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All Journal Jurnal Mirai Management Jurnal Mantik Jurnal Akuntansi Kompetif Indonesian Journal of Business Intelligence (IJUBI) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ekonomi ProBisnis : Jurnal Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Bisnis Kompetitif Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Informatika Polinema (JIP) Journal of Innovative and Creativity TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Motivasi Kerja Dan Kompensasi Terhadap Kepuasan Kerja Pada Pegawai Non ASN Di Kantor Sekretariat DPRD Kabupaten Kolaka Yuliastuti, Mila; Wonua, Almansyah Rundu; Stiadi, Muhamad
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19894

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Motivasi Kerja dan Kompensasi terhadap Kepuasan Kerja pada Pegawai Non ASN di Kantor Sekretariat DPRD Kabupaten Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuesioner sebagai instrumennya. Populasi pada penelitan ini adalah seluruh Pegawai Non ASN di Kantor Sekretariat DPRD Kabupaten Kolaka yang berjumlah 56 Pegawai, dengan menggunakan metode sensus yaitu mengambil seluruh populasi sebagai sampel penelitian. Sehingga sampel dalam penelitian ini berjumlah 56 pegawai. Pengujian instrumen penelitian menggunakan uji validitas dan uji reabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan adalah uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Hasil penelitian ini menunjukan bahwa tidak terdapat pengaruh antara variabel Motivasi Kerja terhadap Kepuasan Kerja. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.231 yang berpengaruh positif dan nilai T-Statistic sebesar 1.491 < 1.64 dengan P-Value 0.068 tidak signifikan terhadap Kepuasan Kerja. Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif dan signifikan antara variabel Kompensasi terhadap Kepuasan Kerja. Hal ini ditunjukan oleh nilai Original Sample Estimate sebesar 0.615 yang berpengaruh positif dan nilai T-Statistic sebesar 4.111 > 1.64 dengan P-Value 0.000 dan signifikan terhadap Kepuasan Kerja. Kata Kunci: Motivasi Kerja, Kompensasi, Kepuasan Kerja, Partial Least Square (PLS)
Gadget Dan Generasi Z: Studi Kuantitatif Tentang Faktor-Faktor Penentu Keputusan Pembelian Di Marketplace Tokopedia Iskandar, Muhammad Rivaldi; Stiadi, Muhamad; Kurniadi, Hanif
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20745

Abstract

This study aims to analyze the influence of lifestyle, user convenience, and product variety on the purchasing decisions of gadgets and electronics on the Tokopedia marketplace by Generation Z in Kolaka Regency, both partially and simultaneously. This research uses a quantitative approach, with data collected through questionnaires distributed to 160 respondents who met the criteria. The results show that, partially, lifestyle does not have a significant effect on purchasing decisions, while user convenience and product variety do have a significant effect. Simultaneously, all three variables significantly influence purchasing decisions. These findings highlight the importance of system convenience and product diversity in driving the purchasing decisions of Generation Z, while also indicating that consumer lifestyle has not yet become a dominant determinant in purchasing behavior on the marketplace.
PENGARUH BRAND COMMUNITY DAN CUSTOMER ENGAGEMENT TERHADAP LOYALITAS MEREK PADA PENGGUNA MOBIL HONDA BRIO DI KOLAKA Stiadi, Muhamad; Ashari S, Ayu; Wonua, Almansyah Rundu
Jurnal Akuntansi Kompetif Vol. 8 No. 3 (2025): Akuntabilitas, Pengendalian Internal, dan Kinerja Keuangan di Sektor Publik dan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v8i3.2468

