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PENGEMBANGAN AGROINDUSTRI GULA KELAPA DI KABUPATEN CILACAP: KAJIAN STRATEGI MARKETING HASIL PERTANIAN Nariswari Novi Pudyastuti; Masyhuri Masyhuri; Any Suryantini
Jurnal Kawistara Vol 9, No 2 (2019)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.39539

Abstract

Coconut sugar industry as a part of agroindustry has given significances in regional agriculture development, however  it has not yet met the businessman needs because of the lack significant industrial development and marketing efficiency. Therefore, this study aims at identifying both the external and internal factors influencing the marketing development and formulating the alternative marketing strategies for coconut sugar products especially in Jeruklegi and Kawunganten Dirstrict of Cilacap Regency. This area is chosen based on certain considerations and this study involves 47 respondents. The methods used in this study are instrument test analysis, descriptive analysis to identify the internal and external factors, and SWOT analysis to formulate the alternative strategies for coconut sugar industry development. The result showes that generally there is still lack of quality of human resources, based on validity and reliability tests there are eight internal and ten externals factors influencing the coconut sugar marketing in Cilacap Regency. The industrial position is in cell IV which means in a stable phase, meanwhile, the main alternative strategy that can be applied in coconut sugar marketing development in Cilacap Regency is quadrant 1 namely the SO (Strengths Opportunities) strategy, it includes optimizing the production capacity, expanding the sale area, and increasing the promotional activities. Other supporting alternative strategies that consist of ST strategies (Strength Threats), WO (Weaknesses Opportunities), and WT (Threats Weaknesses) are increasing the use of production equipment technology, increasing marketing efficiency, increasing the market price knowledge, maintaining product quality, choosing managers to form beneficiary group, cooperating among villages, improving the production cleanliness, looking for funds from cooperatives in other areas for business capital, and establishing the information service center.
USAHA TANI KOPI ROBUSTA DI KABUPATEN TANGGAMUS: KAJIAN STRATEGI PENGEMBANGAN AGROBISNIS Widya Ariyanti; Any Suryantini; jamhari jamhari
Jurnal Kawistara Vol 9, No 2 (2019)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.40710

Abstract

Robusta coffee in the Regency of Tanggamus has enormous development prospects in the field of farming and agroindustry as it has the potential to generate regional income. In order to realise this potential a single encompassing strategy is needed to achieve a final outcome that is more efficient and effective. The aim of this research is to (1) Knowing the strengths and weaknesses, opportunities and threats of robusta coffee farming and agroindustry(2) formulate strategy for robusta coffeefarming and agroindustry development in Tanggamus Regency. This research was conducted on coffee farmers and ground coffee processing in Tanggamus Regency. The sampling technique of coffee farmers use a simple random sampling method of 68 coffee farmers. The data is obtained from primary data and secondary data. Techniques of data gathering are structured interviews using questionnaires and direct observation. Farm analysis are used SWOT is used to determine the strategy. The strategy for developing robusta coffee in Tanggamus Regency is to minimizing weaknesses to achive  potential opportunities by: land extension, planting qualified seed and replanting unproductive coffee trees, diffusion of red bean harvesting technology, increasing ground coffee production capacity and procurement of machinery,complete legal registration number on the packaging and promotion of ground coffee.
Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online Esi Asyani Listyowati; Any Suryantini; Irham Irham
Jurnal Kawistara Vol 10, No 1 (2020)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.41891

Abstract

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in  purchasing  agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further  analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable. 
Unraveling The Dynamics Price Volatility and Risk of Live Broiler Chicken in Jawa Tengah Province Mutia Ayu Safitri; Suryantini, Any; Irham
Jurnal Manajemen & Agribisnis Vol. 21 No. 3 (2024): JMA Vol. 21 No. 3, November 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.3.348

Abstract

Background: Jawa Tengah Province is one of the main broiler production centers in Indonesia, but fluctuations in live chicken prices in this area remain a big problem for farmers.Purpose: This study aims to (1) determine the volatility of live broiler chicken prices in Jawa Tengah Province, and (2) understand the level of price risk for live broiler chickens in Jawa Tengah Province.Design/methodology/approach: This research uses secondary time series data from January 2016 to February 2024 with ARCH-GARCH (Autoregressive Conditional Heteroskedasticity and Generalized Autoregressive Conditional Heteroskedasticity) and CCV (Conditional Coefficient Variance) analysis tools.Finding/Result: The results showed that (1) the volatility of broiler prices in Jawa Tengah Province is influenced by the variance and volatility of the previous period, and (2) the level of risk of broiler prices in Jawa Tengah Province is low.Conclusion: To estimate the price of live broilers in Jawa Tengah province in the next period the price reference used is the previous period broiler price data and farmers can produce broilers with an independent system.Originality/value: This study uses CCV (Conditional Coefficient Variance) to describe market risk from two perspectives, namely producers and consumers. Keywords: price reference, price risk, live broiler chicken, ARCH-GARCH, CCV
How Warm-Glow, Economic, Environmental, and Health Motives Influence Farmers’ Satisfaction in Practicing Organic Farming in Java, Indonesia Muntoro; Irham, Irham; Mulyo, Jangkung Handoyo; Suryantini, Any
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 10 No. 2: July-December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v10i2.359

