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Journal : Media Bina Ilmiah

PENERAPAN BAURAN PROMOSI DALAM PENYELENGGARAAN LASCARYA TEGALLALANG FESTIVAL Nyoman Sri Manik Parasari; Ni Putu Yunita Anggreswari; Anak Agung Istri Agung Maheswari; I Putu Dharmawan Pradhana
Media Bina Ilmiah Vol. 17 No. 5: Desember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.358 KB) | DOI: 10.33578/mbi.v17i5.215

Abstract

The recovery of tourism can run if there are activities that develop and are sustainable, the fact is that many business sectors have stopped and gone out of business during the Covid-19 pandemic. Seeing from this phenomenon, tourism is the wheel of life rotation of the Balinese people in general. One of the impacts affected by the pandemic is in Gianyar, especially Tegallalang Village. Starting from the concern of the youth generation of Tegallalang Village towards the development of tourist villages, by having existing natural resources and human resources, of course there are many activities that can can be carried out to revive tourists' interest in coming to visit Tegallalang Village. Lascarya Tegallalang Festival is held to help the problems faced by the people of Tegallalang Village. The problem has an impact on various fields such as socio-cultural, arts, tourism villages, public health and welfare. This study uses qualitative methods to determine the phenomena that occur in Tegalalang Village. The data collection stage uses in-depth interviews, by conducting direct questions and answers with the informants who have been selected, namely the Chairman of the Committee Lascarya Tegallalang Festival, Community Leaders, and the Inter-Youth Communication Forum in Tegallalang Village. Based on the results of interviews conducted by researchers, it can be said that with the promotional mix applied in the Lascarya Tegalallang Festival activities through social media: instagram, youtube, RRI radio communication facilities and community leaders.
MENGHADAPI TEKANAN KERJA DI SEKTOR PERBANKAN: TINJAUAN HUKUM DAN STRATEGI KOMUNIKASI DALAM MENGELOLA STRES KARYAWAN AAA Ngurah Sri Rahayu Gorda; Sahri Aflah Ramadiansyah; I Putu Dharmawan Pradhana; I Wayan Abimayu Angga Nugraha
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

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Abstract

This study explores the work pressure experienced by employees at National Bank in Denpasar City and the strategies used to deal with it. Using a qualitative approach, data were obtained through in-depth interviews and observations of six informants, including marketing employees and a psychologist. The results show that although work pressure has a significant impact on performance, employees can manage stress through leave, physical activity, and social support. The balance between work and personal life is key to reducing the intention to move jobs. This study also links aspects of banking law and marketing communication, emphasizing the importance of a supportive work environment and effective communication in improving employee performance. These results provide insight for bank management to create better strategies for supporting employee welfare and increasing organizational productivity.
PENERAPAN EMOTIONAL LABOR DALAM KONTEKS PEKERJA GENERASI Z: SEBUAH PENDEKATAN FENOMENOLOGIS I Gusti Ayu Wirati Adriati; Victor Joshua Nugroho; I Putu Dharmawan Pradhana
Media Bina Ilmiah Vol. 19 No. 8: Maret 2025
Publisher : LPSDI Bina Patria

