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All Journal JURNAL ILMU SOSIAL Sainstek AKSES: Jurnal Ekonomi dan Bisnis Jurnal Ilmu Sosial dan Ilmu Politik Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management International Journal of Artificial Intelligence Research Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Educatio SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management Jambura Science of Management Jambura Accounting Review GERVASI: Jurnal Pengabdian kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Al-Kharaj: Journal of Islamic Economic and Business JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Community Engagement and Emergence Journal (CEEJ) Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Journal Of Business, Finance, and Economics (JBFE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Journal of Economic, Business, and Administration JEBA SENTRI: Jurnal Riset Ilmiah International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IICSDGs Jurnal Ilmu Manajemen dan Bisnis PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Mopolayio : Jurnal Pengabdian Ekonomi Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Mahasiswa Akuntansi Jurnal Penelitian dan Pengkajian Ilmiah JER Celebes Journal of Community Services Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Jurnal Ragam Pengabdian eJEBA Manager : Jurnal Ilmu manajemen DIVERSITY: Journal of Multi Science Linearity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Hapsawati Taan
Universitas Negeri Gorontalo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Price Fairness and Service Quality on Customer Loyalty at Alfamart Gorontalo Fritania Bonde Fitriana; Cindy Pratiwi Julyani Daud; Hapsawati Taan; Melan Angriani Asnawi; Ramlan Amir Isa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.11143

Abstract

This study investigates the effects of price fairness and service quality on customer loyalty at Alfamart stores in Gorontalo City. The research is motivated by the rapid growth of the modern retail industry and increasing market competition, which require retailers to strengthen customer loyalty through fair pricing practices and superior service delivery. A quantitative approach with a causal associative design was employed. Data were collected from 96 Alfamart customers selected through purposive sampling based on the Lemeshow formula. A structured questionnaire using a five-point Likert scale was administered, and the data were analyzed using multiple linear regression. Classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, were conducted to ensure model validity. Hypothesis testing was performed using t-tests and F-tests, while the coefficient of determination (R²) was used to assess explanatory power. The results indicate that price fairness has a positive and significant effect on customer loyalty (t = 4.629; p < 0.001). Service quality also positively and significantly influences customer loyalty (t = 4.710; p < 0.001). Furthermore, price fairness and service quality simultaneously exert a significant positive effect on customer loyalty (F = 47.382; p < 0.001). The coefficient of determination (R² = 0.511) reveals that both variables explain 51.1% of the variation in customer loyalty. Service quality emerged as the more dominant predictor. These findings suggest that integrating fair pricing strategies with continuous service quality improvement is essential for enhancing customer loyalty and sustaining competitiveness in the modern retail sector.
Cohesiveness as a Symbolic Power of Mobile Legends Online Game Community Rahmatiah Rahmatiah; Dondick Wicaksono Wiroto; Nurhayati Husain; Hapsawati Taan; Abdul Malik Iskandar
JURNAL ILMU SOSIAL Vol 22, No 1 (2023)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.22.1.2023.97-120

Abstract

Online games played in groups require cohesiveness and effective coordination among team members for successful cooperation. The sociological study of cohesiveness remains neces- sary because the analysis of interactions found in number of studies has not been sufficient- ly in-depth. These studies have failed to reveal the social significance of the term “cohesiveness” or the importance of good coordination as a symbolic force within a group. Several Mobile Legends players in Gorontalo are part of a community renowned for their remarkable reputation in winning matches worldwide. This success has led to the expansion of the group into 3 squads (sparring groups). This research aims to explore how community cohesiveness can serve as a symbolic force, employing qualitative methods with a narrative approach to provide detailed analysis. As a symbolic force, cohesiveness develops through three processes: the initial emergence of cohesiveness, its progression towards community superiority, and finally how the community maintains its cohesion. The symbolic power of community cohesiveness encompasses role symbols and attitude symbols among its members.
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Umkm Di Kota Gorontalo Cindy Pratiwi Julyani Daud; Fritania Bonde; Tineke Wolok; Hapsawati Taan
DIVERSITY: Journal of Multi Science Linearity Vol. 3 No. 2 (2026): DIVERSITY: Journal of Multi Science Linearity, February 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/diversity.v3i2.1607

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan brand image terhadap keputusan pembelian produk UMKM di Kota Gorontalo. Persaingan bisnis yang semakin ketat mendorong para pelaku UMKM untuk memanfaatkan strategi pemasaran digital guna memperluas jangkauan pasar. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Populasi penelitian adalah konsumen yang pernah membeli produk UMKM di Kota Gorontalo, dengan sampel sebanyak 120 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan program SPSS 26. Hasil penelitian menunjukkan bahwa: (1) digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM di Kota Gorontalo; (2) brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM di Kota Gorontalo; (3) digital marketing dan brand image secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM di Kota Gorontalo. Nilai koefisien determinasi (R²) sebesar 0,672 yang berarti kedua variabel tersebut mampu menjelaskan 67,2% variasi keputusan pembelian.
Penguatan UMKM melalui Pengembangan Produk dan Strategi Pemasaran Pempek dalam Meningkatkan Pendapatan Masyarakat Hapsawati Taan
Mopolayio : Jurnal Pengabdian Ekonomi Vol. 5 No. 3 (2026): Mopolayio : Jurnal Pengabdian Ekonomi Volume 5 Number 3 (July 2026) has been of
Publisher : Fakultas Ekonomi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/mopolayio.v5i3.163

