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Brand Trust, Brand Image, And Relationship Quality On Brand Loyalty In The Context Of Halal Product Utami, Budi
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5457

Abstract

The purpose of this research is to evaluate the development of halal food and beverage products. The variables in this study are brand trust, brand image, relationship quality to brand loyalty. The population of this research is all MSME food products and at least halal in Malang City. The sample of this research is 303 halal food and beverage products. This research analysis technique uses SmartPLS. The results of this study indicate that the first hypothesis, brand trust has a positive and significant effect on brand loyalty. The second hypothesis, brand trust has a positive and significant effect on relationship quality. The third hypothesis, brand image has a positive and significant effect on brand loyalty. The fourth hypothesis, brand image has a positive and significant effect on relationship quality. The fifth hypothesis, relationship quality has a positive and significant effect on brand loyalty. The sixth hypothesis, brand trust has a positive and significant effect on brand loyalty mediated by relationship quality. The seventh hypothesis, brand image has a positive and significant effect on brand loyalty mediated by relationship quality. Therefore, it can be concluded that all variables explain the existence of halal regulations as a factor influencing brand trust and brand image can convince customers to maintain good quality relationships and become loyal customers of halal food and beverage products. The limitation of this research is the Malang City area, it is expected to expand the area related to the development of halal product labels in Indonesia.
Youth Political and Social Media Engagement for 2024 Indonesian General Elections Ayu Candraningrum, Diah; Gafar Yoedtadi, Muhammad; Djunaidi, Ahmad; Setyanto, Yugih; Savitri Setyo Utami, Lusia; Retno Hapsari, Zita; Utami, Budi
Calathu: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2025): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v7i1.5316

Abstract

Indonesia has entered a new chapter of politics under the leadership of President Prabowo Subianto and Vice President Gibran Rakabuming Raka. The pair won unanimously in the 2024 General Election, with 58.6% of the vote, the majority of which went to young voters. Indeed, in the 2024 elections, the number of young voters aged 22-30 years was the largest group of voters. A total of 114 million voters, who are millennials and Generation Z, have proven to be able to change political policies in this country for the next 5 years. Half of these young voters are first-time voters. Before the democratic party was held, there were many doubts about the existence of these young people considering the character of Gen Z and millennials is known as an adaptive and responsive generation that will affect their attitudes and behavior. They are also known to be disinterested in political issues, but this is expected to change based on the social media content they see. As a result, issues of polarization, misinformation, and disinformation on social media loomed during the election period. This research uses the concepts of youth politics and social media engagement to achieve the goal of knowing how these young voters use social media to find information related to honest and anti- corruption leadership candidates. This research also uses a qualitative approach with a phenomenology research method and data collection as qualitative and quantitative data. The qualitative data was collected from interviews with 2 Generation Z, while quantitative data was collected sourced from distributing an online survey to 114 Generation Z regarding the use of social media for political campaigns. This refers as amplifier data. The results of the study stated that young voters are very dependent on algorithms running on social media accounts to get information about candidates to be elected in the General Election. In addition, they are also helped by the presence of For Your Page (FYP) on social media, although the content they prefer is classified as misinformation and disinformation.
Analisis Pengaruh Keterampilan Digital, Analytical Thinking dan Perilaku Belajar Terhadap Prestasi Akademik Siswa: Penelitian Wariunsora, Marlen; Pattiruhu, Fransisca Jallie; Suarti, Suarti; Pattiruhu, Hellen; Utami, Budi; Meisarah, Fitria
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.900

