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The Impact of Brand Satisfaction on Brand Loyalty Through Brand Trust among Online Ojek Customers Utami, Budi
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5969

Abstract

This study aims to examine the impact of brand satisfaction on brand loyalty, mediated by brand trust, among online ojek customers. The main variables in this research are brand satisfaction, brand trust, and brand loyalty. Brand satisfaction is expected to build customer trust in the brand, which in turn, influences their loyalty. The research employs a quantitative approach by collecting data through a self-administered questionnaire filled out by 118 online ojek customers. The data were then analyzed using Structural Equation Modeling (SEM) with the help of Lisrel 8.8 software to test the relationships between the variables. The findings of the study reveal several key insights: first, brand satisfaction has a positive and significant effect on brand trust, meaning that the more satisfied customers are with the brand, the higher their level of trust. Second, brand satisfaction has a negative effect on brand loyalty, indicating that other factors may influence loyalty beyond satisfaction alone. Third, brand trust has a positive and significant impact on customer loyalty, highlighting the critical role of trust in fostering long-term loyalty.
The Impact of the QRIS Payment System on the Digital Economy Development Utami, Budi
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 3 (2024): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i3.752

Abstract

The digital economy continues to experience rapid development in Indonesia, especially in the fields of e-commerce and financial technology. Cashless payments are increasingly becoming a trend among Indonesians both in urban and rural areas. The use of the QR Code Indonesian Standard (QRIS) payment method began to be used as a merchant transaction tool. Since November 1, 2021, the number of QRIS merchants has exceeded 12 million. The use of QRIS is an opportunity in the development of the digital economy. This research is a literature study research that is analyzed using a qualitative-descriptive approach in explaining phenomena related to QRIS implementation of the digital economy. The data sources used are secondary data sources derived from books, journals, and reports related to economic digitization. The results of the study found that QRIS has a positive influence on the development of the digital economy in Indonesia. This is marked by the increase in Indonesia's Gross Merchandise Value (GMV). The comprehensive use of QRIS can also help the country in controlling the inflation rate to be low and stable because it reduces cash printing activities and transactions to be transparent with a structured system.
PELATIHAN INTERAKTIF: PENINGKATAN KAPASITAS DOSEN DALAM PENDIDIKAN BERBASIS TEKNOLOGI Sembiring, Tamaulina Br.; Aina, Mia; Yuniwati, Ika; Mardiah, Ainun; Rohmiyati, Yuli; Utami, Budi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25545

Abstract

Peningkatan kapasitas dosen dalam menghadapi pendidikan berbasis teknologi merupakan kebutuhan mendesak dalam dunia pendidikan tinggi saat ini. Kegiatan pengabdian ini bertujuan untuk memberikan solusi konkrit terhadap permasalahan tersebut. Pelatihan interaktif dilaksanakan melalui aplikasi Zoom pada tanggal 11 Desember 2023, melibatkan 28 dosen dari berbagai perguruan tinggi. Materi pelatihan mencakup konsep dasar dan aplikasi teknologi dalam pembelajaran, serta strategi untuk meningkatkan keterlibatan mahasiswa. Hasil kegiatan mencakup peningkatan signifikan dalam pemahaman dosen terhadap teknologi pendidikan, terlihat dari kemampuan mereka mengintegrasikan berbagai alat bantu pembelajaran digital. Dosen juga berhasil menciptakan materi pembelajaran yang lebih interaktif dan relevan. Komunitas pembelajaran berkelanjutan melalui forum diskusi online menjadi wadah efektif untuk pertukaran ide dan dukungan antar dosen.
Analysis Scientific Knowledge of The Process Making Jenang Kudus and Its Potential for Empowering Logical Thinking Skills Ainuzzahroh, Naila Zulfa; Suciati*, Suciati; Utami, Budi; Silvita, Silvita; Prasetyo, Opik; Rachman, Hening Triandika
Jurnal Pendidikan Sains Indonesia Vol 12, No 1 (2024): JANUARY 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpsi.v12i1.35066

