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All Journal Asian Social Work Journal Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Sains Riset Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat Populer: Jurnal Penelitian Mahasiswa Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Kajian dan Penelitian Umum JAMAS: Jurnal Abdi Masyarakat Jurnal Pelayanan Hubungan Masyarakat Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Antasena: Governance and Innovation Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Venus: Jurnal Publikasi Rumpun Ilmu Teknik Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi HUMANUS : Jurnal Sosiohumaniora Nusantara Jurnal Ekonomi, Manajemen, Akuntansi
Lilik Sumarni
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Peran Manajemen Komunikasi Krisis terhadap Kebangkrutan PT. Sepatu Bata TBK Fina Abiyya Agustin Mubarokah; Hawa Arofah Qusdy; Nur Hamidah; Chalifa Al Firza; Lilik Sumarni
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v3i1.1201

Abstract

This study aims to analyze the bankruptcy crisis communication of PT. Sepatu Bata tbk, using the literature review research method to collect data through several journals and articles. The bankruptcy of PT Bata is a significant case of business failure and shows the tight competition between industries. This study analyzes the factors causing the bankruptcy of PT Bata, namely: changes in consumer behavior, inability to face competition, business strategy errors, and declining economic conditions. The results of the study indicate that the bankruptcy of PT Bata has an impact on decreasing stock values, reducing the workforce, and losses for creditors. This study contributes to the understanding of the factors causing corporate bankruptcy and the importance of strategic planning. As well as for future improvements.
Indonesian Government Policy Innovation Encouraging Democracy of Media Development Taufiqurokhman, Taufiqurokhman; Sulastri, Endang; Setiawan, Asep; Dewi, Maya Puspita; Sumarni, Lilik
ANTASENA: Governance and Innovation Journal Vol. 2 No. 2 (2024): Desember
Publisher : FIA Unkris Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/antasena.v2i2.218

Abstract

The research aims to find innovations in the analysis of Indonesian government policies to encourage democratization of media development that is under government control. The analysis of the writing emphasizes the perspective of citizens' rights to media which refers to Article 19, Universal Declaration of Human Rights (UDHR). The research method uses descriptive analysis with qualitative methodology, explaining breakthroughs in policy analysis and the role of government in encouraging media development through primary and secondary data in contributing to the complexity of media issues in empowering civil society through macro and micro level policies. The research population is around 600 media with a sample of around 60 mass media, online media, radio, and television. Research results: there is a rapid liberalization of the media industry, but not all media can survive. Because the sustainability and diversity of the media are determined by economic, political and government regime interests. Research on innovation in government policy roles must be encouraged to follow the development of the rapidly growing digitalization of media platforms compared to the birth of regulations for free and responsible media freedom and educating and educating the nation
PERAN KOMUNIKASI INTERPERSONAL DALAM PROSES NEGOSIASI DI ERA DIGITAL Putri, Tarisya Utami; Rachmadina, Nadira; Putra, Andhika Prasetya Tamtama; Alhani, Himas; Sumarni, Lilik
Kajian Ilmu Sosial (KAIS) Vol. 5 No. 2 (2024): KAIS : Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/kais.5.2.83-86

Abstract

Di era digital, negosiasi menjadi semakin penting dan kompleks. Platform online seperti email, video conferencing, dan media sosial menawarkan kemudahan dan fleksibilitas, namun menghadirkan tantangan baru dalam komunikasi interpersonal. Penelitian ini membahas peran krusial komunikasi interpersonal dalam negosiasi era digital. Komunikasi interpersonal yang efektif membangun kepercayaan, meningkatkan pemahaman, dan mengelola konflik, sehingga mencapai solusi win-win. Strategi komunikasi efektif di era digital meliputi: menggunakan data untuk mendukung argumen, memanfaatkan media sosial, mengoptimalkan teknologi, dan menganalisis data untuk pengambilan keputusan. Tantangan komunikasi interpersonal di era digital meliputi kurangnya komunikasi non-verbal dan gangguan teknologi. Strategi untuk mengatasinya meliputi: menggunakan bahasa yang jelas, memilih platform yang tepat, memastikan koneksi internet stabil, dan fokus selama negosiasi. Memahami dan menerapkan strategi komunikasi interpersonal yang efektif di era digital dapat meningkatkan peluang negosiasi yang sukses dan membangun hubungan positif.
Komunikasi Krisis Zara Dalam Menangani Krisis Kampanye ‘The Jacket’ Salsabila; Lilik Sumarni; Dewi Suryaningsih; Vivi Alayda Rahmat; Widya Maulya
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi Vol. 3 No. 1 (2025): Februari : Neptunus : Jurnal Ilmu Komputer Dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/neptunus.v3i1.651

