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All Journal Asian Social Work Journal Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Sains Riset Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Populer: Jurnal Penelitian Mahasiswa Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Kajian dan Penelitian Umum JAMAS: Jurnal Abdi Masyarakat Jurnal Pelayanan Hubungan Masyarakat Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Antasena: Governance and Innovation Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Venus: Jurnal Publikasi Rumpun Ilmu Teknik Jurnal Bincang Komunikasi Jurnal Pengabdian ADPIKS Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi HUMANUS : Jurnal Sosiohumaniora Nusantara Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Lilik Sumarni
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Fungsi Cyber Public Relations Suku Dinas Komunikasi, Informatika dan Statistik Kota Administrasi Jakarta Selatan Siena Gita Rahman; Lilik Sumarni
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1610

Abstract

The development of communication technology, one of which is the internet has indirectly given birth to a form of virtual reality or the cyber world. This increasingly advanced information and communication technology directly encourages optimization in the role of public relations or public relations. Cyber ​​Public Relations is a form of Public Relations initiative in using internet media as a publicity effort. This research aims to determine Cyber ​​Public Relations using a descriptive qualitative approach method and cyber public relations theory proposed by Philps & Young (2009). Research data was obtained through primary data, namely interviews and secondary data from literature studies and observations. The research results show that in terms of transparency, the South Jakarta City Administration's Communications, Informatics and Statistics Department utilizes digital media such as websites and social media to convey accurate and easily accessible information. The concept of "internet porosity" is applied by utilizing the internet as the main media to disseminate information widely and effectively. By utilizing the internet as the main agent, the South Jakarta City Administration's Communications, Informatics and Statistics Department is able to disseminate quickly and reach various levels of society through publications that are easy to understand. The application of "richness in content reach" through YouTube allows the delivery of educational and inspiring information to build strong connections with the community.
Pengaruh Personal Selling, Sales Promotion, Advertishing, Dan Public Relation Terhadap Keputusan Memilih Paud Ppt Matahari Surabaya Lilik Sumarni; Ida Rusmawati; Salsadilla Evrita; Eko Tjiptojuwono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4449

Abstract

Sektor pendidikan anak usia dini (PAUD) di Surabaya sedang berupaya keras untuk mempertahankan dan meningkatkan jumlah pendaftaran siswa di tengah persaingan yang ketat. Penelitian ini bertujuan untuk mengevaluasi dampak dari berbagai strategi promosi, seperti penjualan personal, promosi penjualan, media sosial, dan hubungan masyarakat terhadap keputusan memilih PAUD PPT Matahari di Surabaya. Menggunakan pendekatan penelitian kuantitatif, data akan dikumpulkan melalui survei yang disebarkan kepada orang tua peserta didik di PAUD PPT Matahari Surabaya. Analisis statistik akan diterapkan untuk menentukan signifikansi dan kekuatan pengaruh masing-masing elemen promosi terhadap keputusan memilih. Hasil penelitian menunjukkan bahwa penjualan personal, promosi penjualan, iklan, dan hubungan masyarakat, baik secara parsial maupun bersama-sama, memiliki pengaruh signifikan terhadap keputusan memilih PAUD PPT Matahari. Disarankan untuk melakukan penelitian dengan cakupan area yang lebih luas.
Kampanye Humas Komisi Pemilihan Umum (KPU) RI melalui Film Kejarlah Janji di Kota Tangerang Selatan Farrah Saphira; Lilik Sumarni
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 2 (2025): Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i2.246

Abstract

General Elections (Pemilu) are one of the important moments in democratic life in Indonesia. Indonesian elections are a true expression of democracy and a means for the people to declare their sovereignty over the state and government. Elections are based on Pancasila and the 1945 Constitution of the Republic of Indonesia and are held in the Unitary State of the Republic of Indonesia (NKRI) based on the principle of direct, universal, free elections. , confidential, honest and fair Political participation in a democratic country shows that the people fulfill the highest legitimacy of state power (popular sovereignty), this is manifested in the form of participation in democratic political parties (elections) for the welfare of the people. A very interesting group of voters to follow and study Furthermore, novice voters or new voters are voters who are taking part in an election for the first time, especially the millennial generation, who have a crucial role in determining the future direction of the nation. This research aims to explore the understanding and perceptions of novice voters towards the election process, through the film "Kejarlah Janji". This research uses a qualitative approach with data collection techniques through in-depth interviews and analysis of the film "Kejarlah Janji". The research results show that first-time voters tend to have a limited understanding of the election process, but the film "Kejarlah Janji" is able to raise political awareness and motivate them to take part in the election.
STRATEGI MARKETING PUBLIC RELATIONS HAUS INDONESIA DALAM MEMPERTAHANKAN CORPORATE IMAGE Yuningsih, Siska Yuningsih; Sumarni, Lilik; Hasna, Sofia; Rohman, Abd.; Robina, Naila Magda
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3227