Abstract

Dalam era digital saat ini, kemampuan siswa dalam menggunakan teknologi, berpikir kritis dan analitis, serta memiliki perilaku belajar yang positif menjadi faktor penting dalam menunjang pencapaian akademik. Penelitian ini bertujuan untuk menganalisis pengaruh keterampilan digital, analytical thinking, dan perilaku belajar terhadap prestasi akademik siswa. Penelitian ini menggunakan teknik kuantitatif melalui metode survei terhadap seratus siswa. Instrumen yang digunakan berupa kuesioner tertutup yang telah diuji reliabilitasnya dan divalidasi secara statistik. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa literasi digital, kemampuan berpikir analitis, dan perilaku belajar secara simultan berpengaruh terhadap prestasi akademik siswa di kelas. Di antara faktor-faktor tersebut, berpikir analitis memiliki pengaruh yang sedikit lebih besar dibandingkan perilaku belajar maupun keterampilan digital. Temuan ini menunjukkan pentingnya penguatan keterampilan berpikir analitis dan pembentukan perilaku belajar yang efektif dalam upaya peningkatan prestasi akademik.
Pengenalan Digital Marketing Untuk Membentuk Kewirausahaan Dini Bagi Pelajar Menengah Kejuruan Ardiansyah, Irfan; Mariani, Septi; Utami, Budi; Indira, Christera Kuswahyu; Hermawati, Sri; Hernama, R.; Martani, Martani; anisah, anisah; Handrijaningsih, Lies; Soenhadji, Iman Murtono; Agustin, Sri Kurniasih; Handayani, Handayani; Murtiasih, Sri; Suhendra, Susi; Utomo, Ely Sapto; Perdana, Endika; Sariyati, Sariyati
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2595

Abstract

Kegiatan abdimas ini memberikan pengenalan Digital Marketing kepada pelajar jenjang kejuruan dimana lulusannya diharapkan dapat mandiri dengan berwirausaha. Tujuan  pengabdian masyarakat ini untuk memberikan pengenalan sebagai bentuk kewirausahaan dini bagi pelajar jenjang menengah kejuruan untuk lebih memahami tentang Digital Marketing. Kegiatan ini berlangsung di SMK Yadika 13 Tambun. Metode yang digunaan adalah dengan persentasi materi, diskusi dan praktek membuat konten mengenai Digital Marketing kepada seluruh peserta. Pengenalan ini dimulai peran Digital Marketing, perbedaan tradisional marketing dan Digital Marketing serta content. Kegiatan abdimas ini berperan positif dalam meningkatkan pengetahuan dan keterampilan peserta dalam memulai beriwirausaha sejak dini.
Analisis Instrumen Order Multiple Choice Konsep Nutrisi Berbasis Learning Progression Menggunakan Model Rasch Ramli, Murni; Utami, Budi
Bioedusiana: Jurnal Pendidikan Biologi Vol 8, No 2 (2023): Bioedusiana
Publisher : Jurusan Pendidikan Biologi - Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/bioed.v8i2.10096

Abstract

Sebuah instrumen dapat dipergunakan untuk mengukur variabel terikat pada sebuah penelitian apabila instrumen tersebut valid dan reliabel. Penelitian ini bertujuan untuk menganalisis kualitas instrumen soal konsep nutrisi berbentuk Order Multiple Choice (OMC) dengan model Rasch dilihat dari aspek validitas, reliabilitas, tingkat kesukaran, dan daya beda butir soal. Metode yang digunakan berupa metode tes dengan tipe pilihan ganda sebanyak 15 butir soal melalui media google form yang diberikan kepada 93 siswa SMP kelas 7 dan 8. Berdasarkan hasil uji validitas dari keseluruhan butir soal berjumlah 15 item tidak terdapat butir soal yang dinyatakan tidak valid atau perlu diganti. Hasil uji reliabilitas menunjukkan nilai item reliability termasuk dalam kriteria reliabilitas yang tergolong cukup. Untuk hasil tingkat kesukaran butir soal didapatkan jika soal nomor 13 adalah soal yang paling sulit, sedangkan soal nomor 15 adalah untuk soal yang termudah. Sedangkan uji daya beda butir soal didapatkan hasil terdapat tiga kelompok butir soal yang dapat diidentifikasi dari total soal. Dari hasil tersebut dapat disimpulkan jika instrumen tes termasuk dalam kategori bagus untuk diujikan kepada peserta didik dalam skala besar.
The Role of Psychological Pricing and Perceived Value in Driving Purchase Decisions: Managerial and Digital Entrepreneurship Perspectives Utami, Budi; Hidayat, Syamsul; Setyariningsih, Eny
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10637

