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All Journal Academica Politik Indonesia: Indonesian Political Science Review AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal of Public Administration and Government (JPAG) Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pajak dan Bisnis (Journal of Tax and Business) International Journal of Social Science, Education, Communication and Economics Prima Magistra: Jurnal Ilmiah Kependidikan Journal of Progressive Law and Legal Studies Ethics and Law Journal: Business and Notary Jurnal Ilmiah Research Student Jurnal Akademik Pengabdian Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ilmiah Nusantara Jurnal Cendekia Ilmiah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Implementasi Kebijakan Perhutanan Sosial di Kecamatan Dapurang Kabupaten Pasangkayu Busran, Busran; Suasa, Suasa; Haryono, Dandan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.13270

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi kebijakan perhutanan sosial di Kecamatan Dapurang Kabupaten Pasangkayu. Pendekatan yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi terhadap tujuh informan yang ditentukan secara purposive. Hasil penelitian menunjukkan bahwa implementasi kebijakan perhutanan sosial belum berjalan efektif. Hambatan utama meliputi lemahnya komunikasi lintas sektor, keterbatasan sumber daya manusia dan anggaran, rendahnya komitmen pelaksana, serta belum jelasnya pembagian tugas antarinstansi. Upaya peningkatan koordinasi, kapasitas masyarakat, dan penegakan sanksi menjadi kunci untuk mewujudkan pelaksanaan kebijakan yang lebih efektif dan berkelanjutan.
ANALISIS MODEL BISNIS DAN TANTANGAN OPERASIONAL KOPI GEROBAK DI KOTA PALU Citra Lestari; Siti Anisah; Adinda Prameswary Putry; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7243

Abstract

Street coffee sales, also known as coffee carts, are part of the city's informal economy that offers affordable coffee and independent business opportunities for small enterprises. However, they often face regulations and market pressures. This study was conducted to analyze the business models and operational challenges faced by street coffee sellers in Palu City. Through qualitative research, including in-depth interviews and observations, the study found that the business model of coffee cart vendors in Palu is highly dependent on flexible locations, competitive prices, and emotional relationships with customers. Some challenges include extreme weather, location permits, and competitive prices.
Analisis Persepsi Pelaku dan Konsumen Terhadap Tantangan dan Peluang UMKM Buah Potong di Baruga Street Food Kota Palu Bahtiar Bahtiar; Nazwa Nazwa; Elin Elin; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7244

Abstract

This study aims to analyze the condition of Micro, Small, and Medium Enterprises (MSMEs) selling cut fruit at Baruga Street Food in Palu City through abased on the perceptions of business actors and consumers. MSMEs play a vital role in thelocal economy, but face various challenges, making strategic analysisessential. This study uses a descriptive qualitative approachwith data collection techniques in the form of in-depth interviews, observation,and documentation. Data analysis was carried out through reduction, presentation, andconclusion drawing based on the SWOT framework. The results of the study showthat the main Strengths of MSMEs lie in theirstrategic business locations and the fresh quality of their products, supported by the trend towards healthy lifestyles. Meanwhile, their Weaknesses include limitedcapital, the short shelf life of fruit, and an incomplete variety of fruit.The greatest Opportunities are marketing expansion throughdigital platforms (Gojek/Instagram), product innovation, and the development of adelivery system. External Threats include intense business competitionand fluctuations in raw material prices. Overall, the fruit-cutting MSMEs at Baruga Street Food has strong potential for growth, butrequires a strategic focus on optimizing stock management, product diversification, and utilizing digital opportunities to strengthen competitiveness andmarket reach.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN UMKM MOCHI DI BARUGA STREET FOOD PALU SULAWESI TENGAH Desinta Desinta; Jihan Dzalfana; Nur Adha Kausen; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7245

Abstract

This study aims to evaluate the variables that influence the development of micro, small, and medium enterprises (MSMEs) producing mochi at Baruga Street Food in Palu, Central Sulawesi. As public interest, especially among the younger generation, in modern snacks with various flavors continues to grow, MSMEs producing mochi continue to develop. This research uses a qualitative methodology by conducting in-depth interviews and documenting three informants, namely the owners and employees of three mochi MSMEs operating at Baruga Street Food. The results show that relatively stable capital, product quality, service quality, display innovation, and social media-based marketing strategies have been proven to effectively influence the development of mochi MSMEs. However, there are several problems, including variations in the number of customers due to weather, competition between mochi sellers in the same place, and a shortage of raw materials, especially strawberries. In addition, the government provides SMEs with sales facilities and supporting infrastructure. According to this study, the growth of mochi SMEs is highly dependent on the ability of business actors to innovate, maintain quality, and use digital marketing technology.
STRATEGI PEMASARAN UMKM KEBAB DAN BURGER UNTUK MENINGKATKAN OMZET DAN DAYA SAING DI BARUGA STREET FOOD KOTA PALU SULAWESI TENGAH Esra Citra Togatorop; Eva Afrilia; Alya Sasabila Yabiy; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7246

