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All Journal Jurnal Pendidikan Vokasi Jurnal Edukasi Elektro Journal of Education and Learning (EduLearn) Journal The Winners Sinusoida: Jurnal Penelitian dan Pengkajian Elektro Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis International Journal of Engineering, Science and Information Technology Educoretax Jurnal Pajak dan Bisnis (Journal of Tax and Business) International Journal of Advanced Multidisciplinary Innovative: Journal Of Social Science Research BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Edy Supriyadi
Universitas Pancasila
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Journal The Winners

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Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa Supriyadi, Edy; Putriana, Lies
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.694

Abstract

There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements. The limited number of Internet users in Indonesia and the different backgrounds of individual Internet users in Indonesia certainly provide a different assessment of the advertisements contained on the Internet. There are 3 factors which was the starting point to explain how consumers interpret the value of advertising, namely: informativeness, entertainment and irritation. This research aims to discover whether there is a relationship between entertainment, informativeness, and irritation toward advertising values and whether there is a relationship between entertainment and advertising values toward attitude towards web advertising using statistics tools of path analysis and multiple regression. The research shows that there is a significant relationship between independent variables such as informativeness, entertainment and irritation simultaneously toward the advertising value but there are no significant relationship between entertainment and informativeness toward the advertising value individually.  In the other model there is a significant relationship between informativeness, irritation and advertising values with the attitude towards web advertising.
Percobaan Ekonomi untuk Mengkaji Pengaruh Informasi serta Jumlah Penjual dan Pembeli dalam Transaksi Pasar Supriyadi, Edy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.699

Abstract

Perfect competition (PPS) is the most ideal market structure because this market system is considered will ensure the realization of activities producing goods and services with very high efficiency compared to other market structures such as monopoly. Due to its benefits for sellers and buyers, economists often wish for the creation of perfect competition. In the pattern of transactions in everyday life, there are many market transactions commonly encountered, such as decentralized systems (DT), and Double Auction (DA). This paper presents the use of experimental methods to study the characteristics of both systems the transaction is in a "perfect competition” (5 sellers and 5 buyers' and market monopoly (with 1 seller and 5 buyers). Responses observed are Contract Price (CP), market efficiency, CP diversity coefficient on the price balance, buyer surplus and seller surplus. From the experimental results can be seen that the average Contract Price (CP) during 5 experimental periods that the value of CP at Perfect Competition Market is smaller than the monopoly market. From efficiency levels between transactions type it can be seen that the Double Auction type of transaction is more efficient than with the Decentralization type of transaction.
Co-Authors Abdul Multi Abubakari, Mussa Saidi Aditianto, Dian Ahmad , Wakhit Ajiari TN, Turah Amat Jaedun Ariman ariman, ariman Aryanto, Asih asrunputri, aisyah pia Bachtiar, Ade Baenur Fitry, Siti Bambang Purwoko Budiono, Tony Agus Chytra Mahanani D, Derriawan Dadang Suherman Dahlian Persadha, Pratama Darminto, Dwi Prastowo Dedi Setiawan Derriawan Derrriawan Dewi Triantini Dewi, Kusuma Djaddang, Syahril EDI SARWONO eko, kartiko Etty M, Endang Etty Merawati, Endang Fachry Abda El Rahman Ferniyanti, Ningrum Firdani, Fanni Firdausi, Irawan Gabby Pinaria, Astried Habibi Karim, Awaludin Hakiki, Muhammad Hartati Hartati Ilyas, Iriandi Indra Kusuma Iriandi Ilyas Irvandi Jayanto Ramadhan, Anthony JMV Mulyadi Kusuma, Muhammad Hadi Bima Kusumawardani Saptono, Niken Kuswanti liana, sherry Lies Putriana Listiani, Sri Mahyar Makhdum Asqar, Muhabbat Muhammad Nurtanto Muhammad Yusuf Mustofa Abi Hamid Nurhayati, Ati Nuzulia, Farida Papat Adhitama , Panji Permata Sari, Marisa Prastowo D, Dwi Putri, Karina Raihan Shodiq Ratna Dewi Rina Safitri Rusjianto, Lucki Ruspeind S Suratno Sanja Bernia, Ernis Setiawan, Arso Bagus Sigalingging, Riwan Sihite, Mombang Siti Umi Khayatun Mardiyah Sri Redjeki Steph Subanidja Sudewo Suratno Sylvia Syukrul Hamdi Tabroni Taufiq Hidayat Thomas Sukardi Tri Widyastuti Urip Wahyuningsih Widawati, Fera Widihastuti Wigiana, Lira Wirawan Wulaningrum, Tyas Yudi Setiawan YUSUF, TABRONI Zafrullah, Zafrullah