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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah BIOTROPIA - The Southeast Asian Journal of Tropical Biology Journal The Winners JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Riset Industri Jurnal Kimia dan Kemasan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Equilibrium: Jurnal Pendidikan Warta IHP (Warta Industri Hasil Pertanian) Jurnal Pascapanen dan Bioteknologi Kelautan dan Perikanan Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Business Studies Electronic Journal of Education, Social Economics and Technology Amkop Management Accounting Review (AMAR) IIJSE International Research Journal of Business Studies Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Rizal Syarief
Departemen Ilmu dan Teknologi Pangan, Fakultas Teknologi Pertanian, Institut Pertanian Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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THE QUALITY OF PHYSIC NUT(Jatropha curcas L.) SEEDS PACKED IN PLASTIC MATERIAL DURING STORAGE Worang, Rantje Lilly; Dharmaputra, Okky Setyawati; Syarief, Rizal; Miftahuddin
BIOTROPIA Vol. 15 No. 1 (2008): BIOTROPIA Vol. 15 No. 1 June 2008
Publisher : SEAMEO BIOTROP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11598/btb.2008.15.1.3

Abstract

The effect of storage duration on fungal population, moisture content, lipid and free fatty acid contents, lipase activity, viability and vigor of physic nut seeds was investigated. Physic nut seeds with initial moisture content of 7.9% were stored in plastic bags under warehouse conditions. Samples of physic nut were collected before storage, and subsequently after one to six months of storage. The results showed that the moisture contents increased after one month of storage, and became relatively constant up to six months of storage. The range of moisture contents (7.9 – 8.4%) was safe for storage of physic nut seeds. Sixteen fungal species were isolated from physic nut seeds during six months of storage. Fungal population decreased with the increase of storage duration. At the beginning of storage, most of the fungi that infected the seeds were classified as field fungi, such as Colletotrichum sp., Cladosporium spp., and Fusarium spp.. Their populations decreased with the increase of storage duration. After three months of storage, the existence of field fungi was generally replaced by storage fungi, such as Aspergillus spp., and Penicillium spp. dominate the population. Lipid contents, viabilities and vigors decreased with the increase of storage duration, while free fatty acids and lipase activities increased. Under uncontrolled condi­tions, physic nut seeds packed in plastic material can be stored up to one month for seeds to be planted, while it can be stored up to five months for producing oil.
Digital Marketing Strategies for Household Processed Food MSMEs via Social Media and E-Commerce in Karawang Saptaji, Saptaji; Aminah, Mimin; Syarief, Rizal
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1188

Abstract

The rapid development of information and communication technology has transformed the way businesses operate, especially among Micro, Small, and Medium Enterprises (MSMEs). As of July 2024, the Ministry of Cooperatives and MSMEs reported that 25.5 million MSMEs, or 38.93% of Indonesia’s total 65.5 million MSMEs, have integrated into the digital ecosystem. One of the most dynamic sectors is the processed food household industry, including those in Karawang Regency. According to the Karawang Cooperative and MSME Office, the number of processed food MSMEs reached 15,538 units in 2022, an increase of 23.69% from the previous year. However, challenges remain, particularly in limited digital marketing adoption and suboptimal technology utilization. Data from the Karawang Industry and Trade Office (2025) show that 78% of MSMEs use social media for marketing and 30% use e-commerce, yet 7% reported no increase in sales, while 65% experienced varied revenue growth. This study aims to formulate digital marketing strategies to enhance the sales performance of processed food MSMEs in Karawang Regency. Primary data were collected through interviews and questionnaires with selected MSME actors, while secondary data were sourced from government institutions and literature studies. The analysis employed descriptive methods, IFE–EFE, IE, SWOT, and Analytical Hierarchy Process (AHP). The results show that the top priority strategy is the Integrated Digital Branding and Sales Program, followed by collaborative digital capacity building, digital quality assurance and product differentiation, and community based digital promotion for cost efficiency and local competitiveness.
The Development Strategy of Micro-Retail Businesses at Rumah Pangan Kita (RPK) in Bogor Syarief, Rizal; Findi, Muhammad; Juliawan, Dwi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 21 No. 1 (2026): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/

