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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis The International Journal of Business Review (The Jobs Review) JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Business Journal : Jurnal Bisnis Dan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Dinasti International Journal of Digital Business Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of Finance and Business Digital (JFBD) International Journal of Applied Business and International Management Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Integrative Sciences Journal of Applied Community Engagement (JACE) eProceedings of Management Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Informatika Ekonomi Bisnis Jurnal Indonesia : Manajemen Informatika dan Komunikasi Cahaya Pengabdian
Anita Silvianita
Universitas Telkom
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
Employer Branding, Job Burnout: Do They Effect on Employee Engagement in Certain Educational Foundation Sector in Indonesia? Fauziah Adinda Kusuma; Anita Silvianita
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2397

Abstract

Employer branding design is important to create a good corporate image for both internal and external companies. Many studies have said that employer branding affects employee engagement because a good company image can make employee engagement and dedication increase to their work. In the XYZ foundation in Indonesia, there was a 1,49% decrease in the value of their Employee Engagement Index (EEI). The decline in the EEI at the XYZ foundation is assumed to be due to the absence of employer branding design at the foundation, and mediated or added by a fairly high employee burnout rate of 16.28%. The purpose of this study is to determine and analyze the influence or the importance of employer branding on employee engagement through job burnout as an intervening variable that mediates it. The method used in this study is quantitative with the technique of distributing questionnaires to foundation employees, then the results will be calculated using SMART PLS ver. 3.9 accompanied by descriptive analysis for explanation.Keywords: Employer branding, job burnout, employee engagement
How to Create Brand Evangelists: A Conceptual Framework Purwandani, Meirissa; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2793

Abstract

This study aims to investigate the relationship between brand personality, brand symbolism, self-expressiveness, affective commitment, and brand trust on brand evangelism using data from Telkom University Bandung students. The research model used is structural equation modeling (SEM) with a partial least square (PLS) approach. The results showed that brand trust and affective commitment are the most important antecedents of brand evangelism, followed by brand personality, self-expressiveness, and brand symbolism. Brand trust acts as a mediating variable between brand personality, brand symbolism, self-expressiveness, and affective commitment with brand evangelism. This research has several implications for companies in building brand evangelism. Companies need to build a strong brand personality, use the right symbols, increase self-expressiveness, and build strong emotional relationships with consumers.
Employer Branding, Job Burnout: Do They Effect on Employee Engagement in Certain Educational Foundation Sector in Indonesia? Kusuma, Fauziah Adinda; Silvianita, Anita
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2397

Abstract

Employer branding design is important to create a good corporate image for both internal and external companies. Many studies have said that employer branding affects employee engagement because a good company image can make employee engagement and dedication increase to their work. In the XYZ foundation in Indonesia, there was a 1,49% decrease in the value of their Employee Engagement Index (EEI). The decline in the EEI at the XYZ foundation is assumed to be due to the absence of employer branding design at the foundation, and mediated or added by a fairly high employee burnout rate of 16.28%. The purpose of this study is to determine and analyze the influence or the importance of employer branding on employee engagement through job burnout as an intervening variable that mediates it. The method used in this study is quantitative with the technique of distributing questionnaires to foundation employees, then the results will be calculated using SMART PLS ver. 3.9 accompanied by descriptive analysis for explanation.Keywords: Employer branding, job burnout, employee engagement
How to Create Brand Evangelists: A Conceptual Framework Purwandani, Meirissa; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2793

Abstract

This study aims to investigate the relationship between brand personality, brand symbolism, self-expressiveness, affective commitment, and brand trust on brand evangelism using data from Telkom University Bandung students. The research model used is structural equation modeling (SEM) with a partial least square (PLS) approach. The results showed that brand trust and affective commitment are the most important antecedents of brand evangelism, followed by brand personality, self-expressiveness, and brand symbolism. Brand trust acts as a mediating variable between brand personality, brand symbolism, self-expressiveness, and affective commitment with brand evangelism. This research has several implications for companies in building brand evangelism. Companies need to build a strong brand personality, use the right symbols, increase self-expressiveness, and build strong emotional relationships with consumers.
The Effect of Relationship Marketing, Customer Engagement and Brand Trust in Increasing Purchase Decisions in Local Trading Company in Indonesia Rahmat, Dafrian Nur; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3172

