Article Per Year (5 Year)
p-Index From 2021 - 2026
7.82
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Bisnis YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Community Service Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Bulletin of Management and Business Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Amkop Management Accounting Review (AMAR) Southeast Asian Journal of Management and Research Socius: Social Sciences Research Journal Countable (Contemporary Business and Sustainability Science) SUBAKTYA, Unpar Community Service Journal Jurnal Manajemen Bisnis Proceeding UMSurabaya
Wan Suryani
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
Pengaruh Word of Mouth dan Social Media Marketing terhadap Keputusan Pembelian melalui Niat Pembelian Syaza Safira; Wan Suryani
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 7, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v7i1.6928

Abstract

This study aims to analyze the influence of word of mouth and social media marketing on purchasing decisions through purchase intentions among customers of the Ca'ca Jamur culinary MSME in Tanjung Selamat Village. This study focuses on the problem of suboptimal consumer purchasing decisions, which are suspected to be influenced by the effectiveness of word of mouth and social media marketing, with purchase intentions as a determining factor of consumer behavior based on consumer behavior theory. This study uses a quantitative approach. Data were collected through questionnaires distributed to 96 respondents who had made purchases and were aware of the Ca'ca Jamur promotion, using a purposive sampling technique. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results showed that word of mouth and social media marketing had a positive and significant effect on purchase intentions. Furthermore, purchase intentions were proven to have a positive and significant effect on purchase decisions. In addition, word of mouth and social media marketing also had an indirect effect on purchase decisions through purchase intentions as a mediating variable. These findings indicate that purchase intentions play an important role in bridging marketing strategies with consumer purchasing decisions.
Pengaruh Information Involvement terhadap Impulsive Travel Behavior dengan Fear of Missing Out sebagai Mediator dan Destination Trust sebagai Moderator Wan Suryani; Finta Aramita
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n2.p439-452

Abstract

Digital tourism marketing increasingly relies on live streaming platforms to convey in-depth destination information. However, comprehensive studies on how information involvement is transformed into impulsive travel behaviour through psychological mechanisms remain limited. This study analyses the influence of information involvement on impulsive travel behaviour with Fear of missing out (FoMO) as a mediator and destination trust as a moderator. This study uses a quantitative, explanatory design. The researchers collected data from 300 respondents who actively use digital platforms as a source of travel information. The researchers analysed the data using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results of the analysis show that information involvement significantly increases FoMO, and FoMO strongly encourages impulsive travel behaviour. Information involvement also directly affects impulsive travel behaviour. Mediation analysis confirms that FoMO partially mediates the relationship between information involvement and impulsive travel behaviour. Destination trust directly affects FoMO but does not moderate the relationship between information involvement and FoMO. These findings indicate that FoMO is more strongly shaped by emotional and social processes than by cognitive trust evaluations. This study enriches the tourism marketing literature by reconceptualising impulsive travel behaviour as a travel decision process, positioning FoMO as the primary emotional mechanism, and refining the theoretical position of destination trust in digital tourism. Practically, these findings emphasise the importance of managing information involvement and emotional attachment in live-streaming-based tourism marketing strategies.
Co-Authors Adelina Lubis Ahmad Rafiki Alfifto Alfina, Zahra Andarini, Sri Nastiti Anggeun Famelia Anggraini, RA Riri Dian Audia Junita Berampu, Lailan Tawila Br. Sembiring, Tiffani Claudia Dahrul Siregar Dalimunthe, Putri Amini Deliana, Rachma Yunita Dewi, Eka Dian Permata Sari Eka Dewi Setia Tarigan Elfi, Misni Era Purike Erikson Sihombing Errie Margery Eva Ramayani Fadillah, Fauzan Finta Aramita Fitriani Tobing Gea, Rizky Dwinata Ginting, Maretta Hafni, Syafrida Handayani, Mas Handika Ramadhana Hasanah, Viola Nurul Hasman, Haryaji Catur Putera Hesti Sabrina Hidayani, Sri Hidayat, Sutan Emir Ihsan Effendi Indawati Lestari Iriantini, Dwi Bhakti Irwan Mohd Subri kesumah, priatna lubis , Laila Annisyah Margery, Errie Marissa Claudya Marissa Claudya Mayang Sari Melda Wani MM, Khairunnisak Mulia, Amrin Muslim Wijaya Muslim Wijaya, Muslim Nur Aisyah Nur Aisyah Nur Azizah Nurmaidah, Nurmaidah Pandia, Syeh Nedi Bremana Pinem, Kristopani Pratiwi, Cahyaning Indah Prity Arlia Putri Putri, Farhana Rahmayani Rahmayani Retnawati Siregar Riska Handayani Riza Fanny Meutia Ropita Tumangger Rosalinda Rosalinda Salsabila, Salwa Saputri, Ayumi Yukiko Sari Bulan Tambunan SEBAYANG, Minda Siadari, Nina Siagian, Rizky Arrasyid Siahaan, Simon Kharisma Silitonga, Christine Adventine Simamora, Ivan Hamonangan Sipayung, Hotdyavia Ira Lesiana Siregar, M Yamin Sri Wahyuni Subri, Irwan Mohd Suhaila Suhaila Sutan Emir Hidayat Syafrida Hafni Sahir Syaza Safira Teddi Pribadi Tohap Parulian Triani, Agnes Bunga Vanindah, Jeihan Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Weddy Nur Adam Wira Hayati Putri Yesika Emelia Girsang Yulist Rima Fiandari