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All Journal Industrial and Systems Engineering Assessment Journal (INASEA) REKAYASA Jurnal Manajemen & Supervisi Pendidikan EKONOMIS : Journal of Economics and Business Journal of Humanities and Social Studies Aptisi Transactions on Technopreneurship (ATT) Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Financial, Accounting, and Management International Journal of Economics Development Research (IJEDR) MAGMA : JURNAL MAGISTER MANAJEMEN Jurnal Filsafat Indonesia International Journal Of Science, Technology & Management (IJSTM) Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) International Journal of Social and Management Studies (IJOSMAS) Feedforward: Journal of Human Resource J-SAKTI (Jurnal Sains Komputer dan Informatika) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Formosa Journal of Science and Technology (FJST) Universal Journal of Science and Technology Mamangan Social Science Journal PPSDP International Journal of Education Asian Journal of Social and Humanities Jurnal Pembelajaran dan Riset Pendidikan eJEBA
Martinus Tukiran
Magna Transforma Consulting Group
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Exploring the Efficacy of Reward Systems for Generation Z and Millennials: A Systematic Literature Review Alimin, Ismet; Tukiran, Martinus
International Journal of Social and Management Studies Vol. 5 No. 4 (2024): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i4.424

Abstract

In the world of work that continues to develop, generation Z (1997-2012) and millennials (1981-1996) dominate the global workforce. Understanding their preferences for reward systems is key to increasing job satisfaction, employee retention and organizational performance. An effective reward system can influence motivation and productivity, however, the needs and expectations between these two generations can differ significantly. This study aims to explore and analyze the effectiveness of various reward systems applied to generation Z and millennials. The focus is on identifying reward preferences, measuring the impact of innovative versus traditional reward systems, and evaluating how personalizing rewards can increase motivation and performance. Using the PICOS (Population, Intervention, Comparison, Outcomes, Study design) framework, we conducted a systematic literature review (SLR) on research published in highly reputable journals. Data is collected from a variety of academic sources spanning both quantitative and qualitative studies, including surveys, experiments, and meta-analyses. Findings show that Generation Z and millennials have different reward preferences in the modern work environment. Generation Z values instant recognition and feedback, which is a result of their upbringing in a hyper-connected, technology-based environment. They prefer rewards that are quick and easy to access, such as digital recognition and praise on company social media. Millennials, while also appreciating feedback, place greater importance on formal recognition and long-term career development opportunities, such as upskilling and promotions. Generation Z values flexibility in work, including work-from-home options and flexible work schedules, to fit work into their personal lives. Millennials are focusing more on work-life balance policies that support their overall well-being, such as flexible leave and mental health policies. Both generations prioritize a balanced life experience where work does not dominate their personal lives. Technology-based reward systems may be more effective in increasing job satisfaction and employee retention for Generation Z compared to millennials. However, further research is needed to confirm this.
THE ROLE OF MARKETING MANAGEMENT IN BUILDING LONG-TERM CUSTOMER VALUE (LITERATURE REVIEW) Fitriyani, Syabrina; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.273

Abstract

This study aims to analyze the role of marketing management in building long-term customer value through a systematic approach to literature study. The results show that modern technologies, such as artificial intelligence (AI), metaverse marketing, and digital strategies, such as social media and omnichannel marketing, significantly increase customer engagement, loyalty, and trust. Customer Relationship Management (CRM) effectively increases customer lifetime value (CLV) by up to 30%, while digital personalization increases customer engagement by 42%. In addition, personalized value propositions play an important role in strengthening customer relationships and creating immersive experiences. This study affirms that utilizing technology, personalization, and relationship-oriented strategies is essential in contemporary marketing management. These findings provide an important contribution to understanding how strategic approaches can support the development of long-term customer value, increase retention, and strengthen customer loyalty in the digital era
IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN MODERN MARKETING MANAGEMENT (LITERATURE REVIEW) Permana, Herman; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.274

