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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen EKONOMIS : Journal of Economics and Business Indonesian Journal of Medicine JURNAL PENDIDIKAN TAMBUSAI Journal on Education Diklat Review : Jurnal manajemen pendidikan dan pelatihan eCo-Buss Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Proceeding of The International Conference on Economics and Business Journal of Accounting Management Business and International Research Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Nanggroe: Journal of Scholarly Service Journal of Management Accounting, Tax and Production El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Agriyan : Jurnal Agroteknologi Unidayan Journal of Ekonomics, Finance, and Management Studies Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi
Endang Sutrisna
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TOKO AKSESORIS SIANOK MOTOR DURI Anugrah Bima Ferdriantama; Endang Sutrisna
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at the Sianok Motor Duri Accessories Store, which is located at Jalan Jenderal Sudirman No. 64, Balik Alam, Mandau District, Bengkalis Regency, Riau. This study aims to determine the effect of research quality and pricing on consumer buying interest partially and simultaneously. This research uses quantitative descriptive analysis method with SPSS program. The population in this study were all consumers at the Sianok Motor Duri Accessories Store in 2019 as many as 812 and the sample from this study as many as 89 respondents from consumers of the Sianok Motor Duri Accessories Store. Determination of the sample in this study using the Slovin formula, namely by nonprobability sampling technique with accidental sampling technique. Data analysis uses validity test, reliability test, simple linear analysis, multiple linear analysis, determination analysis and significance test with t test (partial test) F test (simultaneous test). The results of this study indicate the results of the t-test hypothesis of service quality on consumer buying interest, namely t count (8.782)> t table (1.987) meaning that service quality is significant to consumer buying interest. Second, pricing on consumer buying interest is t count (7.277)>t table (1.987) meaning that the price setting is significant to consumer buying interest. F test results of service quality and pricing on consumer buying interest are F count (38.339)>F table (3.10). Keywords: Service Quality, Pricing, Consumer Purchase Interest
Pengaruh Kualitas Pelayanan dan Penetapan Harga terhadap Kepuasan Konsumen pada Hotel Mona Plaza Pekanbaru Endang Sutrisna; Haifa Heryani Putri
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2328

Abstract

This study aims to determine the effect of service quality and pricing on consumer satisfaction. The method used in this research is descriptive and quantitative statistics, the source of the data in this study came from primary data obtained through the process of distributing questionnaires which were then carried out statistical tests with the SPSS program and secondary data using room sales data at the Mona Plaza Hotel Pekanbaru for the period 2017- 2021. Samples were taken as many as 100 respondents using accidental sampling technique. The data analysis technique used is quantitative analysis using validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, partial test, simultaneous test. The test results in this study indicate that partially the service quality variable (X1) has a positive and significant effect on customer satisfaction (Y), partially the pricing variable (X2) has a positive and significant effect on customer satisfaction (Y). And simultaneously service quality (X1) and pricing (X2) have a positive and significant effect on customer satisfaction (Y).
The Influence of Store Layout, Product Diversity, and Product Quality on Purchasing Decisions at Viera Souvenir Shop in Pekanbaru Manisa Leila; Endang Sutrisna
Al-Kharaj: Journal of Islamic Economic and Business Vol 3, No 1 (2021)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v3i1.3700

Abstract

Purchasing decisions are an important part of the product marketing concept and this is the background of this research. Store layout, product diversity and product quality are part of the factors supporting consumer purchasing decisions. This study aims to find out and analyze the influence of store layout, product diversity and product quality on purchasing decisions at Viera Souvenirs Pekanbaru. This research is a descriptive study using a quantitative approach. The analysis method used in this study is simple and multiple linear regression analysis, and by going through validity tests and reliability tests. In this study, the results obtained were that: 1) Store Layout has a positive and significant effect on Purchasing Decisions, 2) Product Diversity has a positive and significant effect on Purchasing Decisions, 3) Product Quality has a positive and significant effect on Purchasing Decisions, and 4) Store Layout, Product Diversity and Product Quality have a positive and significant effect on Purchasing Decisions at Viera Souvenirs Pekanbaru.
Pengaruh Kualitas Pelayanan dan Penetapan Harga Terhadap Loyalitas Konsumen Pada Sop Tunjang Dwi Group LIrik Ind_ragiri HUlu Kinanti Suwarno; Endang Sutrisna
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 10 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7985228