Abstract

This study aims to analyze the role of psychological pricing strategies and perceived value in influencing consumer purchasing decisions, with an emphasis on managerial and digital entrepreneurship perspectives. The main focus of this research is Generation Z consumers in East Java who actively make transactions on TikTok Shop, as one of the rapidly growing social commerce platforms. A quantitative approach was used with a probability sampling method on 227 respondents. The results of the study show that low price strategies and flash sales, which are designed based on a psychological approach, significantly influence consumer value perceptions and have a direct impact on purchasing decisions. Perceived value acts as an important mediator that strengthens the influence of both strategies on purchase intentions. In the context of digital entrepreneurship, these findings are relevant because they show how business actors can utilize pricing mechanisms based on consumer psychology to increase sales conversions, loyalty, and shopping experiences. The practical implications of this study indicate that digital MSMEs must integrate pricing strategies with an understanding of digital consumer behavior in order to be able to compete in a competitive and dynamic social platform-based e-commerce ecosystem.
The Empowerment of Science Teachers in Developing Education Sustainable Development (ESD)-based Learning Instrument for Teachers Affiliated with Subject Teachers’ Working Group (MGMP) for Science in Surakarta City Bramastia; Utami, Budi; Gunawan, Kadek Dwi Hendratama; Suciati; Rini, Endah Febri Setiya; Salsabila, Tiara Hasna
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 3 (2025): Juli-September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i3.12353

Abstract

PISA 2022 data shows that Indonesian students’ critical thinking skills and scientific literacy are still low. This situation is worsened by science learning having not integrated the Education for Sustainable Development (ESD) approach. This community service program held by the UNS SESD RG aims to empower science teachers at the MGMP (Subject Teachers’ Working Group) for Science in Surakarta City in developing ESD-based learning instruments. The methods used include needs analysis, workshops, assignments, and evaluation. Problems encountered by teachers include poor awareness of ESD, limited publications of research result, and no implementation of project-based learning. Solutions provided include training, mentoring, and the use of educational technology. The results of activity indicate an increase in teacher capacity in developing contextual and innovative ESD-based learning instrument. This program also supports the achievement of SDGs, particularly in aspects of quality education and climate action.
PENGARUH HARGA, FITUR, DAN GARANSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE BERBASIS ANDROID DI KOTA BEKASI Adhi, Bilal Wahyu; Utami, Budi
UG Journal Vol 18, No 6 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era yang semakin canggih dan berkembang, teknologi memiliki dampak besar pada kehidupan manusia, menjadikan alat komunikasi sebagai kebutuhan primer. Permintaan akan perangkat komunikasi meningkat setiap tahun, terutama untuk smartphone berbasis Android dari merek tertentu, karena tingginya kebutuhan akan komunikasi, akses informasi, dan hiburan. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner online kepada 100 responden yang telah membeli dan menggunakan smartphone Android di Kota Bekasi. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive sampling, yang berarti responden dipilih berdasarkan kriteria tertentu yang relevan dengan tujuan penelitian. Data dianalisis menggunakan SPSS 20 dengan berbagai teknik uji, termasuk uji validitas untuk memastikan pertanyaan dalam kuesioner mengukur apa yang seharusnya diukur, uji reliabilitas untuk mengecek konsistensi hasil, uji normalitas untuk melihat distribusi data, uji multikolinearitas untuk menguji hubungan antar variabel bebas, uji heteroskedastisitas untuk menguji ketidakseragaman varians, serta analisis regresi linear berganda untuk memahami hubungan antara variabel independen dan dependen. Uji T dan uji F digunakan untuk melihat signifikan tidaknya variabel independen secara parsial dan simultan, sementara koefisien determinasi (R2) digunakan untuk melihat seberapa besar variabel independen dapat menjelaskan variabel dependen. Hasil penelitian menunjukkan bahwa variabel Harga, Fitur, dan Garansi memiliki pengaruh signifikan baik secara parsial maupun simultan terhadap keputusan pembelian smartphone Android di Kota Bekasi, dengan variabel Garansi menjadi faktor paling dominan yang mempengaruhi keputusan pembelian tersebut.
How Is the Consumer View? Concerning Perspectives in Ethics, Advertising Commitment on Attitude and Purchase Intention of Consumer Utami, Budi
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 7 No. 1 (2024): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v7i1.1339