Abstract

Numerous studies have been conducted on organic farming motives, however, less focus has been directed to warm-glow motives—the novelty of this study. This study aims to elaborate on the impact of the warm glow in addition to economic, environmental, and health motives on farmers’ satisfaction in practicing organic farming. This study was conducted in Sleman Regency of Yogyakarta Province as well as Magelang and Semarang Regencies of Central Java Province, Indonesia. By using a structured questionnaire, 259 certified organic farmers were interviewed. A 5-point Likert scale from strongly disagree to strongly agree was employed. A structural equation model (SEM) was utilized to analyze the relationship between the four motives and their influences on farmers’ satisfaction in practicing organic farming. The results revealed that warm-glow motives demonstrated a significant positive effect on the satisfaction of farmers in practicing organic farming concurrently with economic, health, and environmental motives. The significant effect of warm-glow motives has provided a new perspective in understanding their role in organic farming. The study discovered that warm-glow motives corresponded to the noble values of local society and were suitable for developing the organic farming system. The study also disclosed that by encouraging warm-glow motives, farmers could enhance their satisfaction by achieving their goals in economic, health, and environmental aspects. In other words, improving farmers’ satisfaction in organic farming by reinforcing their warm-glow motives was crucial.
The The Influence of Green Marketing Mix and Environmental Awareness on Oat Milk Purchase Decision in the Special Region of Yogyakarta Province Aurelia, Vena Bianda; Masyhuri; Suryantini, Any
HABITAT Vol. 35 No. 3 (2024): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.3.26

Abstract

Environmental issues have led to changes in people's lifestyles, making them more environmentally conscious, especially when purchasing products, including selecting the foods they consume. One commonly consumed food product is milk. Cow's milk production in Indonesia has not yet met domestic demand, necessitating alternative milk options such as plant-based milk like oat milk. The latest marketing concept, green marketing, modifies the 4P marketing mix into a green marketing mix, which influences purchasing decisions. Environmental awareness and consumer attitudes can also impact purchasing decisions. The aim of this study is to determine the influence of the green marketing mix and environmental awareness on purchasing decisions, both directly and mediated by consumers' attitudes. This research is a descriptive quantitative study. The analysis technique used is SEM-PLS, with 215 respondents. The sample was determined using purposive sampling and the sample size was determined using the rule of thumb from SEM. The results of this study indicate that the green marketing mix, environmental awareness, and consumers' attitudes directly influence purchasing decisions. Consumers' attitudes only mediate the effects of green price, green promotion, and environmental awareness on purchasing decisions.
FACTORS AFFECTING THE SUSTAINABILITY OF PORANG FARMING BUSINESSES IN PURWOREJO DISTRICT Ihfaningrum, Aziz; Masyhuri; Suryantini, Any
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 8 No. 2 (2024): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v8i2.5543

Abstract

The popularity and existence of porang plants have decreased. The price of porang tubers has decreased drastically. The sustainability of porang farming is influenced by various factors. The purpose of this study was to determine the factors that influence the sustainability of porang farming in Purworejo Regency. The analysis tool used was multiple linear regression with the least squares analysis method or One Least Square (OLS). The results of the study showed that the factors that had a positive effect on the sustainability of porang farming in Purworejo Regency were land area and porang price, while farming experience and farmer age had a negative effect. Keywords: porang, One Least Square (OLS), sustainability
PERFORMANCE OF PT MADUBARU PG MADUKISMO BY USING BALANCED SCORECARD APPROACH Khairani, Lathifah; Waluyati, Lestari Rahayu; Suryantini, Any
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.19

Abstract

PT Madubaru PG Madukismo is a company engaged in the field of sugar cane agro-industry in Yogyakarta province. Achievement in running a company can be seen from the performance of the company. Performance PT Madubaru overall company can contribute to developing the company in achieving the vision. A Balanced Scorecard is a management tool that can be viewed and maintained a balance between financial indicators (financial perspective) and non-financial indicators (customer, Bisnisinternal process, growth, and learning). The purpose of this study was to determine the performance of PT Madubaru PG Madukismo and formulate alternative strategies improving the performance of PT Madubaru. Data analysis and processing tools used the method of Pairwise Comparisons and Balanced Scorecard. The measurement results show the performance of PT Madubaru PG Madukismo, including very healthy (AA) with a value of 87.81%. Thus it has shown its best performance according to the vision, mission, and strategy of the company.
QUALITY CONTROL OF RAW MATERIALS FOR CANDIED CARICA USING P-CHART ANALYSIS AND FISHBONE DIAGRAM Panjaitan, Miftah Aini; Suryantini, Any; Jamhari, Jamhari
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.05

