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All Journal Jurnal Promosi Pendidikan Ekonomi Jurnal Mirai Management Jurnal Mantik Jurnal Akuntansi Kompetif Indonesian Journal of Business Intelligence (IJUBI) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ekonomi ProBisnis : Jurnal Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JURNAL ECONOMINA Jurnal Bisnis Manajemen dan Akuntansi Jurnal Bisnis Kompetitif Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Bisnis Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Informatika Polinema (JIP) Journal of Innovative and Creativity TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Gadget Dan Generasi Z: Studi Kuantitatif Tentang Faktor-Faktor Penentu Keputusan Pembelian Di Marketplace Tokopedia Iskandar, Muhammad Rivaldi; Stiadi, Muhamad; Kurniadi, Hanif
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20745

Abstract

This study aims to analyze the influence of lifestyle, user convenience, and product variety on the purchasing decisions of gadgets and electronics on the Tokopedia marketplace by Generation Z in Kolaka Regency, both partially and simultaneously. This research uses a quantitative approach, with data collected through questionnaires distributed to 160 respondents who met the criteria. The results show that, partially, lifestyle does not have a significant effect on purchasing decisions, while user convenience and product variety do have a significant effect. Simultaneously, all three variables significantly influence purchasing decisions. These findings highlight the importance of system convenience and product diversity in driving the purchasing decisions of Generation Z, while also indicating that consumer lifestyle has not yet become a dominant determinant in purchasing behavior on the marketplace.
PENGARUH BRAND COMMUNITY DAN CUSTOMER ENGAGEMENT TERHADAP LOYALITAS MEREK PADA PENGGUNA MOBIL HONDA BRIO DI KOLAKA Stiadi, Muhamad; Ashari S, Ayu; Wonua, Almansyah Rundu
Jurnal Akuntansi Kompetif Vol. 8 No. 3 (2025): Akuntabilitas, Pengendalian Internal, dan Kinerja Keuangan di Sektor Publik dan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v8i3.2468

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh Brand Community terhadap Loyalitas Merek pada pengguna mobil Honda Brio di Kolaka. (2) Pengaruh Customer Engagement terhadap Loyalitas Merek pada pengguna mobil Honda Brio di Kolaka. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data dalam penelitian ini menggunakan observasi, penyebaran kuesioner dan studi pustak. Populasi penelitian ini adalah seluruh anggota komunitas Honda Brio yang ada di Kabupaten Kolaka. Sedangkan sampel penelitian ini berjumlah 40 responden dengan penarikan sampel menggunakan rumus slovin. Pengujian instrument penelitian menggunakan uji validitas dan uji reliabilitas dengan SPSS. Teknik analisis data yang digunakan dalam penelitian iniadalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan pengujian measurement model (outer model), pengujian model structural (inner model) dengan Smart PLS 4.0. Berdasarkan hasil penelitian diketahui bahwa terdapat pengaruh antara Brand Community terhadap Loyalitas Meek hal ini ditunjukkan dengan P-Value sebesar 0.003. Dan terdapat pengaruh antara Customer Engagement terhadap Loyalitas Merek hal ini ditunjukkan dengan nilai P-Value sebesar 0.000. Keywords: Brand Community, Customer Engagement, Loyalitas Merek
PENGARUH PHYSICAL EVIDENCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DI RSIA BUDI MEDIKA KOLAKA Sugiarti, Viki; Hendrik, Hendrik; Stiadi, Muhamad
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27498

Abstract

Abstrak: Tujuan penelitian ini untuk mengetahui Physical Evidence dan Service Quality terhadap Customer Satisfaction di RSIA Budi Medika Kolaka. Penelitian ini merupakan penelitian survey dengan menggunakan kuesioner sebagai instrumennya. Populasi pada penelitan ini adalah pasien RSIA Budi Medika Kolaka dan diambil sebanyak 110 responden dengan menggunakan teknik nonprobability sampling adalah teknik pengambilan sampel oleh peneliti dengan memilih anggota untuk penelitian secara acak. Pengujian instrumen penelitian menggunakan uji validitas dan uji reabilitas dengan SPSS 25.0. Teknik analisis data yang digunakan adalah uji measurement model (outer model) dan pengujian model struktural (inner model) dengan Smart PLS 3.0. Hasil penelitian ini menunjukan bahwa Physical Evidence tidak berpengaruh terhadap Customer Satisfaction. Hal ini dibuktikan dengan T-Hitung atau T-Statistik yaitu 1.426 lebih rendah dari rule of thumb yang digunakan yaitu 1,64 dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction karena nilai T-Hitung atau T-Statistik yaitu 32.364 lebih tinggi dari rule of thumb yang digunakan yaitu 1,64.
Pengaruh Social Media Engagement dan Live Streaming Terhadap Impluse Buying Pada Aplikasi TikTok Shop (Studi Kasus Pada Pengguna TikTok Shop di Kabupaten Bombana) Evi Safitri; Muhamad Stiadi; Ismanto Ismanto
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4340