Abstract

The purpose of this study is to describe the picture of ethical commitment of advertising, advertisers, consumer buying attitudes and purchase intentions and the influence of academic service quality variables between advertising ethical commitments, advertisers partially and simultaneously on consumer buying attitudes and consumer buying interests. The population in this study was Management students of Majapahit Islamic University totaling 200 students and a sample of 6.8 students using proportional random sampling techniques. The scale used is the Likert scale. The type of measurement scale in this study is an ordinal scale that is converted into interval scale data through MSI (Method of Successive Interval). The results showed that the variables (1) Ethical commitment, (2) Advertising actors (endorsers), (3) Consumer buying attitudes, (4) Purchase intentions in good condition results. The calculation of the t test is known that: (1) there is a positive and significant influence between ethical commitment and consumer purchasing attitude, (2) there is a positive and insignificant influence between the role of advertising and consumer purchasing attitude, (3) there is a negative and insignificant influence between ethical commitment to consumer buying interest, (4) there is a negative and insignificant influence between advertisers on buying interest , (5) there is a positive and insignificant influence between consumer buying attitudes and buying interest.
Characteristics analysis of integrated science question items with the rasch model Yamtinah, Sri; Ashadi, Ashadi; Mulyani, Bakti; Utami, Budi; Kristyasari, Marantika Lia
Journal of Environment and Sustainability Education Vol. 1 No. 1 (2023)
Publisher : Education and Development Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62672/joease.v1i1.1

