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All Journal Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Journal of Education, Humaniora and Social Sciences (JEHSS) Journal of Innovation in Business and Economics Jurnal Inovasi Ekonomi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Asian Management and Business Review Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) Society SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis Proceeding UMSurabaya
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Harga, dan Digital Marketing terhadap Loyalitas Konsumen di Hotel Arabia Style Medan Melda Wani; Ihsan Effendi; Wan Suryani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8458

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan digital marketing terhadap loyalitas konsumen di Hotel Arabia Style Medan. Dalam industri perhotelan yang semakin kompetitif, loyalitas konsumen menjadi faktor penting dalam menjaga keberlangsungan usaha dan meningkatkan daya saing perusahaan. Loyalitas konsumen dapat dipengaruhi oleh berbagai faktor, di antaranya kualitas pelayanan yang diberikan kepada tamu, kesesuaian harga dengan manfaat yang diterima, serta efektivitas strategi digital marketing yang dilakukan oleh perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah menginap di Hotel Arabia Style Medan, sedangkan sampel ditentukan menggunakan teknik purposive sampling dengan kriteria responden yang pernah menggunakan jasa hotel tersebut. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas konsumen, harga berpengaruh positif dan signifikan terhadap loyalitas konsumen, serta digital marketing berpengaruh positif dan signifikan terhadap loyalitas konsumen. Secara simultan, kualitas pelayanan, harga, dan digital marketing berpengaruh signifikan terhadap loyalitas konsumen. Variabel yang paling dominan memengaruhi loyalitas konsumen adalah kualitas pelayanan. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan, penetapan harga yang kompetitif, serta pemanfaatan digital marketing yang efektif dapat meningkatkan loyalitas konsumen. Oleh karena itu, manajemen hotel disarankan untuk terus meningkatkan mutu pelayanan, menyesuaikan strategi harga, serta mengoptimalkan promosi digital guna mempertahankan dan meningkatkan loyalitas pelanggan.
Are The Millenials Loyal? Errie Margery; Wan Suryani
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

Population Growth according to the results of the Indonesian population census in 2020 Millennials dominate and the characteristics of the Millennial Generation are much different from the previous generation. The Millennial Generation has a disloyal nature, but the Millennial Generation adapts very quickly to technological developments in the era of the industrial revolution 4.0. Millennials get information from the internet to find product or service information, prices and previous user reviews.Keywords: Digital Applications; Millennial Generation; Industrial Revolution 4.0
CONSTRIBUTION OF WOMEN'S ROLE IN SELF-ACUALIZING IN THE COMMUNITY ORGANIZATIONAL GROUP OF MEDAN CITY Nur Aisyah; Wan Suryani
PROCEEDING UMSURABAYA Prosiding Nasional " Perspektif Digitalisasi, Ekonomi, Dan Bisnis Pasca Pandemi"
Publisher : Universitas Muhammadiyah Surabaya

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Abstract

North Sumatra has a population of 14.8 million, and the municipality of Medan has 2.4 million, consisting of 1.21 million men and 1.22 million women. There are more women than men, with the assumption that women are more likely to show self-actualization. The purpose of this research is how the contribution of women's role in self-actualization in the community organizations of the city of Medan. This study uses data collection methods through qualitative research case interviews through informants. The subjects of this study were 4 women who are members of the IWAPI organization, FKMI. The results showed that women's self-actualization is the potential that a person has, especially women, to realize and maximize their potential, in this case the women in the IWAPI organization, FKMI and have chosen and determined the appropriate choice of forum and are able to position themselves as women who actualize themselves. The embodiment of women's self-actualization in community organizations at the Indonesian Women Entrepreneurs Association (IWAPI) and the Indonesian Muslimah Communication Forum (FKMI) which contribute to the realization of self-actualization by exploring their potential in encouraging the economy during the covid19 pandemic. Based on observations and documentation of data from female researchers at the IWAPI organization, FKMI, it was found that along with the impact of the COVID-19 pandemic, encouraging self-improvement through self-actualization in encouraging an increase in family income and the life of the people of MedanKeywords                    : Contribution; self-actualization, women; Medan City
Pengaruh Lokasi dan Daya Tarik Wisata terhadap Kepuasan Pengunjung Puncak Marga Silima Handika Ramadhana; Wan Suryani; Muslim Wijaya
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6990