Abstract

This study discusses the implementation of Customer Relationship Management (CRM) in modern marketing management, focusing on the application of technology and its impact on the relationship between companies and customers. CRM is crucial in enhancing customer satisfaction, reinforcing loyalty, and facilitating personalization in marketing. Numerous studies in the past five years indicate that big data, artificial intelligence (AI), and cloud computing significantly enhance customer data collection and analysis, enabling companies to deliver more accurate and efficient services. However, the main challenge in implementing CRM is integrating various technology systems. Great opportunities lie in using data analysis to understand customer preferences and create more relevant and individual experiences. This study provides insights into how CRM can optimize marketing strategies in various sectors, including e-commerce, banking, retail, and B2B, and its impact on long-term customer relationships. With the right CRM, companies can create more value for customers and achieve greater success in marketing
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN IMPROVING ORGANIZATION PERFORMANCE (A LITERATURE REVIEW) Prayudo, Gito; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.275

Abstract

This study aims to explore the role of human resource management (HRM) in improving organizational performance. The main focus of this study includes proper recruitment management, employee development, HR planning, knowledge management, conflict management, and competitive compensation systems. The study's findings suggest that organizations can enhance their productivity and efficiency by implementing effective HRM practices, including selecting employees who align with their culture, providing pertinent training, and managing knowledge. Integrating HRM planning with organizational strategy also contributes to attaining long-term objectives and enhanced competitiveness. This study also emphasizes the importance of constructive conflict management and fair compensation systems in improving employee motivation and retention. In the midst of globalization, organizations that can adapt their HR to the demands of the global market will be superior in competition. In conclusion, this investigation substantiates the notion that effective human resource management (HRM) facilitates employee management and the formulation organizational strategies that facilitate long-term success
THE ROLE OF FINANCIAL MANAGEMENT IN LONG-TERM INVESTMENT DECISION MAKING (LITERATURE REVIEW) Daniyal, Dasrul; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.276

Abstract

This study aims to examine the role of financial management in long-term investment decision-making through a literature review of various related studies. The main focus of this study is the impact of risk, the application of the time value of money, investment diversification, agency problems, and investment project feasibility evaluation techniques such as Net Present Value (NPV) and Internal Rate of Return (IRR). The literature review findings demonstrate that high risk influences investment decisions owing to the unpredictability of future cash flows, necessitating risk mitigation strategies like portfolio diversification and the utilization of derivative instruments. Applying the concept of the time value of money (TVM) is crucial in investment evaluation to facilitate more rational and profitable decisions, considering inflation and discount rates. Diversification of investments has demonstrated efficacy in mitigating volatility and enhancing long-term investment outcomes. Agency problems, which arise from conflicts of interest between owners and managers, also affect the quality of investment decisions, which can be overcome by designing incentives that align with the company's long-term goals. Evaluating the feasibility of investment projects using NPV and IRR helps ensure that the investments can add significant value to the company. This research provides important insights into how good financial management can support more effective and sustainable investment decision-making
Strengthening Millennial Teachers Commitment to Become Edupreneurs Hadi, Tan; Sihombing, Sabrina Oktaria; Tukiran, Martinus; Wijaya, Rizky Charles
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.474

Abstract

Committed millennial teachers are highly dedicated and engaged in their profession. They aim to deliver high-quality educational services and continuously evolve as edupreneurs. Renowned for their creativity and innovation, they generate fresh ideas for educational ventures. This study examines the impact of Supervisory Support (SS) and the level of spirituality in the workplace (WS) on the Organizational Commitment (OC) of millennial teachers in Indonesia, with Job Embeddedness (JE) and Well-being (WB) as mediator variables. The research methodology employed is quantitative, utilizing Structural Equation Modeling (SEM). A total of 302 questionnaires were distributed to millennial teachers working in private schools. The results indicate that JE significantly mediates the relationship between principal support and OC. However, WB is a significant mediator between the level of spirituality at work and OC. Moreover, while supervisor support did not significantly impact OC, the level of workplace spirituality demonstrated a significant influence on the organizational commitment of millennial teachers. These findings provide novel insights into the factors influencing the retention of millennial teachers, aiding in the development of human resource management strategies in the education sector.
The Impact of SERVQUAL Dimensions on Customer Satisfaction in Education and Training: An Economic Perspective Suryaman, Maman; Tukiran, Martinus
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7322

