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All Journal Jurnal Manajemen dan Agribisnis Buletin Peternakan Jurnal Ilmu Pertanian Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture JDM (Jurnal Dinamika Manajemen) Jurnal Teknosains Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora AGRIEKONOMIKA JAM : Jurnal Aplikasi Manajemen JURNAL AGROTEKNOLOGI Habitat International Journal of Sustainable Tropical Agricultural Sciences agriTECH AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Proceeding SENDI_U Agro Ekonomi AGROLAND: The Agricultural Sciences Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian jurnal Ilmu Pertanian (Agricultural Science) Journal of Food and Culinary Agri Wiralodra Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal Ilmiah Agritas Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Manusia dan Lingkungan AGRARIS: Journal of Agribusiness and Rural Development Research AGROLAND: The Agricultural Sciences Journal Jurnal Kawistara
Any Suryantini
Department Of Agricultural Socioeconomics, Faculty Of Agriculture,Universitas Gadjah Mada
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Journal : Habitat

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The The Influence of Green Marketing Mix and Environmental Awareness on Oat Milk Purchase Decision in the Special Region of Yogyakarta Province Aurelia, Vena Bianda; Masyhuri; Suryantini, Any
HABITAT Vol. 35 No. 3 (2024): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.3.26

Abstract

Environmental issues have led to changes in people's lifestyles, making them more environmentally conscious, especially when purchasing products, including selecting the foods they consume. One commonly consumed food product is milk. Cow's milk production in Indonesia has not yet met domestic demand, necessitating alternative milk options such as plant-based milk like oat milk. The latest marketing concept, green marketing, modifies the 4P marketing mix into a green marketing mix, which influences purchasing decisions. Environmental awareness and consumer attitudes can also impact purchasing decisions. The aim of this study is to determine the influence of the green marketing mix and environmental awareness on purchasing decisions, both directly and mediated by consumers' attitudes. This research is a descriptive quantitative study. The analysis technique used is SEM-PLS, with 215 respondents. The sample was determined using purposive sampling and the sample size was determined using the rule of thumb from SEM. The results of this study indicate that the green marketing mix, environmental awareness, and consumers' attitudes directly influence purchasing decisions. Consumers' attitudes only mediate the effects of green price, green promotion, and environmental awareness on purchasing decisions.
The Role of Cooperatives in Shallots Production in Sukasari Kidul Village Majalengka Regency Ainurrahma, Annisa; Suryantini, Any; Mulyo, Jangkung Handoyo
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.12

Abstract

Majalengka regency as a shallots center contributes 22.7% of shallot production in West Java. This agribusiness opportunity can be pursued through downstreaming, but there are constraints in economic institutions. Today, agricultural cooperatives have a diminishing role and have been replaced by other stakeholders who partner with farmers. This problem does not prevent some farmers in Sukasari Kidul Village from forming a cooperative that is expected to help farmers to increase production. This study aims to determine the role of Mandiri Jaya Cooperative on shallot production in Sukasari Kidul Village, Argapura District, Majalengka Regency. The sampling method is non-probability sampling with purposive sampling respondent selection criteria. The number of respondents used was 60 farmers. The data analysis method used was descriptive quantitative, namely multiple linear regression analysis of the Cobb-Douglas production function. The results show that farmer members perceive agricultural cooperative services as high, meaning that the performance of Mandiri Jaya Cooperative supports shallot production. Other factors that influence increasing shallot production are land area, urea fertilizer, pesticides, labor, education level.
Co-Authors Afifah, Asti Nur Ainurrahma, Annisa Amelia Dwi Nugrahaini Amriany Amir Ari Astuti Arini Wahyu Utami, Arini Wahyu Arsy Nur Fadilah Arsy Nur Fadilah, Arsy Nur Auralia, Muthia Aurelia, Vena Bianda Ayu Afsari Azizatun Nurhayati Azizatun Nurhayati, Azizatun Azwir Azwir Bagus Pramusintho Citra Syahputra Cungki Kusdarjito Diah Ariyanti Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono, Hadi Darwanto Eni Soekartawi Esi Asyani Listyowati Failla Rhomtika Damayanti Fembriarti Erry Prasmatiwi Firdauzi, Annisa Fransisca Nugraheni Putri Prihtanto Garist Sekar Tanjung Hani Perwitasari, Hani Hasanah, Shabilla Uswatun Hendi Rintoko Herman Masbaitubun Hijami, Muhammad Fikri Ihfaningrum, Aziz Ilma Sarimustaqiyma Rianse Ilma Sarimutaqiyma Rianse Ilma Sarimutaqiyma Rianse Indah Widyarini Irene Kartika Eka Wijayanti irham Irham Irham Irham, Irham Jamhari Jamhari jamhari jamhari Jamhari, Jamhari Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Khairani, Lathifah Khottul Azizah Krisna Setiawan Laksono Trisnantoro Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lien Damayanti Listyowati, Esi Asyani Mark Rademaker Mashyuri Masyhuri Masyhuri Masyhuri (Masyhuri) Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri masyuri masyurii Megayana, Pramesti Muntoro Muthia Auralia Mutia Ayu Safitri Nafly C. Tiven Nariswari Novi Pudyastuti Nazeb, Ahmad Nivo Ardiansyah Nurhayati, Azizatun Palupi Triska Ambaruti Pandhu Rochman Suosa, Pandhu Rochman Panjaitan, Miftah Aini Rahmaningtyas, Avivah Ridwan Ridwan Rika Fitri Ilvira Riska Dian Oktari, Riska Dian Riyadi Tri Cahyono Sawadogo, Didier Siti Jamilatun Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Sony Prihandono Sri Widodo Sri Widodo Suhatmi Hardyastuti Suhatmini Hardyastuti Suprih Sudrajat Swastanita Sri Setyanovina Tienni Mariana Simanjorang Tri Anggraeni Kusumastuti Tri Anggraeni Kusumastuti Tri Hanifawati Trisiwi Wahyu Widayati Trisiwi Wahyu Widayati Usman Rianse Utami, Dewanti Risa Vifi Nurul Choirina WA KUASA Wahid Nur Fajri Wasilatur Rohmah Wicaksono, Anang Bagus Widya Ariyanti WIDYANINGSIH, WIWIN Wiwin Widianingsih Zhafirah, Altaf