Abstract

This article examines the importance of marketing strategies for Micro, Small and Medium Enterprises (MSMEs) in the culinary field, particularly in the kebab and burger business, when facing increasingly fierce competition. Referring to Kotler's 4P marketing theory, this study explores the elements of product, price, place, and promotion that need to be optimized to increase the income and competitiveness of MSMEs. The method applied is qualitative, with data collection through interviews and documentation at Baruga Street Food, Palu City. The findings show that many MSMEs still rely on traditional marketing techniques, while the use of social media and digital marketing is still minimal. However, there are great opportunities to increase business growth through product innovation and the use of online platforms. Therefore, it is important to improve understanding of effective marketing strategies for the sustainability and development of MSMEs in the region.
Analisis Peningkatan Omzet dan Profitabilitas pada UMKM Bakso Kuah Di Lapangan Vatulemo Kota Palu Nuramanda Rizkiyah; Dinda Ayu Sintawati; Lia Natalia Sonda; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7247

Abstract

The existence of Micro, Small, and Medium Enterprises, particularly the meatball soup business in Vatulemo Field, Palu City, plays a crucial role in strengthening the local economy by providing employment and encouraging community creativity. This study aims to explore the factors influencing the increase in turnover and profitability of the meatball soup Micro, Small, and Medium Enterprises. The method applied is a case study with a qualitative approach, which aims to identify internal and external factors that contribute to business growth. The analysis results show that the characteristics of a product that is in high demand, a strategic location, and effective business management are the main strengths, while limited capital and marketing management remain challenges. Great opportunities arise from high market demand and government support, but the existence of business competition and rising raw material costs are threats that must be considered. With the use of appropriate strategies, Micro, Small, and Medium Enterprises can significantly increase turnover and profitability.
Dinamika Usaha Bakso Bakar Di Taman Bumi Bahari: Peluang, Tantangan, Dan Strategi Pengembangan Adika Tirta Atansyah; Pratiwi Pratiwi; Fadilatunisa Fadilatunisa; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7248

Abstract

Taman Lasoso telah menjadi tempat yang digemari oleh warga Palu dan sekaligus sumber penghidupan bagi UMKM. Salah satu produk yang ditawarkan kepada pengunjung adalah bakso bakar yang dijual oleh UMKM di Taman Lasoso. Usaha bakso bakar merupakan bisnis kuliner yang belakangan ini sangat populer di Indonesia. Metode dalam penelitian ini menggunakan metode kualitatif dengan mengumpulkan data melalui pengamatan, wawancara, dan dokumentasi kegiatan riset. Peluang untuk menjual bakso bakar memberikan beberapa keuntungan, seperti kesempatan untuk menjangkau segmen pasar yang sebelumnya terabaikan. Kendala yang dihadapi para pengusaha termasuk cuaca hujan, yang menyebabkan jumlah pengunjung dan pelanggan menjadi berkurang, serta adanya persaingan antar pedagang. Strategi pengembangan bisnis mencakup promosi sederhana, variasi menu, menjaga kualitas dan kebersihan, penyesuaian jam operasional, serta strategi harga yang terjangkau. Narasumber juga melaporkan peningkatan keuntungan pada akhir pekan dan penerapan sistem pembayaran tanpa tunai untuk mempermudah pelayanan kepada pelanggan.
PENGEMBANGAN UMKM KULINER SIOMAY DI DESTINASI WISATA TAMAN LASOSO UNTUK MENINGKATKAN EKONOMI LOKAL Fidya Fidya; Amelia Amelia; Adinda Podung; I Kade Sindya Sanjaya; Dandan Haryono; Suasa Suasa; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7249

Abstract

Lasoso Park has become a new icon in West Palu, where people can enjoy a public space to relax and socialize, with additional features such as a light tower and views of the Gawalise Mountains. Lasoso Park also rents various toy services and many culinary snacks, one of which is siomay. Siomay throughout its development is very popular among the Indonesian people and is easily found in snack places or existing parties. The method used is qualitative research, namely research that does not use mathematical, statistical, or computer models. Opportunities for MSME development in the Lasoso Park location offer various siomay variants such as fillings (eggs, meat, tofu, fried foods) and sauce variants, namely peanut sauce and firecrackers. The development strategy used in this siomay business is a digital marketing strategy and design promotion.
PENGEMBANGAN USAHA TRADISIONAL UMKM TABARO DANGE KHAS PALU Steven Ladjepe; Nafadillah Nafadillah; Juniva Juniva; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7250