Abstract

Strategi marketing public relations yang diterapkan oleh Haus! Indonesia adalah mempertahankan citra perusahaan sebagai brand minuman modern yang difokuskan pada generasi milenial. Menggunakan pendekatan kualitatif dengan metode analisis deskriptif, teknik pengumpulan data melalui wawancara, observasi dan studi pustaka. Teori yang digunakan adalah dari konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy, pull strategy, dan pass strategy. Hasil penelitian menunjukkan bahwa Haus! Indonesia menerapkan strategi marketing public relations berdasarkan konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy (promosi langsung), pull strategy (komunikasi digital interaktif), dan pass strategy (kegiatan sosial dan CSR). Ketiga strategi tersebut dijalankan secara sinergis oleh tim pusat dan pelaksana lapangan untuk membangun citra merek yang positif, adaptif, dan relevan. Strategi marketing public relations tersebut terbukti memberikan dampak nyata dalam meningkatkan consumer engagement dan mempertahankan citra perusahaan di tengah persaingan industri minuman kontemporer. Kata Kunci: Pemasaran Hubungan Masyarakat, Strategi Tiga Arah, Citra Perusahaan 
STRATEGI MARKETING PUBLIC RELATIONS HAUS INDONESIA DALAM MEMPERTAHANKAN CORPORATE IMAGE Yuningsih, Siska Yuningsih; Sumarni, Lilik; Hasna, Sofia; Rohman, Abd.; Robina, Naila Magda
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3227

Abstract

Strategi marketing public relations yang diterapkan oleh Haus! Indonesia adalah mempertahankan citra perusahaan sebagai brand minuman modern yang difokuskan pada generasi milenial. Menggunakan pendekatan kualitatif dengan metode analisis deskriptif, teknik pengumpulan data melalui wawancara, observasi dan studi pustaka. Teori yang digunakan adalah dari konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy, pull strategy, dan pass strategy. Hasil penelitian menunjukkan bahwa Haus! Indonesia menerapkan strategi marketing public relations berdasarkan konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy (promosi langsung), pull strategy (komunikasi digital interaktif), dan pass strategy (kegiatan sosial dan CSR). Ketiga strategi tersebut dijalankan secara sinergis oleh tim pusat dan pelaksana lapangan untuk membangun citra merek yang positif, adaptif, dan relevan. Strategi marketing public relations tersebut terbukti memberikan dampak nyata dalam meningkatkan consumer engagement dan mempertahankan citra perusahaan di tengah persaingan industri minuman kontemporer. Kata Kunci: Pemasaran Hubungan Masyarakat, Strategi Tiga Arah, Citra Perusahaan 
Strategi literasi internet ramah anak dalam upaya mengurangi dampak kejahatan di media sosial pada yayasan yatim dan dhuafa Al-Jannah, Tangerang Selatan Sumarni, Lilik; Yuningsih, Siska; Swarnawati, Aminah; Firmansyah, Khalid
ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2025): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/ams.v6i1.2906

Abstract

The widespread use of the internet among children without adequate supervision increases their risk of exposure to harmful content, such as cyberbullying, hoaxes, pornography, and digital addiction. A similar challenge was observed at the Al-Jannah Orphan and Underprivileged Foundation in South Tangerang, which oversees 23 foster children under the care of four guardians with limited digital literacy. To address this issue, a community engagement program was implemented, incorporating counseling, role-play, and empathy-based digital parenting training. Post-intervention assessments revealed significant improvements, with a 39% average increase in children’s understanding of digital ethics and a 46% average rise in caregivers’ readiness to supervise online activities. This initiative not only impacted individuals but also fostered a transformative shift toward a more supportive digital caregiving ecosystem. The program is expected to serve as a sustainable model for digital literacy mentoring in similar care institutions, cultivating an ethical, resilient, and digitally savvy generation.
Pelatihan Public speaking Bagi Pekerja Relawan di Yayasan Peduli Tali Bangsa Tangerang Selatan Yuningsih, Siska; Sumarni, Lilik; Nurani Muksin, Nani; Ayu Wulandari, Yukarie; Wisman Jaya, Herdi; Ferosa Betas, Dieki
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.748