Abstract

Penelitian ink bertujuan untuk mengetahui: (1) pengaruh Social Media Engagement terhadap Impulse Buying pada aplikasi TikTok Shop, dan (2) pengaruh Live Streaming terhadap Impulse Buying pada aplikasi TikTok Shop. Penelitian ini menggunakan metode kuantitatif dengan pendekatan explanatory research. Sampel penelitian berjumlah 130 responden yang dipilih dengan teknik purposive sampling, dengan kriteria pengguna TikTok Shop yang telah melakukan pembelian lebih dari empat kali. Instrumen penelitian diuji dengan uji validitas dan reliabilitas, sedangkan analisis data menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: (1) Social Media Engagement berpengaruh positif dan signifikan terhadap Impulse Buying dengan nilai T-statistic sebesar 3,358 dan P-value 0,001; (2) Live Streaming berpengaruh positif dan signifikan terhadap Impulse Buying dengan nilai T-statistic sebesar 5,243 dan P-value 0,000. Temuan ini menunjukkan bahwa semakin tinggi keterlibatan pengguna dalam interaksi sosial serta semakin menariknya konten Live Streaming di TikTok Shop, semakin besar dorongan konsumen untuk melakukan pembelian impulsif.
REVOLUTIONIZING SOCIAL MEDIA MARKETING THROUGH AI AND AUTOMATION: AN IN-DEPTH ANALYSIS OF STRATEGIES, ETHICS, AND FUTURE TRENDS Doby Indrawan; Yorman; Muhamad Stiadi; Nenden Hendayani; Al-Amin
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

This comprehensive analysis delved into the transformative potential of artificial intelligence (AI) and automation in social media marketing. We explored many strategies and insights that have redefined how businesses engage with their audiences in the digital age. Our investigation began by acknowledging the profound impact of AI and automation technologies on the marketing landscape, particularly within the dynamic domain of social media. These innovations ushered in a new era of data-driven decision-making, hyper-personalization, and efficiency, enabling marketers to create more targeted and impactful campaigns. A key finding of our analysis was the pivotal role of AI in audience segmentation and targeting. Through real-time data analysis, marketers could identify and engage their ideal audience segments with exceptional precision, optimizing resource allocation and campaign effectiveness. We also highlighted the emergence of AI-driven chatbots and virtual assistants, revolutionizing customer service and engagement on social media platforms. These 24/7 available, personalized interaction tools significantly enhanced the overall customer experience. However, amidst the transformative potential of AI and automation, we emphasized the ethical responsibilities accompanying these advancements. We stressed the need for transparency, data privacy, and fairness in AI-driven marketing practices. Upholding these principles ensures trust, a cornerstone of long-term success. In conclusion, our analysis illuminated the remarkable potential of AI and automation in revolutionizing social media marketing. As we move forward into this era of technological transformation, we must do so with a steadfast commitment to innovation and ethical integrity, shaping a marketing landscape that benefits businesses and consumers alike.
STRATEGIC TRANSFORMATIONS: ASSESSING THE INTERPLAY OF DIGITAL COMMERCE, TRADITIONAL TRADE, AND EMERGING MARKET TRENDSIN THE GLOBAL BUSINESS LANDSCAPE Alfiana Alfiana; Listiana Sri Mulatsih; Al-Amin; Muhamad Stiadi; Dede Gustian
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

