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Journal : Edukasi Islami: Jurnal Pendidikan Islam

Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sarkum, Sumitro; Nasution, Ade Parlaungan; Ramadhan, Denny Ammari; Purwaningrum, Ajeng Handayani
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Afandi, Arfan Agung Firmansyah Agung Firmansyah Agustang, Andi Anhar, Muhammad Anoviansyah, Yoan Anoviansyah, Yoan Apandi, Aden Aryati, Risma Ade Asih Okti Rahayu Asih, Mutiara Puspita Asih, Okti Rahayu Badrujamaludin, Asep Br. Pohan, April Yanti Budiyanti Budiyanti Chetrine, Ema Chiar, H.M Cindy Desrianti Cindy Destianty Cuan, How Kim Daulay, Armainuddin Desrianti, Cindy Desty Lismayanti Dhani, Rabiah Rahma Duwi, Aslan Hidayat Dwiyono, Yudo Efendi Siregar, Zulkifli Musannif Elida, Syofia Endah, Lely Estiani, Estiani Fawwazie, Arsa Fitria, Eva Fitriani, Dewi Rubi Ginanjar Syamsuar Ginting, Ade Krisna Gusman, Boy Hadi, Mr. Samsul Hafid, Indah Fitria Halim, Susanna Harahap, Arman Harun, Ali Hasrah, Hasrah Idrus , Idham Irwansyah Iin Ira Kartika Iwan Purnama Jumadi , Jumadi Jumaedi, Jumaedi Kamaruddin, Syamsu Andi Kharisma, Dinda Kurniasih Kurniasih Kurniawansyah, Edy Lismayanti, Desty Lumban Gaol, Slamat Andriani Maserih, Maserih Masluyah Suib Masyhuri Masyhuri Melani, Yeni Meylananda, Siti Mila Noviana, Mila Monica, Nelly Muhammad Firdaus Muhammad Yusuf Muslimah, Syohwatul Mutiara Puspita Asih Mutiaraa Puspita Asih Muttaqin, Alfin Nasution, Asnaida Nelli Novyarni Nining Sugihartati novita, debi Nur Adhi, Rakhmat Nuraini Nuraini Okti Rahayu Asih Oruh, Shermina Purwaningrum, Ajeng Handayani Ramadhan, Denny Ammari Ramadhan, Fiyan Syahrul Rosmalinda, Rosmalinda Rosmiyanti, Yanti Rosyidah, Feryna Nur Safia, Wa Ode Salahudin Salahudin Sari, Rida Kurnia Sarini Sarini Sarini Sepriani, Yusmaidar Sepriani, Yusmaidar Sianturi, Aprial Silestian, Selvi Simanjuntak, Daslan Siregar, Habibatul Jannah SUDARMAJI SUDARMAJI Sudaryat, Rahmat Sugihartati, Nining Sukendar, Windu Sulistiyo Sulistiyo Suminar, Ami Siti Suud Suud, Suud Tasa, Siti Halimah Utomo, Jepri Wahidah, Ananda Yahya, Masrur Yanti Rosmayanti Yayat Suryati Yazin Azhari Yorman Yulisnawati Yulisnawati Yusriyani, Ajijah Zaenab Hanim