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All Journal Jurnal Mirai Management Jurnal Mantik Indonesian Journal of Business Intelligence (IJUBI) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ekonomi ProBisnis : Jurnal Manajemen Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Informatika Polinema (JIP) TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang
Muhamad Stiadi
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Online Promotion And Perceived Quality On Consumer Purchasing Decisions Rini Lestari; Niar Astaginy; Muhamad Stiadi
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 4 (2023): Desember : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i4.530

Abstract

The objective of this study is to examine the impact of online promotion and perceived quality on consumer purchasing behavior at the Mutiara Famouse Kolaka Store. The present study employs a survey research design, utilizing a questionnaire as the primary data collection instrument. The study's population consisted of consumers who had engaged in shopping activities at the renowned Kolaka Mutiara Shop. A purposive sampling technique was employed to select 120 respondents, which involves selecting individuals based on specific criteria. The employed data collection methodology encompassed both primary and secondary data sources. The data collected was subjected to analysis using Partial Least Squares (PLS) analysis techniques, utilizing the Smart PLS program. The findings of this study indicate that internet promotional activities exert a favorable and statistically significant impact on customer buying behavior. This is supported by the T-Count or T-Statistics, specifically 5.276 and a P Value of 0.000. The variable of Perceived Quality exhibits a statistically significant and positive impact on consumer purchasing decisions, as evidenced by the T-Count value of 2.538 and a corresponding P Value of 0.006. Based on the obtained results, it can be inferred that the variables of Online Promotion and Perceived Quality exhibit a statistically significant positive impact on Consumer Purchasing Decisions. This conclusion is drawn based on the research's adoption of the criterion T-Statistics > 1.64, with a significance level and P Value of less than 0.05. The factors of Online Promotion and Perceived Quality exhibit a statistically significant positive impact of 76.2% on Consumer Purchasing Decisions.
PENGARUH HARGA DAN E-SERVICE QUALITY TERHADAP BRAND SWITCHING DARI GRAB KE MAXIM PADA GENERASI Z DI KOTA KENDARI Riska; Kumalasari, Fitri; Stiadi, Muhamad
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.594

Abstract

The purpose of this research is to investigate how pricing affects generation Z's brand switching from Grab to Maxim in Kendari City, as well as how e-service quality affects this phenomenon. Data for this quantitative study was gathered via questionnaires, interviews, literature reviews, and observation. Purposive sampling was used to establish the study's sample size of 120 people, all of whom are members of Generation Z living in Kendari City. Validity and reliability tests are conducted on the research instrument using SPSS 30.0. By evaluating the measurement model (outer model) and the structural model (inner model) with smart pls 4.0, data analysis approaches utilizing structural equation modeling (SEM) based on partial least square (PLS) are employed. A p-value of 0.000 indicates that there is a positive and significant influence of the price variable on brand switching, according to the study's findings. Additionally, a p-value of 0.005 indicates that brand switching is positively and significantly impacted by the e-service quality variable.
PEMASARAN DIGITAL DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATA TAMBORASI DI KABUPATEN KOLAKA Sulastry, Helda; Stiadi, Muhamad; Kurniadi, Hanif
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.596

Abstract

This study aims to determine: (1) The effect of digital marketing on interest in visiting Tamborasi Tourism in Kolaka Regency. (2) The effect of attractiveness on interest in visiting Tamborasi Tourism in Kolaka Regency. This research is a research model that uses a Quantitative approach. Data in this study were acquired by observation, literature study and questionnaire distribution. The population of this research is all residents of Kolaka Regency who are interested in visiting Tamborasi Tourism.Using the purposive sampling technique, the study's sample consisted of 100 respondents. Using SPSS 30.0, validity and reliability tests are used to evaluate research instruments. In order to assess the measurement model (outer model) and the structural model (inner model) using Smart PLS 4.0, the data analysis method employed in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). According to the study's findings, the variable Pemasaran Digital has a significant and positive correlation with Minat Berkunjung, as indicated by its P-Value of 0.009. In addition, a P-Value of 0.008 indicates that the variable Daya Tarik significantly and favorably influences Minat Berkunjung.
Sosialisasi Pengembangan Produk Olahan Tepung Ubi Kayu Fermentasi dan Manajemen Pemasaran Pada Kelompok Ibu PKK Desa Rahanggada Kecamatan Tanggetada Kabupaten Kolaka Rahim, Abdul Rahim; Adelina, Fitrah; Sudarmin, Sudarmin; Fajri Adi, Qadaruddin; Stiadi, Muhamad
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 4 No. 2 (2024)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v4i2.1079

Abstract

Program sosialisasi produk olahan tepung ubi kayu fermentasi dan manajemen pemasarannya dilaksanakan di Desa Rahanggada, Kecamatan Tanggetada, Kabupaten Kolaka. Kegiatan Pengabdian Kepada Masyarakat  ini bertujuan untuk meningkatkan keterampilan kelompok ibu-ibu PKK dalam mengolah ubi kayu menjadi produk bernilai tambah serta memasarkan hasil olahan tersebut secara efektif. Ubi kayu fermentasi dipilih karena potensi ekonominya dan kandungan gizinya yang tinggi. Pelatihan mencakup proses fermentasi, pengolahan tepung, serta strategi pemasaran, termasuk penggunaan media sosial. Hasilnya, para peserta menunjukkan peningkatan pemahaman dan keterampilan dalam produksi dan pemasaran. Kegiatan PKM ini diharapkan dapat meningkatkan kesejahteraan ekonomi kelompok ibu-ibu PKK dan membuka peluang usaha baru di lingkungan Desa Rahanggada.
Peningkatan Pengetahuan Konten Marketing pada UMKM di Desa Bende Stiadi, Muhamad; Wahyunis, Wahyunis; Satifa, Satifa; Hidayatullah, Sri Nurul; Wirda, Wirda; Kamariah, Ildatul; Yanti, Rani; Elista, Elista; Sari, Muspita; Aulia, Dini; Zanriad, Muh. Zandika; Paliling, Yoas
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 5 No. 1 (2025)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v5i1.1263

