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All Journal Jurnal Mirai Management Jurnal Mantik Jurnal Akuntansi Kompetif Indonesian Journal of Business Intelligence (IJUBI) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ekonomi ProBisnis : Jurnal Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Bisnis Kompetitif Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Informatika Polinema (JIP) Journal of Innovative and Creativity TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Perceived Brand Value And Consumer Involvement On Brand Loyalty Ismanto Ismanto; Muhamad Stiadi; Ulfasari Sukardi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1844

Abstract

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.
Taste And Promotion On Purchasing Decisions For Chocolaka Drink Products Ulfi Aurelia; Andry Stepahnie Titing; Muhamad Stiadi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.348

Abstract

The primary aim of this research is two-fold: firstly, to investigate the influence of taste on consumer purchasing behaviour of chocolaka drink products in Kolaka Regency; and secondly, to evaluate the impact of promotional activities on consumer purchasing behaviour of chocolaka drink goods in Kolaka Regency. The present study utilises a quantitative research technique, employing a range of data collection methods such as literature review, observation, and distribution of questionnaires. The population under investigation in this study comprised individuals who regularly consume chocolaka drink items. The sample size for this study was determined to be 100 individuals. This study utilises a research instrument that integrates both a Validity Test and a Reliability Test, employing the statistical programme SPSS 25.0. This study utilises measurement model tests (outer model) and structural model testing (inner model) through the application of Structural Equation Modelling (SEM) with Partial Least Squares (PLS) for data analysis. The study's results indicate a substantial positive correlation between the taste variable and the purchase decision, as demonstrated by a t-statistic value of 3.084 (p = 0.002). In a similar vein, the variable pertaining to promotion exhibits a noteworthy positive influence on the choice to make a purchase, as evidenced by a t-statistic of 5.726 (p = 0.000).
The influence of religiosity and quality of work life on employee job satisfaction on ministry religion affairs of Kolaka Regency Hamzah, Akbar; Ismanto, Ismanto; stiadi, Muhamad
ProBisnis : Jurnal Manajemen Vol. 15 No. 2 (2024): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, there are still many employees who do not feel satisfied with carrying out their work. However, in the results of preliminary observations that have been made at the Kolaka Regency Ministry of Religious Affairs Office, it was found that employees feel high job satisfaction, which the researcher then identified as being caused by religiosity and the quality of work life that employees feel. This quantitative study aims to determine whether there is an influence of religiosity and quality of work life on employee job satisfaction. This study involved 41 employees who are civil servants (PNS) and were positioned as respondents. The researcher used observation and questionnaires to answer the two research objectives. This study found that (1) there is a significant positive influence between religiosity and employee job satisfaction, and (2) there is a significant positive influence between quality of work life and employee job satisfaction. Finally, this study provides policy recommendations for the Kolaka Regency Office of the Ministry of Religious Affairs in the future, which is still very important and relevant to maintaining and improving the religiosity and quality of work life of employees.
Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi Titing, Andry Stepahnie; Stiadi, Muhamad; Kurniadi, Hanif; Sunandar, Suwarto; Hendrik, Hendrik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1133

Abstract

The targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress.
Analysis of BRImo Application User Satisfaction Through The End User Computing Satisfaction Model in Kolaka District Stiadi, Muhamad; Jimsan, Jimsan; Mardianto, Mardianto
Indonesian Journal of Business Intelligence (IJUBI) Vol 7, No 1 (2024): Indonesian Journal of Business Intelligence (IJUBI)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijubi.v7i1.4297

Abstract

The objective of this study is to assess the degree of user satisfaction with the BRImo application within the Kolaka district. The research method used is quantitative descriptive which aims to describe the characteristics of each research variable which is sourced from primary data and then processed by calculating the percentage of user satisfaction. Research results using The End User Computing Satisfaction (EUCS) model show that the content variable has a satisfaction value of 85%, accuracy of 81%, form of 85%, ease of use of 85%, and timeliness of 83%. In general, users are satisfied with these variables.
Pengaruh Sales Promotion, Perceived Quality, Dan Lifestyle Terhadap Repurchase Intention Pada Produk Outdoor Brand Eiger Dewi, Fitana; Kartomo, Kartomo; Stiadi, Muhamad
Jurnal Mirai Management Vol 9, No 2 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i2.7541