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh Brand Community terhadap Loyalitas Merek pada pengguna mobil Honda Brio di Kolaka. (2) Pengaruh Customer Engagement terhadap Loyalitas Merek pada pengguna mobil Honda Brio di Kolaka. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data dalam penelitian ini menggunakan observasi, penyebaran kuesioner dan studi pustak. Populasi penelitian ini adalah seluruh anggota komunitas Honda Brio yang ada di Kabupaten Kolaka. Sedangkan sampel penelitian ini berjumlah 40 responden dengan penarikan sampel menggunakan rumus slovin. Pengujian instrument penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS. Teknik analisis data yang digunakan dalam penelitian iniadalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan pengujian measurement model (outer model), pengujian model structural (inner model) dengan Smart PLS 4.0. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh antara Brand Community terhadap Loyalitas Meek hal ini ditunjukkan dengan P-Value sebesar 0.003. Dan terdapat pengaruh antara Customer Engagement terhadap Loyalitas Merek hal ini ditunjukkan dengan nilai P-Value sebesar 0.000. Keywords: Brand Community, Customer Engagement, Loyalitas Merek
PENGARUH PHYSICAL EVIDENCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DI RSIA BUDI MEDIKA KOLAKA Sugiarti, Viki; Hendrik, Hendrik; Stiadi, Muhamad
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27498

Abstract

Abstrak: Tujuan penelitian ini untuk mengetahui Physical Evidence dan Service Quality terhadap Customer Satisfaction di RSIA Budi Medika Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuesioner sebagai instrumennya. Populasi pada penelitan ini adalah pasien RSIA Budi Medika Kolaka dan diambil sebanyak 110 responden dengan menggunakan teknik nonprobability sampling adalah teknik pengambilan sampel oleh peneliti dengan memilih anggota untuk penelitian secara acak. Pengujian instrumen penelitian menggunakan uji validitas dan uji reabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan adalah uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Hasil penelitian ini menunjukan bahwa Physical Evidence tidak berpengaruh terhadap Customer Satisfaction. Hal ini dibuktikan dengan T-Hitung atau T-Statistik yaitu 1.426 lebih rendah dari rule of thumb yang digunakan yaitu 1,64 dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction karena nilai T-Hitung atau T-Statistik yaitu 32.364 lebih tinggi dari rule of thumb yang digunakan yaitu 1,64.
Analysis of BRImo Application User Satisfaction Through The End User Computing Satisfaction Model in Kolaka District Stiadi, Muhamad; Jimsan, Jimsan; Mardianto, Mardianto
Indonesian Journal of Business Intelligence (IJUBI) Vol 7 No 1 (2024): Indonesian Journal of Business Intelligence (IJUBI)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijubi.v7i1.4297

Abstract

The objective of this study is to assess the degree of user satisfaction with the BRImo application within the Kolaka district. The research method used is quantitative descriptive which aims to describe the characteristics of each research variable which is sourced from primary data and then processed by calculating the percentage of user satisfaction. Research results using The End User Computing Satisfaction (EUCS) model show that the content variable has a satisfaction value of 85%, accuracy of 81%, form of 85%, ease of use of 85%, and timeliness of 83%. In general, users are satisfied with these variables.
Pengaruh Social Media Engagement dan Live Streaming Terhadap Impluse Buying Pada Aplikasi TikTok Shop (Studi Kasus Pada Pengguna TikTok Shop di Kabupaten Bombana) Evi Safitri; Muhamad Stiadi; Ismanto Ismanto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4340

Abstract

Penelitian ink bertujuan untuk mengetahui: (1) pengaruh Social Media Engagement terhadap Impulse Buying pada aplikasi TikTok Shop, dan (2) pengaruh Live Streaming terhadap Impulse Buying pada aplikasi TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan pendekatan explanatory research. Sampel penelitian berjumlah 130 responden yang dipilih dengan teknik purposive sampling, dengan kriteria pengguna TikTok Shop yang telah melakukan pembelian lebih dari empat kali. Instrumen penelitian diuji dengan uji validitas dan reliabilitas, sedangkan analisis data menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: (1) Social Media Engagement berpengaruh positif dan signifikan terhadap Impulse Buying dengan nilai T-statistic sebesar 3,358 dan P-value 0,001; (2) Live Streaming berpengaruh positif dan signifikan terhadap Impulse Buying dengan nilai T-statistic sebesar 5,243 dan P-value 0,000. Temuan ini menunjukkan bahwa semakin tinggi keterlibatan pengguna dalam interaksi sosial serta semakin menariknya konten Live Streaming di TikTok Shop, semakin besar dorongan konsumen untuk melakukan pembelian impulsif.
PENGARUH SENSORY EXPERIENCE DAN EMOTIONAL EXPERIENCE TERHADAP MINAT BELI ULANG TIKET BIOSKOP (Studi pada Konsumen Bioskop Platinum Cineplex MGM Kolaka) Tasya, Anas; Stiadi, Muhamad; Kurniadi, Hanif
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2763

