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Endang Sutrisna
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
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Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen  ER Cofffe Pekanbaru Putri, Yulita Nabilla; Sutrisna, Endang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.297

Abstract

The study was conducted at Er Coffee. The purpose of this study is to determine the influence of the store atmosphere and service quality on customer satisfaction at Er Coffee Pekanbaru. Store atmosphere as an independent variable (X1) and service quality as an independent variable (X2) and customer satisfaction as a dependent variable (Y). The problem in this study is that there is fluctuation in the realization of the number of consumers, this is accompanied by the café business increasing every year as can be seen from the data of café competitors. The sample of this study was taken as many as 97 respondents calculated using the Slovin formula. The data obtained from the questionnaire results using the Accidental Sampling technique and then processed to be tested with statistics through the SPSS 23 program. The results of this study show that the results of testing the store atmosphere t test hypothesis on consumer satisfaction, namely t count (8,568) > t table (1,661) means that store atmophere affects consumer satisfaction. Second, the quality of service to customer satisfaction obtained a calculated value (8,279) > t table (1,661) meaning that the quality of service affects customer satisfaction. F store atmosphere test results and service quality have a significant effect on customer satisfaction, namely F count (58,131) > Ftabel (3.09). This means that simultaneously the store atmosphere and service quality have a significant effect on customer satisfaction at Er Coffee Pekanbaru Keywords : store atmosphere, service quality and customer satisfaction.
Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen di Leng Coffee, Pekanbaru Syarifah, Khusaini; Sutrisna, Endang
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1610

Abstract

A comfortable and safe store atmosphere, coupled with excellent, high-quality service, are important factors that contribute to consumer satisfaction. Leng Coffee Pekanbaru, has strategically developed a safe and pleasant store atmosphere, and has implemented the best service which of course not only meets but also exceeds consumer expectations, as a strategy to face intense business competition. This research aims to assess the influence of store atmosphere and service quality on consumer satisfaction at Leng Coffee Pekanbaru. This research uses a descriptive statistical approach and quantitative statistics with an explanatory research model. The sample consisted of 100 respondents selected through the incidental sampling method. The main research instrument used was a questionnaire. The results of this research found that store atmosphere and service quality have a positive influence on consumer satisfaction both partially and simultaneously at Leng Coffee Pekanbaru.
Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen  ER Cofffe Pekanbaru Putri, Yulita Nabilla; Sutrisna, Endang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.297

Abstract

The study was conducted at Er Coffee. The purpose of this study is to determine the influence of the store atmosphere and service quality on customer satisfaction at Er Coffee Pekanbaru. Store atmosphere as an independent variable (X1) and service quality as an independent variable (X2) and customer satisfaction as a dependent variable (Y). The problem in this study is that there is fluctuation in the realization of the number of consumers, this is accompanied by the café business increasing every year as can be seen from the data of café competitors. The sample of this study was taken as many as 97 respondents calculated using the Slovin formula. The data obtained from the questionnaire results using the Accidental Sampling technique and then processed to be tested with statistics through the SPSS 23 program. The results of this study show that the results of testing the store atmosphere t test hypothesis on consumer satisfaction, namely t count (8,568) > t table (1,661) means that store atmophere affects consumer satisfaction. Second, the quality of service to customer satisfaction obtained a calculated value (8,279) > t table (1,661) meaning that the quality of service affects customer satisfaction. F store atmosphere test results and service quality have a significant effect on customer satisfaction, namely F count (58,131) > Ftabel (3.09). This means that simultaneously the store atmosphere and service quality have a significant effect on customer satisfaction at Er Coffee Pekanbaru Keywords : store atmosphere, service quality and customer satisfaction.
Pengaruh Media Sosial Dan Variasi Produk Terhadap Keputusan Pembelian Produk Skincare Pada Distributor Ms Glow (PT. Kosmetika Cantik Indonesia Cabang Panam Kota Pekanbaru) Aprilinda, Aprilinda; Sutrisna, Endang; Safitri, Syofiatul
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2023): JIMB - VOLUME 6 NOMOR 3 Januari 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i3.23555

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial dan variasi produk terhadap keputusan pembelian produk skincare pada distributor Ms Glow (PT. Kosmetika Cantik Indonesia) Cabang Panam Kota Pekanbaru. Metode yang digunakan dalam penelitian ini ialah statistik deskriptif dan kuantitatif dengan model penelitian explanatory research. Adapun sampel dalam penelitian ini berjumlah 99 responden yang ditentukan menggunakan accidental sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data. Dari analisis data yang telah dilakukan diperoleh hasil bahwa media sosial (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), variasi produk (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), dan media sosial (X1) dan variasi produk (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) produk skincare pada distributor Ms Glow (PT. Kosmetika Cantik Indonesia) Cabang Panam Kota Pekanbaru.
Pengaruh Penerapan Digital Marketing dan Inovasi Produk Terhadap Keputusan Pembelian Pada Rotte Bakery Cabang Bukit Barisan Pekanbaru Narta, Zhafira Yulia; Heriyanto, Meyzi; Sutrisna, Endang; Mandataris, Mandataris; Safitri, Syofiatul
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 3 (2023): JIMB - VOLUME 6 NOMOR 3 Januari 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i3.23554