Abstract

This research aims to determine: The influence of Sales Promotion, Perceived Quality, and Lifestyle on Repurchase Intention for Outdoor Brand Eiger products. This research is research with a quantitative approach. Data collection through distributing questionnaires using Google Form. The population in this study were all users of Outdoor Brand Eiger products in Kolaka Regency. Determination of sample size using the Hair formula (2014) namely 102 people by multiplying the number of indicators by a minimum value of 5-10. Testing research instruments uses validity tests and reliability tests. This research uses the Multiple Linear Regression Analysis method with data processing using the SPSS 25.0 application, the calculation results show that Sales Promotion has a positive and significant effect on Repurchase Intention (Sig.0.009 < 0.05), Perceived Quality has a positive and significant effect on Repurchase Intention (Sig. 0.000 < 0.05), and Lifestyle has a positive and significant effect on Repurchase Intention (Sig. 0.000 < 0.05). Apart from that, this research also shows that Sales Promotion, Perceived Quality and Lifestyle simultaneously also have a positive and significant effect on Repurchase Intention (Sig. 0.000 < 0.05). Keyword: Sales Promotion, Perceived Quality, Lifestyle, and Repurchase Intention
Pelatihan Pemanfaatan Media Desain CapCut sebagai Sarana Komunikasi Bisnis di Kelurahan Watubangga Stiadi, Muhamad; Astaginy, Niar; Mustafa, Mustafa; Hendrik, Hendrik
TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang Vol. 2 No. 1 (2025): Juni
Publisher : Perhimpunan Ahli Teknologi Informasi dan Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71234/tenang.v2i1.54

Abstract

Pelatihan ini bertujuan untuk meningkatkan pemahaman dan keterampilan masyarakat Kelurahan Watubangga dalam memanfaatkan aplikasi CapCut sebagai sarana komunikasi bisnis. Sebagian besar peserta awalnya memiliki pemahaman yang terbatas mengenai desain grafis dan teknologi digital untuk pemasaran. Melalui pelatihan yang terdiri dari sesi teori dan praktik, peserta dilatih untuk menggunakan CapCut dalam membuat video promosi yang kreatif dan relevan. Hasil evaluasi menunjukkan peningkatan yang signifikan, di mana 95% peserta memahami prinsip dasar komunikasi bisnis dan 85% mampu mempraktikkan fitur utama CapCut. Peserta juga menunjukkan antusiasme tinggi dan memberikan masukan untuk pelatihan lanjutan. Kegiatan ini memberikan dampak positif, membantu masyarakat memanfaatkan teknologi secara produktif untuk mendukung aktivitas bisnis mereka. Keberlanjutan program ini disarankan dengan mengadakan pelatihan lanjutan dan menyediakan fasilitas pendukung untuk meningkatkan hasil yang lebih optimal.
Pengaruh Religiusitas dan Pengetahuan Konsumen Terhadap Switching Behavior Bank Konvensional (Mandiri) Ke Bank Syariah Indonesia (BSI) di Kabupaten Kolaka Risal, Risal; Stiadi, Muhamad; Kumalasari, Fitri
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18269

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Religiusitas dan Pengetahuan Konsumen terhadap Switching Behavior Bank Konvensional (Mandiri) ke Bank Syariah Indonesia (BSI) di Kabupaten Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuesioner sebagai instrumennya. Populasi pada penelitan ini adalah seluruh nasabah Bank konvensional mandiri, dengan menggunakan menggunakan metode purposive sampling yaitu teknik pengambilan sampel yang memiliki kriteria-kriteria tertentu. Sehingga sampel dalam penelitian ini berjumlah 110 nasabah yang berpindah. Pengujian instrumen penelitian menggunakan uji validitas dan uji reabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan adalah uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dan signifikan antara variabel Religiusitas terhadap Switching Behavior. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.341 yang berpengaruh positif dan nilai T-Statistic sebesar 3.788 < 1.64 dengan P-Value 0.000 dan signifikan terhadap Switching Behavior. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dan signifikan antara variabel Religiusitas terhadap Switching Behavior. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.491 yang berpengaruh positif dan nilai T-Statistic sebesar 5.067 > 1.64 dengan P-Value 0.000 dan signifikan terhadap Kapabilitas Inovasi.
Pengaruh Content Marketing dan Brand Trust Terhadap Keputusan Pembelian Produk Skintific Pada Platfrom Tiktok Shop (Studi Pada Mahasiswa Perempuan di Universitas Sembilanbelas November Kolaka) Nurhaifa, Nurhaifa; Stiadi, Muhamad; Titing, Andry Stepahnie
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18302