Abstract

The low knowledge of students' local wisdom, especially jenang kudus, has an impact on Indonesia's identity in the future. In addition, Indonesian students have low logical thinking skills, this also affects the fading of local wisdom in Indonesia, students have difficulty filtering foreign cultures carried by globalization. This study aims to: (1) analyze the scientific knowledge contained in the process of making jenang Kudus; (2) analyze the potential of scientific knowledge contained in the process of making jenang Kudus to empower junior high school students' logical thinking skills; (3) analyze the relationship of scientific knowledge contained in the process of making jenang Kudus to the material in science learning. This research is a descriptive qualitative research with an ernographic approach. The data sources include informants and articles. The sampling technique was done with snowball sampling technique. Data collection was collection using interview, observation, documentation and journal analysis. The data validity test technique was carried out using triangulation techniques. Data analysis techniques using interactive analysis techniques. The results of this study show that the process of making Jenang Kudus contains scientific knowledge of science from three aspects including biology, chemistry and physical. Scientific knowledge in the process of making jenang Kudus has the potential to empower logical thinking skills which include 5 indicators including ordering, comparing, contrasting, evaluating, selecting. Scientific knowledge in the process of making jenang Kudus is related to junior high school science materials including temperature and heat, mixtures, physical and chemical changes, additives, and food substances.
Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Di Cafe Markas Ranjau (Studi Kasus Konsumen Cafe Markas Ranjau Mojosari) Nurul, Lutvia; Setyaningsih, Eny; Utami, Budi
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the factors that influence consumer purchasing decisions at Cafe Markas Ranjau Mojosari. In an era of intense business competition, especially in the culinary sector, understanding the factors that influence consumer decisions is crucial for business success. This research uses a quantitative approach with a survey method to collect data from cafe consumers. The results of the analysis show that product quality, service quality, company image and price have a significant influence on purchasing decisions. These findings provide important implications for the management of the Mine Headquarters Cafe in improving marketing and service strategies to attract more consumers and maintain loyal customers.
PENGEMBANGAN METODE PENILAIAN OTENTIK UNTUK MENGUKUR KEMAMPUAN BERPIKIR KRITIS MAHASISWA Sappaile, Baso Intang; Fahrudin, Ahmad; Waliulu, Yuniar Sakinah; Nove, Albertus Hengka; Rachman, Reza Saeful; Utami, Budi
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25694

Abstract

Penelitian ini bertujuan untuk mengembangkan metode penilaian otentik dalam mengukur kemampuan berpikir kritis mahasiswa di perguruan tinggi. Berfokus pada integrasi konsep berpikir kritis dengan penilaian otentik, penelitian ini mengeksplorasi literatur-literatur terkait untuk mengidentifikasi pendekatan yang dapat meningkatkan validitas evaluasi. Dengan menelaah berbagai metode penilaian otentik, termasuk proyek kolaboratif, studi kasus, dan simulasi situasi kehidupan nyata, penelitian ini menghasilkan sintesis konsep dan metode yang menggambarkan suatu pendekatan komprehensif. Rekomendasi penelitian mencakup pengembangan tugas-tugas otentik yang mencerminkan tantangan kontemporer dan penggunaan rubrik penilaian yang transparan untuk mengevaluasi kemampuan berpikir kritis mahasiswa. Hasil penelitian ini dapat diimplementasikan dalam perancangan kurikulum pendidikan tinggi guna meningkatkan kualitas pembelajaran.
Pengaruh Jenis Setik Bordir Terhadap Hasil Jadi Bordir Kebaya Modifikasi Pada Bahan Tulle B, Rinda Indriana; Utami, Budi
Jurnal Online Tata Busana Vol. 2 No. 3 (2013): Jurnal Online Tata Busana Agustus 2013
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jurnal-online-tata-busana.v2i3.3299

Abstract

Penggunaan Buah Duwet (Eugenia Cumini) Pada Batik Sutera Madura Fitriah, Siti Nafi’atul; Utami, Budi
Jurnal Online Tata Busana Vol. 2 No. 3 (2013): Jurnal Online Tata Busana Agustus 2013
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jurnal-online-tata-busana.v2i3.3300

