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LITERATURE REVIEW THE INFLUENCE OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL SUPPORT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR Hasyim, Wachid; Tukiran, Martinus
UJoST- Universal Journal of Science and Technology Vol. 3 No. 1 (2024): March 2024
Publisher : Faculty of Science and Technology University of Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11111/ujost.v3i1.144

Abstract

Organizational citizenship behavior (OCB) has become focus study management and behavior organizational. OCB defined as contribution volunteer individuals who exceed description their formal position. Study This aim conducta literature review about influence culture organization and support organizational towards OCB. Research methods is a literature review systematic with analyzed 10 articles study empirical 2014-2024. The results show that culture organization, satisfaction work, and commitment organization influential positive towards OCB. Supportive culture _ collaboration and attention to employees can increase OCB. Intelligence emotional and support Organizations also have an influence positive on OCB because fulfil need psychology and encourage reciprocity. In conclusion, culture positive and supportive organization organization in a way significant can increasing organizational citizenship behavior.  
Increasing Organizational Commitment: Literature Review Sutisna, Didi; Tukiran, Martinus
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8626

Abstract

This article aims to present a comprehensive literature review on the factors that influence the enhancement of organizational commitment. Organizational commitment is an important aspect of human resource and organizational psychology research, as it has significant implications for individual performance, organizational sustainability, and the achievement of organizational goals. The literature review was conducted by analysing the findings of relevant previous studies so that it is possible to systematically identify and present the variables that influence increased organizational commitment. Previous research has provided valuable insights into the factors that influence the enhancement of organizational commitment. However, there is still room for further research to explore and clarify the relationship between these variables and organizational commitment. The proposed constellation model by including demographic factors as moderator variables is expected to be material for further research so that the influence of demographic factors as moderators between the independent variables and the organizational commitment variable can be known. The proposed proposition is that the relationship between the Independent Variables and organizational commitment is moderated by Demographic Factors.. 
Exploring the Efficacy of Reward Systems for Generation Z and Millennials: A Systematic Literature Review Alimin, Ismet; Tukiran, Martinus
International Journal of Social and Management Studies Vol. 5 No. 4 (2024): August 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i4.424

Abstract

In the world of work that continues to develop, generation Z (1997-2012) and millennials (1981-1996) dominate the global workforce. Understanding their preferences for reward systems is key to increasing job satisfaction, employee retention and organizational performance. An effective reward system can influence motivation and productivity, however, the needs and expectations between these two generations can differ significantly. This study aims to explore and analyze the effectiveness of various reward systems applied to generation Z and millennials. The focus is on identifying reward preferences, measuring the impact of innovative versus traditional reward systems, and evaluating how personalizing rewards can increase motivation and performance. Using the PICOS (Population, Intervention, Comparison, Outcomes, Study design) framework, we conducted a systematic literature review (SLR) on research published in highly reputable journals. Data is collected from a variety of academic sources spanning both quantitative and qualitative studies, including surveys, experiments, and meta-analyses. Findings show that Generation Z and millennials have different reward preferences in the modern work environment. Generation Z values instant recognition and feedback, which is a result of their upbringing in a hyper-connected, technology-based environment. They prefer rewards that are quick and easy to access, such as digital recognition and praise on company social media. Millennials, while also appreciating feedback, place greater importance on formal recognition and long-term career development opportunities, such as upskilling and promotions. Generation Z values flexibility in work, including work-from-home options and flexible work schedules, to fit work into their personal lives. Millennials are focusing more on work-life balance policies that support their overall well-being, such as flexible leave and mental health policies. Both generations prioritize a balanced life experience where work does not dominate their personal lives. Technology-based reward systems may be more effective in increasing job satisfaction and employee retention for Generation Z compared to millennials. However, further research is needed to confirm this.
THE ROLE OF MARKETING MANAGEMENT IN BUILDING LONG-TERM CUSTOMER VALUE (LITERATURE REVIEW) Fitriyani, Syabrina; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.273

