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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI Journal on Education Diklat Review : Jurnal manajemen pendidikan dan pelatihan eCo-Buss Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Bima Journal : Business, Management and Accounting Journal ProBisnis : Jurnal Manajemen Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Proceeding of The International Conference on Economics and Business Journal of Accounting Management Business and International Research Journal of Artificial Intelligence and Digital Business Nanggroe: Journal Of Scholarly Service JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Nanggroe: Journal of Scholarly Service Journal of Management Accounting, Tax and Production El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Agriyan : Jurnal Agroteknologi Unidayan Journal of Ekonomics, Finance, and Management Studies Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi
Endang Sutrisna
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Store Atmosphere, Penetapan Harga Dan Pelaksanaan Promosi Terhadap Keputusan Pembelian Pada Warung Six Pekanbaru Febrianti, Rahmi; Sutrisna, Endang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4730

Abstract

Penelitian ditujukan guna memahami pengaruh antara store atmosphere, penetapan harga dan pelaksanaan promosi pada Warung Six Pekanbaru. Persaingan pada dunia bisnis menjadi sebuah tantangan bagi perusahaan untuk dapat mencapai semua tujuan yang diinginkan. Dalam mencapai tujuannya, perusahaan harus memberikan barang dan jasa yang menjadi image tersendiri dari perusahaan tersebut dan memberikan penawaran terbaik terhadap barang dan jasa untuk mendapatkan daya tarik bagi konsumen. Variabel independent ialah store atmosphere, penetapan harga dan pelaksanaan promosi, sedangkan variabel dependent ialah keputusan pembelian. Metode yang dipakai pada penelitian ialah memakai metode kuantitatif. Sampel yang dipakai sejumlah 100 responden menggunakan teknik Accidental Sampling pada konsumen Warung Six Pekanbaru. Sumber data yang dipakai pada penelitian yakni data primer yang didapati dengan proses pembagian kuesioner pada konsumen Warung Six Pekanbaru, yang kemudian dikumpulkan secara statistik menggunakan perangkat lunak SPSS. Hasil penelitian ini adalah store atmosphere (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), penetapan harga (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), pelaksanaan promosi (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian, dan store atmosphere, penetapan harga dan pelaksanaan promosi mempunyai pengaruh yang signifikan terhadap keputusan pembelian.
Pengaruh Harga Produk dan Lokasi Usaha Terhadap Loyalitas Konsumen pada Usaha Batu Bata Merah Berkat Yakin di Kelurahan Kulim Pekanbaru Putri, Neldya Tasya Elia; Sutrisna, Endang
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5520

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga produk dan lokasi usaha terhadap loyaltas konsumen pada usaha batu bata merah Berkat Yakin di Kelurahan Kulim Pekanbaru. Metode yang digunakan dalam penelitian ini ialah statistik deskriptif dan kuantitatif. Adapun sampel dalam penelitian ini berjumlah 96 responden yang ditentukan menggunakan teknik purposive sampling dan menggunakan kuesioner sebagai instrumen pengumpulan data yang diuji secara statistik melalui program SPSS 30. Dari analisis data yang telah dilakukan diperoleh hasil bahwa harga produk (X1) berpengaruh signifikan terhadap loyalitas konsumen (Y), lokasi usaha (X2) berpengaruh signifikan terhadap loyalitas konsumen (Y), dan harga produk (X1) dan lokasi usaha (X2) secara simultan berpengaruh signifikan terhadap loyalitas konsumen (Y) pada usaha batu bata merah Berkat Yakin di Kelurahan Kulim Pekanbaru.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Loyalitas Konsumen Melalui Lokasi pada Pesona Coffee Pekanbaru Putri, Alya; Sutrisna, Endang
Journal of Management Accounting, Tax and Production Vol 3, No 1 (2025): Maret 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/mantap.v3i1.5398