Abstract

Public speaking merupakan keterampilan penting yang harus dimiliki oleh relawan dalam menjalankan tugas sosial dan kemanusiaan. Namun, banyak relawan di Yayasan Peduli Tali Bangsa Tangerang Selatan masih menghadapi kendala seperti gugup, kurang percaya diri, dan kesulitan menyusun pesan secara efektif. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan public speaking relawan melalui pelatihan berbasis praktik. Pelaksanaan kegiatan meliputi tiga tahap: persiapan (audiensi, penyusunan konsep, dan koordinasi), pelaksanaan (penyampaian materi dan simulasi praktik), serta evaluasi (observasi dan angket self-assessment). Pelatihan dilaksanakan pada 11 Mei 2025 dan diikuti oleh 40 relawan. Dua sesi utama disampaikan oleh dosen Ilmu Komunikasi Universitas Muhammadiyah Jakarta, yang mencakup dasar-dasar public speaking dan teknik membangun kepercayaan diri, sedangkan sesi kedua berfokus pada teknik penyampaian, penggunaan bahasa tubuh, dan intonasi suara. Hasil pelatihan menunjukkan peningkatan signifikan dalam kepercayaan diri, struktur penyampaian, dan komunikasi nonverbal. Pelatihan ini berdampak positif terhadap kesiapan relawan dalam mewakili yayasan dan memperkuat citra lembaga secara keseluruhan
South Tangerang City's Strategy In Building A Brand Image Through Pamulang Square As Creative Tourism Yuningsih*, Siska; Sumarni, Lilik; Purwanto, Hari Eko; Jaya, Herdi Wisman
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38469

Abstract

The City of South Tangerang is trying to build a brand image by 2023. The concept of building a South Tangerang square is a positive thing in the environment, especially for the people of South Tangerang City. One of the goals is to provide entertainment with facilities and comfort for the community, such as exercising, gathering with family, especially for South Tangerang residents. South Tangerang Square can also help build and create a positive brand image in society. This research aims to find out the strategies carried out by the South Tangerang City government department in an effort to build a brand image through Pamulang Square as creative tourism. This research was conducted in South Tangerang City in 2023. This research approach is descriptive qualitative. Data were collected through observations at the location of Pamulang Square and interviews with administrators at the South Tangerang City Environmental Service. Source triangulation was carried out by interviewing residents who had visited the square. The results of this research show that the strategy used by the City of South Tangerang can make the public aware of the South Tangerang City square as an environmentally friendly location, thereby making it a location that can be used as a creative public space. The existence of regional, national and even international scale events held in the square shows that the city of South Tangerang is a creative tourist destination, thus attracting more and more tourists or visitors
IMPLEMENTASI MANAJEMEN KRISIS OLEH PLAZA INDONESIA DAN PT KERETA API INDONESIA (PERSERO): (Literature Review Kasus Kekerasan terhadap Hewan dan Pelecehan Seksual) Oktaviana, Tiara; Nuriyani, Amelia; Fadya Armani , Ghina; Sumarni, Lilik
Kajian Ilmu Sosial (KAIS) Vol. 6 No. 1 (2025): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/kais.6.1.1-8

Abstract

Studi ini melihat bagaimana Plaza Indonesia dan PT Kereta Api Indonesia (PERSERO) menggunakan manajemen krisis untuk menangani dua insiden penting, kekerasan terhadap hewan dan pelecehan seksual. Penelitian ini menunjukkan kesulitan dan peluang yang dihadapi organisasi dalam mengelola reputasi mereka di era internet dengan fokus pada penggunaan media sosial sebagai alat penyebaran informasi. Penelitian ini menemukan bahwa transparansi, respons cepat, dan pemantauan media sosial adalah komponen penting dalam manajemen krisis. Kasus di KRL menunjukkan masalah keselamatan penumpang, terutama perempuan, sedangkan insiden di Plaza Indonesia menunjukkan pentingnya etika dan tanggung jawab sosial. Penelitian ini menekankan bahwa organisasi harus membuat metode komunikasi yang efektif untuk membangun kembali kepercayaan publik dan mempertahankan citra mereka setelah krisis. Organisasi dapat lebih siap untuk menghadapi tantangan komunikasi yang rumit di masa depan dengan memahami dinamika media sosial.
Strategi Negosiasi Efektif di Era Digital melalui Platform Digital Dinda Rizqia Maulana; Annabilla Zahra; Khairatun Hisan; Lilik Sumarni
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 4 (2024): Agustus : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i4.284