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan digital marketing dan inovasi produk terhadap keputusan pembelian pada Rotte Bakery Cabang Bukit Barisan Pekanbaru. Metode yang digunakan dalam penelitian ini adalah statistik deskriptif dan kuantitatif dengan model penelitian explanatory research. Adapun sampel dalam penelitian ini berjumlah 100 responden yang ditentukan menggunakan teknik accidental sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data. Teknik analisis data menggunakan analisis regresi linear berganda dan instrumen penelitian sudah dipastikan kelayakannya melalui uji validitas, uji reliabel, dan uji asumsi klasik. Diperoleh hasil bahwa digital marketing (X1) berpengaruh signifikan positif terhadap keputusan pembelian (Y), inovasi produk (X2) berpengaruh signifikan positif terhadap keputusan pembelian (Y), dan digital marketing (X1) dan inovasi produk (X2) secara simultan berpengaruh signifikan positif terhadap keputusan pembelian (Y).
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN BANK INDONESIA CABANG PEKANBARU Setiawan, Riadi; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze the transformational leadership style and its influence on the performance of Bank Indonesia employees Pekanbaru Branch. Transformational leadership style as a variable (X), and employee performance as a variable (Y).The method in this research is descriptive and quantitative using SPSS 20 program, where the sample used is Bank Indonesia employee which amounted to 50 people and data collection technique through questionnaire.The results of analysis using validity test, reliability test, test of determination of simple linear regression test and t test. So it can be concluded that the leadership style transformational significant effect on the performance of Bank Indonesia employees Pekanbaru Branch.Keywords: Transformational Leadership Style, and Employee Performance
PENGARUH STORE IMAGE DAN STORE THEATRICS TERHADAP PURCHASE INTENTION PADA TOKO AZWA PERFUME PEKANBARU Susianti, Erni; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at Store Azwa Perfume Pekanbaru which is located at Tenku Umar Street No 79, Rintis, LimaPuluh Kota Pekanbaru. The purpose of this research is to find out Store Image and Store Theatrics to purchase intention at Toko Azwa Perfume Pekanbaru. Store Image and Store Theatrics (X1X2) as independent variables while purchase intention as dependent variable (Y). The problem in this research is not reaching the target in 2013. The samples are taken from 100 respondents and the technique used is Accidental Sampling then tested using SPSS statistics.Hypothesis testing using simple linear analysis method and multiple linear anaisis. From the results of tests conducted show that store image and theatrics store have a positive and significant impact on purchase intention at Azwa Perfume Store Pekanbaru. With R2 value of 0.619. This shows that store image and theatrics store give effect of 61,9% to purchase intention at Store Azwa Perfume Pekanbaru, while the rest 38,1% influenced by other variable that are not examined in this research.Keywords : Store Image, Store Theatrics and Purchase Intention
PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAAN TERHADAP LOYALITAS PELANGGAN PADA HOTEL DYAN GRAHA PEKANBARU Pandiangan, Tobia Sutejo; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In the current era of globalization, many significant changes in various aspects of human life, The change aims to meet the human needs of increasingly increasing in aspects of life. In this case the progress of a country must be followed by the contribution of the service sector to the economy. The number of businesses that exist increasingly make many companies interested in competing.The population in this study are customers who stay at Hotel Dyan Graha Pekanbaru with sampling of 100 people calculated by using slovin formula. The sampling technique is done by purposive sampling. Data collection of research in the form of primary data by using qusioner as research instrument, data analysis used is by using multiple linear regression analysis with the help of program of SPSS.From the results of tests conducted show that corporate image and service quality have a positive effect on customer loyalty. Where the value of determination coefficient (R2) shows that the variable of corporate image and service quality contributed to customer loyalty of 48.2% while the rest of 51.2% influenced by other variables not included in this research model.Keywords: Corporate Image, Service Quality, and Customer Loyalty
