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Journal : Jurnal Muara Ilmu Ekonomi dan Bisnis

 1 
PENGARUH PRIVACY, SOCIAL INFLUENCE TERHADAP ONLINE PURCHASE INTENTION: TRUST SEBAGAI VARIABEL MEDIASI Veronica, Veronica; Rodhiah, Rodhiah
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.9657

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh privacy, social influence terhadap online purchase intention dan trust sebagai variabel mediasi. Desain penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengambilan sampel menggunakan metode nonprobability sampling dengan teknik purposive sampling. Sampel pada penelitian ini sebanyak 100 responden. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner melalui link google form. Analisis data menggunakanPartial Least Squares- Structural Equation Modelling (PLS- SEM) dengan menggunakan software SmartPLS versi 3.0. Hasil penelitian menunjukan bahwa privacy dan social influence mempengaruhi online purchase intention secara positif dan signifikan. Trust dapat memediasi privacy terhadap online purchase intention secara positif dan signifikan pada pelanggan Shopee di Jakarta. Hasil penelitian ini memberikan penjelasan kepada pelanggan Shopee bahwa hal terpenting dalam berbelanja secara online adalah keamanan yang ketat sehingga meningkatkan rasa kepercayaan dan feedback berupa kepuasan dan ketidakpuasan terhadap produk yang telah dibeli. The purpose of this research is to investigate the effect of privacy, social influence on online purchase intention and trust as a mediation. The research design used is a qualitative method with a descriptive approach. This research uses non probability sampling method with purposive sampling technique. The sample number is 100 respondents.Data collection is done by distributing questionnaires through the google form link. Partial Least Squares- Structural Equation Modelling (PLS-SEM) is used to analyze research data by using SmartPLS ver 3.0. The findings show privacy and social influence possitively and significanly on online purchase intention. Trust can mediate privacy of online purchase intention on Shopee customers at Jakarta.The results of this research provide an explanation to Shopee customers that the important thing in online purchasing is tight security increasing trust and feedback as satisfaction and dissatisfaction with the product that has been purchased.
Co-Authors Abdul Harris Afnesia, Utari Agung Joni Saputra Al Iksani, Irna Salwa Andri Andri Angellia Debora Suryawan, Angellia Debora Anggraeni, Mella Antonius, Cayadi Sidarta Arta Moro Sundjaja, Arta Moro Arum Nadya Octania Asep Ali Thabah, Asep Ali Asri, Helmalia August Halomoan Siregar Aulia Andhikawati Aulia I, Shafira Aurelia, Aurelia Azizah Az'zahra Chandra, Stefani Chiuman, Linda David David Deddy Deddy Denni, Denni Dikjayasa, Parisatria Edhie Budi Setiawan, Edhie Budi Efendi, Ade Irfan Elly Ingkiriwang Ellynia, Ellynia Emma Rochima Eveline, Christina Fifa Argentina Girsang, Ermi Habibie, Sitty Ainsyah Harahap, Sarah Geltri Hardini, Alifia Henny Lestari, Henny Husna, Selma Novaliza Indra, Evta Irenita, Novembriani Irennita, Novembriani Istanto, Freddy H. Juliater Simamarta JUNIANTO JUNIANTO Keysha Amelia Citra Kho, Ferry Khoerunnisa, Nurani Koto, Siti Khadijah Kristina Kristina Kurniabudi, Kurniabudi Laksman, Myrna Mantiri, Dessy Mega Suryandari Michaela, Janice Aveline Miranda, Airin Mudrik Alaydrus Mulyono , Herry Muryono, Tupan Tri Musthopa, Andrean Alief Nasution, Syafrani Putri Nawangwulan, Wening Nawangwulan, Wening Ramadhani Siti Ng, Martha Nia, Nia Nopriyati, Nopriyati Novi Indah Susanthi, Novi Indah Panjaitan, Denti Masti Pratama, Gilar Budi Pratiwi, Sekar Widyastuti R, Meiliana Lindawaty Rabecca Christin Chandra Rachmi, Irsafanti Rendy Sarudin Rodhiah, Rodhiah Roozana Maria Ritonga Rusmawardiana Rusmawardiana, Rusmawardiana S, Abdullah Ade Suryobuwono Safitri, Tasrika Nur Salikur, Salikur Saputra, Antoni Setiawan, Ferdy Trisanto Setiawan, Ivon Silaban, Herlan Siska Amonalisa Silalahi Sitanggang, Tina Novianti Surja, Stephanie Susan, Y. Syahzuni, Barlia Annis Tianto, Agus Tirtadidjaja, Andari Tirtadijaja, Andari Umaisaroh Umaisaroh Verano, Raka Vincent Vincent, Vincent Wening Ramadhani Siti Nawangwulan Wibawa, Callysta Wijayanti, Lady Ayu Sri Winnie Winnie Yana Erlyana, Yana Yosi Pahala, Yosi Yulianti Keke Yurrita Mailintina