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh dari kualitas pelayanan (X1) dan promosi (X2) terhadap loyalitas konsumen (Y) melalui lokasi (Z) pada Pesona Coffee Pekanbaru. Data penelitian diperoleh dari kuesioner yang dibagikan kepada konsumen Pesona Coffee Pekanbaru. Pengambilan sampel sebagai objek penelitian ini adalah 100 responden. Penelitian ini menggunakan metode kuntitatif dengan analisis data melalui program SmartPLS 3. Proses analisis data meliputi berbagai tahapan, seperti uji validitas konvergen dan validitas diskriminan, uji reliabilitas, uji koefisien determinasi, uji model fit indices, uji signifikansi, dan pengujian hipotesis. Hasil penelitian yang dilakukan menemukan bahwa, yaitu: (1) kualitas pelayanan secara langsung berpengaruh positif dan signifikan terhadap loyalitas konsumen, (2) promosi secara langsung berpengaruh positif dan siginifikan terhadap loyalitas konsumen, (3) kualitas pelayanan secara langsung berpengaruh positif dan signifikan terhadap lokasi, (4) promosi secara langsung berpengaruh positif dan signifikan terhadap lokasi, (5) lokasi secara langsung berpengaruh positif dan signifikan terhadap loyalitas konsumen, (6) kualitas pelayanan secara tidak langsung terhadap loyalitas konsumen melalui lokasi berpengaruh positif dan signifikan, (7) promosi secara tidak langsung berpengaruh positif dan signifikan terhadap loyalitas konsumen melalui lokasi.
Peningkatan Kemampuan Manajemen Usaha Mikro Kecil dan Menengah Desa Merangkai dalam Pengelolaan Usaha Ekonomi Berbasis Potensi Lokal Lie Othman; Kasmiruddin Kasmiruddin; Meyzi Heriyanto; Mandataris Mandataris; Ruzikna Ruzikna; Mariaty Ibrahim; Endang Sutrisna; Suryalena Suryalena; Syofiatul Safitri
TAAWUN Vol. 4 No. 01 (2024): TA'AWUN FEBRUARY 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i01.602

Abstract

This community service program aims to provide knowledge to the people of Merangkai Village which describes how to improve community business management capabilities in terms of managing, developing and improving economic businesses based on local potential. This information transfer was carried out in several stages, including socialization of the material to discussion sessions containing questions and answers and conveying the obstacles experienced. The application method used in this service is through lecture and discussion methods. In the first session, several materials in the fields of marketing, finance and human resources will be presented which are related to increasing the business management capabilities of village communities in managing, developing and improving economic businesses based on local potential. The next session will be opened with a discussion session in the form of questions and answers and also presenting obstacles so that solutions can be found. Apart from that, active community participation in all stages of activities is also the main focus in assessing the success of service. The results of the service showed a significant increase because the community service activities which were carried out face to face and in direct practice ran smoothly.
Entrepreneurship Training and Socialization In The Use of Waste Based On Community Empowerment In Kumantanvillage Bangkinang District, Kampar Regency, Pekanbaru, Riau Ibrahim, Mariaty; Fadli, Mashur; Suryalena, Suryalena; Sutrisna, Endang
International Journal Of Community Service Vol. 3 No. 2 (2023): May 2023 (Indonesia - Malaysia )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i2.192

Abstract

This training and socializing aims to impart knowledge to people with creativity, small businesses/small industries, and those who have yet to start a business. It is hoped that existing human resources would be able to carry it out with the help of training and entrepreneurial socialization. When starting a business, increased knowledge and talents are expected to boost the organization's overall performance. Entrepreneurship Training and Socialization are implemented through lecture, discussion, and practice processes at the service location. To attain development goals in all disciplines, entrepreneurship training and community socialization activities must be strengthened, demanding the attention of all interested parties. The government's and community leaders' motivation must be maintained and increased for the community to get more information and skills linked to business growth and raise community and regional revenue, particularly in Kuantan Village, Bangkinang District, Kampar Regency.
PENGARUH KEBERAGAMAN PRODUK DAN MEMBER CARD TERHADAP LOYALITAS KONSUMEN PADA TOKO CENTRAL BUSANA PANAM, PEKANBARU Mutiyah, Kurnia; Sutrisna, Endang
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2140