Abstract

Pengaruh Jumlah Mordan Terhadap Hasil Jadi Pewarnaan Serat Oyong (Luffa Acutanggula) Wulandari, Novita; Utami, Budi
Jurnal Online Tata Busana Vol. 2 No. 3 (2013): Jurnal Online Tata Busana Agustus 2013
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jurnal-online-tata-busana.v2i3.3498

Abstract

Pembinaan Manajemen Usaha dan Marketing Pada Pengrajin Sepatu UD Barokah di Desa Mojoranu, Kecamatan Sooko, Kabupaten Mojokerto Utami, Budi; Kasnowo, Kasnowo
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2019): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian ini secara umum bertujuan untuk meningkatkan daya saing melalui pendampingan pemasaran dan manajemen usaha. Metode pelaksanaan kegiatan adalah ceramah, tanya jawab, diskusi, demontrasi, praktik langsung, serta observasi. Pengabdian bagi masyarakat ini diharapkan dapat membantu UD Barokah dalam mengembangkan usahanya. Berhasilnya pembinaan yang diberikan, diharapkan bisa memotivasi masyarakat sekitarnya yang memiliki usaha sejenis untuk bersama-sama mengembangkan usaha, sehingga produk sepatu bisa dijadikan produk unggulan Kabupaten Mojokerto. Solusi yang ditawarkan adalah melakukan pembinaan dan pendampingan usaha untuk mengembangkan usaha dan memasarkan hasil usahanya. Rencana luaran yang ditargetkan berupa pendampingan dalam pengelolaan manajemen usaha secara profesional agar mitra mempunyai kemampuan manajerial dan membantu memasarkan hasil usaha melalui kegiatan pemasaran seperti e-marketing serta strategi pemasaran sederhana.
Co-Authors Abduhan, Rohman Adhi, Bilal Wahyu Afifah, Siti Nur Agung Nugroho CS Agus Wagyana Agustin, Sri Kurniasih Ahmad Fahrudin Ahyana Rosyada Ainun Mardiah Ainuzzahroh, Naila Zulfa Aisah Nur' Aini Alimin Sutanto Ambar Sulistyo Wardhani Anak Agung Istri Sri Wiadnyani Anggraheni Putri, Adisti Fitria Anggraini, Kartika Putri Anisah Anisah Annisa Cahya Rahayuningtyas Annisa Nur Khasanah Ardi, Triyanto Ari Syahidul Shidiq Ashadi Ashadi Ashadi Ashadi Ashadi Ashadi, Ashadi Ashadi, Ashadi Asri Nugraheni, Febriani Sarwendah Astari, Mardhiyah Ayu Astuti, Enny Diah Astuti, Mela Astuti, Salima Puji Ayu Candraningrum, Diah Azizah, Hasna Putri B, Rinda Indriana Bakti Mulyani Baskoro Adi Prayitno Baso Intang Sappaile, Baso Intang Bayu Antrakusuma, Bayu Bayu Rizki Prasadityo Bramastia Bramastia Bramastia Bramastia Bramastia Bramastia Bramastia, Bramastia Candraningrum, Diah Ayu Catur Saputro, Agung Nugroho Charisma Nurwiyono Putri Christera Kuswahyu Indira Cynthia Sari, Sandi Danar Dandun Widhiantoro Dina Destari Djunaidi, Ahmad dwi wahyono Dyah Ayu Saraswati Adimudra Elfi Susanti V. H. Endah Febri Setiya Rini Endang Susilowati Eny Setyaningsih, Eny Eva Permatasari Fajar Sanubari Fajar, Adik Muhammad Fajariyah, Nur Fajri Nur Aisyah Herawati Fathurahman, Mohamad Fatoni, Indah Firdaus, Prisma Satria Fitria Meisarah Fitriah, Siti Nafi’atul Gafar Yoedtadi, Muhammad Gunawan, Kadek Dwi