p-Index From 2021 - 2026
8.741
P-Index
This Author published in this journals
All Journal Transmisi: Jurnal Ilmiah Teknik Elektro Jurnal Teknik Elektro Universitas Tanjungpura ELKHA : Jurnal Teknik Elektro Bulletin of Electrical Engineering and Informatics Jurnal Penelitian Pendidikan The Indonesian Accounting Review Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Akuntansi Multiparadigma International Journal of Local Economic Governance Jurnal Informatika dan Teknik Elektro Terapan JURNAL KOLABORASI IJBE (Integrated Journal of Business and Economics) Sebatik JURNAL PENDIDIKAN TAMBUSAI Jurnal Edueco JURNAL AKUNTANSI Jurnal Ilmiah Teknik Mesin "MEKANIK" Dielektrika : Jurnal Ilmiah Kajian Teori dan Aplikasi Teknik Elektro Journal of Energy and Electrical Engineering (JEEE) Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Kajian Akuntansi dan Auditing International Journal Of Science, Technology & Management (IJSTM) Mitra Mahajana: Jurnal Pengabdian Masyarakat Jurnal Akuntansi dan Governance Jurnal Responsif : Riset Sains dan Informatika Jumat Ekonomi: Jurnal Pengabdian Masyarakat Akuntansi Bisnis & Manajemen (ABM) juremi: jurnal riset ekonomi Caring : Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Teknik Informatika Jurnal Klinik dan Riset Kesehatan Journal of Economic, Business and Engineering (JEBE) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Renewable Energy, Electrical, and Computer Engineering Journal of Computer Science and Information Systems (JCoInS) Journal of Innovation Research and Knowledge International Journal of Green Tourism Research and Applications Journal of Health and Nutrition Research Jurnal Bakti Nusa Jurnal Pepadu Journal of Accounting Research, Organization and Economics (JAROE) Journal Liaison Academia and Society Electrician : Jurnal Rekayasa dan Teknologi Elektro Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Penyakit Dalam Indonesia Journal of Management, Economic, and Accounting Telecommunications, Computers, and Electricals Engineering Journal Journal of Indonesia Marketing Association Deka in Medicine Economic and Business Horizon Computer & Science Industrial Engineering Journal Jurnal Akuntansi Pajak dan Manajemen Eko dan Bisnis: Riau Economic and Business Review
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Local Economic Governance

Marketing Innovation through the Identification of Business Model Canvas in Order to Enhance the Competitiveness of Micro, Small, and Medium Enterprises in Bondowoso Regency Supriono, Supriono; Al-Musadieq, .; Topowijono, Topowijono
International Journal of Social and Local Economic Governance Vol. 2 No. 2 (2016)
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijleg.2016.002.02.3