Abstract

This study aims to analyze the characteristics of the Integrated Science question item. This is quantitative descriptive research. The research subjects were 90 students of class VIII Junior High School in the high, medium, and low categories in Surakarta City. The characteristics of the items were analyzed using the Winstep program with the Rasch Model. Based on data analysis, the results obtained are: 1) the validity of conformity level of the items is valid; 2) the reliability value of the students was 0,79 which was sufficient, the reliability of the items was 0,93 which was very good, and the reliability between the students and the items (Alpha Cronbach) was 0,81 which was very good; 3) the value of separation item > value separation of students; 4) the distribution of the difficulty level of the questions is generally in the medium category; and 5) the difference power of the questions in the very good category is 35%, 25% in the good, 30% in the moderate, and 10% in the unable to distinguish category. Thus, it can be concluded that the analysis of the characteristics of the Integrated Science question items using the Rasch Model is considered good.
Co-Authors Abduhan, Rohman Adhi, Bilal Wahyu Afifah, Siti Nur Agung Nugroho CS Agustin, Sri Kurniasih Ahmad Fahrudin Ahyana Rosyada Ainun Mardiah Ainuzzahroh, Naila Zulfa Aisah Nur' Aini Alimin Sutanto Ambar Sulistyo Wardhani Anak Agung Istri Sri Wiadnyani Anggraheni Putri, Adisti Fitria Anggraini, Kartika Putri Anisah Anisah Annisa Cahya Rahayuningtyas Annisa Nur Khasanah Ardi, Triyanto Ari Syahidul Shidiq Ashadi Ashadi Ashadi Ashadi Ashadi Ashadi, Ashadi Ashadi, Ashadi Asri Nugraheni, Febriani Sarwendah Astari, Mardhiyah Ayu Astuti, Enny Diah Astuti, Mela Astuti, Salima Puji Ayu Candraningrum, Diah Azizah, Hasna Putri B, Rinda Indriana Bakti Mulyani Baskoro Adi Prayitno Baso Intang Sappaile, Baso Intang Bayu Antrakusuma Bayu Antrakusuma, Bayu Bayu Rizki Prasadityo Bramastia Bramastia Bramastia Bramastia Bramastia Bramastia Bramastia Bramastia Bramastia, Bramastia Candraningrum, Diah Ayu Catur Saputro, Agung Nugroho Charisma Nurwiyono Putri Christera Kuswahyu Indira Cynthia Sari, Sandi Danar Dina Destari Djunaidi, Ahmad dwi wahyono Dyah Ayu Saraswati Adimudra Elfi Susanti V. H. Endah Febri Setiya Rini Endang Susilowati Eny Setyaningsih, Eny Eva Permatasari Fajar Sanubari Fajar, Adik Muhammad Fajariyah, Nur Fajri Nur Aisyah Herawati Fatoni, Indah Firdaus, Prisma Satria Fitria Meisarah Fitriah, Siti Nafi’atul Gafar Yoedtadi, Muhammad Gunawan, Kadek Dwi Hendratama Gunawan, Kadek Dwi Hendratma Hamida, Naba Haryono *, Haryono Haryono, Haryono Hening Purnamawati Heri Setyoko Hernama, R. Hidayat, M. Syamsul Ibrahim, Mozart Malik Ika Yuniwati, Ika Iman Murtono Soenhadji Imron, Erlambang Muhammad Irfan Ardiansyah Isma Aziz Fakhrudin Jovita Ridhani Kadek Dwi Hendratama Gunawan Kadek Dwi Hendratma Kadek Dwi Hendratma Gunawan Kadek Dwi Hendratma Gunawan Kadek Dwi Hendratma Gunawan kasnowo, kasnowo Kharisma Resti Kurnia Diah Sangandita Khasanah, Annisa Nur Khoirunnisa, Sindy Khusna Santika Rahmasari Krisna Rendi Awalludin Kus Sri Martini Kusumawardani, Ariani Leny Yuliatun Lestari, Wahyuni Tri Lies Handrijaningsih Lilih Sulistyaningkarti Lina Mahardiani Lukman, Lucky Azizatul Luqman, Muhammad Luthfiana Gita Pramesti Maria Ulfa Marlen Wariunsora Martani Martani Martini, Kus Sri Meida Wulan Sari Mia Aina Mirda, Rizyana Mohamad Ismail Mohammad Masykuri Muawiyah, Dyah Muhammad Nur Hudha Muhammad Nur Hudha Muhammad, Nagib Mujiyani Mujiyani, Mujiyani Mulatsih Mulatsih Mulyani, Bakti Mulyani, Sri Murni Ramli Nada, Na Quita Nana Chintya Nanik Dwi Nurhayati Nida Rizqi Nafiah Nirmalasari, Dewi Nove, Albertus Hengka Novita Wulandari Nur Fitri Fatimah Nurhanimah, Nurhanimah Nurhayati, Fitri Nurma Yunita Indriyani Nurma Yunita Indriyanti Nursalsabila, Zamzami Nurul, Lutvia Nuryandari Oktaviana, Inayah Adi Pangesti, Yosia Paksi Dea Patria Sukmawati Pattiruhu, Fransisca Jallie Pattiruhu, Hellen Perdana, Endika Prasetyo, Opik Prisma Satria Firdaus Rachman, Hening Triandika Rachman, Reza Saeful Ramandika, Muhammad Gunawan Dwi Ratih Purwaningsih Redjeki, Tri Retno Hapsari, Zita Riesky Maya Probosari Riezky Maya Probosari Riezky Maya Probosari Riezky Maya Probosari Riezky Maya Probosari Rini, Endah Febri Setiya Rosadi, Santi Dwi S. Tiwi Anggraeni S.Pd. M Kes I Ketut Sudiana . Salsabila, Tiara Hasna Santhiy, Santhiy Saputro, Agung Nugroho Catur Saraswaty, Sarry Sariwati, Lathifah Nur'aini Sariyati, Sariyati Savitri Setyo Utami, Lusia Sembiring, Tamaulina Br. Septi Mariani, Septi Septianingrum, Resti Setiana, Hatib Setyanto, Yugih Setyariningsih, Eny Silvita, Silvita Sinta Paramita Siregar, Achiruddin Sri Hermawati Sri Murtiasih Sri Sapto Darmawati Sri Yamtinah Suarti, Suarti Subroto, Desty Endrawati Suciati Suciati Suciati Suciati Suciati Suciati Suciati Suciati Suciati Suciati Suciati*, Suciati Sudarwati, Sudarwati Sugiharto Sugiharto Sugiharto, . Sugiharto, Sugiharto Suhendra, Susi Sukardjo, Jacobus Salesius Sukardjo, JS Sukmawati, Patria Sulistyaningkarti, Lilih Sulistyo Saputro Sumardi, Nur Sastikawati Supurwoko Suryadi Budi Utomo Sutarjo, Puji SYAMSUL HIDAYAT Tamaulina Br Sembiring Tanghal, Analiza B. Taqwima, Aldina Husnazulfa Ulfa Imroathul Hasanah Ulfa, Ulya Untari, Sita Utami Wijayanti Utomo, Ely Sapto Violin, Vivid Vitria, Lativah Nurul Waliulu, Yuniar Sakinah Wardani, Putri Kusuma Wee, Angeline Widayatmoko, Widayatmoko Widyawati, Ratna Tri Wulan Purnama Sari Yuli Rohmiyati