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All Journal Jurnal Pelita Pendidikan JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Dimensi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pertanian Agros Jurnal Basicedu Jurnal Pengabdian Magister Pendidikan IPA Minda Baharu Jurnal Eduscience (JES) Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Pendidikan dan Sains SIMBIOSA JOLLT Journal of Languages and Language Teaching Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PERTANIAN TROPIK Jurnal Basicedu International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains
Dahrul Aman Harahap
UNIVERSITAS RIAU KEPULAUAN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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THE DATA-DRIVEN MARKETER: MANAGING CAMPAIGNS WITH ANALYTICS AND AI INSIGHTS Sri Andika; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639265

Abstract

The proliferation of data and artificial intelligence promises unprecedented precision in marketing, yet many organizations struggle to translate these resources into improved campaign performance and decision-making. This study investigates the practices and competencies that define the effective data-driven marketer in the age of AI. The objective is to develop a framework for integrating analytics and AI insights into the core processes of campaign strategy, execution, and optimization. Employing a mixed-methods approach, the research combined a survey of 250 marketing professionals with in-depth interviews with 30 analytics leaders and marketing practitioners. The results identify a three-tiered maturity model, highlighting the critical transition from descriptive reporting to predictive and prescriptive analytics, enabled by AI. The discussion focuses on the necessary skill evolution, organizational structures that bridge data and marketing teams, and the ethical governance of AI-driven decisions. It is concluded that becoming truly data-driven requires a fundamental shift in mindset, where analytics and AI are not support functions but the central nervous system of marketing, enabling agile, evidence-based management of the entire campaign lifecycle.
Academic Supervision Based on Mentoring in Improving Teacher Competence Netti, Netti; Harahap, Dahrul Aman; Ramdani, Ramdani
JURNAL INOVASI PENDIDIKAN DAN SAINS Vol 7 No 1 (2026): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jips.v7i1.2811

Abstract

This study aims to examine the implementation of mentoring-based academic supervision in improving teacher competence at SMPN 2 Tebing, Karimun Regency, Riau Islands Province, Indonesia. The research employed a mixed-methods case study design. In the first phase, a quantitative survey involving 29 teachers was conducted using a four-point Likert-scale questionnaire covering lesson planning, classroom implementation, and learning evaluation. The results show a weighted mean score of 2.94, indicating that teacher competence is in the “Good” category, with the majority of responses at the competent level. However, disparities remain, as a small proportion of teachers demonstrate low performance. In the second phase, qualitative data obtained through written interviews, observations, and document analysis revealed that the effectiveness of supervision was influenced by a collaborative pre-observation dialogue, continuous mentoring, and constructive feedback. These factors reduced teacher anxiety, increased openness, and strengthened motivation for professional growth. The findings confirm that mentoring-based academic supervision contributes significantly to sustainable teacher competence development. Strengthening the instructional leadership role of school principals and institutionalizing mentoring-oriented supervision are therefore recommended to achieve higher levels of professional excellence
Co-Authors Ade Isyana Hairunnisah Ade Parlaungan Nasution, Ade Parlaungan Aini Nurul Akhsanul In’am Albert Efendi Pohan Ali Akbar Ritonga Ali Amran Alsamiri, Yasir Ayed Alsas Harahap, Renzya Fatwa Ardhana, Alzeyna Dwilovita Ardhi, Mega Aulia Badrul Ainy Dalimunthe Bangun, Budianto Beni, Ramdhan Bhayu Bomantara Bintari Indrian Syahputra Borgias, Frans Chastanti, Ika Christina Situmorang Cindy Dwi Kartini Dalimunthe, Rizki Rahayu Danang Pujianto Daroe Iswatiningsih Delsa Pramadani Desi Rahmadani Desi Surlitasari Dewi Desy Afriyanti Dewi, Hanindianti Edwin Agung Wibowo, Edwin Agung Erika Lusiana Tobing Erlina Desi Purwanti Ermi Juriani Erwanto Guntoro Erwin Ashari, Erwin Erydani, Vinsensia Anisa Citta Fauziah Nasution Fauziah Syamsi Fenny Agustina Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Harahap Gaol, Lestari Herlina Lumban Hanapi Hasan Harahap, Risma Delima Harefa, Selamat Kristian Heni Pujiastuti Hilwa Walida Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Ika Chastanti Ika Chastanti Ika Chastanti Ika Chastanti Ika Chastanti Islamiani Safitri Iwan Purnama Jujuaningsih Jujuaningsih Juli Rachmadani Hasibuan Khairul Rizal Khairul Rizal Khairunnisah Khairunnisah Khairunnisah Khairunnisah Kumpulan Rambe Lani Puspita Linayati Lestari, Linayati Lukmanul Hakim M. Sarif Makruf Wicaksono Masrizal Masrizal Mellania Indrasvari Mokerje, Nadya Febriani Muhammad Dinariansyah Muhammad Faizal A. Ghani Muhammad Faizin Muhammad Khoirul Ritonga Muhammadon, Muhammad Fairullah Bin Mulya Rafika Munir, Musbakhul Netti, Netti Novilda Elizabeth Novilda, Mustamu Elizabeth Novita Sari Nasution Nurul Zuriah Pamungkas, Okvian Dwi Pristiyono Pristiyono Puji Rahayu Putra, Sulfanow R Rahmaniah Rahma Muti’ah Rahmad Husna Rahman Hasibuan, Rahman Rahmat Riyandi Rahmi Rahmi Rambe, Kumpulan Ramdani Ramdani Ramdhani Ramon Zamora Rasyid Ridho Harahap Reza Fitriyani Riska Lestari Riska lestari Risma Delima Harahap Risma Delima Harahap Ritonga, Irmayanti Ritonga, Muhammad Khoirul Rizki Rahayu Dalimunthe Rosmidah Hasibuan Roswita Oesman Roswita Oesman Sabrina Nuraisyah Safitri, Islamiani Sahbuki Ritonga Sari, Hartika Sarjani Sembiring, Michael Fernando Siregar, Hanafi Sitanggang, Kamsia Dorliana Sri Andika Sri Langgeng Ratnasari Sri Lestari Sugiono, Dimas Syaiful Zuhri Harahap Tri Tarwiyani Tubagus Pamungkas Tumpal Manurung Ummi Kalsum Ummi Kalsum Utama, Yolanda Sa'ad Wan Repli Wardi Marsis Weni Sagala Wibowo, Agung Edy Widya Lestari Wizni Fadhillah Yarsi Efendi Yesa, Hesti Desba Yolana Nursafti Yudi Triyanto Yuliansisti Yusida Saragih, Siti Hartati Zulpikar Zulfikar