Abstract

This study aims to determine the effect of service quality and pricing on consumer loyalty. The method used in this research is descriptive and quantitative statistics with a sample of 100 respondents and using accidental sampling technique. The data sources in this study came from primary data obtained from distributing questionnaires and statistically tested with the SPSS program and secondary data using target data and 2017-2021 sales realization. Data analysis technique used is quantitative analysis using validity test, reliability test and linear regression analysis. The test results in this study indicate that partially the service quality variable (X1) has a positive effect on consumer loyalty (Y). partially the pricing variable (X2) has a positive effect on consumer loyalty (Y). And simultaneously service quality (X1) and pricing (X2) have a positive effect on consumer loyalty (Y). Keywords: service quality, pricing; consumer loyalty
Pengaruh Penerapan E-Marketing, Kualitas Pelayanan, dan Lokasi Hotel Terhadap Keputusan Pembelian Pada Hotel Unigraha Pangkalan Kerinci Afrida Afrida; Endang Sutrisna
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2023): JIMB - VOLUME 6 NOMOR 2 September 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i2.19848

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh penerapan e-marketing, kualitas pelayanan dan lokasi hotel terhadap keputusan pembelian pada Hotel Unigraha Pangkalan Kerinci. Metode dalam penelitian ini ialah statistik deskriptif dan kuantitatif dengan metode analisis dalam penelitian ini ialah analisis regresi linear sederhana dan berganda. Adapun sampel pada penelitian ini berjumlah 100 responden yang ditentukan menggunakan teknik random sampling dan menggunakan kuesioner sebagai pengumpulan data. Hasil penelitian diperoleh bahwa penerapan e-marketing (X1) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan, kualitas pelayanan (X2) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan, lokasi hotel (X3) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan dan e-marketing (X1), kualitas pelayanan (X2), lokasi hotel (X3) berpengaruh positif terhadap keputusan pembelian (Y) secara signifikan pada Hotel Unigraha Pangkalan Kerinci.
Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen Pada Miso Pak Imam Pekanbaru Laras Azzahra; Endang Sutrisna
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.1044

Abstract

This study aims to determine and analyze the influence of service quality and store atmosphere on customer satisfaction at Miso Pak Imam Pekanbaru. The method used in this research is descriptive and quantitative statistics. Data collection was carried out using a questionnaire consisting of 24 statements and the sample consisted of 100 respondents using accidental sampling technique. Research data was collected using a questionnaire that was measured using a likert scale and processed using SPSS 26 to process data and test hypotheses. The test result in this study show that partially the service quality variable (X1) has a positive and significant effect on customer satisfaction, partially the store atmosphere variable (X2) has a positive and significant effect on customer satisfaction. Simultaneously service quality (X1) and store atmosphere (X2) have a positive and significant influence on customer satisfaction.
Pengaruh Kualitas Produk dan Penetapan Harga Terhadap Keputusan Pembelian Pada Distro Kaos Miko Dumai Julia Wana Dewi; Endang Sutrisna
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.1071

Abstract

  Tujuan penelitian ini ialah untuk mengetahui serta menilai bagaimana kualitas produk dan biaya berpengaruh terhadap keputusan pembelian pelanggan T-Shirt Distro Miko Dumai. Statistik deskriptif dan kuantitatif digunakan sebagai metodologi penelitian dalam penelitian ini. Kuesioner yang berjumlah 26 pernyataan digunakan untuk mengumpulkan data, dan metode Accidental Sampling digunakan untuk mengambil sampel sejumlah 100 responden. Data penelitian yang dikumpulkan pada kuesioner diukur menggunakan skala Likert, dan analisis data serta evaluasi hipotesis dilakukan dengan menggunakan SPSS 26. Kualitas produk (X1) memiliki pengaruh yang baik serta cukup besar terhadap keputusan pembelian, selain harga (X2), menurut hasil uji studi. Kualitas produk (X1) dan harga (X2) mempunyai korelasi kuat dan positif bersamaan.
Pengaruh Store Image dan Promosi Penjualan Terhadap Keputusan Pembelian Pada KFC Sudirman Pekanbaru Samsiah Samsiah; Endang Sutrisna
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1145

