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All Journal Jurnal Kajian Manajemen Bisnis TINGKAP Jurnal Manajemen Teknologi Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Mirai Management JOIV : International Journal on Informatics Visualization AFEBI Management and Business Review JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Edukasi Islami: Jurnal Pendidikan Islam Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Economic Education and Entrepreneurship Journal Jurnal Pembangunan Nagari Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Al-Kharaj: Journal of Islamic Economic and Business Ilomata International Journal of Management Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Ilomata International Journal of Management Journal of Applied Data Sciences Operations Management and Information System Studies Marketing Management Studies Jurnal Ekonomika Dan Bisnis Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan JT-IBSI (Jurnal Teknik Ibnu Sina) Jurnal Riset Multidisiplin Edukasi Proceeding of International Conference on Social Science and Humanity
Perengki Susanto
Universitas Negeri Padang
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Journal : Marketing Management Studies

 1 
Entrepreneurial Orientation on Small and Medium Performance: The Role of Religiosity as moderator Maidia Putri; Perengki Susanto
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.005 KB) | DOI: 10.24036/mms.v1i3.49

Abstract

This study was to analyze the effect of entrepreneurial orientation on the performance of small and medium enterprises (SMEs), as well as how religiosity moderate these relationships. The population was all managers or owners of SMES in the commodity of superior business products/services in Pesisir Selatan Regency. The sampling technique used a non-probability approach, namely the purposive sampling. In the data analysis, 240 samples were used as a sample size. The Smart-PLS software is used in this study to perform variance-based structural equation modeling (VB-SEM). The findings show that (i) entrepreneurial orientation has a positive and significant effect on SME performance, (ii) In these relationships, the role of religiosity as a moderator is not supported. The managerial implications will be discussed later.
Organizational culture on of small and medium performance: the role of entrepreneurial orientation as mediator Albarry Ilmi; Perengki Susanto
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.116 KB) | DOI: 10.24036/mms.v1i4.53

Abstract

This study aims to examine the influence of organizational culture on the performance of small and medium enterprises (SMEs) mediated by entrepreneurial orientation. All leaders or owners of SMEs in the commodity of superior business products/services in Pariaman City are the population in this study. The sampling technique used a non-probability approach, namely the purposeful sampling technique. The number of samples used in the data analysis was 218 samples, but only 202 samples met the requirements. This study uses a variance-based structural equation modeling (VB-SEM) approach using Smart-PLS software. The findings of this study indicate that (i) organizational culture has a positive and significant effect on the performance of SMEs, (ii) organizational culture has a positive and significant effect on entrepreneurial orientation, (iii) entrepreneurial orientation has a positive and significant effect on the performance of SMEs, (iv) organizational culture has a significant effect on positive and significant impact on the performance of SMEs through entrepreneurial orientation. The managerial implications of this research are discussed later.
The role of perceived risk as moderating the relationship between behavioural intentions to E-Money users in Padang city: adoption of the UTAUT model 1 Anisya Tri Wahyuni; Perengki Susanto
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.121

Abstract

In recent years, today's technological developments are growing rapidly. Financial services have used technology as an intermediary for transactions, one of which is electronic money (E-money). This study examines the limits of user behavioral intentions and actual behavior of using e-money services in the city of Padang. In addition, since there is limited research on the effect of moderation, this study introduces risk perception as a moderator, supported by the acceptance of relevant technologies and behavioral theories. using quantitative methods with Smart-PLS. Approach to analysis technique of 230 respondents. Determination of the sample in this study using purposive sampling method with Hair Theory calculation technique. The findings of this study indicate (i) Performance expectancy has a positive and significant effect on behavioral intention (ii) Effort expectancy has a positive and significant effect on behavioral intention (iii) Social influence has a positive and significant effect on behavioral intention (iv) Facilitating condition has a positive and significant effect on behavioral intention (v) Perceived risk is not proven as a moderator variable in the influence of behavior intention on use behavior.
The effect of social media usage on sustainable purchasing attitude with drive for environmental responsibility as a mediation variable Lidya Hamdani Putri; Perengki Susanto
Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i2.296

Abstract

The purpose of this study was to test the effect of Social Media Usage on SustainabIe Purchasing Attitude with Drive for EnvironmentaI ResponsibiIity as a mediating variable on consumers of The Body Shop in Padang City. In this study, the data used are primary data obtained from questionnaires and disseminated online with the help of Google Forms. The criteria for filling out the questionnaire are people who have bought and used The Body Shop products. A total of 200 respondents. The analysis tool uses the PLS (Partial Least Square) approach which is a Structural Equation Modeling (SEM) approach using SmartPLS 3.3.9 software. The results of the SmartPLS 3.3.9 analysis show that Social media usage has a positive and significant effect on Suistanable Purchasing Attitude as evidenced by the P-Value value of 0.001 < 0.005. SociaI media usage has a positive and significant effect on Drive for environmental responsibility as evidenced by the P-Value value of 0.000 < 0.005, then Drive for EnvironmentaI ResponsibiIity has a positive and significant effect on SustainabIe Purchasing Attitude with a P-Value of 0.000 <0.005, then the variable SociaI Media Usage on the Sustainable Purchasing Attitude variable in mediation by the Drive for EnvironmentaI ResponsibiIity variable has a positive and significant effect with a P-Value value of 0.000 < 0.005.
The The influence of market orientation and product innovation on competitive advantage Almuluk Fajar Zuhri; Perengki Susanto
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i3.62

