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All Journal Jurnal Kajian Manajemen Bisnis TINGKAP Jurnal Manajemen Teknologi Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Mirai Management JOIV : International Journal on Informatics Visualization JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Edukasi Islami: Jurnal Pendidikan Islam Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Economic Education and Entrepreneurship Journal Jurnal Pembangunan Nagari Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Ilomata International Journal of Management Journal of Applied Data Sciences Operations Management and Information System Studies Marketing Management Studies Jurnal Ekonomika Dan Bisnis Paradoks : Jurnal Ilmu Ekonomi Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan JT-IBSI (Jurnal Teknik Ibnu Sina) Jurnal Riset Multidisiplin Edukasi Proceeding of International Conference on Social Science and Humanity Journal of Indonesian Management
Perengki Susanto
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : journal of indonesian management

 1 
Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2422

Abstract

Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs. The increasing demand for transparency and trust in marketing practices necessitates innovative solutions. This paper explores the potential of blockchain technology to enhance transparency and build trust in two critical marketing areas: supply chain management and customer loyalty programs. By providing a decentralized, immutable, and auditable ledger, blockchain can offer unprecedented visibility into product origins, ethical sourcing, and the secure management of loyalty rewards. 1 This study examines the theoretical underpinnings of blockchain and analyzes potential applications and benefits for both businesses and consumers. Specifically, it investigates how blockchain can improve supply chain transparency by tracking product journeys from origin to consumer, and how it can revolutionize customer loyalty programs by ensuring secure and transparent reward distribution and redemption. Furthermore, the paper discusses the challenges and opportunities associated with implementing blockchain in these marketing contexts. Ultimately, this research argues that blockchain technology holds significant promise for fostering greater transparency and trust, leading to stronger brand-consumer relationships and more ethical marketing practices.
Metaverse Marketing: Exploring New Frontiers for Brand Engagement and Consumer Experience Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2423

Abstract

The emergence of the metaverse presents novel opportunities and challenges for marketing practices, shifting the landscape of brand-consumer interactions. This research aims to explore the potential of the metaverse as a new frontier for enhancing brand engagement and elevating consumer experiences. Employing a qualitative research approach, this study analyzes existing literature, case studies of early adopter brands, and expert opinions to identify key strategies, benefits, and challenges associated with metaverse marketing initiatives. The findings reveal that the immersive and interactive nature of the metaverse allows for the creation of unique and memorable brand experiences, fostering stronger emotional connections and driving deeper consumer engagement. Virtual events, branded virtual environments, and the integration of virtual goods and services emerge as promising avenues for marketers. However, challenges related to user adoption, ethical considerations, and the need for innovative content creation are also highlighted. In conclusion, the metaverse offers significant potential for marketers to forge new connections with consumers and build brand loyalty, necessitating a strategic and thoughtful approach to navigate this evolving digital landscape.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Akmal, Nurul Asmaa Albarry Ilmi Alizar Hasan Almuluk Fajar Zuhri Andrini, Delvia Andriya Risdwiyanto Anisa Fauziah Danil Anisya Azkiaturahmi Anisya Tri Wahyuni Arif Marsal Ariffin, Ahmad Azmi Mohd Asmar Yulastri Asyari Asyari Asyari, Asyari Ari Atrisia, Marchela Indah Audila, Fitri Awaluddin Awaluddin Dani Admi Dedy Rahman Delvia Andrini Dewi Lestari Eliana Erni Masdupi Erniwati Erniwati Fachri Afif Fadil Meiseptian Fadira Zena Amanda Fifi Efendi Fitri Rahmadhani Fitri Yulianis Fitri, Nursya Fitria Fitria Fiza, Nailil Fonanda, Borry Gesit Thabrani Gunawan, Didik Halil Khusairi Helmy, Herlina Hendra Hidayat Henny Yustisia Heny Hendrayati Hidayat, Husnil Husnil Khatimah Ifdil Ifdil Ines Hafizhah Zain Juniari, Rosa Prafitri Lidya Hamdani Putri Lova, Anggil Nopra M. Fahli Zatrahadi Maidia Putri Mardhika Adif, Riandy Muhammad Al-Furqan Muhammad Jufri Nadia Putri Winata Netti, Surya Nezha Vitri Amira Nikmarijal, Nikmarijal Nilma Zola Nofirda, Fitri Ayu Nofranita, Willy Patrisia, Dina Pinasthika, Azhyra Rana Pratama, Aprilia Ayu Putra, Riki Wanda Rahmi Fauzia Rahmi, Nella Rahmiati Rahmiati Rahmiati Rahmiati Rima Pratiwi Fadli Rosyeni Rasyid Ryna Parlyna Ryna Parlyna, Ryna Salman Alfarisi Sari, Rina Devita Silvina Maulidya Suhartiwi, Suhartiwi Syahputra, Yuda Syahrizal Syahrizal Tullaili, Mufida Vera Pujani Verselly Nisaa Vilzati Wahyu Ilham Pratama Yummil, Yummil Yumna, Aimatul Yunia Wardi Yusra Zadrian Ardi Zulvianti, Nora