Abstract

The Fisherman's Village Tourism is a popular destination for local residents in Palu City. This tourist spot is home to many micro, small, and medium enterprises (MSMEs). One such MSME is Tabaro Dange, a traditional Palu dish. This research employed qualitative methods, employing in-depth interviews and literature review. The potential for Tabaro Dange MSMEs is significant in creating employment opportunities for the community, particularly in Palu City. Challenges faced by entrepreneurs include adverse weather conditions and competition from modern food chains.
ANALISIS PRAKTIK WIRAUSAHA PADA USAHA MERCON TANTAN SEBAGAI UMKM KULINER LOKAL Anisa Auliya; Risti Indah Sari F; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7251

Abstract

This study aims to analyze entrepreneurial practices in local culinary Micro, Small, and Medium Enterprises (MSMEs), namely Mercon Tantan, amidst the rapid development of the food industry in Indonesia. MSMEs are the main foundation of the national economy with a significant contribution to job creation and economic growth. Mercon Tantan is a manifestation of innovation that raises the theme of the typical spicy dish "mercon," successfully attracting attention, especially the younger generation, through menu variations, levels of spiciness, and intense flavor profiles. The results of interviews indicate that the main challenges faced by Mercon Tantan are the rampant competition with similar vendors and the need for innovation to meet the public's desire for more contemporary products.
Co-Authors Abdul Rivai Adhwa Al Faatin Adika Tirta Atansyah Adinda Podung Adinda Prameswary Putry Aisyah Citra alfiah alfiah Alya Sasabila Yabiy Amelia Amelia Ani Susanti Anil Zikri Anisa Auliya Ario Ario Arsyad, Iin Asrifai Bahtiar Bahtiar Busran Busran Cakranegara, Pandu Adi Citra Lestari Dandan Haryono Darnawati, Darnawati Denis Tirtana Desinta Desinta Deswita Wulandari Dinda Ayu Sintawati Elin Elin Endang Ayu Rahmawati Ersa Amelia Vega Esra Citra Togatorop Eva Afrilia Fadilatunisa Fadilatunisa Faisal, Fathur Rahman Faradila Oktafiani Fedrik Litaniawan Fidrawati, Fidrawati Fidya Fidya Firayani Firayani Fitri Almirah Maulidya Fitri Sholihin Gatot Susanto Haedar Akib Haikal Putr Fachrezy Harifa Harifa Hasan Rachmany Hasanuddin Hasanuddin Hasbullah Hasbullah Hikma Hikma I Kade Sindya Sanjaya Indah Dwi Lestari Isna Tuainia Jesiyani Junetri Jihan Dzalfana Juniva Juniva Khattab, Syahruddin Lely Elviana Lia Natalia Sonda M. Mau, Rusli M., Mustainah Mashuri H Tahili Mateka, Sintia Dewi Megawati Megawati Meldi Meldi Moh Naif Moh Yusuf Moh. Rizky Taftazany Moh.Sukri Mohammad Irfan Mufti Muh Nawawi Muh. Nawawi Muhammad Afandi Muhammad Agung Ananta Praja Muhammad Rapi Muhammad Rapi Mustainah Mappatoba Mustakim, Fitri Nafadillah Nafadillah Natasya indriyanti Dg.Maralla Nawawi Natsir Nazwa Nazwa Nira Ramadhani M Novianti Dewi Lestari Nugraha, Rahadian Nur Adha Kausen Nur Agus Salim, Nur Agus Nur Rahmayanti Nuraisyah Nuraisyah Nuramanda Rizkiyah Nurfadhila Lapangandong Nurhayati Hamid Nurkotip, Nurkotip Pratiwi Pratiwi Priskilla, Reyva Alviona Putri Asti Sidik Rahmawati Halim Rasul, Aras Rini Nuraeni Ristamala Ristamala Risti Indah Sari F Rizky Meilani Rusmawaty Bte. Rusdin Safri Safri Samad, Muhammad Ahsan Sasterio, Sasterio Siti Anisah Siti Nurwahida Slamet Riadi Slamet Riadi Steven Ladjepe Sulfitri Husain Susanto, Moh.Rusnoto Susriani Susriani Syahruddin Hattab Tri Wahyuni Wahyu Aldat Wilda Wilda Yulvianti Hamidu