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All Journal Jurnal Manajemen dan Agribisnis Buletin Peternakan Jurnal Ilmu Pertanian Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture JDM (Jurnal Dinamika Manajemen) Jurnal Teknosains Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora AGRIEKONOMIKA JAM : Jurnal Aplikasi Manajemen JURNAL AGROTEKNOLOGI Habitat International Journal of Sustainable Tropical Agricultural Sciences agriTECH AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Proceeding SENDI_U Agro Ekonomi AGROLAND: The Agricultural Sciences Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian jurnal Ilmu Pertanian (Agricultural Science) Journal of Food and Culinary Agri Wiralodra Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Ilmiah Agritas Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Manusia dan Lingkungan AGRARIS: Journal of Agribusiness and Rural Development Research AGROLAND: The Agricultural Sciences Journal Jurnal Kawistara
Any Suryantini
Department Of Agricultural Socioeconomics, Faculty Of Agriculture,Universitas Gadjah Mada
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Journal : Agrisocionomics: Jurnal Sosial Ekonomi Pertanian

 1 
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON CUSTOMER SATISFACTION OF FERTILIZER ON FARMERS IN BANTUL REGENCY Hijami, Muhammad Fikri; Perwitasari, Hani; Suryantini, Any
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 2 (2024): June 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i2.20539

Abstract

The widely distributed Non-subsidized NPK fertilizers which are quite diverse give more options for farmers to choose from which they want to use in their farming activities. This study aims to determine the effect of brand image and brand trust on customer satisfaction of non-subsidized NPK fertilizer shallot farmers in Bantul Regency. This quantitative research was conducted by using a non-probability sampling method with convenience sampling technique. The number of respondents in this study was 100 shallot farmers who use non-subsidized NPK fertilizer with the Mutiara and Phonska Plus brands at least twice. Data analysis was done with Structural Equation Modelling-Partial Least Square (SEM-PLS). The results of this study shows that the brand image variable is measured from indicators of brand identity, brand personality, brand associations, and brand attitudes and behavior. The brand trust variable is measured by some indicators which are brand characteristics, company characteristics, customer-brand characteristics, affective trust, and cognitive trust. The customer satisfaction variable is measured by service quality, product quality, price suitability, as well as situation and personality. Furthermore, the analysis shows that brand image and brand trust have a positive and significant effect on customer satisfaction. It is expected that farmers can exchange information regarding the use of non-subsidized NPK fertilizer in order to decide best decisions in cultivating shallot plants.
Understanding Tea Consumer Loyalty in Banyumas: A SEM Analysis of Attitudes, Decisions, and Satisfaction Auralia, Muthia; Mulyo, Jangkung Handoyo; Suryantini, Any; Firdauzi, Annisa; Megayana, Pramesti
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): Vol 9, no 3 (2025): November 2025(IN PROGRESS)
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.27278

Abstract

Indonesia, a major black tea, exported approximately 89% of black tea between 2018-2022, faces a substantial surplus, highlighting the need for producers to understand domestic consumer behavior amidst evolving tea consumption patterns. This study analyzes the influence of product attributes and the purchasing decisions of tea consumers in Central Java, Indonesia. This study employed a survey method. The study site was selected from the Banyumas District. Data were collected using purposive sampling techniques from 300 respondents and interviews with consumers who consumed black tea in tea bag packaging of original tea variants and/or jasmine tea, and made tea buying decisions. Data were analyzed using a combination of quantitative and structural equation modelling (SEM) with the analysis software AMOS 24. The results show that taste and brand have a significant effect on consumer attitudes; consumer attitudes have a significant effect on consumer purchasing decisions; consumer purchasing decisions have a significant effect on consumer satisfaction; and consumer satisfaction has a significant effect on consumer loyalty. The Ministry of Agriculture wants to reduce the export of raw materials and make the most of extra tea production. They plan to do so by promoting local tea brands. This will help Indonesian tea to become more known both internationally and locally. This will also improve the income of farmers and small businesses by increasing the value of their products.
Co-Authors Afifah, Asti Nur Ainurrahma, Annisa Amelia Dwi Nugrahaini Amriany Amir Ari Astuti Arini Wahyu Utami, Arini Wahyu Arsy Nur Fadilah Arsy Nur Fadilah, Arsy Nur Auralia, Muthia Aurelia, Vena Bianda Ayu Afsari Azizatun Nurhayati Azizatun Nurhayati, Azizatun Azwir Azwir Bagus Pramusintho Citra Syahputra Cungki Kusdarjito Diah Ariyanti Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono, Hadi Darwanto Eni Soekartawi Esi Asyani Listyowati Failla Rhomtika Damayanti Fembriarti Erry Prasmatiwi Firdauzi, Annisa Fransisca Nugraheni Putri Prihtanto Garist Sekar Tanjung Hani Perwitasari, Hani Hasanah, Shabilla Uswatun Hendi Rintoko Herman Masbaitubun Hijami, Muhammad Fikri Ihfaningrum, Aziz Ilma Sarimustaqiyma Rianse Ilma Sarimutaqiyma Rianse Ilma Sarimutaqiyma Rianse Indah Widyarini Irene Kartika Eka Wijayanti irham Irham Irham Irham, Irham Jamhari Jamhari jamhari jamhari Jamhari, Jamhari Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Khairani, Lathifah Khottul Azizah Krisna Setiawan Laksono Trisnantoro Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lien Damayanti Listyowati, Esi Asyani Mark Rademaker Mashyuri Masyhuri Masyhuri Masyhuri (Masyhuri) Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri masyuri masyurii Megayana, Pramesti Muntoro Muthia Auralia Mutia Ayu Safitri Nafly C. Tiven Nariswari Novi Pudyastuti Nazeb, Ahmad Nivo Ardiansyah Nurhayati, Azizatun Palupi Triska Ambaruti Pandhu Rochman Suosa, Pandhu Rochman Panjaitan, Miftah Aini Rahmaningtyas, Avivah Ridwan Ridwan Rika Fitri Ilvira Riska Dian Oktari, Riska Dian Riyadi Tri Cahyono Sawadogo, Didier Siti Jamilatun Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Sony Prihandono Sri Widodo Sri Widodo Suhatmi Hardyastuti Suhatmini Hardyastuti Suprih Sudrajat Swastanita Sri Setyanovina Tienni Mariana Simanjorang Tri Anggraeni Kusumastuti Tri Anggraeni Kusumastuti Tri Hanifawati Trisiwi Wahyu Widayati Trisiwi Wahyu Widayati Usman Rianse Utami, Dewanti Risa Vifi Nurul Choirina WA KUASA Wahid Nur Fajri Wasilatur Rohmah Wicaksono, Anang Bagus Widya Ariyanti WIDYANINGSIH, WIWIN Wiwin Widianingsih Zhafirah, Altaf