Abstract

Penelitian ditujukan guna memahami pengaruh antara store image dan promosi penjualan pada KFC Sudirman Pekanbaru.  Persaingan pada dunia bisnis menjadi sebuah tantangan bagi perusahaan untuk dapat mencapai semua tujuan yang diinginkan. Dalam mencapai tujuannya, perusahaan harus memberikan barang dan jasa yang menjadi image tersendiri dari perusahaan tersebut dan memberikan penawaran terbaik terhadap barang dan jasa untuk mendapatkan daya tarik bagi konsumen. Variabel independent ialah store image dan promosi penjualan, sedangkan variabel dependent ialah keputusan pembelian. Metode yang dipakai pada penelitian ialah memakai metode kuantitatif. Sampel yang dipakai sejumlah 100 responden menggunakan teknik Accidental Sampling pada konsumen KFC Sudirman Pekanbaru. Sumber data yang dipakai pada penelitian yakni data primer yang didapati dengan proses pembagian kuesioner pada konsumen KFC Sudirman Pekanbaru, yang kemudian dikumpulkan secara statistik menggunakan perangkat lunak SPSS. Hasil dari penelitian membuktikansecara parsial variabel store image mempunyai pengaruh terhadap keputusan pembelian, secara parsial variabel promosi penjualan mempunyai pengaruh terhadap keputusan pembelian. Dan secara serentak store image dan promosi penjualan mempunyai pengaruh terhadap keputusan pembelian.
The Influence of Digital Marketing and Service Quality on Customer Loyalty among Gojek Users (Case Study of FISIP Students at Riau University) Annisya, Aulia Bani; Sutrisna, Endang
Journal Of Accounting Management Business And International Research Vol 3, No 2 (2024): October 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i2.2302

Abstract

This research aims to identify and analyze the influence of digital marketing and service quality on customer loyalty among Gojek users, with a focus on students at the Faculty of Social and Political Sciences (FISIP) at Riau University. The research method used was a survey using a questionnaire distributed to respondents who were Gojek users among FISIP students at Riau University. The data analysis technique used is multiple linear regression. The results of this research show that digital marketing has a significant influence on customer loyalty among Gojek users among FISIP students at Riau University. Apart from that, service quality also has a significant influence on customer loyalty among Gojek users among FISIP students at Riau University. Thus, it can be concluded that both digital marketing and service quality have an important role in forming customer loyalty on the Gojek platform among FISIP students at Riau University. It is hoped that the findings from this research can contribute to the development of digital marketing strategies and improve service quality for Gojek and other similar companies in increasing customer loyalty, especially among FISIP students at Riau University and can also be a reference for further research in the same field.
PENGARUH CUSTOMER BONDING DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN INDIHOME PEKANBARU Hutauruk, Christine Romauli; Sutrisna, Endang; Lumbanraja, Maha Martabar Mangatas
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 7 No. 3 (2023): Inovasi Sosial dan Penguatan Kapasitas Menuju Pembangunan Berkelanjutan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v7i3.1587

