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Beny Saputra
Universitas Muhammadiyah Metro
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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT Free Time Kediri Yongky Dwi Ariyanto; Ustadus Sholihin; Beny Mahyudi Saputra
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2258

Abstract

This research aims to determine the influence between product quality and service quality on customer satisfaction at PT. Free Time Kediri. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to PT customers. Free Time Kediri and calculated using the SPSS Version 25 application. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the variables product quality (X1) and service quality (X2) have a significance value of 0.000 <0.05 so that these two variables partially have a significant effect on purchasing decisions (Y). Then the F test shows that the significance value is 0.000 <0.05, which shows that product quality and service quality simultaneously influence customer satisfaction at PT. Free Time Kediri.
Co-Authors Abda'u, Rizqy Adinda Purnama Maharani Adithiya Diar Affi Nur Hidayah Aftyansyah, Alan Maulana Agus Sujarwanta, Agus Agus Sutanto Ahmad Jauhari Ahmad Jauhari Ahmad Syaiful Anwar Ahsin Daroini Akhmad Syaferi Anggi Aprilia Anggraini Putri Pangestu Anisa Sholihah Aprilia Dian Evasari Aprilia, Anggi Aris Suharyadi Arya Bimanta Aurora Nindi Ayuanti, Rafikhein Novia Bekti Satriadi Bene, Olivér Bene, Olivér Brahma Wahyu Kurniawan Calvin Riza Pratama Dandhun Yoga Pangestu Dara Fatikha Sabila Hasanah Dasrieny Pratiwi, Dasrieny David Aprizon Putra, David Aprizon Dela Fitri Nurmaya Dendra Siko Handira Dewi, Anita Sumelvia Dicky Kurniawan Pratama Dimas Agus Setiyono Dimas Didik Pramudia Eka Novita Ramadhania Elisa Citra Anggraini Elva Ria Damayanti Elysa Vironica Erwin Syahputra Erwin Syahputra, Erwin Evasari, Aprilia Dian Ferdiansa, Bagas Artur Fery Mayvian Bagaskara Fitria Kurniasari Franfascal Niko Denal Khaq Fransiska, Chiva Gian Oktaviani Hafrida Handira, Dendra Siko Handoko Santoso Harianto, Kukuh Hartati Hartati Helmi Helmi Hening Widowati Hermawan, Rafisha Nabila Idris, Ahmad IING SRI HARDININGRUM Indah Yuni Astuti, Indah Kasim, Che Manisah Mohd Krisna Pramudia Putra Wibowo Kurniah Kurniah Maharani, Adinda Purnama Marhaendra Kusuma Meri Yarni Mia Cholvistaria Moh Yordan Anggi Purnama Mufahroyin Mufahroyin Muhamad Arya Fernanda Muhammad Akbar Izzulhaq Muhfahroyin Murdiyanto, Edi Nicken Amelania Widyaning Putri Nouvi Ayu Permatasari Novita, Via Anggun Nur Hidayati Nur Hidayati Nur Hidayati Nurcahyo, Indra Paulina Eva Rista Pebrianto, Dony Yusra Prasna, Adeb Davega Puja Antika Rafikhein Novia Ayuanti Rafikhein Novia Ayuanti Ragil Putri Setianingrum Supriadi Rahmadani, Dian Novi Rahmawati, Nala Ratini Ratini Ratini Ratini, Ratini Retno Kusniati Risma Risma Rista, Paulina Eva Rizal David Rizki Ockta Viananda Samin Samin Samin Samin Sari, Iva Puspita Satriadi, Bekti Selly Hanida F Sholihah, Anisa Soares, Jaime Sonny Subroto Maheri Sukirno Sukirno Sumaeda Sumaeda Sunarto Sunarto Sunarto, Sunarto Suprayitno Suprayitno Susanti Shalehah Suseno, Imadul Umah Syaferi, Akhmad Ujang Syahrul Mubarrok Ulul Azmi Umar Abdul Labib Ustadus Sholihin Ustadus Sholihin Via Anggun Novita Vironica, Elysa Wahidatul Rofiah Yetniwati Yetniwati Yongky Dwi Ariyanto Yongky Dwi Ariyanto Zakariya, Daffa Hilmy Zenny Oktamia Rachman