Abstract

This study aims to analyze the influence of sensory experience and emotional experience on repurchase intention of cinema tickets at Platinum Cineplex MGM Kolaka. This research uses a quantitative approach with data collected through questionnaires distributed to 120 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (PLS). The results show that sensory experience has a positive and significant effect on repurchase intention. Emotional experience also has a positive and significant effect on repurchase intention. The R-square value of 0.601 indicates that sensory experience and emotional experience explain 60.1% of the variance in repurchase intention. These findings indicate that sensory and emotional experiences play an important role in increasing consumer repurchase intentions
REVOLUTIONIZING SOCIAL MEDIA MARKETING THROUGH AI AND AUTOMATION: AN IN-DEPTH ANALYSIS OF STRATEGIES, ETHICS, AND FUTURE TRENDS Doby Indrawan; Yorman; Muhamad Stiadi; Nenden Hendayani; Al-Amin
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This comprehensive analysis delved into the transformative potential of artificial intelligence (AI) and automation in social media marketing. We explored many strategies and insights that have redefined how businesses engage with their audiences in the digital age. Our investigation began by acknowledging the profound impact of AI and automation technologies on the marketing landscape, particularly within the dynamic domain of social media. These innovations ushered in a new era of data-driven decision-making, hyper-personalization, and efficiency, enabling marketers to create more targeted and impactful campaigns. A key finding of our analysis was the pivotal role of AI in audience segmentation and targeting. Through real-time data analysis, marketers could identify and engage their ideal audience segments with exceptional precision, optimizing resource allocation and campaign effectiveness. We also highlighted the emergence of AI-driven chatbots and virtual assistants, revolutionizing customer service and engagement on social media platforms. These 24/7 available, personalized interaction tools significantly enhanced the overall customer experience. However, amidst the transformative potential of AI and automation, we emphasized the ethical responsibilities accompanying these advancements. We stressed the need for transparency, data privacy, and fairness in AI-driven marketing practices. Upholding these principles ensures trust, a cornerstone of long-term success. In conclusion, our analysis illuminated the remarkable potential of AI and automation in revolutionizing social media marketing. As we move forward into this era of technological transformation, we must do so with a steadfast commitment to innovation and ethical integrity, shaping a marketing landscape that benefits businesses and consumers alike.
STRATEGIC TRANSFORMATIONS: ASSESSING THE INTERPLAY OF DIGITAL COMMERCE, TRADITIONAL TRADE, AND EMERGING MARKET TRENDSIN THE GLOBAL BUSINESS LANDSCAPE Alfiana Alfiana; Listiana Sri Mulatsih; Al-Amin; Muhamad Stiadi; Dede Gustian
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this comprehensive study titled "Strategic Transformations: Assessing the Interplay of Digital Commerce, Traditional Trade, and Emerging Market Trends in the Global Business Landscape," we embarked on a multifaceted exploration of the dynamic forces reshaping the global business environment. We delved into the complex interplay between digital commerce, traditional trade practices, and emerging market trends using empirical data and a rigorous analytical approach. Our research revealed a profound shift in how businesses operate and consumers engage with the marketplace. We found that once considered optional, digital commerce has evolved into an imperative for businesses seeking to remain competitive in the 21st century. This transformation extends beyond adopting online platforms; it encompasses the digitalization of supply chains, data-driven decision-making, and integrating emerging technologies such as Artificial Intelligence (AI) and Blockchain. Furthermore, our findings highlighted the intricate coexistence and convergence of digital and traditional trade practices. Businesses increasingly adopt hybrid models and omnichannel strategies to cater to diverse consumer preferences. This strategic adaptation allows them to leverage the strengths of both digital and traditional methods while remaining agile in response to emerging market trends. Sustainability emerged as a paramount concern, shaping consumer choices and driving businesses to embrace eco-conscious practices. The study underscores the need for businesses to view sustainability not as a mere trend but as a fundamental driver of their strategic decisions. Our research provides valuable insights for businesses, policymakers, and stakeholders navigating this transformative landscape. It contributes to the ongoing discourse on the future of commerce, offering practical implications and a roadmap for strategic decision-making in a world where the digital and traditional realms of business intersect and evolve.
ETHICAL DILEMMAS IN NEUROMARKETING: NAVIGATING PERSUASION, CONSUMER AUTONOMY, AND EMERGING TECHNOLOGIES Muhamad Stiadi; Luana Sasabone; Deisye Supit; Cut Ita Erliana; Dahlan Abdullah
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

