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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Kesehatan Masyarakat JAM : Jurnal Aplikasi Manajemen Managament Insight: Jurnal Ilmiah Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi IMAGE UNEJ e-Proceeding Hasanuddin Economics and Business Review Jurnal Kesehatan Komunitas Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Warta Pengabdian Bisma: Jurnal Bisnis dan Manajemen Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Referensi : Jurnal Ilmu Manajemen dan Akuntansi MABIS: Manajemen dan Bisnis Cakrawala Management Business Journal Journal of Business and Applied Management International Journal of Financial, Accounting, and Management Abdimas Universal Jurnal MEBIS (Manajemen dan Bisnis) Cendekia : Jurnal Pengabdian Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal Abdi: Media Pengabdian Kepada Masyarakat ARTERI : Jurnal Ilmu Kesehatan Journal of Community Service and Empowerment Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences MAHESA : Malahayati Health Student Journal Jurnal PkM (Pengabdian kepada Masyarakat) Jurnal Abdi Masyarakat Indonesia BISMA (Bisnis dan Manajemen) VALUE: Journal of Business Studies JPMA Waisya : Jurnal Ekonomi Hindu ABM: International Journal of Administration, Business and Management JER Global Management: International Journal of Management Science and Entrepreneurship JURNAL MANAJEMEN DAN BISNIS INDONESIA Journal of Public Health Indonesian
Ika Barokah Suryaningsih
Fakultas Ekonomi Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Abdimas Universal

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Pengembangan Marketing Capability Wisata Bahari Puger Berbasis Sustainability Wulandari, Gusti Ayu; Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Suryaningsih, Ika Barokah; Sari, Tria Putri Novia; Cahyani, Devina Widya
Abdimas Universal Vol. 7 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v7i1.2402

Abstract

Puger Kulon is one of the areas on the coast of Jember City with qualified tourism potential and proven human resource commitment. However, it still needs more capabilities to develop and realize Puger as a Minapolitan Marine Tourism Destination in Jember and East Java. Puger Kulon managers and communities must avoid facing dynamic changes comprehensively and utilize modern digital marketing media to capture marketing opportunities as an attractive tourist destination. Branding efforts to increase tourist attractiveness can be observed from a comprehensive approach. This service activity aims to improve the ability of the Puger Maritime Tourism manager as a tourist destination with a focus on strengthening branding through a participatory rural appraisal approach to the community to be able to compile tour packages, profile videos, and training related to tourism development such as Hospitality and Tour Package Preparation so that Puger becomes a more marketable and attractive destination for tourists.
Co-Authors Abriana, Roshinta Meta Afandi, Mochammad Farid Agus Priyono Akbar, Rizqi Maulana Ilhan Akhamd Haryono Alfarisy, Fariz Kustiawan Alwan Sri Kustono Amin Amin Anggita, Reza May Ariady, Sophan Bayu Arina, Yuliana Mahdiyah Daat Aris Prasetyo Azman, Heru Aulia Bambang Irawan Bambang Kuswandi Cahyani, Devina Widya Cempaka Paramita, Cempaka Chairul Saleh Choliq, Sheila Soraya Deasy Wulandari Destari, Fajar Devina Widya Cahyani Dewi Dianasari Dewi Prihatini Diah Utami Rahayu Diana Nuril Kamilah Diana Sulianti K Tobing Dianasari, Dewi Didik Pudjo Musmedi Eksanti, Eksanti Ema Desia Prajitiasari Ema Rachmawati Etty Puji Lestari Firman Restu Hikmatullah Gusti Ayu Wulandari Hafiyan, Mohamad Fikri Handriyono Handriyono Haqi, Roikha Nurul Hary Prayogo Heny Hendrayati Heriberta Reny Heru Aulia Azman Heruddin, Heruddin Hidayat, Mochammad Amrun I Gede Bayu Wijaya I, Heriberta Reny Indah Yulia Ningsih Intan Nurul Awwaliyah Iwan Dewanto, Iwan Johan Chrisna Bintoro Khoiron, Mohammad Hanafi Kristian Suhartadi Widi Nugraha Lestasri, Etty Puji Lokaprasidha, Pramesi Markus Apriono Merinda, Shohibatun Nisa Mochammad Amrun Hidayat Mohamad Dimyati Noviasari, Rifka Arinda NURDIN, DJAYANI Nurhayati Nurhayati Nuri Nuri Nuri, Nuri Nursaidah Nursaidah, Nursaidah Pratama, Mohamad Dito Prriantono, Dwinda Purwiningsih, Driana Desy Putri Habibah Putri, Rizky Atika Salsabila Ivabianca Putrihandani, Yuani Raden Andi Sularso, Raden Andi Rahmawati, Yessica Gustya Ramadina, Novia Amalsya Safira, Firjin Salma Fauziyyah Samudji Samudji Santoso, Nugroho Edie Sapta Yanuar Sari, Tria Putri Novia Setiyawan, Rafni Siti Sri Wahyuni Sri Wahyu Lelly Hana Setyanti SUDARYANTO SUDARYANTO Suharsono Suharsono Suharsono Sukmalangga, Arnas Yulio Sumani . Sumani Sumani Susanto, Arnis Budi Suziana, Suziana Verinita, Verinita Viera Wardhani Viera Wardhani Widayanti, Andri Eko Widianingrum, Desika Wiwien Sugih Utami Yustri Baihaqi