Abstract

Abstract: The purpose of this study was to determine how consumer loyalty at the Panam Central Busana Store, Pekanbaru is related to product diversity and member cards. Product diversity and member cards are independent variables while consumer loyalty is the dependent variable. The problems that occurred at the Panam Central Busana Store were a decrease in the number of consumers/visitors from the previous year, failure to achieve the target realization, and the emergence of several competitors who were also engaged in the fashion retail sector around the Panam Central Busana Store which became a threat to the Panam Central Busana Store itself. The sample in this study was determined using the slovin formula obtained, namely 97 respondents. This type of research is quantitative research using questionnaire data collection techniques through gform and questionnaires. The data obtained from the results of the questionnaire distributed using purposive sampling techniques were then processed for further study with the SPSS 25 program. The results of the tests carried out showed that product diversity has an influence on consumer loyalty, where t count = 20.157> t table 1.661 and sig 0.000 <0.05, then member cards have an influence on consumer loyalty, where t count = 15.369> t table 1.661 and sig 0.000 <0.05, and product diversity and member cards on consumer loyalty, with F count 301.654> F table 3.092, and sig 0.000 <0.05. Keywords: Product Diversity, Member Card, Consumer Loyalty, Central Panam Fashion Store, Pekanbaru, Quantitative.
Effect Service Quality and Promotion on Consumer Satisfaction Toyota Agya Sutomo Pekanbaru Novelia, Sindy; Sutrisna, Endang; Mandataris, Mandataris
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is an automotive manufacturer that provides automotive products from low price to premium class. Toyota is one of the automotive brands in Indonesia that is in great demand by consumers. The type of car that is the choice of consumers from the many types of cars in Indonesia is the Low Cost Green Car (LCGC) type car. One of the Low Cost Green Car products from the Toyota brand that is in great demand by consumers is the Toyota Agya. Based on Low Cost Green Car (LCGC) sales data obtained in 2023, Toyota Agya experienced a decline in sales at PT Agung Automall Pekanbaru Sutomo Branch, this is known based on data in 2023 Toyota Agya sales of 20,602 units. This is much lower than sales in 2022, as many as 21,336 units. Based on this phenomenon, PT Agung Automall Sutomo Branch made efforts to improve Service Quality and also offered various promotions to consumers. Based on the results of the study, it shows that the Quality of Service and Promotion carried out by PT Agung Automall Sutomo Branch was well validated.
Respon Pertumbuhan dan Produksi Mentimun (Cucumis sativus L.) Terhadap Pemberian Pupuk Urea dan Pupuk Kandang Kambing Badaria, Badaria; Sutrisna, Endang
JURNAL AGRIYAN: JURNAL AGROTEKNOLOGI UNIDAYAN Vol 11 No 1 (2025): Jurnal Agriyan : Jurnal Agroteknologi Unidayan
Publisher : Program Studi Agroteknologi Fakultas Pertanian Universitas Dayanu Ikhsanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui respon pertumbuhan dan produksi mentimun (Cucumis sativus L.) terhadap pemberian pupuk urea dan pupuk kandang kambing. Penelitian ini dilaksanakan pada bulan Juli sampai dengan Agustus 2024, bertempat di Lingkungan Untu, Kelurahan Waha, Kecamatan Tomia, Kabupaten Wakatobi, Provinsi Sulawesi Tenggara. Metode penelitian ini menggunakan rancangan acak kelompok yang terdiri dari 5 taraf perlakuan dan 3 kelompok sehingga diperoleh 15 unit perlakuan. Pengamatan meliputi tinggi tanaman (cm), diameter batang (cm), jumlah buah, dan berat buah (kg). Berdasarkan hasil penelitian ini dapat disimpulkan bahwa pemberian pupuk urea dan pupuk kandang kambing berpengaruh nyata terhadap tinggi tanaman, diameter batang, jumlah buah dan berat buah. Dosis pupuk urea dan pupuk kandang kambing terbaik diperoleh pada perlakuan P2= pupuk urea 7 gram/tanaman + pupuk kandang kambing 125 gram/tanaman.
Pengaruh Kualitas Pelayanan, Store Atmosphere dan Penetapan Harga Terhadap Kepuasan Konsumen pada Senada Cafe Kota Garo, Kampar Wilda Nirahma. S; Endang Sutrisna
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 1 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i1.2641