Abstract

This study focused on the identification of marketing innovation model using the Business Model which was introduced by Alexander Osterwalder. The preparation of the marketing innovation model was based on the data and information obtained from interviews and secondary data (literature reviews) in the form of books, magazines, newspapers, the internet, and journals. The study was divided into 2 (two) stages: (1) identifying Marketing Characteristics of SMEs in Bondowoso; and (2) establishing a model of Marketing Innovation through Business Model Canvas. In this study, it was found that being passive in marketing and having limited access were the main problems faced by SMEs. Based on the data obtained, the marketing model offered was by classifying some of the elements involved in the marketing of SMEs to the Business Model Canvas having nine important factors. The first factor is Value Proposition by taking the government, distribution partners, investors, and suppliers as the elements. The second is Key Activities in the form of production, promotion, and distribution. The third is Key Resources in the form of human resources. The fourth is Value Proposition in the form of effective, efficient, and competitive marketing. The fifth is Customer Relationship in the form of bonus, discount, and total quality management. The sixth is Channel in the form of delivery service and the bureau of tourism. The seventh is Customer Segment in the form of customers from all economic, social, and cultural classes. The eighth is Revenue Stream in the form of profits from revenue. The ninth is Cost Structure in the form of cost incurred for the implementation process. Keywords: Innovation, SMEs, Marketing, Competitiveness, Business Model Canvas.
Co-Authors -, Syaifurrahman ., Yudi Fikra A.A. Ketut Agung Cahyawan W Abdullah Satritama Agung N Jati Agus Hermawan Al-Ani, Waleed Khalid Ahmed Al-Musadieq, . Alamsyah, Mudrika Alfiani, Rahmah Almujaddidy, Ulul Albab Amalia, Dinda Amaludin, Amaludin Amarina, Dina Andrew Setiawan Andriani, Winda Anugrah, Rita Ardi Ardi Ari Adrian, Ari Arifah, Rena Ariusmiati, Ariusmiati Arnawan Hasibuan Artono, Gigih Asrinawati, Andi Nur Atmajaya, Sri Dewi Yuliana Aulia, Sarah Raudatul Ayuningtyas, Pratika Azalia, Rahmanita Azmy, Rani Zaina Bary, M. Atta Bogi Pratomo Cipta Ramadhani Dani, Mila Rima Desmiyawati Desmiyawati, Desmiyawati Devi Safitri Dianita Mayasari , Ema Dona Primasari, Dona Edfan Darlis Efrizah, Doni Eka Hariyani Eko Suyono, Eko Eliada Herwiyanti Emrinaldi Nur, Emrinaldi Enni Savitri Fachrureza, Mochamad Fadilah, Subhan Fangbethia, Bella Fathurrahman, Riyan Fatonah Fatonah Ferdiansyah, Muhammad Reynaldi Fitri Rahayu Fitriani, Junjun Frizky, Muhammad Revaldi Hani, Sheila Hardi Hardi, Hardi Harijono Achmad Hartiyah, Sri Hedayanti, Nor Helmy, Muhammad Ridho Hendri, Nur Agus Willy Hendro Priyatman, Hendro Herlina H Hermawan, Romy I Ketut Wiryajati I Made Ari Nrartha I Nyoman Wahyu Satiawan I Wayan Joniarta Ida Ayu Sri Adnyani Ida Bagus Fery Citarsa Ilham, Akbar Imroatussholihah, Al julian, julian Junaidi Affan Kamaliah Kamaliah, Kamaliah Khan, Muhammad Arsalan Kriestian, Muhammad Larozsa, Nadina Lumban Batu, Fider M Sayuti M, Rasul M. Rasuli Made Sutha Yadnya Marzuki, Mochammad Jalalul Maulana, Muhammad Sutan Meilda Wiguna Misdawati, Misdawati Misdi, Misdi Mr. I Gede Eko Putra Sri Sentanu Muhammad Saleh Muladi, Sofian Ichsan Muthmainah, Andi Alfia Nadra, Duhan Natsir, Abdul Nirmalasandy, Fisca Mentari Nisa', Khoirun Nisa, Leli Akhlaqun Nizam, Fahrul Nugraheni, Asri Nugroho, Rama Tiar Nurisa, Fadhila Nuurin, Nuurun Alaa Oktavian, M. Pangestuti, Edriana Paurru, Shinta Sisilia Pipin Kurnia Poppy Nurmayanti Porkas Sojuangon Lubis Praja, Dedy Indra Praptapa, Agung Prasetya, Muhammad Yuli Eka Prastiyo, Wiwin Pratama, Rilian Pratiwi, Septhea Dwi Pratomo , Bogi Prayitno, Tia Rahmi PUJI LESTARI Putra, Firmansyah Dwi Putra, I Ketut Perdana Putri, Ayu Sekarani Damana Putri, Azizah Dwiyana Putri, Chintya Kurnia R. Adri Satriawan Surya, R. Adri Satriawan Raden Mohamad Herdian Bhakti Ratna Sari Ratnaningtyas, Yosefin Refina, Luqfia Restu Agusti RINI RINI Riska Natariasari Riswandi, Muhamad Nudisantana Rizaldi, Rasyid Akbar Rizqiansyah, Chrisandy Ruhul Fitrios Ruhul Fitrios Ruhul, Fitrios Rusilawati , Tri Saputra, Ahmad Sandi Yayan Sari, Vina Muliana Sariayu, Martha Vira Sayuti, M Sem Paulus Silalahi Seniari, Ni Made Seno Darmawan Panjaitan Setian, Suci Setyawan, Moh. Bhanu Setyawati, Risa Shinta Happy Yustiari Silviani, Amanda Agnes Siregar, Nur Asyiah Sri Maryati Sudarmiatin Suksmadana, I Made Budi Sultan Sultan Sumantika, Arsyad Sundari, Risky Fajar Supriyatna Supriyatna Syafaruddin Syafaruddin SYAHMINAN, MHD. Syifa Mustika Tonowidjojo, Vera Diana Topowijono, Topowijono Utama, Gede Nanda W, Caecilia Rosma Wardah, Baiq Zohratul Warindi D Wibowo, Bogi Pratomo Wirasari, Riza Ria Yesi Mutia Basri Zirman Zirman, Zirman Zulkarnain, Ismail Abdurrozzaq Zulkarnain, Ismail Abdurrozzaq