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All Journal Jurnal Pelita Pendidikan AL KAUNIYAH JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Dimensi Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Pertanian Agros Jurnal Basicedu Jurnal Pengabdian Magister Pendidikan IPA Minda Baharu Jurnal Eduscience (JES) Reswara: Jurnal Pengabdian Kepada Masyarakat SIMBIOSA JOLLT Journal of Languages and Language Teaching Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) PERTANIAN TROPIK Jurnal Basicedu International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains
Dahrul Aman Harahap
UNIVERSITAS RIAU KEPULAUAN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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MANAGEMENT MODEL OF TEACHER TRAINING PROGRAM ON ENHANCING WORK PERFORMANCE: EXPLORATORY SEQUENTIAL DESIGN AT SMPN 3 NUMFOR BARAT Erwanto Guntoro; Sri Langgeng Ratnasari; Dahrul Aman Harahap
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2648

Abstract

The importance of teacher performance in improving achievement to determine the quality of education and school performance, This study is an Exploratory Sequential mixed method design study. aims to influence leadership, work motivation, and organizational culture on teacher performance and achievement, both partially and simultaneously with Exploratory Sequential Design . This approach combines qualitative and quantitative methods, starting with an in-depth exploration of the factors that influence the effectiveness of teacher work performance, followed by testing the quantitative model. This research was conducted at SMP Negeri 3 Numfor Barat in a remote area. To achieve the objectives of this study, the researcher applied Exploratory Sequential mixed method design research with a case study approach . In the qualitative stage, the research data was collected through observation, in-depth interviews with 1 head of educational unit and 10 subject teachers, and document analysis to identify needs, challenges, and best practices in management. The research data was processed through the stages of data collection, data presentation, data reduction, and data conclusion drawing. To ensure the validity of the research data, the researcher conducted data confirmation and credibility by involving the Education Office for the development of educational resources and school supervisors. The results of the study indicate that: (1) the teacher training management model in improving work performance that has been implemented in remote areas consists of the planning, organizing, implementing and evaluating stages. (2) The function of the teacher training management model in improving work performance that has been implemented in remote areas runs effectively and efficiently. The results of this study provide important information for the government, school supervisors, principals and teachers. leadership, work motivation, and organizational culture simultaneously have a positive and significant effect on teacher work performance.
SCHOOL COMMITTEE PERFORMANCE IMPROVEMENT MANAGEMENT MODEL IN SUCCESSFULLY IMPLEMENTING THE INDEPENDENT CURRICULUM IN PRIVATE SCHOOLS IN BATAM CITY Tumpal Manurung; Dahrul Aman Harahap; Ramdhani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2687

Abstract

The school committee is an independent institution consisting of parents/guardians of students, school communities, community leaders, education experts who care about education. This study is targeted to identify and analyze the planning, implementation, and evaluation strategies for the progressiveness of the School Committee's performance as a manifestation and implementation of the independent curriculum. The techniques and methods used in completing this study focus on a qualitative perspective through observation, interviews, and documentation and are targeted to identify linear research findings on the planning, implementation, and evaluation strategies for the progressiveness of the School Committee's performance as a manifestation and implementation of the independent curriculum. Based on the target findings, the research focuses on three stages of management, namely planning, implementation and evaluation and analysis of the school committee's performance progressiveness strategy as a manifestation and implementation of the independent curriculum. The research findings are expected to have a management model implemented in the independent curriculum obtained from the collaboration of the School Committee's performance for four years which is constrained by a number of main challenges, namely the school committee's agenda for the success of short-term, medium-term and long-term targets in the school year that has been set.
INTEGRATION OF ISLAMIC VALUES IN ENTREPRENEURSHIP CURRICULUM: MODEL ANALYSIS AND ITS IMPACT AT SMKIT KEMILAU BANGSA BATAM Muhammad Dinariansyah; Dahrul Aman Harahap; Tri Tarwiyani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2688