Abstract

This study aims to analyze the role of marketing management in building long-term customer value through a systematic approach to literature study. The results show that modern technologies, such as artificial intelligence (AI), metaverse marketing, and digital strategies, such as social media and omnichannel marketing, significantly increase customer engagement, loyalty, and trust. Customer Relationship Management (CRM) effectively increases customer lifetime value (CLV) by up to 30%, while digital personalization increases customer engagement by 42%. In addition, personalized value propositions play an important role in strengthening customer relationships and creating immersive experiences. This study affirms that utilizing technology, personalization, and relationship-oriented strategies is essential in contemporary marketing management. These findings provide an important contribution to understanding how strategic approaches can support the development of long-term customer value, increase retention, and strengthen customer loyalty in the digital era
IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN MODERN MARKETING MANAGEMENT (LITERATURE REVIEW) Permana, Herman; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.274

Abstract

This study discusses the implementation of Customer Relationship Management (CRM) in modern marketing management, focusing on the application of technology and its impact on the relationship between companies and customers. CRM is crucial in enhancing customer satisfaction, reinforcing loyalty, and facilitating personalization in marketing. Numerous studies in the past five years indicate that big data, artificial intelligence (AI), and cloud computing significantly enhance customer data collection and analysis, enabling companies to deliver more accurate and efficient services. However, the main challenge in implementing CRM is integrating various technology systems. Great opportunities lie in using data analysis to understand customer preferences and create more relevant and individual experiences. This study provides insights into how CRM can optimize marketing strategies in various sectors, including e-commerce, banking, retail, and B2B, and its impact on long-term customer relationships. With the right CRM, companies can create more value for customers and achieve greater success in marketing
THE ROLE OF HUMAN RESOURCE MANAGEMENT IN IMPROVING ORGANIZATION PERFORMANCE (A LITERATURE REVIEW) Prayudo, Gito; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.275

Abstract

This study aims to explore the role of human resource management (HRM) in improving organizational performance. The main focus of this study includes proper recruitment management, employee development, HR planning, knowledge management, conflict management, and competitive compensation systems. The study's findings suggest that organizations can enhance their productivity and efficiency by implementing effective HRM practices, including selecting employees who align with their culture, providing pertinent training, and managing knowledge. Integrating HRM planning with organizational strategy also contributes to attaining long-term objectives and enhanced competitiveness. This study also emphasizes the importance of constructive conflict management and fair compensation systems in improving employee motivation and retention. In the midst of globalization, organizations that can adapt their HR to the demands of the global market will be superior in competition. In conclusion, this investigation substantiates the notion that effective human resource management (HRM) facilitates employee management and the formulation organizational strategies that facilitate long-term success
THE ROLE OF FINANCIAL MANAGEMENT IN LONG-TERM INVESTMENT DECISION MAKING (LITERATURE REVIEW) Daniyal, Dasrul; Tukiran, Martinus
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 6 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i6.276

Abstract

This study aims to examine the role of financial management in long-term investment decision-making through a literature review of various related studies. The main focus of this study is the impact of risk, the application of the time value of money, investment diversification, agency problems, and investment project feasibility evaluation techniques such as Net Present Value (NPV) and Internal Rate of Return (IRR). The literature review findings demonstrate that high risk influences investment decisions owing to the unpredictability of future cash flows, necessitating risk mitigation strategies like portfolio diversification and the utilization of derivative instruments. Applying the concept of the time value of money (TVM) is crucial in investment evaluation to facilitate more rational and profitable decisions, considering inflation and discount rates. Diversification of investments has demonstrated efficacy in mitigating volatility and enhancing long-term investment outcomes. Agency problems, which arise from conflicts of interest between owners and managers, also affect the quality of investment decisions, which can be overcome by designing incentives that align with the company's long-term goals. Evaluating the feasibility of investment projects using NPV and IRR helps ensure that the investments can add significant value to the company. This research provides important insights into how good financial management can support more effective and sustainable investment decision-making
Strengthening Millennial Teachers Commitment to Become Edupreneurs Hadi, Tan; Sihombing, Sabrina Oktaria; Tukiran, Martinus; Wijaya, Rizky Charles
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.474