Abstract

This study investigates the influence of the five SERVQUAL dimensions—tangible,  empathy, reliability, responsiveness, and assurance—on customer satisfaction in  education and training institutions using a Systematic Literature Review (SLR) approach.  The research aims to synthesize findings from empirical studies published between 2020  and 2024 to provide a comprehensive understanding of how these dimensions impact  customer satisfaction in this context. The review systematically collected and analyzed  relevant literature from reputable databases, including Dimention. A total of 9 studies  were selected based on predefined inclusion and exclusion criteria, ensuring that only  research focusing on SERVQUAL dimensions in education and training institutions and  their impact on customer satisfaction was included.The results reveal that all five  dimensions significantly contribute to customer satisfaction, with reliability and  assurance having the strongest impact. Tangible aspects, such as facilities and  infrastructure, and empathy, which reflects personalized attention, also play crucial roles.  Responsiveness, related to the promptness and willingness of service delivery, was found  to enhance trust and loyalty among customers. This study highlights the critical importance of implementing and improving  SERVQUAL dimensions to enhance service quality and satisfaction in education and  training institutions. The findings provide valuable insights for educators, policymakers,  and administrators to refine service delivery models and meet the growing expectations  of their customers.
Leadership and Management Strategies in Chinese Higher Education on Attracting International Students: A Systematic Literature Review Damayanthi, Natalina; Tukiran, Martinus
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 6 No. 2 (2025): JUNI 2025
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v6i2.193

Abstract

The purpose of this study is to identify and analyze the key factors driving international students to choose China as a study destination. The rapid increase in the number of international students in China in recent years indicates that the country holds strong appeal, academically, economically, and culturally. This research adopts a Systematic Literature Review (SLR) method, examines leadership and management strategies in Chinese higher education institutions (HEIs) to attract international students, focusing on key frameworks, policies, and practices. Using a systematic search methodology, eight empirical articles from reputable journals were analyzed to identify recurring themes and insights. Key findings reveal that Chinese HEIs leverage centralized, top-down management approaches to implement large-scale internationalization strategies while integrating service-oriented practices to enhance student experiences. Factors such as cultural diplomacy, reputation building, and the provision of scholarships and high-quality academic programs emerge as critical in attracting international students. This review also identifies challenges, including the need to balance academic quality and rapid enrollment growth, address cultural integration, and adapt to diverse student expectations. The findings contribute to a deeper understanding of how leadership and management strategies shape the internationalization of Chinese higher education and provide insights for future research, including the role of technology and comparative studies across regions. This study serves as a valuable resource for policymakers and institutional leaders seeking to enhance global engagement and competitiveness in higher education.
Pengaruh Persepsi Biaya Kuliah dan Motivasi Belajar terhadap Hasil Belajar Yusup, Ayi Ahmad Maulana; Permana, Adi; Tukiran, Martinus
Jurnal Pembelajaran dan Riset Pendidikan Vol 4 No 1 (2024): Volume 4, No. 1, Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jprp.v4i1.1198

