p-Index From 2021 - 2026
5.866
P-Index
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : journal social science and technology for community service

Pengajaran English for Product Marketing di SMK Maarif NU 1 Purbolinggo Pranoto, Budi Eko; Samanik, Samanik; Suprayogi, Suprayogi; Saadah, Risma Amalia
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 4, No 2 (2023): Volume 4, Nomor 2, September 2023
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v4i2.3142

Abstract

Abstrak−Pengabdian ini bertujuan untuk memberikan pelatihan English for Product Marketing untuk meningkatkan keterampilan menulis iklan berbahasa Inggris terhadap siswa kelas XI SMK Maarif NU Prubolinggo. Kegiatan pengabdian ini dilaksanakan dengan metode kualitatif melalui pendekatan institusional dan pendekatan partisipatif. Populasi dalam pengabdian ini adalah siswa kelas XI SMK Maarif NU Prubolinggo berjumlah 30 siswa. Terdapat dua kali pengambilan data, yang pertama adalah pre-test (sebelum pelatihan English for Product Marketing) dan post-test (setelah pelatihan English for Product Marketing). Pada tahap analisis, data diolah secara kuantitatif dan dijabarkan secara kualitatif. Berdasarkan hasil analisis, temuan menunjukkan bahwa pelatihan English for Product Marketing dengan menggunakan metode partisipatif dapat meningkatkan kemampuan menulis dan pemahaman siswa tentang iklan berbahasa Inggris yang persuasif, sehingga berguna untuk mempromosikan produk mereka.Kata Kunci: SMK; ESP; PemasaranAbstract−This social service aims to provide English for Product Marketing training to improve the skills of writing English advertisements for class XI students of SMK Maarif NU Prubolinggo. This social service activity is carried out using a qualitative method through an institutional approach and a participatory approach. The population in program is class XI students of SMK Maarif NU Prubolinggo totaling 30 students. There were two data collection times, the first was the pre-test (before the English for Product Marketing training) and the post-test (after the English for Product Marketing training). At the analysis stage, the data is processed quantitatively and described qualitatively. Based on the results of the analysis, the findings show that English for Product Marketing training using participatory methods can improve students' writing skills and understanding of persuasive English advertising, so that it is useful for promoting their products.Keywords: Vocational High School; ESP; Marketing
Co-Authors A. Hakim Halim Abdul Latif Abu Bakar Sambah, Abu Bakar Adi Surya, Yuda Agus Riyanto agustian, irwan Agustina, Feri Ahmad Fauzan, Sayed Ahmad S. Indrapriyatna Alfrisa, Bagus Amaliyah Rohsari Indah Utami Amelia Santoso Andan Linggar Rucitra Angelia, Ervina Wiedyasta Anthon Efani Ardesis, Yoana Ardhya Maharani, Shinta Aris Munandar Aris Siswanto Asep Awaludin Prihanto Asep Suhendi Asfi Manzilati Auliarachman, Reivica Avianto, Luthfi Wigi Avisenna, Hikmat Bambang Sumajudin Beauty Suestining Diyah Dewanti Berliana Putri, Azalea Bermawi P. Iskandar Cahaya Jatmoko Camelia, Camelia Daffarel, Rakyan Choiruna Dhita Morita Ikasari Dian Puspita Dodyk Pranowo Dudi Darmawan Dwi Arman Prasetya Dwi Indriastuti, Dwi Dwi Jalu, Arga Dwi Prasetyo, Ega Dwiwahju Sasongko Dyah Susanti E.F. Sri Maryani Santoso Eko Hari Rachmawanto Eko Wahyu Jamaluddin, Eko Wahyu El Afwa, Muthia Endah Rahayu L. Eni Rahmawati Eva Riantika Ratna Palupi Fadhilah, Umi Faizatiwahida, Novia Fajar, Nanda Kurnia Ferdinand, Julius Firdausyi, Izzati Ardhan Firstania, Aurellia Gandhatyasri Rohmah, Wendra Hamonang Sigalingging, Hamonang Hanafiah, Yusuf Harianja, Ricky Hedriyanto, Novi Helza Risdianti Hemu, Viky Noviani Heru Lestiawan Hery Ramdhani, Hery Hidayati, Bhekti Ayu Hirmaleny, Yenny Holiawati, Holiawati Huang, Felicia Hurmuzi, Erik Roma Ibnu Syabri Indra Chandra Indra Gilang Pamungkas Irnu, Julfilkar Adnan Isdaryanto, Noorochmat Ismail, Khosid Mahendra Iswanto, Dian Sasmita Jaelani, Jaelani Kenaka, Saskia Puspa Khairany, Rahma Khan, Shana Makhmood Kherani, Evi Khoirot, Risyda Ma'rifatul Kusuma, Happy Indah Laksmi, Anasya Arsita Lestari, Eta Yuni Linggar Rucitra, Andan Lisdayani, Fika Lisye Fitria Mochamad Verza, Mochamad Morita Ikasari, Dhita Mubarak, Luthfi Rizqi Muhammad Syamsul Hadi, Muhammad Syamsul Muzayyanah, Nur Indah Nachrowie, Nachrowie Nareswari, Bernardia Filia Nimas Mayang sabrina, Nimas Mayang Novanti, Elza Aqilla Noviani Hemu, Viky Nugroho, Kristianto Dwi Nur Aziza, Nadya Lulu Nur Bahagia, Senator Nur Hidayat Nurdiansyah, Isnan Oktaviani, Adellia Rizki One, Ferdyandika Putra Aprilia Paillin, Daniel Bunga Parikesit, Bonifasius Santiko Pelu, Muhammad Rijali Sukur Permana, Muhamad Arif Permatasari, Berlintina Ponendi Hidayat Pranoto, Budi Eko Putra, Ivan Arfiansyah Putri, Ni Kadek Devi Adnyaswari Rachmawati, Lulu Millatina Rafi Achmad Rukhama Rafi'uddin, Hafidz Rasyid, Tazlila Rahmi Riska Septifani Saadah, Risma Amalia Sabrina Sunyoto, Nimas Mayang Safaraz, Mohammad Bhampy Nugraha Salsabila, Dianah Samanik, Samanik Saputro, Fakhri Rasyid Saragih, Nova Sari, Puspita Ambar Senator Nur Bahagia Setiyawan, Hendrix Yulis Setyobudi, Hari Sihombing, Gian Felix Sihombing, Paulus Osvaldo Yudistira Sinaga, Daurat Sitorus, Andreas Robert Panogu Solichul Huda, Solichul Sri Hartutik SRI SETIYARINI, SRI Sugara, Guruh Sugiyono Sugiyono Sulistyawati Kumalasari, Sulistyawati Suripto Suripto Susy Susanty Suwandi Suwandi Syamsul Hadi, Mochammad Tampubolon, Josua Suhendra Thaddeus, Yudi Toha, Muhamad Totok Agung Dwi Haryanto Tri Widayanti, Vindhya Trianto, Adden Triatmojo, Setyo Tunggulgeni, Ekodjati Ulhaq, Afif Langgeng Dhiya Valentine Valentine, Valentine Wahyudi, Purnomo Waskito, Arga Gladi Wendra Gandhatyasri Rohmah Wijaya, Uki Budi Wijaya Winda, Syahdu Wiratomo, Giri Harto Yudithadewi, Dien Yusuf Priyandari Zaharany, Tsania Ayu Zahra, Indri Eliza Zulismar, Reni