Hendratama Gunawan, Kadek Dwi Hendratma Hamida, Naba Haryono *, Haryono Haryono, Haryono Hening Purnamawati Heri Setyoko Hernama, R. Hidayat, M. Syamsul Ibrahim, Mozart Malik Ika Yuniwati, Ika Iman Murtono Soenhadji Imron, Erlambang Muhammad Irfan Ardiansyah Isma Aziz Fakhrudin Jovita Ridhani Kadek Dwi Hendratama Gunawan Kadek Dwi Hendratma Kadek Dwi Hendratma Gunawan Kadek Dwi Hendratma Gunawan kasnowo, kasnowo Kharisma Resti Kurnia Diah Sangandita Khasanah, Annisa Nur Khoirunnisa, Sindy Khusna Santika Rahmasari Krisna Rendi Awalludin Kus Sri Martini Kusumawardani, Ariani Leny Yuliatun Lestari, Wahyuni Tri Lies Handrijaningsih Lilih Sulistyaningkarti Lina Mahardiani Lukman, Lucky Azizatul Luqman, Muhammad Luthfiana Gita Pramesti Marlen Wariunsora Martani Martani Martini, Kus Sri Meida Wulan Sari Mia Aina Mirda, Rizyana Mohamad Ismail Mohammad Masykuri Muawiyah, Dyah Muhammad Nur Hudha Muhammad Nur Hudha Muhammad, Nagib Mujiyani Mujiyani, Mujiyani Mulatsih Mulatsih Mulyani, Bakti Mulyani, Sri Murni Ramli Nada, Na Quita Nana Chintya Nanik Dwi Nurhayati Nanik Dwi Nurhayati Nirmalasari, Dewi Nove, Albertus Hengka Novita Wulandari Nur Fitri Fatimah Nurhanimah, Nurhanimah Nurhayati, Fitri Nurma Yunita Indriyani Nurma Yunita Indriyanti Nursalsabila, Zamzami Nurul, Lutvia Nuryandari Oktaviana, Inayah Adi Pangesti, Yosia Paksi Dea Patria Sukmawati Pattiruhu, Fransisca Jallie Pattiruhu, Hellen Perdana, Endika Prasetyo, Opik Rachman, Hening Triandika Rachman, Reza Saeful Ramandika, Muhammad Gunawan Dwi Ratih Purwaningsih Redjeki, Tri Retno Hapsari, Zita Riesky Maya Probosari Riezky Maya Probosari Riezky Maya Probosari Riezky Maya Probosari Riezky Maya Probosari Rini, Endah Febri Setiya Rosadi, Santi Dwi S. Tiwi Anggraeni S.Pd. M Kes I Ketut Sudiana . Salsabila, Tiara Hasna Santhiy, Santhiy Saputro, Agung Nugroho Catur Saraswaty, Sarry Sariwati, Lathifah Nur'aini Sariyati, Sariyati Savitri Setyo Utami, Lusia Sembiring, Tamaulina Br. Septi Mariani, Septi Septianingrum, Resti Setiana, Hatib Setyanto, Yugih Setyariningsih, Eny Silvita, Silvita Sinta Paramita Siregar, Achiruddin Sri Hermawati Sri Murtiasih Sri Sapto Darmawati Suarti, Suarti Subroto, Desty Endrawati Suciati Suciati Suciati Suciati Suciati Suciati Suciati Suciati Suciati*, Suciati Sudarwati, Sudarwati Sugiharto Sugiharto Sugiharto, . Sugiharto, Sugiharto Suhendra, Susi Sukardjo, Jacobus Salesius Sukardjo, JS Sukmawati, Patria Sulistyaningkarti, Lilih Sulistyo Saputro Sumardi, Nur Sastikawati Supurwoko Suryadi Budi Utomo Sutarjo, Puji SYAMSUL HIDAYAT Tamaulina Br Sembiring Tanghal, Analiza B. Taqwima, Aldina Husnazulfa Ulfa Imroathul Hasanah Ulfa, Maria Ulfa, Ulya Untari, Sita Utami Wijayanti Utomo, Ely Sapto Violin, Vivid Vitria, Lativah Nurul Viving Frendiana Waliulu, Yuniar Sakinah Wardani, Putri Kusuma Wee, Angeline Widayatmoko, Widayatmoko Widyawati, Ratna Tri Wulan Purnama Sari Yamtinah, Sri Yuli Rohmiyati zulhelman