Abstract

Penelitian ini dilakukan dengan tujuan untuk mendapatkan jawaban empirik: (1) Pengaruh langsung biaya kuliah terhadap Hasil Belajar,(2) Pengaruh langsung motivasi belajar terhadap Hasil Belajar, dan (3) Pengaruh tidak langsung biaya kuliah terhadap hasil belajarmahasiswa melalui motivasi belajar. Penelitan ini menggunakan metode kuantitatif dengan pendekatan analisis jalur. Data diperoleh dengan cara menyebarkan angket penelitian berupa kuosioner pernyataan tentang biaya kuliah dan motivasi belajar dengan skala likert, Sedangkan data hasil belajar mata kuliah Matematika Optimasi diperoleh dari nilai UTS. Sampel dalam penelitian ini menggunakan 77 mahasiswa semester 3 pada Program Studi Teknik Industri Universitas Indraprasta PGRI. Teknik sampling yang digunakan yaitu simple random sampling. Berdasarkan hasil penelitian dapat disimpulkan bahawa: (1) Terdapat pengaruh langsung biaya kuliah terhadap Hasil Belajar, (2) Terdapat pengaruh langsung motivasi belajar terhadap Hasil Belajar, dan (3) Terdapat pengaruh tidak langsung biaya kuliah terhadap hasil belajarmahasiswa melalui motivasi belajar
Bagaimana Nilai Perusahaan dan Harga Saham Dipengaruhi Preferensi Risiko Perusahaan : A Literature Review Indrayani, Lioni; Tukiran, Martinus; Utami, Vicky Nur
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 12 No. 1 (2025): e-JEBA Volume 12 Number 1 Year 2025
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v12i1.53692

Abstract

This study aims to explore the impact of corporate risk preferences on company value and stock prices by reviewing existing literature. Company value and stock prices are important indicators of a company's financial health, influenced by various internal and external factors, including the company's approach to risk. Corporate risk preferences refer to the company's strategies and decisions in dealing with uncertainty and potential losses, which are reflected in its investment choices, capital structure, and financing policies. The literature suggests that companies with higher risk preferences tend to make more aggressive investments, which can boost growth but also increase stock price volatility. In contrast, companies with lower risk preferences prioritize stability and conservatism, leading to more consistent valuations. Understanding the relationship between corporate risk preferences, company value, and stock prices is crucial for providing valuable insights to investors, managers, and other stakeholders in making informed financial decisions.
Co-Authors Agnes Natalia Agung, Rezeki Agus Purwanto Alimin, Ismet Anak Agung Istri Sri Wiadnyani Anggorodi , Riza Asbari, Masduki Bungaran Saing, Bungaran Damayanthi, Natalina Daniyal, Dasrul Daryono Daryono, Daryono Efri Gresinta Eko, Eko Pramono Enok Tuti Alawiah Entang, Mohammad Entang, Muhamad Feliks Prasepta S. Surbakti Fitriyani, Syabrina Guinadi, Vega Hadi, Tan Haris Maraden, Abdul Hidayat, Yayan Hutabarat, Rinsan Hyun, Choi Chi Ika Pratiwi Indrayani, Lioni Indriyani, Lioni Isbat, Isbat Isnurrini hidayat, Isnurrini Istiantoro, Nugraha Juanda, Enda Lisa Chandrasari Desianti Maman Suryaman Marthalia, Lia Maryani, Yani Mulchand, Mulchand Permana, Adi Permana, Herman Prayudo, Gito Rahmawati Ramdan, Mohamad Rani Rusliandy, Rusliandy Sabrina O Sihombing SANTOSO SANTOSO Santoso, Priyono Budi Saripudin Saripudin Setyaningsih, Sri Siahaan, Matdio Sifak Subur, Jumadi Sufrin Hannan Suhendi Suhendi Sukardi Sukardi Sukarno, Sabar Sumantri, Hariyadi Sunaryo, Widodo Supratman, Octaria Vadilla Suryadi Suryadi Sutisna, Didi Suyatno, Endi Syahrir Tita Miawati Utami, Nur Vicky Utami, Vicky Nur Wachid Hasyim, Wachid Wardani, Peni Arianita Wijaya, Rizky Charles Wijayanti, Laksmi Mayesti Wiwik Widiyanti, Wiwik Yandi Asmana Yuhelmis yusnita, nancy Yustisia Kristiana Yusup, Ayi Ahmad Maulana Zulfiqar, Mohammad Alif Zulkifli Zainuddin