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All Journal Jurnal Pelita Pendidikan JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Dimensi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pertanian Agros Jurnal Basicedu Jurnal Pengabdian Magister Pendidikan IPA Minda Baharu Jurnal Eduscience (JES) Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Pendidikan dan Sains SIMBIOSA JOLLT Journal of Languages and Language Teaching Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PERTANIAN TROPIK Jurnal Basicedu International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains
Dahrul Aman Harahap
UNIVERSITAS RIAU KEPULAUAN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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MANAGEMENT MODEL OF TEACHER TRAINING PROGRAM ON ENHANCING WORK PERFORMANCE: EXPLORATORY SEQUENTIAL DESIGN AT SMPN 3 NUMFOR BARAT Erwanto Guntoro; Sri Langgeng Ratnasari; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2648

Abstract

The importance of teacher performance in improving achievement to determine the quality of education and school performance, This study is an Exploratory Sequential mixed method design study. aims to influence leadership, work motivation, and organizational culture on teacher performance and achievement, both partially and simultaneously with Exploratory Sequential Design . This approach combines qualitative and quantitative methods, starting with an in-depth exploration of the factors that influence the effectiveness of teacher work performance, followed by testing the quantitative model. This research was conducted at SMP Negeri 3 Numfor Barat in a remote area. To achieve the objectives of this study, the researcher applied Exploratory Sequential mixed method design research with a case study approach . In the qualitative stage, the research data was collected through observation, in-depth interviews with 1 head of educational unit and 10 subject teachers, and document analysis to identify needs, challenges, and best practices in management. The research data was processed through the stages of data collection, data presentation, data reduction, and data conclusion drawing. To ensure the validity of the research data, the researcher conducted data confirmation and credibility by involving the Education Office for the development of educational resources and school supervisors. The results of the study indicate that: (1) the teacher training management model in improving work performance that has been implemented in remote areas consists of the planning, organizing, implementing and evaluating stages. (2) The function of the teacher training management model in improving work performance that has been implemented in remote areas runs effectively and efficiently. The results of this study provide important information for the government, school supervisors, principals and teachers. leadership, work motivation, and organizational culture simultaneously have a positive and significant effect on teacher work performance.
SCHOOL COMMITTEE PERFORMANCE IMPROVEMENT MANAGEMENT MODEL IN SUCCESSFULLY IMPLEMENTING THE INDEPENDENT CURRICULUM IN PRIVATE SCHOOLS IN BATAM CITY Tumpal Manurung; Dahrul Aman Harahap; Ramdhani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2687

Abstract

The school committee is an independent institution consisting of parents/guardians of students, school communities, community leaders, education experts who care about education. This study is targeted to identify and analyze the planning, implementation, and evaluation strategies for the progressiveness of the School Committee's performance as a manifestation and implementation of the independent curriculum. The techniques and methods used in completing this study focus on a qualitative perspective through observation, interviews, and documentation and are targeted to identify linear research findings on the planning, implementation, and evaluation strategies for the progressiveness of the School Committee's performance as a manifestation and implementation of the independent curriculum. Based on the target findings, the research focuses on three stages of management, namely planning, implementation and evaluation and analysis of the school committee's performance progressiveness strategy as a manifestation and implementation of the independent curriculum. The research findings are expected to have a management model implemented in the independent curriculum obtained from the collaboration of the School Committee's performance for four years which is constrained by a number of main challenges, namely the school committee's agenda for the success of short-term, medium-term and long-term targets in the school year that has been set.
INTEGRATION OF ISLAMIC VALUES IN ENTREPRENEURSHIP CURRICULUM: MODEL ANALYSIS AND ITS IMPACT AT SMKIT KEMILAU BANGSA BATAM Muhammad Dinariansyah; Dahrul Aman Harahap; Tri Tarwiyani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2688