Abstract

This study aims to analyze the effect of location and tourist attraction on visitor satisfaction and to provide strategic recommendations for destination managers in improving the quality of the tourism experience at Puncak Marga Silima, Suka Makmur Village, Kutalimbaru District, Deli Serdang Regency. The research problem focuses on the decline in the number of visitors from 23,064 in 2023 to 14,519 in 2024, indicating the need to evaluate the aspects of location and tourist attraction in shaping visitor satisfaction. This study uses a quantitative approach with an associative research design. The population consisted of all visitors to Puncak Marga Silima in 2024, totaling 14,519 visitors. The sample consisted of 99 respondents selected using the Slovin formula with a 10% margin of error and purposive sampling technique. Data were collected through questionnaires and analyzed using SPSS with multiple linear regression, t-test, F-test, and coefficient of determination. This study concludes that location has a positive and significant effect on visitor satisfaction. Tourist attraction also has a positive and significant effect on visitor satisfaction. Simultaneously, location and tourist attraction have a positive and significant effect on visitor satisfaction. The Adjusted R Square value of 0.675 indicates that location and tourist attraction explain 67.5% of the variation in visitor satisfaction, while the remaining 32.5% is explained by other factors outside the research model. These findings indicate that visitor satisfaction can be improved by enhancing location accessibility, parking security, supporting facilities, environmental preservation, tourism attraction development, and the strengthening of local cultural potential.
Pengaruh Word of Mouth dan Social Media Marketing terhadap Keputusan Pembelian melalui Niat Pembelian Syaza Safira; Wan Suryani
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6928

Abstract

This study aims to analyze the influence of word of mouth and social media marketing on purchasing decisions through purchase intentions among customers of the Ca'ca Jamur culinary MSME in Tanjung Selamat Village. This study focuses on the problem of suboptimal consumer purchasing decisions, which are suspected to be influenced by the effectiveness of word of mouth and social media marketing, with purchase intentions as a determining factor of consumer behavior based on consumer behavior theory. This study uses a quantitative approach. Data were collected through questionnaires distributed to 96 respondents who had made purchases and were aware of the Ca'ca Jamur promotion, using a purposive sampling technique. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that word of mouth and social media marketing had a positive and significant effect on purchase intentions. Furthermore, purchase intentions were proven to have a positive and significant effect on purchase decisions. In addition, word of mouth and social media marketing also had an indirect effect on purchase decisions through purchase intentions as a mediating variable. These findings indicate that purchase intentions play an important role in bridging marketing strategies with consumer purchasing decisions.
Pengaruh Information Involvement terhadap Impulsive Travel Behavior dengan Fear of Missing Out sebagai Mediator dan Destination Trust sebagai Moderator Wan Suryani; Finta Aramita
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n2.p439-452

Abstract

Digital tourism marketing increasingly relies on live streaming platforms to convey in-depth destination information. However, comprehensive studies on how information involvement is transformed into impulsive travel behaviour through psychological mechanisms remain limited. This study analyses the influence of information involvement on impulsive travel behaviour with Fear of missing out (FoMO) as a mediator and destination trust as a moderator. This study uses a quantitative, explanatory design. The researchers collected data from 300 respondents who actively use digital platforms as a source of travel information. The researchers analysed the data using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results of the analysis show that information involvement significantly increases FoMO, and FoMO strongly encourages impulsive travel behaviour. Information involvement also directly affects impulsive travel behaviour. Mediation analysis confirms that FoMO partially mediates the relationship between information involvement and impulsive travel behaviour. Destination trust directly affects FoMO but does not moderate the relationship between information involvement and FoMO. These findings indicate that FoMO is more strongly shaped by emotional and social processes than by cognitive trust evaluations. This study enriches the tourism marketing literature by reconceptualising impulsive travel behaviour as a travel decision process, positioning FoMO as the primary emotional mechanism, and refining the theoretical position of destination trust in digital tourism. Practically, these findings emphasise the importance of managing information involvement and emotional attachment in live-streaming-based tourism marketing strategies.
Experience marketing through authenticity and escapism: Drivers of revisit intention in Sumatra’s natural heritage tourism Lestari, Indawati; Suryani, Wan
Asian Management and Business Review Volume 6 Issue 2, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss2.art8

Abstract

This study aims to analyze the influence of destination attributes, escapism, and authenticity on place attachment and memorable tourism experience, and to examine the mediating role of place attachment on revisit intention. This study was conducted on tourists visiting leading destinations in Sumatra Province, such as the Toba Caldera Geopark and the Tropical Rainforest Heritage of Sumatra. Data were collected through a survey of 300 respondents chosen by purposive sampling and analyzed using a quantitative approach with partial least squares-structural equation modeling (PLS-SEM) through SmartPLS 3.0. The results show that destination attributes, escapism, and authenticity have a positive and significant effect on place attachment and memorable tourism experience. In addition, place attachment is proven to mediate the relationship between these three variables and revisit intention. These findings confirm that tourists’ emotional attachment to a destination plays a significant role in driving revisit intention. Theoretically, this study broadens the understanding of the relationship between tourist psychological factors and post-tourism behavior in the context of nature and cultural tourism in Indonesia. Practically, the results of this study provide implications for destination managers to strengthen the elements of authenticity, experience quality, and emotional value of destinations to build sustainable tourism.
Customer Engagement as a Mediator of Brand Trust and Customer Loyalty: Does It Work? Rahmayani Rahmayani; Wan Suryani
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 1 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