Abstract

This study aims to determine the effect of service quality, store atmosphere, and pricing on customer satisfaction at Senada Cafe in Kota Garo, Kampar Regency. The method used in this research is quantitative method. The sample in this study amounted to 99 respondents who were consumers of Senada Cafe, who were taken with non-probability sampling techniques including incidental sampling. Data collection in this study was carried out through distributing questionnaires that had been tested for validity and reliability. Data analysis was carried out using simple linear regression and multiple regression through the SPSS version 29 program. Validity test, reliability test, multicollinearity test, heteroscedasticity test, simple linear regression test, t test, multiple linear regression test, F test and coefficient of determination (R2) test, coefficient of determination (R2). The results showed that the variables of service quality (X1), store atmosphere (X2), and pricing (X3) had a positive and significant effect on customer satisfaction (Y).
Penguatan Manajemen Usaha dan Inovasi Digital UMKM Serta Pendidikan Kreatif Untuk Masyarakat Desa Mandiri Sutrisna, Endang; Putri, Armelia; Yani, Mutia Rahma; Silaen, Cici Febrina; Dezka, Viola Fauziah; Putri, Nazhifah Novenda; A, Adeliya; Mansiz, Muhammad Ilhan; S, Summayah; Mulia, Zelan Putra; Muhammad, Dzaky Marie; Yewanda, Gefano; Syah, Ajian
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 5 (2025): Agustus 2025
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17005028