Abstract

The development of an entrepreneurship curriculum that integrates Islamic values ​​is a strategic stage to form a generation of entrepreneurs who are not only professionally competent but also have noble morals and in the increasingly complex era of globalization, entrepreneurial skills are a crucial aspect that must be possessed by vocational high school graduates. However, the main challenge in implementing an entrepreneurship program based on Islamic values ​​lies in the degree of ensuring a balance between learning business skills and internalizing Islamic character. This study is targeted to analyze the model of integration of Islamic values ​​in the entrepreneurship curriculum at SMKIT Kemilau Bangsa Batam and evaluate its impact on student competence and character. The research method currently implemented is based on a qualitative descriptive perspective, comprehensively exploring the degree of the concept of integration of Islamic values ​​implemented in the planning, organization, implementation, and evaluation of entrepreneurship programs. Regardless of these conditions, this study is targeted to identify factors that influence the effectiveness of the program. It is hoped that this study will provide a perspective on the optimal strategy as an effort to linearize entrepreneurship learning supported by Islamic values, as well as provide policy recommendations to improve the effectiveness of the curriculum based on Islamic values. The output of this study is a model of an entrepreneurship curriculum based on Islamic values ​​that can be a reference for other schools in developing innovative and sustainable Islamic entrepreneurship programs.
THE INTEGRATED MARKETING BLUEPRINT: ALIGNING BRAND, CONTENT, AND SALES FOR MAXIMUM IMPACT Desy Afriyanti; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18540511

Abstract

In an increasingly fragmented digital landscape, organizations often deploy brand, content, and sales strategies in functional silos, leading to inconsistent customer experience and suboptimal resource allocation. This research addresses the critical need for a unified framework to synchronize these core marketing functions. The objective was to develop and validate a practical blueprint for integrated marketing that enhances strategic alignment and measurable impact. The methodology employed a qualitative multi-case study analysis of five B2B and B2C companies recognized for marketing excellence, supplemented by in-depth interviews with senior marketing leaders. The results reveal that successful integration is predicated on a shared customer-value narrative, cross-functional governance, and unified performance metrics. The discussion underscores that this alignment transforms content into a strategic asset for both brand building and sales acceleration, fostering a cohesive customer journey. In conclusion, the proposed Integrated Marketing Blueprint provides a actionable model for breaking down internal silos. Its adoption is shown to increase marketing ROI, improve customer lifetime value, and drive sustainable growth by ensuring every customer touchpoint is strategically coherent.
BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION Wan Repli; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639948

Abstract

In the digital era, the traditional campaign-based marketing model is increasingly misaligned with the perpetual, always-on nature of consumer engagement. This research addresses the strategic shift required to move from episodic campaigns towards managing marketing as a continuous, data-driven conversation with the customer. The objective was to identify the operational and cultural frameworks that enable organizations to sustain meaningful dialogue across the entire customer lifecycle. A qualitative methodology was employed, utilizing semi-structured interviews with twenty-five senior marketing leaders from digitally mature organizations and a thematic analysis of internal strategy documents. The results reveal that successful transition hinges on three pillars: an agile, content-led engagement strategy; an integrated technology stack enabling real-time interaction management; and an organizational culture that prioritizes customer listening and iterative learning over rigid campaign calendars. The discussion emphasizes that this approach fosters greater brand relevance, improves customer lifetime value, and drives more efficient resource allocation. In conclusion, managing marketing as a continuous conversation is not merely a tactical change but a fundamental strategic reorientation, demanding new capabilities, metrics, and leadership mindsets to thrive in a perpetually connected marketplace.
FROM CLICKS TO CUSTOMERS: MANAGING THE FULL FUNNEL FOR SUSTAINABLE GROWTH Sarjani; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18599518

Abstract

In the digital marketing landscape, a pervasive focus on top-funnel metrics like clicks and impressions often neglects downstream conversion and retention, leading to inefficient spend and unsustainable growth. This study addresses the critical need for an integrated, full-funnel management strategy that aligns marketing activities with long-term customer value. The objective is to demonstrate how a holistic funnel approach, from awareness to advocacy, enhances customer acquisition cost (CAC) efficiency and lifetime value (LTV). Employing a mixed-methodology approach, the research analyzed performance data from a multi-brand portfolio over 18 months and conducted in-depth interviews with marketing executives. The results indicate that organizations implementing integrated funnel management achieved a 24% improvement in CAC and a 35% increase in customer retention rates. The discussion highlights the importance of data integration, cross-channel orchestration, and aligning KPIs across funnel stages. It is concluded that sustainable growth is contingent on shifting from isolated campaign tactics to a cohesive, customer-centric funnel strategy, ensuring marketing efforts contribute directly to enduring business health.
AGILE MARKETING: HOW TO MANAGE TEAMS AND STRATEGIES IN A FAST-CHANGING LANDSCAPE Puji Rahayu; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18641101