In this comprehensive study titled "Strategic Transformations: Assessing the Interplay of Digital Commerce, Traditional Trade, and Emerging Market Trends in the Global Business Landscape," we embarked on a multifaceted exploration of the dynamic forces reshaping the global business environment. We delved into the complex interplay between digital commerce, traditional trade practices, and emerging market trends using empirical data and a rigorous analytical approach. Our research revealed a profound shift in how businesses operate and consumers engage with the marketplace. We found that once considered optional, digital commerce has evolved into an imperative for businesses seeking to remain competitive in the 21st century. This transformation extends beyond adopting online platforms; it encompasses the digitalization of supply chains, data-driven decision-making, and integrating emerging technologies such as Artificial Intelligence (AI) and Blockchain. Furthermore, our findings highlighted the intricate coexistence and convergence of digital and traditional trade practices. Businesses increasingly adopt hybrid models and omnichannel strategies to cater to diverse consumer preferences. This strategic adaptation allows them to leverage the strengths of both digital and traditional methods while remaining agile in response to emerging market trends. Sustainability emerged as a paramount concern, shaping consumer choices and driving businesses to embrace eco-conscious practices. The study underscores the need for businesses to view sustainability not as a mere trend but as a fundamental driver of their strategic decisions. Our research provides valuable insights for businesses, policymakers, and stakeholders navigating this transformative landscape. It contributes to the ongoing discourse on the future of commerce, offering practical implications and a roadmap for strategic decision-making in a world where the digital and traditional realms of business intersect and evolve.
ETHICAL DILEMMAS IN NEUROMARKETING: NAVIGATING PERSUASION, CONSUMER AUTONOMY, AND EMERGING TECHNOLOGIES Muhamad Stiadi; Luana Sasabone; Deisye Supit; Cut Ita Erliana; Dahlan Abdullah
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

Neuromarketing is a rapidly growing field that uses neuroscience to understand consumer behavior and improve marketing effectiveness. This article explores the complex ethical implications of neuromarketing practices, especially regarding persuasive influence on consumer autonomy and the use of emerging technologies. First, we investigate advances in neurotechnology, such as fMRI, EEG, and brain-computer interfaces (BCIs), that enable a deeper understanding of consumer preferences. The challenge is enforcing this technology's ethical use and protecting individual privacy. Second, we discuss "neuro hacking," exploiting neurological vulnerabilities to influence consumer decisions. This raises ethical questions about mental safety and individual autonomy. Third, algorithms and artificial intelligence in Neuromarketing create highly personalized marketing experiences. This raises questions about how to protect privacy, obtain consent, and maintain individual agency. Fourth, we explore cultural issues in Neuromarketing, exploring how cultural values must be respected in marketing practices. Fifth, we discuss security and data protection issues in using neuromarketing technology. Sixth, we investigate the role of government and regulatory agencies in regulating neuromarketing practices and protecting consumer rights. Finally, we highlight the importance of education about neuroethics in educating marketers, researchers, and consumers about the ethical aspects of Neuromarketing. This article encourages critical reflection on the ethical dilemmas businesses, researchers, and policymakers face in the rapidly evolving world of Neuromarketing.
STORYNOMICS IN THE DIGITAL ERA: A NEW STRATEGY FOR CREATING ENGAGING TOURIST EXPERIENCES THROUGH COMPELLING NARRATIVES Novianty Djafri; Caroline; Muhamad Stiadi; Siti Sumiati; Al-Amin
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Abstract