Abstract

The communication crisis experienced by Zara in the "The Jacket" campaign highlights the critical importance of social and cultural sensitivity in marketing strategies. The controversy that arose sparked negative public reactions, underscoring the necessity for companies to exercise greater caution in delivering messages aligned with societal values. This study analyzes Zara's approach to addressing the crisis through the framework of Situational Crisis Communication Theory (SCCT). Communication strategies involving apologies, transparency, and concrete corrective actions are identified as key elements in restoring reputation. Additionally, internal evaluations of creative processes and heightened cultural awareness in campaign development were conducted to prevent similar crises in the future. This study emphasizes the significance of speed, clarity, and empathy in crisis management, as well as the strategic use of social media to rebuild public trust.
Implementasi Human Relations Dalam Membangun Etos Kerja Karyawan PT Federal International Finance Cindy Meilany Putri; Lilik Sumarni
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 5 (2024): Oktober : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i5.405

Abstract

This research was conducted to analyze the implementation of human relations at PT Federal International Finance. The approach in this study is qualitative with data collection techniques of interviews, observation and documentation. The purpose of this study was to determine the implementation of human relations at PT Federal International Finance and to find out the obstacles in developing the implementation of human relations at PT Federal International Finance. This research refers to Effendy's implementation theory (2020), which has five dimensions. The first is communication which aims to build cooperation within the company. The second is directives to tell the tasks that must be carried out by employees so that employees can find out what the instructions from the leadership are. The third is openness to build harmonization between leaders and employees for the sake of creating openness so that there is no social jealousy. The fourth is mutual respect with the aim that employees and leaders can respect each other. The fifth is loyalty, the important role of a company is having employees who are able to survive in any condition for the sake of building a company. The inhibiting factor for the implementation of human relations is the lack of smooth communication between leaders and employees. In addition, there are barriers to direction, openness, mutual respect, and loyalty which hamper the implementation of human relations.
Analisis Manajemen Reputasi pada Brand Skincare "The Originote" Tsaqif, Gattan Qilabi; Hidayah, Hanifah Ulfa Tri; Putri Ananda; Sumarni, Lilik
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/men86f56

Abstract

Penelitian ini menganalisis manajemen krisis reputasi pada brand skincare "The Originote" yang menghadapi isu overclaim kandungan produk pada Gluta Bright B3 Serum dan Retinol B3 Serum. Isu tersebut menjadi viral di media sosial setelah ditemukan bahwa kandungan niacinamide tidak sesuai dengan klaim awal, yang menimbulkan krisis kepercayaan konsumen. Dengan menggunakan pendekatan literature review, penelitian ini menggali strategi komunikasi krisis yang digunakan untuk memitigasi dampak negatif terhadap reputasi brand. Hasil penelitian menunjukkan bahwa langkah respons cepat, transparansi, dan penggunaan strategi komunikasi yang terarah dapat memulihkan kepercayaan konsumen secara signifikan. Selain itu, analisis sentimen menunjukkan mayoritas tanggapan publik tetap positif, menyoroti pentingnya pengelolaan umpan balik konsumen di platform digital. Studi ini menegaskan pentingnya manajemen krisis yang efektif untuk menjaga keberlanjutan bisnis di industri skincare yang sangat kompetitif.  Kata Kunci: Manajemen Krisis, Skincare, Reputasi, The Originote.
Fungsi Cyber Public Relations Suku Dinas Komunikasi, Informatika dan Statistik Kota Administrasi Jakarta Selatan Siena Gita Rahman; Lilik Sumarni
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1610