Abstract

In an era defined by rapid technological change and shifting consumer behavior, traditional, rigid marketing planning cycles are increasingly inadequate. This study investigates the application of Agile methodologies, originating in software development, to marketing management to enhance team responsiveness and strategic adaptability. The objective is to identify the core principles, implementation frameworks, and organizational conditions necessary for successful Agile marketing adoption. Employing a qualitative multi-case study methodology, the research conducted semi-structured interviews with 42 marketing practitioners and leaders across eight organizations of varying sizes and industries. The results delineate a spectrum of Agile adoption, from basic tactical practices like daily stand-ups to fully embedded cultural transformations. Key findings highlight that successful implementation hinges on psychological safety, decentralized decision-making, and a shift from campaign-based to continuous value delivery. The discussion explores the tension between Agile flexibility and brand consistency, and the evolution of leadership roles from commanders to facilitators. It is concluded that Agile marketing is less a prescriptive toolkit and more a mindset essential for navigating volatility, enabling teams to learn rapidly, pivot efficiently, and sustain relevance in a dynamic marketplace. Keywords: Agile marketing, adaptive strategy, cross-functional teams, iterative planning, marketing agility.
THE ROI REVOLUTION: MOVING BEYOND VANITY METRICS TO MANAGE WHAT TRULY MATTERS Yuliansisti; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18540786

Abstract

The digital marketing era ushered in an unprecedented volume of data, yet many organizations remain mired in measuring superficial engagement metrics that fail to correlate with business value. This study examines the critical shift from vanity metrics to a value-centric measurement framework that accurately captures marketing's contribution to financial outcomes. The objective is to identify the key components, implementation challenges, and organizational impacts of a true Return on Investment (ROI) management system. Employing a mixed-methods approach, the research analyzed financial and marketing data from 12 companies alongside in-depth interviews with 30 CFOs, CMOs, and marketing analysts. The results reveal that companies implementing value-based metrics achieved a 28% improvement in marketing efficiency and stronger alignment between marketing and finance. The discussion centers on the evolution from last-click attribution to unified measurement models, the cultural shift required to deprioritize vanity metrics, and the role of predictive analytics. It is concluded that a revolution in marketing measurement is essential, moving beyond clicks and likes to manage metrics that directly influence customer lifetime value and profit, thereby securing marketing's strategic role.
CONTENT AS A GROWTH ENGINE: MANAGING STRATEGY, PRODUCTION, AND DISTRIBUTION AT SCALE Erlina Desi Purwanti; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639967

Abstract

In the digital economy, content has evolved from a marketing tactic to a core driver of customer acquisition, engagement, and revenue. However, scaling content operations effectively presents significant strategic and operational challenges. This study investigates how organizations can systematically manage content as a scalable growth engine. The objective is to develop an integrated framework for aligning content strategy with business objectives, optimizing production workflows, and mastering multi-channel distribution. Employing a qualitative multiple case study methodology, the research analyzed in-depth interviews with 38 content leaders and practitioners across seven high-growth companies. The results identify three critical pillars: a documented strategic "content architecture," industrialized yet agile production processes, and a data-informed, omnichannel distribution model. The discussion reveals that successful scaling requires a shift from project-based creation to a product management mindset, supported by cross-functional teams and robust technology infrastructure. It is concluded that treating content as a perpetual growth engine demands strategic orchestration across the entire lifecycle, transforming content from a cost center into a measurable, scalable asset that fuels sustainable business expansion.
MASTERING THE MIX: A MODERN GUIDE TO BUDGETING AND MANAGING MULTI-CHANNEL MARKETING Bhayu Bomantara; Lukmanul Hakim; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18502810