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan masyarakat Desa Tunggulo tentang inovasi produk dan strategi pemasaran berbasis potensi perikanan lokal. Kebaruan kegiatan terletak pada pengenalan pempek ikan tenggiri dengan penambahan kentang sebagai upaya diversifikasi produk dan peningkatan nilai tambah. Metode yang digunakan berupa penyuluhan dan diskusi interaktif mengenai pengolahan produk, kualitas bahan baku, dan pemasaran online maupun offline. Evaluasi dilakukan melalui observasi partisipatif terhadap keterlibatan peserta selama kegiatan. Hasil menunjukkan adanya peningkatan pemahaman masyarakat mengenai pemanfaatan ikan tenggiri sebagai produk bernilai ekonomi, pentingnya inovasi produk, serta strategi pemasaran untuk pengembangan usaha. Kegiatan ini mengindikasikan bahwa penguatan kapasitas masyarakat melalui edukasi dapat mendukung pengembangan UMKM berbasis potensi lokal. Implikasinya, program serupa dapat menjadi bagian dari upaya pemberdayaan masyarakat dan penguatan ekonomi desa berbasis sumber daya perikanan.
Co-Authors Abdul Malik Iskandar Abdul Rasyid Abdulrahim Maruwae Abdussamad, Zulfia K. Abudi, Hadija Agusanti, Anitia Ahmad, Ratna Ahmad, Siti Verogita Allya Maulani Lumadja Amirudin Y. Dako Amrain Mustafa Andi Juanna Andi Yusniar Mendo Anggraini Lasahido Antoni, Elpina Y. Arafat, Muhammad Yasser Ardiansyah ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Asnawi, Melan Angriani Astika Firdasari Bratan, Abdul Azis S Cindy Pratiwi Julyani Daud Citra Aditya Kusuma Desy Rahmawati Husain Dewi Indrayani Hamin Didipu, Cicinda Dinna Karolina Djoko Lesmana Radji Dondick w Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Dondick Wicaksono Wiroto Eka Sartika Elfin, Elfin Endi Rahman Erlin. S Uge Fadhilah Nur Aini Salehe Farmin Olii Fatma A Kuengo Fitriani Malatia Fritania Bonde Fritania Bonde Fitriana Gani, Iman Perwiranegara Halid Lemba Halid, Putri Musyarrafah Harun, Meylan Hasan, Fardyansjah Hasan, Syalsa Hasanuddin Hasanuddin Hasniaty, Hasniaty Hemeto, Yeyen M Herinda Mardin Herlina Rasjid Husa, Fardila Oktaviani Idham Masri Ishak Idris Yanto Niode Imam Prawiranegara Gani Indra Palangka Indriyani M. Mosi Irawaty Igirisa Isa, Ramlan Amir Junita Claudia Pahrun Lababa, Nikma Larosa, Esta Latif, Putri Ariyanti Lidya Hikolo Lisa Apriliani Umar M. Yogi Riyantama Isjoni Manhia, Ayisah mattoasi mattoasi Mattoasi, Mattoasi Meyko Panigoro Moh. Kifli Djamalu Mohamad, Riry Mohammad Zubair Hippy Muhammad Anas Mustaqimah, Nur Nasar, Jihan Salsabila Nidaurrahmah Usman Niswatin Noka, Isara Abda Nur Mustaqimah Nurhayati Husain Nurul Maulida Alwi Nuryana Fadila Pagisi, Dhiki Andri Alfian A Pakaya, Sri Afrilliya Rada Eramina Raflin Hinelo Rahmatia Rahmatia Rahmatia Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rahmatiah Rajdi, Djoko Lesmana Ramlan A . Isa Razak, Mohamad Ichlasul Reinne Febriana Koraag Resma Ibrahim Rifal Dukalang Rifki Putra Rifki Suaib9 Rio Monoarfa Sahmin Noholo Saskia Aulia Gani Setiowati, Desi Sintia Ajriani Harun Siti Firgiyanti Adam Siti Nurhaliza Mustapa Siti Verogita Ahmad Sri Ayu Ashari St. Rukaiyah Sudiarta, I Made Sue, Muazhar Suleman, Siti Samsia Sultan Supriyo Imran Taufik Hidayat Tineke Wolok Tri Handayani Amaliah Uge, Erlin S. Umin Kango Usman Wa Ode Titin Hartini Widyawati Husain Yulinda L. Ismail Yusuf Karim Yuszda K Salimi Zainal Abidin Umar Zulfia K. Abdussamad Zulfikar Laisa