Abstract

Carica is a plant that can only grow in the Dieng area of Wonosobo. This causes raw materials only to be obtained in the Wonosobo area. The number of Carica processing efforts, causing entrepreneurs must be able to optimize the quality of raw materials. One of the companies that process Carica is a CV. Yuasa Food Berkah Makmur, to find out companies in asking for quality raw materials. The purpose of this study is quality control to minimize defective products produced by the company. Without the process of controlling product quality, the company will correct losses. This study was conducted to determine the quality of raw materials used in the process of making Carica candied fruit based on SQC analysis. The sample is the result of a 100% examination. The method of data analysis uses p (p-chart) control maps and causal diagrams. The results of the analysis of data testing in January to June 2018, there are two months raw material for Carica candied fruit, which is outside the boundaries of the March and April statistical data. In March there is one result of the quality of raw materials above. In April, there is one result of the quality of raw materials above the access limit. Analysis of analysis using Fishbone Diagrams found the priority due to uncontrolled quality of raw materials, human factors, raw material factors, and environmental factors.
The Role of Cooperatives in Shallots Production in Sukasari Kidul Village Majalengka Regency Ainurrahma, Annisa; Suryantini, Any; Mulyo, Jangkung Handoyo
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.12

Abstract

Majalengka regency as a shallots center contributes 22.7% of shallot production in West Java. This agribusiness opportunity can be pursued through downstreaming, but there are constraints in economic institutions. Today, agricultural cooperatives have a diminishing role and have been replaced by other stakeholders who partner with farmers. This problem does not prevent some farmers in Sukasari Kidul Village from forming a cooperative that is expected to help farmers to increase production. This study aims to determine the role of Mandiri Jaya Cooperative on shallot production in Sukasari Kidul Village, Argapura District, Majalengka Regency. The sampling method is non-probability sampling with purposive sampling respondent selection criteria. The number of respondents used was 60 farmers. The data analysis method used was descriptive quantitative, namely multiple linear regression analysis of the Cobb-Douglas production function. The results show that farmer members perceive agricultural cooperative services as high, meaning that the performance of Mandiri Jaya Cooperative supports shallot production. Other factors that influence increasing shallot production are land area, urea fertilizer, pesticides, labor, education level.
Co-Authors Afifah, Asti Nur Ainurrahma, Annisa Amelia Dwi Nugrahaini Amriany Amir Ari Astuti Arini Wahyu Utami, Arini Wahyu Arsy Nur Fadilah Arsy Nur Fadilah, Arsy Nur Aurelia, Vena Bianda Ayu Afsari Azizatun Nurhayati Azizatun Nurhayati Azizatun Nurhayati, Azizatun Azwir Azwir Bagus Pramusintho Citra Syahputra Cungki Kusdarjito Diah Ariyanti Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono, Hadi Darwanto Eni Soekartawi Esi Asyani Listyowati Failla Rhomtika Damayanti Fembriarti Erry Prasmatiwi Fransisca Nugraheni Putri Prihtanto Garist Sekar Tanjung Hani Perwitasari, Hani Hasanah, Shabilla Uswatun Hendi Rintoko Herman Masbaitubun Hijami, Muhammad Fikri Ihfaningrum, Aziz Ilma Sarimustaqiyma Rianse Ilma Sarimutaqiyma Rianse Ilma Sarimutaqiyma Rianse Indah Widyarini Irene Kartika Eka Wijayanti irham Irham Irham Irham, Irham jamhari jamhari Jamhari Jamhari Jamhari, Jamhari Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Khairani, Lathifah Khottul Azizah Krisna Setiawan Laksono Trisnantoro Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lien Damayanti Listyowati, Esi Asyani Mark Rademaker Mashyuri Masyhuri Masyhuri Masyhuri (Masyhuri) Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri masyuri masyurii Muntoro Muthia Auralia Mutia Ayu Safitri Nafly C. Tiven Nariswari Novi Pudyastuti Nazeb, Ahmad Nivo Ardiansyah Palupi Triska Ambaruti Pandhu Rochman Suosa, Pandhu Rochman Panjaitan, Miftah Aini Rahmaningtyas, Avivah Ridwan Ridwan Rika Fitri Ilvira Riska Dian Oktari, Riska Dian Riyadi Tri Cahyono Siti Jamilatun Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Sony Prihandono Sri Widodo Sri Widodo Suhatmi Hardyastuti Suhatmini Hardyastuti Suprih Sudrajat Swastanita Sri Setyanovina Tienni Mariana Simanjorang Tri Anggraeni Kusumastuti Tri Anggraeni Kusumastuti Tri Hanifawati Trisiwi Wahyu Widayati Trisiwi Wahyu Widayati Usman Rianse Utami, Dewanti Risa Vifi Nurul Choirina WA KUASA Wahid Nur Fajri Wasilatur Rohmah Wicaksono, Anang Bagus Widya Ariyanti WIDYANINGSIH, WIWIN Wiwin Widianingsih