This paper presents a research study investigating the effectiveness of Storynomics as a novel strategy for enhancing consumer engagement in the tourism industry during the digital era. Recognizing the influential role of stories in inspiring connections between travelers and destinations, the study also acknowledges the significance of technology in integrating storytelling into tourism. Storynomics, the proposed approach, combines the power of storytelling with digital technology to create captivating and immersive tourist experiences. A mixed-methods research approach was employed to explore the implementation and impact of Storynomics in the tourism industry. The research commenced with a comprehensive literature review, gathering theoretical foundations and existing knowledge on storytelling, technology, and consumer engagement in tourism. This review was the basis for developing a conceptual framework for Storynomics in tourism. Following the literature review, a series of practical case studies focused on successful Storynomics implementations by tourism companies. These case studies involved qualitative interviews with industry professionals, analysis of narrative content, and examination of social media platforms and interactive applications employed by these companies. The findings from the case studies were synthesized to provide valuable insights into the application of Storynomics in the tourism industry. The study highlights how the synergy between storytelling and digital technology can generate compelling and personalized experiences, drive consumer engagement, and contribute to broader marketing objectives and business growth.
HARNESSING SOCIAL MEDIA PLATFORMS AS INTEGRAL COMPONENTS OF BUSINESS MARKETING STRATEGIES IN THE DIGITAL AGE: A CASE STUDY WITHIN THE E-COMMERCE INDUSTRY Muhamad Stiadi; Nur Qomariah; Dwi Apriyanti Kumalasari; Khusniyah; Riris Ambarwati
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the dynamic landscape of contemporary business, the profound impact of social media in shaping marketing strategies is unequivocal. This case study delves into the strategic use of social media within the e-commerce industry, where online businesses have harnessed these platforms to engage with their customers, enhance brand visibility, and drive financial returns. Our study reveals compelling data, indicating that most e-commerce companies have successfully integrated social media into their marketing endeavors. The findings demonstrate substantial increases in customer engagement, brand recognition, and financial returns, underscoring the transformational potential of social media. These insights hold significant implications for business marketing in the digital age, emphasizing the strategic necessity of social media integration. We provide practical recommendations for e-commerce companies and businesses seeking to leverage social media effectively. Furthermore, this study identifies critical areas for future research, illuminating the evolving digital marketing landscape. In conclusion, the significance of social media as an integral component of contemporary marketing cannot be overstated, offering businesses a dynamic and indispensable tool for success.
THE TRIAD OF MARKETING SUCCESS: PRODUCT INNOVATION, CUSTOMER ENGAGEMENT, AND MARKET PENETRATION Adelina Lubis; Era Purike; Muhamad Stiadi; Loso Judijanto; Fitriani Tobing
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 8 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This research explores the interplay of three critical variables that shape marketing success: product innovation, customer engagement, and market penetration. In the dynamic landscape of contemporary business, organizations must adeptly navigate these factors to thrive. The study employs a comprehensive analysis of various industries to elucidate the impact and significance of each variable on overall marketing performance. The first variable, product innovation, is examined through its role in enhancing competitiveness and meeting evolving consumer demands. The research sheds light on how innovation catalyzes sustained market relevance by investigating successful case studies and strategies. The second variable, customer engagement, is explored as a critical driver of brand loyalty and customer satisfaction. The study delves into the strategies employed by leading companies to foster meaningful connections with their customer base, emphasizing the reciprocal relationship between engagement efforts and positive marketing outcomes. The third variable, market penetration, is investigated regarding market expansion and increased product/service adoption. The research scrutinizes effective penetration strategies and their implications for market share growth. This study contributes to a holistic understanding of marketing dynamics, offering insights for businesses to optimize their approaches. By recognizing the interconnectedness of product innovation, customer engagement, and market penetration, organizations can formulate more effective marketing strategies to achieve sustainable success.
Co-Authors Abdul rahim Abdul Rosid Adelina Lubis Adriani, Rini Agus Zul Bay Agus Zul Bay Al- Amin Al-Amin Alfiana Alfiana Alfiana Almansyah Rundu Wonua Amin, Al- Anas Tasya Andri Nirwana AN Andry Stepahnie Titing Anis Ribcalia Septiana Ashari S, Ayu Aulia, Dini B.M.A.S. Anaconda Bangkara Caroline Caroline Caroline Cut Ita Erliana Dahlan Abdullah Dede Gustian Deisye Supit Desriyanti Banne Dewi, Fitana Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R ELISTA, ELISTA Era Purike Evi Safitri Fajri Adi, Qadaruddin Fetni Fetni Fitrah Adelina Fitri Kumalasari Fitri Kumalasari, Fitri Fitriani Tobing Gusti Puja Gustian, Dede Hamzah, Akbar Hanif Kurniadi Hendayani, Nenden Hendrik Hendrik Hendrik Hendrik Hidayatullah, Sri Nurul Iskandar, Muhammad Rivaldi Ismanto Ismanto Ismanto Ismanto Ismi Aulia Jeffry H. Sinaulan Jimsan Jimsan Kamariah, Ildatul Kartomo, Kartomo Khatimah, Usnul Khusniyah Khusniyah La Teko La Teko Listiana Sri Mulatsih Loso Judijanto Luana Sasabone Mardianto Mardianto Mardianto Mohammad Taqiuddin Mohamad Nenden Hendayani Niar Astaginy Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurhaifa, Nurhaifa Nurlela Nurlela Ovtafiana, Amelia Paliling, Yoas R. Irma Rachmawati, R. Irma Rifqi, Andi Rini Lestari Riris Ambarwati Riska Rismal, Rismal Rostini Rostini Rostini Sari, Muspita Sasabone, Luana Satifa, Satifa Siti Sumiati Sitti Nurhalizah Sri Mulatsih, Listiana Sudarmin Sudarmin Sugiarti, Viki Sukmawati Sukmawati Sulastry, Helda Susianti, Susianti Suwarto Sunandar Taslim Fait Ulfasari Sukardi Ulfi Aurelia Wahyunis, Wahyunis Wirda Wirda Wiwik Handayani Wonua, Almansyah Rundu Yanti, Rani Yorman Yorman Yuliastuti, Mila Yunila Dwi Putri Ariyanti Yuyun Anggraini Zanriad, Muh. Zandika Zul Bay, Agus