do not have a positive and significant influence on the intention to buy LCGC in the Lhokseumawe city community. Simultaneously, consumer attitudes, environmental knowledge, past behavior, social influence, labeling, and economic incentives have a positive and significant effect on the intention to buy LCGC in the community of Lhokseumawe.  Keywords: attitudes, knowledge, behavior, environmental, labeling, economic incentives, and purchase intention 
Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe Harahap, Sakinah Tul Marhamah; Edyansyah, T .; Ikramuddin, Ikramuddin Ikramuddin
Jurnal Visioner & Strategis Vol. 13 No. 2 (2024)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi.  Keywords: Store Atmosphere, Location, Service Quality, Customer Satisfaction.
Co-Authors Adnan Adnan Adnan Agustinawati Ajra Ahdima Amru Usman Anggita Prinanda Anhar Mubarak Asbar, Yuli Azhar Azhar Bahri, Halida Chalirafi Chalirafi, Chalirafi Cut Evi Oktaviani Cut Intan Julia Dara Desi Ariani Rahayu EM Yusuf Iis Erni Fhonna Erni Zahara Fathul Rezki Iradha Fina Wahyuni Fitri Faryani Manik Guntur Eko Saputro Hamdiah Harahap, Sakinah Tul Marhamah Hayatun Nufus Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Irvan Saputra juliana, santi JuliMursyida Juni Ahyar Juni Ahyar Juni Ahyar Juni Ahyar Juni ahyar Khaira Zikrani Malrizwa Khairil Anwar Khairina Khairina AR Khairun Nisa Leli Anita Lizan, Saiful M. Subhan M.Subhan Mahfuza Maqfiratun Misla Mariyudi Mariyudi, Mariyudi Mariyudi Mohd Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muhammad Furqan Muhammad Multazam Muhammad Nasrol Muhammad Roni Muhammad Whasil Mufti Ulwan Munandar Mursalin, M Mutia Rahmi Muttaqien Naufal Bachri, Naufal Nazifa Hafiza Nazila Firza Nengsih, Suriya Nurainun Nurazizah Nurlita Ahwalia PUTRI DINDA PERTIWI Qurrata A'yun Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rina Dara Rizka Astuti Rizkan Rohantizani, R Rusydi Rusydi Abubakar Rusydi Rusydi Sakinah Tul Marhamah Harahap Saleha Samsul Bahri Sapna Biby Siti Maimunah Suhendri, Suhendri Suhendri Sullaida, Sullaida Suwito Suwito Syamsul Bahri Tarmizi Abbas Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Uli Artha Manullang Ulia Fitri Vena Mauliza Wahyuddin Wahyuddin Widyana Verawaty Siregar WINDA Yenni Nova Febrian Yuliana Wardana