Abstract

This study aimed to find out: 1) the effect of market orientation on product competitive advantage; 2) the effect of product innovation on product competitive advantage; and 3) the effect of market orientation and product innovation, simultaneously, on product. The respondents in this study were dodol kentang industry and the like, totaling 48 locations of dodol kentang industry in Kerinci regency. This study found that the variable of market orientation (X1) had a significant influence on competitive advantage in the dodol kentang small and medium industry (SMI) in Kerinci regency. This study revealed that market orientation had the significance that was eligible to be a supporting variable for competitive advantage. The correlation was positive, indicating that when market orientation carried out by the business actors was great, the competitive advantage was also high. The variable of product innovation (X2) did not significantly influence competitive advantage in dodol kentang SMI in Kerinci regency. This could be caused by the errors in filling out the questionnaires as well as the respondents’ misunderstanding when filling out the questionnaires distributed by the authors. Keywords: Market orientation, product innovation, competitive advantage
The effect of social media marketing (SMM) on brand loyalty with brand trust and brand equity as mediation Dani Admi; Perengki Susanto
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.342

Abstract

The purpose of this research to analyze the effect of social media marketing on Brand Loyalty by mediating Brand Equity and Brand Trust. The population in this study were all consumers of brand products and those who followed Rendang Asese's Instagram. The number of samples in this study were 224 respondents. Online surveys were used to collect the study's data, and SmartPLS software's structural equation modeling (SEM) was used to process the data. Thehresults ofrthis study indicate that (1) Social MediakMarketing has a positive and significantjeffect onmBrand Loyalty for the Rendang Asese brand on Instagram. (2) Social media marketing has ajsignificant and positive impact on brand trust on the Rendang Asese brand on Instagram. (3) Brand Equity has a significant and positive impact on brand loyalty for the Rendang Asese branddon Instagram. (4) Brand Trust has a positive effect on Brand Loyalty for the Rendang Asese brand on Instagram. (5) Social MediakMarketing has ajpositive and significant effect on Brand Equity for the Rendang Asese brand on Instagram. (6) Brand Trust has a positive effect on the Brand Equity of the Rendang Asese brand on Instagram. (7) Social MediakMarketing has ajpositive effect on Brand Loyalty which is mediated by Brand Trust on the Rendang Asese brand on Instagram. (8) Social MediakMarketing has ajpositive effect on Brand Loyalty which is mediated by Brand Equity on the Rendang Asese brand on Instagram.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Akmal, Nurul Asmaa Albarry Ilmi Alizar Hasan Almuluk Fajar Zuhri Andrini, Delvia Andriya Risdwiyanto Anisa Fauziah Danil Anisya Azkiaturahmi Anisya Tri Wahyuni Arif Marsal Ariffin, Ahmad Azmi Mohd Asmar Yulastri Asyari Asyari Asyari, Asyari Ari Atrisia, Marchela Indah Audila, Fitri Awaluddin Awaluddin Dani Admi Dedy Rahman Delvia Andrini Dewi Lestari Eliana Erni Masdupi Erniwati Erniwati Fadil Meiseptian Fadira Zena Amanda Fifi Efendi Fitri Rahmadhani Fitri Yulianis Fitria Fitria Fiza, Nailil Fonanda, Borry Gesit Thabrani Gunawan, Didik Halil Khusairi Helmy, Herlina Hendra Hidayat Henny Yustisia Heny Hendrayati Hidayat, Husnil Husnil Khatimah Ifdil Ifdil Ines Hafizhah Zain Juniari, Rosa Prafitri Lidya Hamdani Putri Lova, Anggil Nopra M. Fahli Zatrahadi Maidia Putri Mardhika Adif, Riandy Muhammad Al-Furqan Muhammad Jufri Nadia Putri Winata Netti, Surya Nezha Vitri Amira Nikmarijal, Nikmarijal Nilma Zola Nofirda, Fitri Ayu Nofranita, Willy Patrisia, Dina Pinasthika, Azhyra Rana Putra, Riki Wanda Rahmi Fauzia Rahmi, Nella Rahmiati Rahmiati Rahmiati Rahmiati Rima Pratiwi Fadli Rosyeni Rasyid Ryna Parlyna Ryna Parlyna, Ryna Salman Alfarisi Sari, Rina Devita Silvina Maulidya Suhartiwi, Suhartiwi Syahputra, Yuda Syahrizal Syahrizal Tullaili, Mufida Vera Pujani Verselly Nisaa Vilzati Wahyu Ilham Pratama Yummil, Yummil Yumna, Aimatul Yunia Wardi Yusra Zadrian Ardi Zulvianti, Nora