Abstract

Committed millennial teachers are highly dedicated and engaged in their profession. They aim to deliver high-quality educational services and continuously evolve as edupreneurs. Renowned for their creativity and innovation, they generate fresh ideas for educational ventures. This study examines the impact of Supervisory Support (SS) and the level of spirituality in the workplace (WS) on the Organizational Commitment (OC) of millennial teachers in Indonesia, with Job Embeddedness (JE) and Well-being (WB) as mediator variables. The research methodology employed is quantitative, utilizing Structural Equation Modeling (SEM). A total of 302 questionnaires were distributed to millennial teachers working in private schools. The results indicate that JE significantly mediates the relationship between principal support and OC. However, WB is a significant mediator between the level of spirituality at work and OC. Moreover, while supervisor support did not significantly impact OC, the level of workplace spirituality demonstrated a significant influence on the organizational commitment of millennial teachers. These findings provide novel insights into the factors influencing the retention of millennial teachers, aiding in the development of human resource management strategies in the education sector.
The Impact of SERVQUAL Dimensions on Customer Satisfaction in Education and Training: An Economic Perspective Suryaman, Maman; Tukiran, Martinus
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7322

Abstract

This study investigates the influence of the five SERVQUAL dimensions—tangible,  empathy, reliability, responsiveness, and assurance—on customer satisfaction in  education and training institutions using a Systematic Literature Review (SLR) approach.  The research aims to synthesize findings from empirical studies published between 2020  and 2024 to provide a comprehensive understanding of how these dimensions impact  customer satisfaction in this context. The review systematically collected and analyzed  relevant literature from reputable databases, including Dimention. A total of 9 studies  were selected based on predefined inclusion and exclusion criteria, ensuring that only  research focusing on SERVQUAL dimensions in education and training institutions and  their impact on customer satisfaction was included.The results reveal that all five  dimensions significantly contribute to customer satisfaction, with reliability and  assurance having the strongest impact. Tangible aspects, such as facilities and  infrastructure, and empathy, which reflects personalized attention, also play crucial roles.  Responsiveness, related to the promptness and willingness of service delivery, was found  to enhance trust and loyalty among customers. This study highlights the critical importance of implementing and improving  SERVQUAL dimensions to enhance service quality and satisfaction in education and  training institutions. The findings provide valuable insights for educators, policymakers,  and administrators to refine service delivery models and meet the growing expectations  of their customers.
The Effect of Compensation and Work Environment On Commitment To The Organisation With Job Satisfaction As An Intervening Variable (Empirical Study at One of the F&B Companies in Bogor City) Agung, Rezeki; Yusnita, Nancy; Tukiran, Martinus
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2852

Abstract

Organisational commitment is a very important aspect in the world of work, as it has a direct impact on various factors that affect the success of the company. Employees who have high organisational commitment tend to show higher productivity, strong loyalty and better quality of work. In addition, strong organisational commitment reduces employee turnover rates, minimises recruitment and training costs, and helps retain knowledge and expertise within the organisation. Organisational commitment needs to be supported by appropriate compensation, a supportive work environment and employee job satisfaction. With the continuous role between these variables, it is expected to increase commitment to the organisation. This study aims to determine how to increase organisational commitment by identifying the direct and indirect effects of compensation, work environment and job satisfaction on organisational commitment at Raindear Coffee & Kitchen. This type of research method is a quantitative method using survey techniques. The population used in this study were employees of Raindear Coffee & Kitchen. The analysis technique used is descriptive statistics and path analysis with a total research sample of 112 respondents of Raindear Coffee & Kitchen employees. The results of this study found that there is a direct effect of compensation on job satisfaction with a coefficient value of 0.478, there is a direct effect of the work environment on job satisfaction with a coefficient value of 0.394, there is a direct effect of compensation on organisational commitment with a coefficient value of 0.239, there is a direct effect of work environment on organisational commitment with a coefficient value of 0.273, there is a direct effect of job satisfaction on organisational commitment with a coefficient value of 0.321, there is a indirect effect of compensation on organisational commitment through job satisfaction with a coefficient value of 0.153, there is a indirect effect of work environment on organisational commitment through job satisfaction with a coefficient value of 0.126. In order to enhance employee organisational commitment, management should ensure what compensation is in accordance with employee expectations and what work environment can support employees so as to increase productivity, work quality, and employee retention rates.