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Journal : Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)

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Pengaruh Lokasi Usaha, Promosi, Kualitas Layanan Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Brastagi Supermarket Rantauprapat (Studi Kasus Pada Brastagi Supermarket Rantauprapat) Sianturi, Aprial; Nasution, Ade Parlaungan; Sumitro, Sumitro
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.3136

Abstract

At this time, consumers not only make a purchase decision just because it is in accordance with their wants and needs or because the price is affordable or cheap but consumers will also decide on the purchase of a product or item by looking at the location, business promotion used, quality of Service and atmosphere or armosphere in the store. Purchasing decisions made by consumers will be influenced by the goods offered price, product, atmosphere, service, location of the company or store. Purchasing decisions are made by consumers with considerations that really support and can benefit the buyer. The population in this study is the customer in Brastagi Supermarket Rantauprapat with a sample determined using the formula that is rounded Wibisono to 100 people. Data collection using research questionnaires distributed directly by researchers in order to obtain primary research data. Analsisis technique used in processing the data used multiple regression test to answer the research hypothesis. The results showed that partially the business location has a positive and significant effect on purchasing decisions in Brastagi supermarket Rantauprapat with a value of T1 count of 2.362 > ttable of 1.660 with a significance of 0.020 < 0.05. Promotion has a positive and significant effect on purchasing decisions in Brastagi supermarket Rantauprapat with T2 count value of 2.101 > ttable of 1.660 with significance of 0.038 < 0.05. Quality of Service has a positive and significant effect on purchasing decisions in Brastagi supermarket Rantauprapat with a value of T3 count of 2.012 > ttable of 1.660 with a significance of 0.047 < 0.05. Store Atmosphere has a positive and significant effect on purchasing decisions with a value of T4 count of 2.836 > ttable of 1.660 with a significance of 0.006 < 0.05. Simultaneously business location, promotion, quality of Service and store atmosphere positive and significant to the purchase decision in Brastagi supermarket Rantauprapat with Fhitung value of 54.042 > from Ftable 3.09 with significance level 0.000 < 0.05 at the level of confidence 95% and Alpha 5%.
Co-Authors A Halim Ade Parlaungan Nasution, Ade Parlaungan Afandi, Arfan Agung Firmansyah Agung Firmansyah Agustang, Andi Anhar, Muhammad Anoviansyah, Yoan Anoviansyah, Yoan Apandi, Aden Aryati, Risma Ade Asih Okti Rahayu Asih, Mutiara Puspita Asih, Okti Rahayu Badrujamaludin, Asep Br. Pohan, April Yanti Budiyanti Budiyanti Chetrine, Ema Chiar, H.M Cindy Desrianti Cindy Destianty Cuan, How Kim Daulay, Armainuddin Desrianti, Cindy Desty Lismayanti Dhani, Rabiah Rahma Duwi, Aslan Hidayat Dwiyono, Yudo Efendi Siregar, Zulkifli Musannif Elida, Syofia Endah, Lely Estiani, Estiani Fawwazie, Arsa Fitria, Eva Fitriani, Dewi Rubi Ginanjar Syamsuar Ginting, Ade Krisna Gusman, Boy Hadi, Mr. Samsul Hafid, Indah Fitria Halim, Susanna Harahap, Arman Harun, Ali Hasrah, Hasrah Idrus , Idham Irwansyah Iin Ira Kartika Iwan Purnama Jumadi , Jumadi Jumaedi, Jumaedi Kamaruddin, Syamsu Andi Kharisma, Dinda Kurniasih Kurniasih Kurniawansyah, Edy Lismayanti, Desty Lumban Gaol, Slamat Andriani Maserih, Maserih Masluyah Suib Masyhuri Masyhuri Melani, Yeni Meylananda, Siti Mila Noviana, Mila Monica, Nelly Muhammad Firdaus Muhammad Yusuf Muslimah, Syohwatul Mutiara Puspita Asih Mutiaraa Puspita Asih Muttaqin, Alfin Nasution, Asnaida Nelli Novyarni Nining Sugihartati novita, debi Nur Adhi, Rakhmat Nuraini Nuraini Okti Rahayu Asih Oruh, Shermina Purwaningrum, Ajeng Handayani Ramadhan, Denny Ammari Ramadhan, Fiyan Syahrul Rosmalinda, Rosmalinda Rosmiyanti, Yanti Rosyidah, Feryna Nur Safia, Wa Ode Salahudin Salahudin Sari, Rida Kurnia Sarini Sarini Sarini Sepriani, Yusmaidar Sepriani, Yusmaidar Sianturi, Aprial Silestian, Selvi Simanjuntak, Daslan Siregar, Habibatul Jannah SUDARMAJI SUDARMAJI Sudaryat, Rahmat Sugihartati, Nining Sukendar, Windu Sulistiyo Sulistiyo Suminar, Ami Siti Suud Suud, Suud Tasa, Siti Halimah Utomo, Jepri Wahidah, Ananda Yahya, Masrur Yanti Rosmayanti Yayat Suryati Yazin Azhari Yorman Yulisnawati Yulisnawati Yusriyani, Ajijah Zaenab Hanim