Abstract

The development of communication technology, one of which is the internet has indirectly given birth to a form of virtual reality or the cyber world. This increasingly advanced information and communication technology directly encourages optimization in the role of public relations or public relations. Cyber ​​Public Relations is a form of Public Relations initiative in using internet media as a publicity effort. This research aims to determine Cyber ​​Public Relations using a descriptive qualitative approach method and cyber public relations theory proposed by Philps & Young (2009). Research data was obtained through primary data, namely interviews and secondary data from literature studies and observations. The research results show that in terms of transparency, the South Jakarta City Administration's Communications, Informatics and Statistics Department utilizes digital media such as websites and social media to convey accurate and easily accessible information. The concept of "internet porosity" is applied by utilizing the internet as the main media to disseminate information widely and effectively. By utilizing the internet as the main agent, the South Jakarta City Administration's Communications, Informatics and Statistics Department is able to disseminate quickly and reach various levels of society through publications that are easy to understand. The application of "richness in content reach" through YouTube allows the delivery of educational and inspiring information to build strong connections with the community.
Pengaruh Personal Selling, Sales Promotion, Advertishing, Dan Public Relation Terhadap Keputusan Memilih Paud Ppt Matahari Surabaya Lilik Sumarni; Ida Rusmawati; Salsadilla Evrita; Eko Tjiptojuwono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4449

Abstract

Sektor pendidikan anak usia dini (PAUD) di Surabaya sedang berupaya keras untuk mempertahankan dan meningkatkan jumlah pendaftaran siswa di tengah persaingan yang ketat. Penelitian ini bertujuan untuk mengevaluasi dampak dari berbagai strategi promosi, seperti penjualan personal, promosi penjualan, media sosial, dan hubungan masyarakat terhadap keputusan memilih PAUD PPT Matahari di Surabaya. Menggunakan pendekatan penelitian kuantitatif, data akan dikumpulkan melalui survei yang disebarkan kepada orang tua peserta didik di PAUD PPT Matahari Surabaya. Analisis statistik akan diterapkan untuk menentukan signifikansi dan kekuatan pengaruh masing-masing elemen promosi terhadap keputusan memilih. Hasil penelitian menunjukkan bahwa penjualan personal, promosi penjualan, iklan, dan hubungan masyarakat, baik secara parsial maupun bersama-sama, memiliki pengaruh signifikan terhadap keputusan memilih PAUD PPT Matahari. Disarankan untuk melakukan penelitian dengan cakupan area yang lebih luas.
STRATEGI MARKETING PUBLIC RELATIONS HAUS INDONESIA DALAM MEMPERTAHANKAN CORPORATE IMAGE Yuningsih, Siska Yuningsih; Sumarni, Lilik; Hasna, Sofia; Rohman, Abd.; Robina, Naila Magda
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3227

Abstract

Strategi marketing public relations yang diterapkan oleh Haus! Indonesia adalah mempertahankan citra perusahaan sebagai brand minuman modern yang difokuskan pada generasi milenial. Menggunakan pendekatan kualitatif dengan metode analisis deskriptif, teknik pengumpulan data melalui wawancara, observasi dan studi pustaka. Teori yang digunakan adalah dari konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy, pull strategy, dan pass strategy. Hasil penelitian menunjukkan bahwa Haus! Indonesia menerapkan strategi marketing public relations berdasarkan konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy (promosi langsung), pull strategy (komunikasi digital interaktif), dan pass strategy (kegiatan sosial dan CSR). Ketiga strategi tersebut dijalankan secara sinergis oleh tim pusat dan pelaksana lapangan untuk membangun citra merek yang positif, adaptif, dan relevan. Strategi marketing public relations tersebut terbukti memberikan dampak nyata dalam meningkatkan consumer engagement dan mempertahankan citra perusahaan di tengah persaingan industri minuman kontemporer. Kata Kunci: Pemasaran Hubungan Masyarakat, Strategi Tiga Arah, Citra Perusahaan 
STRATEGI MARKETING PUBLIC RELATIONS HAUS INDONESIA DALAM MEMPERTAHANKAN CORPORATE IMAGE Yuningsih, Siska Yuningsih; Sumarni, Lilik; Hasna, Sofia; Rohman, Abd.; Robina, Naila Magda
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3227