Abstract

Kegiatan pengabdian ini memiliki tujuan untuk meningkatkan pengetahuan dan keterampilan pelaku usaha mikro, kecil dan menengah (UMKM) di Desa Bende dalam bidang konten marketing. UMKM memiliki peran penting dalam pertumbuhan ekonomi lokal, namun mereka banyak menghadapi kendala dalam memanfaatkan media digital untuk memasarkan produk mereka. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini meliputi presentasi, diskusi dan praktik pembuatan konten marketing. Hasil dari kegiatan pengabdian pada masyarakat ini menunjukkan peningkatan pemahaman mengenai konten marketing, serta mereka cakap dalam membuat konten marketing. Program kegiatan Pengabdian masyarakat ini diharapkan memilikidampak positif terhadap pertumbuhan ekonomi lokal di desa Bende melalui penguatan kemampuan pemasaran digital bagi pelaku UMKM.
Pengaruh Atribut Produk Dan Gaya Hidup Terhadap Keputusan Perpindahan Merek Pengguna Smartphone Oppo Ke Iphone Mardianto; Muhamad Stiadi; Hanif Kurniadi
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 9 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss9pp3489-3499

Abstract

The purpose of this research is to find out the influence of product attributes and lifestyle on the decision to switch from OPPO smartphone users to iPhone. This study is a survey research using a questionnaire as its instrument. The population in this research is consumers using OPPO smartphones who have switched to iPhone in Kolaka Regency, using purposive sampling method, which is a sampling technique with specific criteria. Thus, the sample in this study consists of 100 consumers using OPPO smartphones who have switched to iPhone in Kolaka Regency. The research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis techniques used are measurement model test (outer model) and structural model test (inner model) with Smart PLS 3.0. The results of this study show that there is a positive and significant influence between the variables of Product Attributes on Brand Transfer. This is shown by the Original Sample Estimate value of 0.233 which has a positive effect and the T-Statistic value of 3,171 > 1.64 with a P-Value of 0.001 and significant to Brand Transfer. The results of this study show that there is a positive and significant influence between Lifestyle variables on Brand Transfer. This is shown by the Original Sample Estimate value of 0.688 which has a positive effect and the T-Statistic value of 10,509 > 1.64 with a P-Value of 0.000 and significant to Innovation Capability
Pengaruh Pengalaman Pelanggan Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Jasa Pengiriman Barang Sicepat Ekspres Di Kecamatan Lasusua Kabupaten Kolaka Utara Khatimah, Usnul; Stiadi, Muhamad; Zul Bay, Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.20025

Abstract

This study was conducted to analyze the extent to which customer experience and trust influence customer loyalty toward SiCepat Ekspres delivery services in Lasusua District, North Kolaka Regency. A quantitative approach was used, employing the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). Data were collected from 130 respondents who had used SiCepat Ekspres services in Lasusua more than three times. The findings indicate that customer experience has a positive and significant effect on customer loyalty, and trust also has a positive and significant impact on customer loyalty.
Co-Authors Abdul rahim Abdul Rosid Adelina Lubis Adriani, Rini Al- Amin Alfiana Alfiana Almansyah Rundu Wonua Amin, Al- Andri Nirwana AN Andry Stepahnie Titing Anis Ribcalia Septiana Aulia, Dini B.M.A.S. Anaconda Bangkara Caroline Caroline Cut Ita Erliana Dahlan Abdullah Deisye Supit Desriyanti Banne Dewi, Fitana Didin Herlinudinkhaji, Didin Doby Indrawan Dwi Apriyanti Kumalasari Elin Meiliasasmita. R ELISTA, ELISTA Era Purike Fajri Adi, Qadaruddin Fetni Fetni Fitrah Adelina Fitri Kumalasari Fitri Kumalasari, Fitri Fitriani Tobing Gustian, Dede Hamzah, Akbar Hanif Kurniadi Hendayani, Nenden Hendrik Hendrik Hendrik Hendrik Hidayatullah, Sri Nurul Ismanto Ismanto Ismanto Ismanto Jeffry H. Sinaulan Jimsan Jimsan Kamariah, Ildatul Kartomo, Kartomo Khatimah, Usnul Khusniyah Loso Judijanto Mardianto Mardianto Mardianto Maruf, Irma Rachmawati Mohammad Taqiuddin Mohamad Niar Astaginy Niar Astaginy Nindita Erwanti Novianty Djafri Nur Qomariah Nurhaifa, Nurhaifa Nurlela Nurlela Ovtafiana, Amelia Paliling, Yoas Rini Lestari Riris Ambarwati Riska Rismal, Rismal Rostini Rostini Sari, Muspita Sasabone, Luana Satifa, Satifa Siti Sumiati Sri Mulatsih, Listiana Sudarmin Sudarmin Sulastry, Helda Susianti, Susianti Suwarto Sunandar Taslim Fait Ulfasari Sukardi Ulfi Aurelia Wahyunis, Wahyunis Wirda Wirda Wiwik Handayani Yanti, Rani Yorman Yunila Dwi Putri Ariyanti Yuyun Anggraini Zanriad, Muh. Zandika Zul Bay, Agus