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VERONICA VERONICA
Information Systems Department, School of Information Systems, Bina Nusantara University Jl. K. H. Syahdan No-9, Jakarta 11480
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Journal : Jurnal Bahasa Rupa

 1 
PERANCANGAN BUKU TIPOGRAFI UNTUK KEMASAN DENGAN METODE DESIGN THINKING Erlyana, Yana; Winnie, Winnie; Veronica, Veronica
Jurnal Bahasa Rupa Vol. 6 No. 3 (2023): Jurnal Bahasa Rupa Agustus 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i3.1299

Abstract

The appropriate utilization of typography holds substantial significance as it directly influences the visual perception of a brand. Typography serves as a visual manifestation of a brand, wherein the distinctive characteristics of each letter reflect the brand's overall image. Similarly, within the domain of packaging design, typography assumes a critical role in upholding brand identity. Recognizing the urgency of this matter, the present study endeavors to develop an informative compendium that exhibits the application of typography in packaging design through visually captivating presentations, complemented by case studies of well-known brands prevalent in the Indonesian market. Employing the design thinking methodology, which entails problem-solving through product development, this study culminates in the production of a book that showcases typographical content presented in an uncluttered layout, emphasizing the significance of typography while elucidating its contents. The study presents its findings in the form of a book showing typographical content, meticulously designed with a clean layout that highlights the exploration of typography within the book's contents. The significance of this research stems from the demand for comprehensive and visually engaging resources that demonstrate the application of typography in packaging design, aligning with the evolving requirements of the digital economy industry and the educational needs of Visual Communication Design students in Indonesia.
Co-Authors Abdul Harris Afnesia, Utari Agung Joni Saputra Al Iksani, Irna Salwa Andri Andri Angellia Debora Suryawan, Angellia Debora Anggraeni, Mella Antonius, Cayadi Sidarta Arta Moro Sundjaja, Arta Moro Arum Nadya Octania Asep Ali Thabah, Asep Ali Asri, Helmalia August Halomoan Siregar Aulia Andhikawati Aulia I, Shafira Aurelia, Aurelia Azizah Az'zahra Chandra, Stefani Chatarina Umbul Wahyuni Chiuman, Linda David David Deddy Deddy Denni, Denni Dikjayasa, Parisatria Edhie Budi Setiawan, Edhie Budi Efendi, Ade Irfan Elly Ingkiriwang Ellynia, Ellynia Emma Rochima Eveline, Christina Fifa Argentina Girsang, Ermi Habibie, Sitty Ainsyah Harahap, Sarah Geltri Hardini, Alifia Henny Lestari, Henny Husna, Selma Novaliza Indra, Evta Irenita, Novembriani Irennita, Novembriani Istanto, Freddy H. Juliater Simamarta JUNIANTO JUNIANTO Keysha Amelia Citra Kho, Ferry Khoerunnisa, Nurani Koto, Siti Khadijah Kristina Kristina Kurniabudi, Kurniabudi Laksman, Myrna Mantiri, Dessy Mega Suryandari Michaela, Janice Aveline Miranda, Airin Mudrik Alaydrus Mulyono , Herry Muryono, Tupan Tri Musthopa, Andrean Alief Nasution, Syafrani Putri Nawangwulan, Wening Nawangwulan, Wening Ramadhani Siti Ng, Martha Nia, Nia Nopriyati, Nopriyati Novi Indah Susanthi, Novi Indah Panjaitan, Denti Masti Pratama, Gilar Budi Pratiwi, Sekar Widyastuti R, Meiliana Lindawaty Rabecca Christin Chandra Rachmi, Irsafanti Rendy Sarudin Rodhiah, Rodhiah Roozana Maria Ritonga Rusmawardiana Rusmawardiana, Rusmawardiana S, Abdullah Ade Suryobuwono Safitri, Tasrika Nur Salikur, Salikur Saputra, Antoni Setiawan, Ferdy Trisanto Setiawan, Ivon Silaban, Herlan Siska Amonalisa Silalahi Sitanggang, Tina Novianti Surja, Stephanie Susan, Y. Syahzuni, Barlia Annis Tianto, Agus Tirtadidjaja, Andari Tirtadijaja, Andari Umaisaroh Umaisaroh Verano, Raka Vincent Vincent, Vincent Wening Ramadhani Siti Nawangwulan Wibawa, Callysta Wijayanti, Lady Ayu Sri Winnie Winnie Yana Erlyana, Yana Yosi Pahala, Yosi Yulianti Keke Yurrita Mailintina