Abstract

A trading company in Bandung experienced a 491% sales increase, prompting research into the factors behind this phenomenon. This study examined the influence of relationship marketing and customer engagement on purchase decisions, mediated by brand trust. The research used a quantitative, causal-descriptive approach with simple random sampling. From a population of product coordinators conducting direct sales and demonstrations, 320 respondents were selected using the Slovin formula. Data were analyzed using Structural Equation Modeling (SEM) with Smart-PLS 02. Results showed that relationship marketing positively and significantly influenced brand trust (t-statistic 9.845; p-value 0.000) and purchase decisions (t-statistic 32.167; p-value 0.000). Customer engagement also significantly impacted brand trust (t-statistic 10.106; p-value 0.000) and purchase decisions (t-statistic 2.103; p-value 0.036). However, brand trust did not significantly mediate the effects of relationship marketing and customer engagement on purchase decisions. The study concluded that relationship marketing had the strongest direct impact on purchase decisions. Companies are encouraged to prioritize relationship marketing and customer engagement strategies while strengthening brand trust to maximize long-term consumer loyalty.
Co-Authors Ade Irma Susanty Adib Alfikry Aditya, I Putu Yopha Candra Adri Firdaus Afwa, Intan Lailya Agus Maolana Hidayat Ahmad, Mokhtarrudin Aisyah Geovani Suryaningrum Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Allya Nabila Audia Allyfia Dhaneswari Prastowo Amalia Nursyamsiah Aprilia Diahayu Ningtias Ardika, I Gede Agus Arianto, Mahdar Arifah, Azlya Rahmadani Nur Arry Widodo Arsandi, Andra Yusuf Arthadita, Sherly Arya, Gusti Ayu Agung Deviana Aurik Gustomo Azhar Humaira Syabani bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Dandy Adimas Dwi Putra Davide Calandra Dematria Pringgabayu Devi Nur Febrianti Dewi Padmi Pratiwi Dewi, Emilia Fitriana Diah Tiffani Annisa Dinda Aulia Rahmah Dinda Azzahra Dodi Jayen Suwarno Dudi Pratomo Eva Nurhazizah Fadhila, Atim Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fanisa Tris Wandani Farah Alfanur Fatizah Amanda Fauziah Adinda Kusuma Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Fitria Anjani Fitria Anjani, Fitria Fitriani Nur Utami Frandelli, Jostein Ghina Alya Audina Ghulam Ilmam H Ghulam Ilmam Hindami Gita Indah Hapsari Gusfi, Dhiya Athaya Hapsari, Ayuningtyas Yuli Harris, Rizki Maulana Helda Widyarani Lutviari Herdiansyah Gustira Pramudia Suryono Herdiawan, Muhammad Rafli Hindami, Ghulam Ilmam Hutagalung, Maria Magdalena Ihsan Hadiansah Inayah, Rachel Cinta Indah Permata Solihah Indira Rachmawati Jabir, Muh. Agung Jonneli, Halimah Husna Jostein Frandelli Khairi Widyastiara Kumalasari, Amalina Dewi Kusuma, Fauziah Adinda Kusuma, Tatiana Kusumawati, Tasya Dewi Kuswandini, Lindha Lestari, Diana Greta Femi Lianto, Fazrian M. Fikri Mahendra Fakhri Mahir Pradana Mangsor, Miza Maratur, Gracen Glory Bintang Marsha Adilla Rahmani Marthadipa, Wisnu Bagus Trio Mia Rosmiati Michele Oppioli Muhammad Luthfi Nandya, Elsavira Nathania, Geovanni Nielzhan, Haqhi Ningrum, Siska Ayu Norra Salbela Nova Novitasari, Febby Nugraha, Inda Aswa Nuraminda, Minda Nurhayati, Lina Nurul Aulia Ramadhina Omnie primiana Panggabean, Elizabeth Romaito Perdana, Fathan Akbar Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramuditha, Salsabillah Putri Rizky Amanda Pratiwi, Dewi Padmi Puji Nursyabani, Annisa Purwandani, Meirissa Putra, Dandy Adimas Dwi Putri, Fatria Eka Putri, Mustika Ardya Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafiansyah, Muhammad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ratih Hendayani Ridhofifattah, Krismaha Rizki Maulana Harris Romdoniah, Indah Siti Rubianti, Nurafni Rubiyanti, R. Nurafn Rubyanti, Nurafni Saleh, Yusril Salsabil, M. Amel Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sari, Uut Permata Shaomi Fujiyanti Amalia Sherly Artadita Sihombing, Reni Pratiwi Sitanggang, Elisa Adela Putri Solihah, Indah Permata Tarandhika Tantra Tri Indra Wijaksana Ummi Khoiri Lathifa Vallery Marcelyno Virgialdo, David Wahyu Anggoro, Febrian Setyo Widyastiara, Khairi Witjaksono, Henry Tri Adi Yudantri, Anindya Sukma Yuhana Astuti Yulia Nur Hasanah Yuliani, Amira Rizki Zahid, Azham Zidney Izzatul Ichsan