Abstract

Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Content Marketing terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka. (2) Pengaruh Brand Trust terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka. Penelitian ini menggunakan pendekatan dengan metode Kuantitatif. Pengumpulan data dalam penelitian ini menggunakan Observasi, Dokumentasi dan Kuesioner. Populasi penelitian ini adalah mahasiswa perempuan pengguna skintific di Universitas Sembilanbelas November Kolaka. Sedangkan sampel penelitian ini berjumlah 150 orang. Pengujian instrumen penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan dalam penelitian ini adalah uji measurement model (Outer model) dan pengujian model struktural (Inner model) dengan Smart PLS 4.0. Berdasarkan hasil penelitian diketahui bahwa: (1) Terdapat pengaruh positif dan signifikan antara Content Marketing terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka yang ditunjukkan dengan nilai Original Sampel Estimate 0.319 dan T-Statistic sebesar 3.405 dengan nilai P-Value 0.000. (2) Terdapat pengaruh positif dan signifikan antara Brand Trust terhadap keputusan pembelian produk skintific pada mahasiswa perempuan di Universitas Sembilanbelas November Kolaka yang ditunjukkan dengan nilai Original Sampel Estimate sebesar 0.509 dan T-Statistic sebesar 5.055 dengan nilai P Value 0.000.
Kesadaran Lingkungan & Pengetahuan Produk sebagai Determinan Keputusan Pembelian Skincare Avoskin oleh Gen Z di Kolaka Susianti, Susianti; Stiadi, Muhamad; Kurniadi, Hanif
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18358

Abstract

This study aims to examine the influence of product knowledge and environmental knowledge on the purchasing decisions of Avoskin products among Generation Z in Kolaka Regency. The research method employed is a quantitative approach with data collection techniques conducted through questionnaires. The population in this study consists of Generation Z individuals aged 15–29 years who have purchased Avoskin products and reside in Kolaka Regency. The research sample comprises 100 respondents selected using the purposive sampling technique. The results of the study indicate that product knowledge and environmental knowledge have a positive and significant impact on the purchasing decisions of Avoskin products among Generation Z in Kolaka Regency. These findings suggest that the higher consumers' understanding of the product and environmental issues, the greater their tendency to choose products that align with their values and preferences
Co-Authors Abdul rahim Abdul Rosid Adelina Lubis Adriani, Rini Al- Amin Al-Amin Alfiana Alfiana Alfiana Almansyah Rundu Wonua Amin, Al- Andri Nirwana AN Andry Stepahnie Titing Anis Ribcalia Septiana Ashari S, Ayu Aulia, Dini B.M.A.S. Anaconda Bangkara Caroline Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Dewi, Fitana Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R ELISTA, ELISTA Era Purike Evi Safitri Fajri Adi, Qadaruddin Fetni Fetni Fitrah Adelina Fitri Kumalasari Fitri Kumalasari, Fitri Fitriani Tobing Gustian, Dede Hamzah, Akbar Hanif Kurniadi Hendayani, Nenden Hendrik Hendrik Hendrik Hendrik Hidayatullah, Sri Nurul Iskandar, Muhammad Rivaldi Ismanto Ismanto Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kamariah, Ildatul Kartomo, Kartomo Khatimah, Usnul Khusniyah Khusniyah Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Mardianto Mardianto Mardianto Mardianto Mardianto Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurhaifa, Nurhaifa Nurlela Nurlela Ovtafiana, Amelia Paliling, Yoas Rini Lestari Riris Ambarwati Riska Rismal, Rismal Rostini Rostini Rostini Sari, Muspita Sasabone, Luana Satifa, Satifa Siti Sumiati Sri Mulatsih, Listiana Sudarmin Sudarmin Sugiarti, Viki Sulastry, Helda Susianti, Susianti Suwarto Sunandar Taslim Fait Tasya, Anas Ulfasari Sukardi Ulfi Aurelia Wahyunis, Wahyunis Wirda Wirda Wiwik Handayani Wonua, Almansyah Rundu Yanti, Rani Yorman Yorman Yuliastuti, Mila Yunila Dwi Putri Ariyanti Yuyun Anggraini Zanriad, Muh. Zandika Zul Bay, Agus