Abstract

The digital age has revolutionized many aspects of life, including the way we negotiate. Digital platforms such as social media, email and video conferencing have opened up new opportunities to negotiate with parties around the world. However, these changes also present new challenges that require adaptive and innovative negotiation strategies. This research aims to observe and understand the interactions and dynamics of negotiations taking place on digital platforms. Qualitative methods were used to analyze effective negotiation strategies in the digital era through various digital platforms. Data was collected through in-depth interviews with digital platform users, direct observation of the negotiation process on digital platforms, as well as a literacy review of previous research. The results show that negotiations are increasingly turning to online platforms that offer flexibility, wide coverage and easy access to information. However, digital negotiations also face significant challenges such as a lack of non-verbal communication, difficulty in building trust, and potential technological disruptions. To create effective negotiations in the digital age, an adaptive strategy is needed that takes into account the unique characteristics of digital negotiations and helps companies reach mutually beneficial agreements. This strategy includes seven steps outlined by Poerwanto (2014), namely preparation, first contact, assessment, confrontation, conciliation, solution, and post-negotiation.
Co-Authors Abdul Hadi Abdul Hadi Adhara Putri Prasanty Ahmadhio Annuri Pratama Ai Sutini Alexander Seran Alhani, Himas Alief Rahman Juliansyah Amalia, Gizka Nurizki Aminah Swarnawati Ananda Devina Putri Annabilla Zahra Annisa Putri Larasati Arif Aprihatno Asep Setiawan Ayu Wulandari, Yukarie Azzahra Alamsyah Bunga Maulida Chalifa Al Firza Cindy Meilany Putri Desart Puto, Abdur Rauf Dewi Suryaningsih Dewi, Maya Puspita Dina Nurdiana Dinda Rizqia Maulana Endang Sulastri Eva Dwi Kumala Sari Evi Sofia Fadya Armani , Ghina Faisal, Arief Rafi Farrah Saphira Ferosa Betas, Dieki Fina Abiyya Agustin Mubarokah Firmansyah, Khalid Handoko, Daniel Hasna, Sofia Hasnida . Hawa Arofah Qudsy Hawa Arofah Qusdy Hidayah, Hanifah Ulfa Tri Hidayat, Sri Husnul Khotimah Ida Rusmawati Ilmi Zajuli Ichsan Imelda Sulistia Indah - Suwarni Istiqomah . Jaya, Herdi Wisman Kaiza Nazwita Al Balqis Kesya Melika Khairatun Hisan KN, Jamiati Kurniawan . Lailani Octavia Rahmadhani Lestari, Mas roro Diah Wahyu Maura Azzakiyah Basya Moh. Amin Tohari Moh. Khoirul Anam Nabila Putri Meitana Nani Nurani Muksin NUR HAMIDAH Nurfadhilah . Nurhikmah Nurhikmah Nuriyani, Amelia Nurul Baridah Fauzi Oktaviana, Tiara Purwanto, Hari Eko Putra, Andhika Prasetya Tamtama Putri Ananda Putri, Ananda Devina Putri, Tarisya Utami Qurrotaini, Lativa Rachmadina, Nadira Raden Roro Nadya Puspaningtyas Ratri Ariatmi Nugrahani Rika Sa'diyah Robina, Naila Magda Rohman, Abd. Rosmi, Fitria Rudiatin, Endang Salsabila Salsadilla Evrita Sari, Fatma Setyawati, Novita Shifana Esfandiary Siena Gita Rahman Silvana Libriyanti Siska Yuningsih Siti Masithoh Siti Shofiyah Swarnawati, Aminah Syamsudin Abdullah, Syamsudin Tamara Lisnawati Tarzani Tarzani TAUFIQUROKHMAN, TAUFIQUROKHMAN Tjiptojuwono, Eko Tsaqif, Gattan Qilabi Vivi Alayda Rahmat Widya Maulya Winda Dwi Astuti Zebua Wisman Jaya, Herdi Zalfa Putri Salsabila