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Abstract

This study examines the implementation of Emotional Labor among Generation Z workers, focusing on the emotional challenges they face in the workplace, especially in coffee shops. Generation Z, an innovative but stress-prone generation, is often exposed to pressure from personal problems that can affect their performance. This study explores workers' experiences in managing emotions amid high work demands through a phenomenological approach. Data were obtained through interviews with employees and managers from various coffee shops and psychology practitioners. The study results indicate that the ability to control emotions and implement effective coping strategies is essential for Gen Z workers in maintaining work performance. In addition, support from management in creating a positive work environment and emotional skills training programs are needed to help them overcome existing challenges. These findings provide new insights into the importance of managing Emotional Labor in the workplace and implications for developing better human resource policies that can support employee mental health and performance in the modern era.
Co-Authors A.A. Gede Putra Pemayun Anak Agung Adi Wiryya Putra Anak Agung Istri Agung Maheswari Anak Agung Istri Agung Maheswari Anak Agung Ngurah Oka Suryadinatha Gorda Andika Maulana Putra Andreas Pratama Sihaloho Ariantini, Ni Luh Made Pande Arniti, Ni Ketut Ayu Made Bianca Juarez Cahaya, Ni Putu Meisa Charlie Sarchan Indrawan Danny Bahari Kusnadhy Desak Made Febri Purnama Sari Devidson Imanuel Eman Dewa Ayu Martini Dewi, Diah Fitrya Utami Dewi, Ni Putu Mega Yunita Kristina Dewi, Putu Sasmita Dwi Putra, I Made Okta Dwiputra Aryasa, I Gusti Ngurah Made Hegar Febrianti, Ni Putu Debi Gorda, A.A.A. Ngr Sri Rahayu Gustena, I Kadek Hendra, Putu Nova Kusuma I Dewa Ketut Gede Prabawa I Dewa Putu Dipta Maharta I Gede Made Agustina Putra Agus Putra I Gusti Ayu Wirati Adriati I Gusti Ngurah Putu Dharmayasa I Kadek Arya Wibawa Saputra I Kadek Bagus Mahendrayana I Kadek Ryon Cahya Pratama I Made Bima Devrasta Putra Astaki I Putu Krishna Widyaskara I Putu Satria Parayangan I Putu Yoga Purnama Wijaya I Wayan Abimayu Angga Nugraha Ida Ayu Parwati Ida Bagus Teddy Prianthara Jayati, Kadek Elda Kadek Adyatna Wedananta Kadek Aulya Ari Maharani Swibawa Kadek Devi Kalfika Anggria Wardani Kadek Reno Kusuma Ketut Bayu Agung Suwiyoga Tangkas Ketut Elly Sutrisni Komang Nila Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Lanang Raditiya Perbawa, I Gede Putu Latupeirissa, Jonathan Jacob Paul Luh Putu Sri Devi Mahayuni Made Ratih Nurmalasari Maharta, I Dewa Putu Dipta Maheswari, Anak Agung Istri Agung Martini, Dewa Ayu Muhammad Ilham Syamputra Nando, Hose Hongcapryo Ni Kadek Yosi Febrianti Ni Ketut Arniti Ni Ketut Arniti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Ketut Yuliani Pramesti Ni Luh Gede Ningrum Maha Devi Ni Made Prihanadi Dwi Surya Putri Ni Made Satya Utami Ni Nyoman Sri Wisudawati Ni Putu Eni Suwantari Ni Putu Tina Yuli Hantari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Oka Ariwangsa, I Gusti Ngurah Parasari, Nyoman Sri Manik Praarsa, I Dewa Agung Pramana, Ida Bagus Gde Agung Yoga Pulasari, Luh Ayu Putri Wedayanti Putra, I Gede Ardra Pratama Putra, Kadek Bagus Surya Kusuma Putra, Putu Adi Saskara Putri Ekaresty Haes Putri, Putu Erlina Ayu Tiara Putri, Putu Nikita Fiorella Utama Putu Adi Saskara Putra Putu Dyah Permatha Korry Putu Irma Yunita Putu Purnama Dewi Putu Riko Ardy Pratama Putu Riski Acarya Sadnya Agung Putu Yoga Purnama Wijaya Resi, Yustina Elisabeth Ndari Rian Arif Fahendra Ruben Lomi Sahri Aflah Ramadiansyah Sallyana, Yunia Samitha, Sang Made Dwi Okayana Saraswati, Ida Ayu Ambarini Satriawan, I Made Deddy Sihaloho, Andreas Pratama Soei Khim Sulih Indra Dewi, Sulih Indra Vaasa, Regina Samara Verlioni, Ni Kadek Ayu Victor Joshua Nugroho Wahyu Indra Satria Winata, ⁠I Gede Arya Eka Pratama Wirsa, I Nengah Yella, Made Dwi Marsa Yoga, I Wayan Suprapta Yosephine, Thalia Yunia Sallyana