Abstract

The development of an entrepreneurship curriculum that integrates Islamic values ​​is a strategic stage to form a generation of entrepreneurs who are not only professionally competent but also have noble morals and in the increasingly complex era of globalization, entrepreneurial skills are a crucial aspect that must be possessed by vocational high school graduates. However, the main challenge in implementing an entrepreneurship program based on Islamic values ​​lies in the degree of ensuring a balance between learning business skills and internalizing Islamic character. This study is targeted to analyze the model of integration of Islamic values ​​in the entrepreneurship curriculum at SMKIT Kemilau Bangsa Batam and evaluate its impact on student competence and character. The research method currently implemented is based on a qualitative descriptive perspective, comprehensively exploring the degree of the concept of integration of Islamic values ​​implemented in the planning, organization, implementation, and evaluation of entrepreneurship programs. Regardless of these conditions, this study is targeted to identify factors that influence the effectiveness of the program. It is hoped that this study will provide a perspective on the optimal strategy as an effort to linearize entrepreneurship learning supported by Islamic values, as well as provide policy recommendations to improve the effectiveness of the curriculum based on Islamic values. The output of this study is a model of an entrepreneurship curriculum based on Islamic values ​​that can be a reference for other schools in developing innovative and sustainable Islamic entrepreneurship programs.
THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR Indra Hidayat; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487282

Abstract

This study examines the replication crisis in marketing by providing a field-specific diagnosis and proposing methodological improvements to enhance research rigor. The replication crisis, characterized by the inability to reproduce empirical findings, has raised concerns about the credibility and reliability of marketing research. This article identifies key contributing factors, including questionable research practices such as p-hacking and selective reporting, lack of transparency in data and methods, publication bias favoring statistically significant results, and institutional pressures driven by the “publish or perish” culture. Using a qualitative literature review approach, this study synthesizes insights from prior research to explore the structural and methodological roots of the problem. The findings reveal that the replication crisis in marketing is not caused by a single factor but by an interconnected system of methodological weaknesses and institutional incentives. These issues undermine both the theoretical development of marketing and its practical applications in business decision-making. To address these challenges, the study proposes several key recommendations, including the adoption of open science practices, increased support for replication studies, improvements in research design and statistical analysis, and enhanced education on research ethics and methodology. By implementing these strategies, the marketing discipline can strengthen its scientific foundation, improve the reproducibility of findings, and restore trust in academic research.
CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING Sistiana; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487093

Abstract

This study examines the current state of measurement invariance in cross-cultural marketing research, identifying a critical imbalance between widespread method usage and methodological rigor. Findings indicate that while Multi-Group Confirmatory Factor Analysis (MG-CFA) remains the dominant approach, its application is often incomplete, frequently stopping at configural or metric invariance. This failure to reach scalar invariance limits the validity of cross-cultural comparisons, particularly when comparing latent means. Furthermore, inconsistent reporting practices and a lack of transparency regarding model specifications and fit indices undermine the reproducibility and credibility of findings. The review identifies significant methodological challenges, including sample heterogeneity, cultural bias in measurement instruments, and limited statistical power, which complicate testing and lead to inconsistent results. Although advanced methodological trends like partial invariance and alignment optimization offer more flexible and nuanced solutions, their adoption remains uneven. This highlights a persistent gap between methodological innovation and actual research practices. To address these issues, the study recommends improving methodological training, standardizing reporting practices, and embracing open science to ensure more robust and reliable cross-cultural research.
FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS Yeni Idayusi; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487366

Abstract

This study examines the key challenges and emerging best practices in field experiments, with a particular focus on external validity, ethical concerns, and collaboration with firms. The findings reveal that external validity remains a major limitation, as many studies are context-dependent and confined to single firms or markets, reducing generalizability. Ethical issues, including lack of informed consent and heightened privacy risks in digital environments, emerge as the most critical concern, highlighting the need for stronger ethical frameworks and greater transparency. Collaboration with firms offers valuable opportunities but is often constrained by organizational resistance, data access limitations, and misaligned objectives. The analysis also identifies a gap between the severity of these challenges and the current level of best practice adoption. However, emerging approaches such as multi-site experimentation, transparent ethical protocols, and structured collaboration agreements show promise in addressing these issues. In addition, insights from measurement invariance research emphasize the importance of methodological rigor and improved reporting standards. Overall, the study proposes an integrated framework that balances methodological rigor, ethical responsibility, and practical feasibility. These findings provide actionable guidelines for researchers and practitioners to conduct more reliable, ethical, and impactful field experiments in marketing.
THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK Rahayu Syahputri; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487173