Abstract

The village of Sialangrampai, located in Kulim District, Pekanbaru City, is an area with strategic potential in agriculture, UMKM development, and Malay cultural preservation. However, UMKM in the region still face various obstacles, including irregularities in financial record-keeping, limited marketing access, and low utilization of digital technology. To address these issues, the MBKM FISIP Riau University Real Work Lecture Program (KUKERTA) was implemented for 50 days, from June 23 to August 12, 2025, with the main objectives of increasing UMKM capacity, digital literacy, creative education, and strengthening local culture. The program implementation methods included surveys and problem mapping, seminars, training, mentoring, and field activities. The results included the registration of 10 UMKM on Google Maps, improved product branding, financial literacy seminars attended by dozens of business owners, tutoring activities for 20 children, leadership training for 35 students, and Zapin dance training involving 30 children. In addition, this program also produced social initiatives in the form of providing trash bins, installing educational information boards, and social-religious activities. The impact of this program included increased digital skills among the community, increased awareness of business management among business owners, increased participation in education, and the preservation of Malay culture. With the active involvement of the community, this activity showed that the synergy between universities, communities, and the government plays an important role in realizing sustainable empowerment.
Co-Authors ", Riesmanto A, Adeliya Adista Wikana Naibaho, Adista Wikana Adityo, Robby Afdillah Firdaus Afrida Afrida Agnes Lestari Aidil Saputra Aisyah Nurul Saumi Aisyah, Ade Alfi Ranita Sinaga, Alfi Ranita Amelia Amelia Andi M Rifiyan Arief Andiva, Mutia Anita Sopia Sari Anita Vanty Feronika Annisya, Aulia Bani Anom Dwi Wahyuni Anuar Pranata, Anuar Anugrah Bima Ferdiantama Anugrah Bima Ferdriantama Aprilinda, Aprilinda Ardi, Adamatul Ardianto, Riki Ardiyanti, Ayu Mila Aysara, Fadhila Ayuarni, Aslamia Azura, Mardian Badaria, Badaria Bella Cilcilia Putri Bhisma Murti Bintang, Joice Saputri Budi Kuncoro Christy Elsa Ulita Christyanto, Danu Dalimunthe, Rahmad Depri Egota Desi Suci Utari, Desi Suci Dewi Lestari Dewi Sartika Sinaga, Dewi Sartika Dezka, Viola Fauziah Dian Prapty Anggrenni, Dian Prapty Dian Puspitasari Ega Minata Prayunita Ekawanti, Ulfa Ellen Natasa Emilia, Sepni Erni Susianti Fadilah, Hefni Fadli, Mashur Fanani, Anwar Faradina Liviesta Fatimah Zahara Lubis Febrianti, Rahmi Girsang, Herinto Hacika Arina Putri Hafifa Husna Haifa Heryani Putri Hanna Ester Novia Hasda Wati Hayatul Mardiyah Herda Novita Sari Hutauruk, Christine Romauli Icha Sembiring Indra Ananda, Indra Indra S.P. Siallagan Janromeiya Saragih Jessica Aura Yasmeri Julia Wana Dewi Julista Nainggolan Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khaisar Nugraha Kinanti Suwarno Kostanitapi " Laras Azzahra Leri Hardian Saputra Lie Othman Lie Othman Lilis Juliyanti Liviesta, Faradina Lumbanraja, Maha Martabar Mangatas Lusi Maretti Rita, Lusi Maretti Luvensyah, Haya Balqis M. Hamdani M. Taufiq Bupi Aldiva Mahezda Lilis Mahmudah, Riva Atul Mandataris Manisa Leila Mansiz, Muhammad Ilhan Manurung, Gresi Florentina Mariaty Ibrahim Marpaung, Fanni Cindy Claudia Martha Ulina Hutagalung Maryam, Zaza Meissy Febiyola Putri Melva Elfrida Sinaga Meyzi Heriyanto Mitra Elda Silvia Muhammad Roberto Gunawan Muhammad Yanuar Rifky Muhammad, Dzaky Marie Mulia, Zelan Putra Mutiyah, Kurnia Nabila, Syarifah Salsa Nabilatul Abda Narta, Zhafira Yulia Novelia, Sindy Novia Ananda Putri Novri Yanti Nur Albania Nurhajat Windarsono Nurlaili, Siti Oktafania, Nia Oktiandi, Almi Pandiangan, Tobia Sutejo Putra, Rahmat Rial Sal Putri Maria Febriani. S Putri, Alya Putri, Armelia Putri, Nazhifah Novenda Putri, Neldya Tasya Elia Putri, Yulita Nabilla Putriand, Deby Dinanda Putriani, Dian Rabiyatul Dzakiyah Rachel Florencia Simatupang Rahmah Mei Lindra Rahmat Efendi Raka, Muhammad Rasyadi, Ilham Resi Yulika Ridho Setiawan Ridho Yatul Jasmi Rimma Roslika Situmorang Rita Saputriyani Roberto " Rolly Yandra Roza, Lia Rury Almadea Ruth Anugrah Simangunsong Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna S, Summayah Salwa Nabilah Samsiah Samsiah Santrisya Munte Sari, Annisa Dewita Sella Kurnia Sari Seno Andri Septiyan, Oji Setiawan, Riadi Shavira Putri Refzi Sherly Rahayu Sihombing, Yan Firstdyanti Silaen, Cici Febrina Situmorang, Sintike Sormin, Fery Edwin Cesar Sulistiani " Sundari, Ana Surani " Suryalena Suryalena Suryalena, Suryalena Susianti, Erni SUTRIA ALIMA Syah, Ajian Syarifah, Khusaini Syavira, Mizatul Syofiatul Safitri Tesa Wenini Tini Nurhayati, Tini Tobia Sutejo Pandiangan Tondang, Berty Windi Usman Usman Wicaksono, Prayoga Teguh Widodo Putra Wilda Nirahma. S Windy Ariawan Wiwit Yuliani Wulan Sari Yani, Mutia Rahma Yanti, Elfira Widya Yenni Haryani Yewanda, Gefano Yuliana, Illa Yulita Nabila Putri Yusnani " Zahroni, Radifan Zaidan