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Abstract

This study aims to determine and analyze the effect of perceived value and brand trust on customer loyalty through customer engagement as a mediator variable. The sample in this study used the Slovin formula, totaling 93 respondents who were IndiHome customers in Medan Sunggal District, Medan, Indonesia, and we used structural equation modeling (SEM). The study results show that perceived value, brand trust, and customer engagement directly affect customer loyalty, and indirectly, perceived value has a non-significant effect on customer loyalty through customer engagement. In contrast, brand trust indirectly has a significant impact on customer loyalty through customer engagement.
Pengaruh Customer Experience dan Brand Image terhadap Repurchase Intention Mahasiswa Kampus II Universitas Medan Area (Studi Kasus Risol UMMU Medan) Andrea Hidayatullah; Adelina Lubis; Wan Suryani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11007

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer experience dan Brand Image terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap Risol UMMU Medan Penelitian yang digunakan adalah pendekatan kuantitatif, Sampel dalam penelitian ini menggunakan purposive sampling yang terdiri dari 130 responden yang telah membeli. Risol UMMU Medan Teknik analisis data yang digunakan adalah teknik analisis deskriptif dan teknik analisis statistik Metode pengumpulan data melalui wawancara, daftar pernyataan, dan studi dokumentasi. Pada hasil penelitian menunjukkan bahwa pengaruh customer experience dan Brand Image terhadap Repurchase Intention secara serempak berpengaruh positif dan signifikan terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap dengan nilai Fhitung 325.503 > nilai Ftabel 3,06. Uji parsial yang dilakukan menunjukkan bahwa Brand Image secara parsial berpengaruh positif dan signifikan terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap Risol UMMU. Uji parsial yang dilakukan menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap Repurchase Intention Mahasiswa kampus II Universitas Medan Area terhadap Risol UMMU Nilai Adjusted R Square yang didapat dari hasil pengujian Koefisien Determinan (R2) terhadap Repurchase Intention sebesar 0,834 berarti 83,4% dapat di jelaskan oleh customer experience dan Brand Image. Sedangkan sisanya 16,6% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Co-Authors Adelina Lubis Agus Salim Harahap Ahmad Rafiki Alfifto Ananda, Fajar Rezeki Andarini, Sri Nastiti Andrea Hidayatullah Andriasan Sudarso Anggeun Famelia Audia Junita Berampu, Lailan Tawila Dahrul Siregar Dalimunthe, Putri Amini Darmansyah Nasution Deliana, Rachma Yunita Dian Permata Sari Eka Dewi Setia Tarigan Elfi, Misni Era Purike Erikson Sihombing Errie Margery Eva Ramayani Fadillah, Fauzan Finta Aramita Fitriani Tobing Ginting, Maretta Handayani, Mas Handika Ramadhana Haryaji Catur Putera Hasman Hasanah, Viola Nurul Hendra Hendra Herti Sitorus Br Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Ihsan Effendi Indawati Lestari Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna lubis , Laila Annisyah Maretta Ginting Maretta Ginting Marissa Claudya Marissa Claudya Mayang Sari Melda Wani MM, Khairunnisak Muhammad Yamin Siregar Mulia, Amrin Muslim Wijaya Muslim Wijaya, Muslim Nasib Nur Aisyah Nur Azizah Nurmaidah, Nurmaidah Panjaitan, Nova Ayu Hasian Pinem, Kristopani Pratiwi, Cahyaning Indah Prity Arlia Putri Putri, Farhana Rahmayani Rahmayani Retnawati Siregar Riska Handayani Riza Fanny Meutia Ronnie Togar Mulia Sirait Ronnie Togar Mulias Sirait Ropita Tumangger Rosalinda Rosalinda Salsabila, Salwa Saputri, Ayumi Yukiko Sari Bulan Tambunan SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Simamora, Ivan Hamonangan Sipayung, Hotdyavia Ira Lesiana Siregar, M Yamin Siswa Panjang Hernosa Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Syafrida Hafni Sahir Syaza Safira Teddi Pribadi Tohap Parulian Triani, Agnes Bunga Vanindah, Jeihan Wan Rizca Amelia Weddy Nur Adam Wijawa, Muslim Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari Yusniar Lubis