Abstract

Customer Experience (CX) has emerged as a critical construct in contemporary marketing and management due to increasing competition and rising customer expectations. Traditionally, firms focused on service quality and customer satisfaction; however, the growing complexity of customer interactions has shifted attention toward holistic and multidimensional experiences. Despite its importance, the CX construct remains fragmented, with diverse definitions, dimensions, and theoretical perspectives across disciplines. This lack of integration creates challenges for both researchers and practitioners in understanding and managing CX effectively. To address this gap, this study adopts a qualitative approach using a systematic literature review to examine the evolution of CX and synthesize existing knowledge into a unified conceptual framework. The findings reveal that CX has evolved through transactional, relational, experiential, and digital phases, reflecting broader changes in business environments. The study identifies four key dimensions—functional, emotional, social, and digital—that interact dynamically across the customer journey to influence outcomes such as satisfaction, loyalty, and advocacy. The proposed integrative framework consolidates these dimensions into a cohesive model, addressing fragmentation in the literature and extending existing theories by incorporating digital and omnichannel perspectives. The study concludes that CX is a dynamic, multidimensional construct requiring a holistic management approach. It recommends future empirical validation and highlights the importance of leveraging emerging technologies to enhance customer experience in an increasingly experience-driven economy.
THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM Susi; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19487601

Abstract

This study examines the development of a talent pipeline for building and retaining future-ready marketing teams in an increasingly dynamic and technology-driven environment. As digital transformation, artificial intelligence, and data-driven marketing reshape the industry, organizations face growing challenges in addressing talent shortages and skill gaps. Traditional approaches to talent management are often insufficient to meet the evolving demands of modern marketing roles, particularly in areas such as analytics, digital platforms, and strategic thinking. To address these issues, this study adopts a qualitative review-based approach, synthesizing existing literature and industry insights to develop an integrative framework for marketing talent management. The findings identify key competencies required for future-ready marketing teams, including digital, analytical, creative, and strategic skills, and highlight the importance of managing talent across the stages of attraction, development, retention, and advancement. The proposed framework emphasizes the integration of recruitment, continuous learning, technology utilization, and organizational culture to create a sustainable and adaptable talent pipeline. The study concludes that a holistic and strategic approach is essential for organizations seeking to remain competitive in a rapidly evolving marketing landscape. While the study contributes to both theory and practice by offering a unified perspective, it is limited by its conceptual nature. Future research should focus on empirical validation and explore the role of emerging technologies in shaping marketing talent strategies.
THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD Heni Esra Simanjuntak; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20092915

Abstract

This article examines the growing role of agile marketing in managing strategy within a real-time, dynamic environment shaped by rapid digital transformation and evolving consumer behavior. Traditional marketing approaches, characterized by long planning cycles and limited flexibility, are increasingly insufficient in responding to fast-changing market conditions. Using a narrative literature review, this study synthesizes insights from academic and practitioner sources to explore key concepts, frameworks, and challenges associated with agile marketing. The findings highlight four core themes: agility as a strategic capability, continuous experimentation, customer-centricity, and data-driven decision-making. Based on these insights, the study proposes an Agile Marketing Playbook consisting of four components: strategic alignment, execution cycles, technology enablement, and team structure. This framework provides a structured approach for integrating agile principles into marketing strategy while maintaining alignment with broader organizational goals. The study contributes theoretically by extending agile concepts to the strategic level and offers practical guidance for organizations navigating real-time marketing complexities. However, its narrative approach limits comprehensiveness, suggesting the need for future empirical validation across contexts.
FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE Alpizar; Lukmanul Hakim; Dahrul Aman Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20124321