Neuromarketing is a rapidly growing field that uses neuroscience to understand consumer behavior and improve marketing effectiveness. This article explores the complex ethical implications of neuromarketing practices, especially regarding persuasive influence on consumer autonomy and the use of emerging technologies. First, we investigate advances in neurotechnology, such as fMRI, EEG, and brain-computer interfaces (BCIs), that enable a deeper understanding of consumer preferences. The challenge is enforcing this technology's ethical use and protecting individual privacy. Second, we discuss "neuro hacking," exploiting neurological vulnerabilities to influence consumer decisions. This raises ethical questions about mental safety and individual autonomy. Third, algorithms and artificial intelligence in Neuromarketing create highly personalized marketing experiences. This raises questions about how to protect privacy, obtain consent, and maintain individual agency. Fourth, we explore cultural issues in Neuromarketing, exploring how cultural values must be respected in marketing practices. Fifth, we discuss security and data protection issues in using neuromarketing technology. Sixth, we investigate the role of government and regulatory agencies in regulating neuromarketing practices and protecting consumer rights. Finally, we highlight the importance of education about neuroethics in educating marketers, researchers, and consumers about the ethical aspects of Neuromarketing. This article encourages critical reflection on the ethical dilemmas businesses, researchers, and policymakers face in the rapidly evolving world of Neuromarketing.
Co-Authors Abdul rahim Abdul Rosid Adelina Lubis Adriani, Rini Al- Amin Al-Amin Alfiana Alfiana Alfiana Almansyah Rundu Wonua Amin, Al- Andri Nirwana AN Andry Stepahnie Titing Anis Ribcalia Septiana Ashari S, Ayu Aulia, Dini B.M.A.S. Anaconda Bangkara Caroline Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Dewi, Fitana Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R ELISTA, ELISTA Era Purike Evi Safitri Fajri Adi, Qadaruddin Fetni Fetni Fitrah Adelina Fitri Kumalasari Fitri Kumalasari, Fitri Fitriani Tobing Gustian, Dede Hamzah, Akbar Hanif Kurniadi Hendayani, Nenden Hendrik Hendrik Hendrik Hendrik Hidayatullah, Sri Nurul Iskandar, Muhammad Rivaldi Ismanto Ismanto Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kamariah, Ildatul Kartomo, Kartomo Khatimah, Usnul Khusniyah Khusniyah Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Mardianto Mardianto Mardianto Mardianto Mardianto Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurhaifa, Nurhaifa Nurlela Nurlela Ovtafiana, Amelia Paliling, Yoas Rini Lestari Riris Ambarwati Riska Rismal, Rismal Rostini Rostini Rostini Sari, Muspita Sasabone, Luana Satifa, Satifa Siti Sumiati Sri Mulatsih, Listiana Sudarmin Sudarmin Sugiarti, Viki Sulastry, Helda Susianti, Susianti Suwarto Sunandar Taslim Fait Tasya, Anas Ulfasari Sukardi Ulfi Aurelia Wahyunis, Wahyunis Wirda Wirda Wiwik Handayani Wonua, Almansyah Rundu Yanti, Rani Yorman Yorman Yuliastuti, Mila Yunila Dwi Putri Ariyanti Yuyun Anggraini Zanriad, Muh. Zandika Zul Bay, Agus