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Journal : Research Horizon

The Effect of Company Size, Leverage, and GCG on the Financial Performance of the Hospitality Industry Sector Yudhanto, Wildan; Suroso, Agus; Rabiatul Adawiyah, Wiwiek
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.957

Abstract

The hospitality industry plays a significant role in regional economic development, yet its financial performance is often influenced by various internal factors. This study aims to empirically examine the effect of company size, leverage, and Good Corporate Governance (GCG) on the financial performance of hospitality businesses. Employing a mixed-methods approach, the research collected data through purposive sampling, resulting in a total of 117 industry respondents. Quantitative data were analyzed using multiple linear regression, while qualitative insights were gathered to capture perceptions and experiences of industry practitioners involved in the study. The findings indicate that company size, leverage, and GCG significantly affect financial performance. By integrating quantitative and qualitative methods, this study offers a more comprehensive understanding of the factors shaping financial outcomes. Furthermore, this research contributes new evidence by specifically addressing the role of GCG, company size, and leverage in hospitality-sector firms, providing valuable implications for both scholars and industry stakeholders.
The Influence of Product Quality, Brand Image, and Brand Trust on Automatic Motorcycle Purchase Decisions Hawa, Sarah Dien; Suroso, Agus
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.964

Abstract

Amid increasing competition in the Indonesian motorcycle market, understanding the factors that influence consumers’ purchasing decisions is crucial for manufacturers. This study investigates the extent to which product quality, brand image, and brand trust shape consumers’ purchasing decisions for automatic motorcycles. Employing a quantitative descriptive design, data were collected from 170 automatic motorcycle users selected through purposive sampling, and hypotheses were tested using multiple linear regression. The findings indicate that product quality does not exert a significant influence on purchase decisions, whereas brand image and brand trust have positive and significant effects. Additionally, product quality, brand image, and brand trust collectively exert a significant simultaneous effect on consumers’ decisions to purchase automatic motorcycles. This study contributes to marketing literature by providing empirical evidence on the relative importance of brand-related factors in influencing consumer behavior and offers practical insights for enhancing marketing strategies.
Co-Authors Abdul Charis, Abdul Abdullah, Wildan Rosyad Adha, Muhammad Fajar Adiba, Soraya Tsamara Adiyanta, Santa Aji, Eko Usman Akbar, Tabrani al-imam, ahmad fikry Alfarido, Lalu Gilang Ramadan Andari Putri, Ni Putu Ayu Satya Annisa, Dian Anugrah Putra, Tommy Apriani, Ayu Mina Apriani, Pinka Izmy Ariza, Franrizka ary yunanto Ascaryan Rafinda Aslam, Firar Bismi Assahbani, Muhammad Syahid Agil Azmi, Muhammad Khoirul Bagas Gumintang BAMBANG SUNARKO Banani, Ade BERLIANSYAH, REZHA ARLANDA Budianto, M Bagus Budianto, Muh Bagus Desi Widiyanti Eko Pradjoko Eko Satria Endang Siti Astuti Eniarti, Miko Enny Dwi Cahyani Ery setiawan Estyana, Ema Faizal Fakhri, Faizal Faturokhman, Agus Febriana, Baiq Filda Khoirun Nikmah Ghaisani, Salsa Fajrina Giarta, Fanta Wahyu Hadiyanti, Utami Hairrudin Hamidah Nayati Utami Hanesfa, Hafiz Rahman Hanifah, Lilik Hartana, Hartana Haryanto, Vian Marantha Hasim, Yanuar Hasyim Heri Sulistiyono, Heri Hidayati, Nufalia Hidayatullah, Wahyu Hindami, Ghazi Ghossan Humairoh Saidah Husnul Hotimah, Husnul I Dewa Gede Jaya Negara I Wayan Yasa, I Wayan I Wayan, Yasa Icuk Rangga Bawono, Icuk Rangga Ihsan Ihsan Ihsan, Muhammad Hendrik Lazwardi Ikah N. P. Permanasari Indra Pardede Irwan, Moh. Jaya Negara, I Dewa Gede Julio, Ryan Bagus Julyanti, Ketut Karyawan, I Dewa Made Alit Kautzar, Al Kesuma, Weni Ayu Puja Kurniadhi, Widjojo Kusumastuti, Dhania Laksana, Priyogi Karta Laoli, Alnis Gustin Latif, Fatmawati Lestari, Riskia Dwi Mahendra, Made Maisarah, Sausan Nuhaa Maulana, Adrian Mawardi Amin Mawardin, Adi Melasari, Cita Merdana, I Nyoman Muhaemin, Aris Mustika, Suryapati Rizky Noviardini, Siriyah Nindry Nunung Widyaningsih Nur Choirul Afif Nurmala, Intan Nurrizky, Febrian Eka Pohan, Azrul Sulaiman Karim PRACOYO, ATAS Pratama, Enif Asfarianto Purwaningtyas, Putri Purwaningtyas, Putri Putra, I B. Giri Rabiatul Adawiyah, Wiwiek Rafinda, Ascariena Rahma, Siti Maylitha Ratno Purnomo Reni Cahayanti, Sherafina Rofi Henindia Rohani Rohani Rohani Rohmayani, Hairun Nisak Salehudin, Salehudin Salim, M. Agus Salsabila, Fera Fitri Santoso, Imam Sugeng Sarah Dien Hawa SARI, ANA NOVITA Satriawati, Yani Sebayang, Ika Sari Damayanthi Seno, Prihadmadi Anggoro Setyanto, Refius Pradipta Setyanto, Refius Pradiptya Sofyani, Wiwik Amalia Sri Martini Sudarto Sudarto Sudiro, Dedy Aditya Sugiarto S Sukaryadi, Eka Kurnia Arief Sulasih Sulasih Suliyanto . Supardi Supardi Suparjo SUPRIYADI, ANID suryani, Bunga Tampang, Tampang Tobing, Pahala R Tri Yuwono, Tri Tsarwan, Oties Weni Novandari Widiyani, Agustina Wildan Yudhanto Windriani, Ni Nengah Dira WIRADARMA, LALU WIRAHMAN WIRADHARMA, LALU WIRAHMAN Yi, Feng Yuniarso, Gema Puja Yusron Saadi Zainal Arifin Zulkifli, Febrian ]Suroso, Agus