Abstract

This article explores how modern marketing managers can effectively transform data into actionable decisions in an increasingly complex and data-rich environment. The rapid expansion of digital technologies has led to an explosion of data from multiple sources, creating both opportunities and challenges for organizations. While data offers valuable insights into customer behavior, market trends, and performance, many organizations struggle to convert this information into meaningful strategic actions. Using a narrative literature review, this study synthesizes insights from academic and industry sources to identify key themes in data-driven marketing, including data as a strategic asset, analytical capabilities, integration of data and intuition, and real-time decision-making. Based on these findings, the article proposes a “From Data to Decisions” framework consisting of four stages: data collection, data analysis, insight generation, and decision implementation. The study also highlights the critical role of technology, including analytics platforms, artificial intelligence, and automation, as well as the importance of managerial capabilities such as data literacy and cross-functional collaboration. The article contributes by bridging theory and practice and offers practical guidance for marketing managers navigating data-driven decision-making. However, further empirical research is needed to validate the proposed framework.
Co-Authors Ade Isyana Hairunnisah Ade Parlaungan Nasution, Ade Parlaungan Aini Nurul Akhsanul In’am Albert Efendi Pohan Ali Akbar Ritonga Ali Amran Alpizar Alsamiri, Yasir Ayed Alsas Harahap, Renzya Fatwa Ardhana, Alzeyna Dwilovita Ardhi, Mega Aulia Badrul Ainy Dalimunthe Bangun, Budianto Beni, Ramdhan Bintari Indrian Syahputra Borgias, Frans Chastanti, Ika Christina Maria Attonete Christina Situmorang Cindy Dwi Kartini Dalimunthe, Rizki Rahayu Danang Pujianto Daroe Iswatiningsih Delsa Pramadani Desi Rahmadani Desi Surlitasari Dewi Desy Afriyanti Dewi, Hanindianti Edwin Agung Wibowo, Edwin Agung Erika Lusiana Tobing Ermi Juriani Erwanto Guntoro Erwin Ashari, Erwin Erydani, Vinsensia Anisa Citta Fauziah Nasution Fauziah Syamsi Fenny Agustina Fitra Syawal Harahap Fitra Syawal Harahap Fitra Syawal Harahap Harahap Gaol, Lestari Herlina Lumban Hanapi Hasan Harahap, Risma Delima Harefa, Selamat Kristian Heni Esra Simanjuntak Heni Pujiastuti Hilwa Walida Hilwa Walida Hilwa Walida Ibnu Rasyid Munthe Ika Chastanti Ika Chastanti Ika Chastanti Ika Chastanti Ika Chastanti Indra Hidayat Islamiani Safitri Iwan Purnama Jajang Jamaludin Jujuaningsih Jujuaningsih Juli Rachmadani Hasibuan Khairul Putra Khairul Rizal Khairul Rizal Khairunnisah Khairunnisah Khairunnisah Khairunnisah Kumpulan Rambe Lani Puspita Linayati Lestari, Linayati Lukmanul Hakim M. Sarif Makruf Wicaksono Masrizal Masrizal Mellania Indrasvari Mokerje, Nadya Febriani Muhammad Dinariansyah Muhammad Faizal A. Ghani Muhammad Faizin Muhammad Khoirul Ritonga Muhammadon, Muhammad Fairullah Bin Mulya Rafika Munir, Musbakhul Neni Asmayati Novilda Elizabeth Novilda, Mustamu Elizabeth Novita Sari Nasution Nurul Zuriah Pamungkas, Okvian Dwi Pristiyono Pristiyono Putra, Sulfanow R Rahmaniah Rahayu Syahputri Rahma Muti’ah Rahmad Husna Rahman Hasibuan, Rahman Rahmat Riyandi Rahmi Rahmi Raja Indra Saputra Rambe, Kumpulan Ramdhani Ramon Zamora Ramses Ramses Rasyid Ridho Harahap Reza Fitriyani Ririn Laila Ulfah Riska lestari Riska Lestari Risma Delima Harahap Risma Delima Harahap Ritonga, Irmayanti Ritonga, Muhammad Khoirul Rizki Rahayu Dalimunthe Romie Jhonnerie Rosmidah Hasibuan Roswita Oesman Roswita Oesman Sabrina Nuraisyah Safitri, Islamiani Sahbuki Ritonga Sari, Hartika Sembiring, Michael Fernando Siregar, Hanafi Sistiana Sitanggang, Kamsia Dorliana Sri Langgeng Ratnasari Sugiono, Dimas Suharti Susi Syaiful Zuhri Harahap Tara Hasbelita Tri Tarwiyani Tubagus Pamungkas Tumpal Manurung Ummi Kalsum Utama, Yolanda Sa'ad Wardi Marsis Weni Sagala Wibowo, Agung Edy Widya Lestari Wizni Fadhillah Yarsi Efendi Yeni Idayusi Yesa, Hesti Desba Yolana Nursafti Yudi Triyanto Yusida Saragih, Siti Hartati Zulpikar Zulfikar