Abstract

Tujuan penelitian ini adalah menganalisis strategi pengembangan usaha ritel mikro Rumah Pangan Kita (RPK) di Bogor. Alat analisis yang digunakan adalah matrik IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), matriks IE (Internal External) yang berguna untuk menganalisis posisi RPK dalam persaingan usaha, analisis SWOT dan QSPM (Quantitative Strategic Planning Matrix) yang merupakan hasil keputusan strategis berdasarkan faktor faktor sukses utama internal-eksternal. Jumlah sampel RPK yang digunakan sebanyak 70 dari total 84 RPK di Bogor berdasarkan rumus slovin. Identifikasi faktor internal di tingkat pengecer khususnya di RPK Bogor menunjukkan bahwa kekuatan utama adalah pasokan beras Bulog yang selalu ada dan teratur. Kelemahan utamanya adalah keharusan RPK untuk membeli beras Bulog secara tunai, kualitas kemasan produk yang kurang baik terutama pada bagian jahitan pada beras SPHP 5kg beras medium, dan keterbatasan modal.  Identifikasi faktor eksternal menemukan bahwa peluang utama adalah RPK selain menjual produk Bulog juga dapat menjual produk non Bulog untuk diversifikasi produk. Ancaman utama berasal dari persaingan yang tinggi dengan toko beras dan toko ritel modern. Berdasarkan matriks IE, RPK berada pada sel V, dengan strategi Hold and Maintain. Hasil analisis SWOT dan QSPM menyimpulkan bahwa RPK harus melakukan diversifikasi produk, hal ini berarti RPK tidak hanya menjual beras Bulog. Selain itu, RPK harus berkolaborasi dengan UMKM setempat dan memanfaatkan digitalisasi untuk memaksimalkan penjualan dan keuntungan
Co-Authors - Sugiyono - Suryahadi -, Hanafi Agung Hari Sasongko, Agung Hari Agung Nugroho, Puguh Agus Buono Agus Yulianto Ahmad Maulana Alexandi, Muhammad Findi Alla Asmara Amellinda, Raisa Aminah, Mimin Anggraini Sukmawati Ani Suryani Aria Kusuma Arif Imam Suroso Asep Taryana Awalia, Riska Bambang Pontjo Priosoeryanto Betty S.L. J Budi Nurtama Bukit1, Matius Tomaja Dadi Adriana darmawan, muhamad Darwin Kadarisman Dewi, Nina Kurnia Doni Yusri Ekananta , Arry Ekananta, Arry Eko Agus Prasetio Elisa Anggraeni, Elisa Emerseon, Errick Enie, A. Basrah Firdaus, Husni Firmansyah, Hilal Fransiska, Dina Gatot T. Mulyadi Gustari , Irvandi GUSTARI, IRVANDI Handito Hadi Joewono Handjojo, Eko Suwito Hartanto, Ardi Hartoyo Hartoyo Haryoto Kusnoputranto Hastari, Hastari Hefni Effendi Heny K Daryanto I Made Djaja Idqan Fahmi Illah Sailah Imam Teguh Saptono Iman Kartono W, Iman Kartono Indrawan, Dikky Jamarizal, - Juliawan, Dwi Kurniadi, Dedi Siswana Kusuma, Adhitya Rendra Kusumaningrum, Indah Latief, Prori Vitaliano Lestari, Rizqi Suci Lilian Danil Lukman, Nyayu Rizkita Novelia Mahgalena M. Joko Affandi Mayrani Tika Mulyana Melanie Cornelia, Melanie Miftahuddin Miksusanti Miksusanti Mohammad Fajar, Mohammad Mukhamad Najib Nur Shabrina, Nur Nurfrina Putri, Rizkia Nurhandayani, Arum Nurida Putri, Riska Nurul Taufiqu Rochman Okky Setyawati Dharmaputra Ono Suparno Popong Nurhayati RANTJE LILLY WORANG Rezki Kamila Ririn Wulandari Rohaman, M. Maman Rokhani Hasbullah Rosmawaty Peranginangin Sam Herodian Sandy Gunawan Saptaji, Saptaji Simatupang, De Vilera Siti Jahroh Sudrajat, Gawang Sutrisno . Tanoto, Eko Wahyu Teti Haryati Vierke, Intan Maria Lewiayu Yandra Arkeman Yuana, Rivira Yudha Heryawan Asnawi