Abstract

Dengan bertumbuhnya industri teknologi dan penyedia jasa layanan internet di Indonesia, khususnya di Kota Pekanbaru, mengakibatkan adanya kebutuhan untuk menciptakan keunikan dengan menciptakan ikatan dan juga peningkatan kualitas layanan, sehingga dapat menghadirkan pasar yang loyal bagi PT.Telkom Pekanbaru sebagai Induk Usaha Produk Indihome. Penelitian ini bertujuan untuk mengkonfirmasi dan memberikan solusi terkait dengan Loyalitas Pelanggan berkaitan dengan Customer Bonding dan Kualitas Pelayanan. Populasi pada penelitian ini adalah seluruh pelanggan Indihome di Kota Pekanbaru, dengan jumlah sampel yang menjadi responden sebanyak 100 Orang. Data yang diperoleh menggunkan Kuesioner Penelitian di analisa menggunakan pendekatan analisis Regresi Berganda. Hasil pada penelitian menunjukkan bahwa peran customer bonding dan kualitas pelayanan yang sangat signifikan terhadap loyalita, sehingga disarankan agar PT.Telkom dapat melakukan investasi kepada aset berwujud dan Sumber Daya Manusianya agar dapat konsumen dapat merasakan layanan dan adanya rasa keterikatanya dan menjadi pelanggan yang lebih loyal di masa yang akan datang.
Co-Authors ", Riesmanto A, Adeliya Adista Wikana Naibaho, Adista Wikana Adityo, Robby Afdillah Firdaus Afrida Afrida Agnes Lestari Aisyah, Ade Alfi Ranita Sinaga, Alfi Ranita Amelia Amelia Andi M Rifiyan Arief Andiva, Mutia Anita Sopia Sari Anita Vanty Feronika Annisya, Aulia Bani Anom Dwi Wahyuni Anuar Pranata, Anuar Anugrah Bima Ferdiantama Anugrah Bima Ferdriantama Aprilinda, Aprilinda Ardi, Adamatul Ardianto, Riki Ardiyanti, Ayu Mila Aysara, Fadhila Ayuarni, Aslamia Azura, Mardian Badaria, Badaria Bella Cilcilia Putri Bhisma Murti Bintang, Joice Saputri Budi Kuncoro Christy Elsa Ulita Christyanto, Danu Dalimunthe, Rahmad Depri Egota Desi Suci Utari, Desi Suci Dewi Lestari Dewi Sartika Sinaga, Dewi Sartika Dezka, Viola Fauziah Dian Prapty Anggrenni, Dian Prapty Dian Puspitasari Dzakiyah, Rabiyatul Ega Minata Prayunita Ekawanti, Ulfa Ellen Natasa Emilia, Sepni Erni Susianti Fadilah, Hefni Fadli, Mashur Fanani, Anwar Faradina Liviesta Fatimah Zahara Lubis Febrianti, Rahmi Girsang, Herinto Hacika Arina Putri Hafifa Husna Haifa Heryani Putri Hanna Ester Novia Hasda Wati Hayatul Mardiyah Herda Novita Sari Hutauruk, Christine Romauli Icha Sembiring Indra Ananda, Indra Indra S.P. Siallagan Janromeiya Saragih Jessica Aura Yasmeri Julia Wana Dewi Julista Nainggolan Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khaisar Nugraha Kinanti Suwarno Kostanitapi " Laras Azzahra Leri Hardian Saputra Lie Othman Lie Othman Liviesta, Faradina Lumbanraja, Maha Martabar Mangatas Lusi Maretti Rita, Lusi Maretti Luvensyah, Haya Balqis M. Hamdani M. Taufiq Bupi Aldiva Mahezda Lilis Mahmudah, Riva Atul Mandataris Manisa Leila Mansiz, Muhammad Ilhan Manurung, Gresi Florentina Mariaty Ibrahim Marpaung, Fanni Cindy Claudia Martha Ulina Hutagalung Maryam, Zaza Meissy Febiyola Putri Melva Elfrida Sinaga Meyzi Heriyanto Mitra Elda Silvia Muhammad Roberto Gunawan Muhammad Yanuar Rifky Muhammad, Dzaky Marie Mulia, Zelan Putra Mutiyah, Kurnia Nabila, Syarifah Salsa Nabilatul Abda Narta, Zhafira Yulia Novelia, Sindy Novia Ananda Putri Novri Yanti Nur Albania Nurhajat Windarsono Nurlaili, Siti Oktafania, Nia Oktiandi, Almi Pandiangan, Tobia Sutejo Putra, Rahmat Rial Sal Putri Maria Febriani. S Putri, Alya Putri, Armelia Putri, Nazhifah Novenda Putri, Neldya Tasya Elia Putri, Yulita Nabilla Putriand, Deby Dinanda Putriani, Dian Rachel Florencia Simatupang Rahmah Mei Lindra Rahmat Efendi Raka, Muhammad Rasyadi, Ilham Resi Yulika Ridho Yatul Jasmi Rimma Roslika Situmorang Rita Saputriyani Roberto " Rolly Yandra Roza, Lia Rury Almadea Ruth Anugrah Simangunsong Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna S, Summayah Salwa Nabilah Samsiah Samsiah Santrisya Munte Saputra, Aidil Sari, Annisa Dewita Sella Kurnia Sari Seno Andri Septiyan, Oji Setiawan, Riadi Shavira Putri Refzi Sherly Rahayu Sihombing, Yan Firstdyanti Silaen, Cici Febrina Situmorang, Sintike Sormin, Fery Edwin Cesar Sulistiani " Sundari, Ana Surani " Suryalena Suryalena Suryalena, Suryalena Susianti, Erni SUTRIA ALIMA Syah, Ajian Syarifah, Khusaini Syavira, Mizatul Syofiatul Safitri Tesa Wenini Tini Nurhayati, Tini Tobia Sutejo Pandiangan Tondang, Berty Windi Usman Usman Wicaksono, Prayoga Teguh Widodo Putra Wilda Nirahma. S Windy Ariawan Wiwit Yuliani Wulan Sari Yani, Mutia Rahma Yanti, Elfira Widya Yenni Haryani Yewanda, Gefano Yuliana, Illa Yulita Nabila Putri Yusnani " Zahroni, Radifan Zaidan