Abstract

In an era of channel proliferation and complex customer journeys, determining the optimal allocation of marketing budgets across diverse platforms has become a central strategic challenge. This study examines the contemporary practices and analytical frameworks for budgeting and managing multi-channel marketing to maximize return on investment. The objective is to develop an integrated model for dynamic budget allocation, cross-channel performance measurement, and agile management in a fragmented media landscape. Employing a mixed-methods approach, the research analyzed financial data from 15 enterprises and conducted 45 interviews with marketing and finance executives. The results reveal that organizations utilizing a test-learn-allocate cycle, supported by unified measurement and agile processes, achieved 22% higher marketing efficiency than those relying on historical allocation. The discussion focuses on the shift from fixed annual budgets to flexible investment frameworks, the critical role of incrementality testing, and the organizational structures that enable effective multi-channel orchestration. It is concluded that mastering the modern marketing mix requires abandoning siloed channel management in favor of a holistic, data-driven, and continuously optimizing approach to resource allocation.
Co-Authors Ade Isyana Hairunnisah Ade Parlaungan Nasution, Ade Parlaungan Aini Nurul Akhsanul In’am Albert Efendi Pohan Ali Akbar Ritonga Ali Amran Alsamiri, Yasir Ayed Alsas Harahap, Renzya Fatwa Ardhana, Alzeyna Dwilovita Ardhi, Mega Aulia Badrul Ainy Dalimunthe Bangun, Budianto Beni, Ramdhan Bhayu Bomantara Bintari Indrian Syahputra Borgias, Frans Chastanti, Ika Christina Situmorang Cindy Dwi Kartini Dalimunthe, Rizki Rahayu Danang Pujianto Daroe Iswatiningsih Delsa Pramadani Desi Rahmadani Desi Surlitasari Dewi Desy Afriyanti Dewi, Hanindianti Edwin Agung Wibowo, Edwin Agung Erika Lusiana Tobing Erlina Desi Purwanti Ermi Juriani Erwanto Guntoro Erwin Ashari, Erwin Erydani, Vinsensia Anisa Citta Fauziah Nasution Fauziah Syamsi Fenny Agustina Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Harahap Gaol, Lestari Herlina Lumban Hanapi Hasan Harahap, Risma Delima Harefa, Selamat Kristian Heni Pujiastuti Hilwa Walida Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Ika Chastanti Ika Chastanti Ika Chastanti Ika Chastanti Ika Chastanti Islamiani Safitri Iwan Purnama Jujuaningsih Jujuaningsih Juli Rachmadani Hasibuan Khairul Rizal Khairul Rizal Khairunnisah Khairunnisah Khairunnisah Khairunnisah Kumpulan Rambe Lani Puspita Linayati Lestari, Linayati Lukmanul Hakim M. Sarif Makruf Wicaksono Masrizal Masrizal Mellania Indrasvari Mokerje, Nadya Febriani Muhammad Dinariansyah Muhammad Faizal A. Ghani Muhammad Faizin Muhammad Khoirul Ritonga Muhammadon, Muhammad Fairullah Bin Mulya Rafika Munir, Musbakhul Netti, Netti Novilda Elizabeth Novilda, Mustamu Elizabeth Novita Sari Nasution Nurul Zuriah Pamungkas, Okvian Dwi Pristiyono Pristiyono Puji Rahayu Putra, Sulfanow R Rahmaniah Rahma Muti’ah Rahmad Husna Rahman Hasibuan, Rahman Rahmat Riyandi Rahmi Rahmi Rambe, Kumpulan Ramdani Ramdani Ramdhani Ramon Zamora Rasyid Ridho Harahap Reza Fitriyani Riska lestari Riska Lestari Risma Delima Harahap Risma Delima Harahap Ritonga, Irmayanti Ritonga, Muhammad Khoirul Rizki Rahayu Dalimunthe Rosmidah Hasibuan Roswita Oesman Roswita Oesman Sabrina Nuraisyah Safitri, Islamiani Sahbuki Ritonga Sari, Hartika Sarjani Sembiring, Michael Fernando Siregar, Hanafi Sitanggang, Kamsia Dorliana Sri Andika Sri Langgeng Ratnasari Sri Lestari Sugiono, Dimas Syaiful Zuhri Harahap Tri Tarwiyani Tubagus Pamungkas Tumpal Manurung Ummi Kalsum Ummi Kalsum Utama, Yolanda Sa'ad Wan Repli Wardi Marsis Weni Sagala Wibowo, Agung Edy Widya Lestari Wizni Fadhillah Yarsi Efendi Yesa, Hesti Desba Yolana Nursafti Yudi Triyanto Yuliansisti Yusida Saragih, Siti Hartati Zulpikar Zulfikar