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PT. ELTEHA CARGO PEKANBARU Liviesta, Faradina; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the quality of service to customer loyalty at PT. ELTEHA Cargo Pekanbaru. Quality of Service as a Variable (X), and Customer Loyalty as a variable (Y).Method in this research is quantitative with SPSS program, where sample used is consumer of Elteha Cargo counted 100 respondents. The amount can already represent the population. Data collection techniques through questionnaires, and interviews.The result of this research conclude that service quality variable has significant influence to Customer Loyalty.Keywords: Service Quality, Customer Loyalty
PENGARUH IKLAN DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PADA KFC METROPOLITAN CITY PEKANBARU Mahmudah, Riva Atul; Sutrisna, Endang
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine how much influence advertising and brand image to consumer buying interest. Sampels in this study were taken as many as 100 respondens and techniques used accidental sampling approach. The data in this study using survey method through questionnares filled by consumers. Data were obtained by using simple regression analysis dan multiple regression analysis. The result of this study show that advertising has a significant impact on consumer buying interest. brand image has a significant impact on consumer buying interest. And then simultaneously advertising and brand image have a significant impact on consumer buying interest. Subsequent research is suggested to use other methods in researcing consumer buying interest, for example through in-depth interviews of respondentsKeywords: Advertising, Brand Image, And Consumer Buying Interest
Co-Authors ", Riesmanto A, Adeliya Adista Wikana Naibaho, Adista Wikana Adityo, Robby Afdillah Firdaus Afrida Afrida Agnes Lestari Aisyah, Ade Alfi Ranita Sinaga, Alfi Ranita Amelia Amelia Andi M Rifiyan Arief Andiva, Mutia Anita Sopia Sari Anita Vanty Feronika Annisya, Aulia Bani Anom Dwi Wahyuni Anuar Pranata, Anuar Anugrah Bima Ferdiantama Anugrah Bima Ferdriantama Aprilinda, Aprilinda Ardi, Adamatul Ardianto, Riki Ardiyanti, Ayu Mila Aysara, Fadhila Ayuarni, Aslamia Azura, Mardian Badaria, Badaria Bella Cilcilia Putri Bhisma Murti Bintang, Joice Saputri Budi Kuncoro Christy Elsa Ulita Christyanto, Danu Dalimunthe, Rahmad Depri Egota Desi Suci Utari, Desi Suci Dewi Lestari Dewi Sartika Sinaga, Dewi Sartika Dezka, Viola Fauziah Dian Prapty Anggrenni, Dian Prapty Dian Puspitasari Dzakiyah, Rabiyatul Ega Minata Prayunita Ekawanti, Ulfa Ellen Natasa Emilia, Sepni Erni Susianti Fadilah, Hefni Fadli, Mashur Fanani, Anwar Faradina Liviesta Fatimah Zahara Lubis Febrianti, Rahmi Girsang, Herinto Hacika Arina Putri Hafifa Husna Haifa Heryani Putri Hanna Ester Novia Hasda Wati Hayatul Mardiyah Herda Novita Sari Hutauruk, Christine Romauli Icha Sembiring Indra Ananda, Indra Indra S.P. Siallagan Janromeiya Saragih Jessica Aura Yasmeri Julia Wana Dewi Julista Nainggolan Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khaisar Nugraha Kinanti Suwarno Kostanitapi " Laras Azzahra Leri Hardian Saputra Lie Othman Lie Othman Liviesta, Faradina Lumbanraja, Maha Martabar Mangatas Lusi Maretti Rita, Lusi Maretti Luvensyah, Haya Balqis M. Hamdani M. Taufiq Bupi Aldiva Mahezda Lilis Mahmudah, Riva Atul Mandataris Manisa Leila Mansiz, Muhammad Ilhan Manurung, Gresi Florentina Mariaty Ibrahim Marpaung, Fanni Cindy Claudia Martha Ulina Hutagalung Maryam, Zaza Meissy Febiyola Putri Melva Elfrida Sinaga Meyzi Heriyanto Mitra Elda Silvia Muhammad Roberto Gunawan Muhammad Yanuar Rifky Muhammad, Dzaky Marie Mulia, Zelan Putra Mutiyah, Kurnia Nabila, Syarifah Salsa Nabilatul Abda Narta, Zhafira Yulia Novelia, Sindy Novia Ananda Putri Novri Yanti Nur Albania Nurhajat Windarsono Nurlaili, Siti Oktafania, Nia Oktiandi, Almi Pandiangan, Tobia Sutejo Putra, Rahmat Rial Sal Putri Maria Febriani. S Putri, Alya Putri, Armelia Putri, Nazhifah Novenda Putri, Neldya Tasya Elia Putri, Yulita Nabilla Putriand, Deby Dinanda Putriani, Dian Rachel Florencia Simatupang Rahmah Mei Lindra Rahmat Efendi Raka, Muhammad Rasyadi, Ilham Resi Yulika Ridho Yatul Jasmi Rimma Roslika Situmorang Rita Saputriyani Roberto " Rolly Yandra Roza, Lia Rury Almadea Ruth Anugrah Simangunsong Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna S, Summayah Salwa Nabilah Samsiah Samsiah Santrisya Munte Saputra, Aidil Sari, Annisa Dewita Sella Kurnia Sari Seno Andri Septiyan, Oji Setiawan, Riadi Shavira Putri Refzi Sherly Rahayu Sihombing, Yan Firstdyanti Silaen, Cici Febrina Situmorang, Sintike Sormin, Fery Edwin Cesar Sulistiani " Sundari, Ana Surani " Suryalena Suryalena Suryalena, Suryalena Susianti, Erni SUTRIA ALIMA Syah, Ajian Syarifah, Khusaini Syavira, Mizatul Syofiatul Safitri Tesa Wenini Tini Nurhayati, Tini Tobia Sutejo Pandiangan Tondang, Berty Windi Usman Usman Wicaksono, Prayoga Teguh Widodo Putra Wilda Nirahma. S Windy Ariawan Wiwit Yuliani Wulan Sari Yani, Mutia Rahma Yanti, Elfira Widya Yenni Haryani Yewanda, Gefano Yuliana, Illa Yulita Nabila Putri Yusnani " Zahroni, Radifan Zaidan