Abstract

Strategi marketing public relations yang diterapkan oleh Haus! Indonesia adalah mempertahankan citra perusahaan sebagai brand minuman modern yang difokuskan pada generasi milenial. Menggunakan pendekatan kualitatif dengan metode analisis deskriptif, teknik pengumpulan data melalui wawancara, observasi dan studi pustaka. Teori yang digunakan adalah dari konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy, pull strategy, dan pass strategy. Hasil penelitian menunjukkan bahwa Haus! Indonesia menerapkan strategi marketing public relations berdasarkan konsep Three Ways Strategy oleh Thomas L. Harris yaitu push strategy (promosi langsung), pull strategy (komunikasi digital interaktif), dan pass strategy (kegiatan sosial dan CSR). Ketiga strategi tersebut dijalankan secara sinergis oleh tim pusat dan pelaksana lapangan untuk membangun citra merek yang positif, adaptif, dan relevan. Strategi marketing public relations tersebut terbukti memberikan dampak nyata dalam meningkatkan consumer engagement dan mempertahankan citra perusahaan di tengah persaingan industri minuman kontemporer. Kata Kunci: Pemasaran Hubungan Masyarakat, Strategi Tiga Arah, Citra Perusahaan 
Co-Authors Abdul Hadi Abdul Hadi Adhara Putri Prasanty Ahmadhio Annuri Pratama Alhani, Himas Alief Rahman Juliansyah Amalia, Gizka Nurizki Aminah Swarnawati Ananda Devina Putri Annabilla Zahra Annisa Putri Larasati Asep Setiawan Ayu Wulandari, Yukarie Azzahra Alamsyah Bunga Maulida Chalifa Al Firza Cindy Meilany Putri Desart Puto, Abdur Rauf Dewi Suryaningsih Dewi, Maya Puspita Dina Nurdiana Dinda Rizqia Maulana Endang Sulastri Fadya Armani , Ghina Faisal, Arief Rafi Ferosa Betas, Dieki Fina Abiyya Agustin Mubarokah Firmansyah, Khalid Handoko, Daniel Hasna, Sofia Hawa Arofah Qudsy Hawa Arofah Qusdy Hidayah, Hanifah Ulfa Tri Hidayat, Sri Ida Rusmawati Jaya, Herdi Wisman Kesya Melika Khairatun Hisan KN, Jamiati Lailani Octavia Rahmadhani Lestari, Mas roro Diah Wahyu Maura Azzakiyah Basya Moh. Amin Tohari Nani Nurani Muksin NUR HAMIDAH Nurhikmah Nurhikmah Nuriyani, Amelia Oktaviana, Tiara Purwanto, Hari Eko Putra, Andhika Prasetya Tamtama Putri Ananda Putri, Ananda Devina Putri, Tarisya Utami Qurrotaini, Lativa Rachmadina, Nadira Ratri Ariatmi Nugrahani Robina, Naila Magda Rohman, Abd. Rosmi, Fitria Rudiatin, Endang Salsabila Salsadilla Evrita Sari, Fatma Setyawati, Novita Siena Gita Rahman Siska Yuningsih Swarnawati, Aminah Syamsudin Abdullah, Syamsudin Tarzani Tarzani TAUFIQUROKHMAN, TAUFIQUROKHMAN Tjiptojuwono, Eko Tsaqif, Gattan Qilabi Vivi Alayda Rahmat Widya Maulya Winda Dwi Astuti Zebua Wisman Jaya, Herdi Zalfa Putri Salsabila