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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Kajian Ekonomi Jurnal Kajian Manajemen Bisnis Jurnal Manajemen Teknologi JDM (Jurnal Dinamika Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah KOMPUTASI Jurnal Bisnis dan Manajemen Sumatra Journal of Disaster, Geography and Geography Education Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI International Journal of Community Service Learning Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Referensi : Jurnal Ilmu Manajemen dan Akuntansi Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ekonomi Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Pendidikan dan Keluarga Jurnal Informatika Ekonomi Bisnis Ilomata International Journal of Management Jurnal Manajemen Universitas Bung Hatta Cakrawala Repositori Imwi Jurnal Ecogen Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Journal of Comprehensive Science Relevance: Journal of Management and Business Eduvest - Journal of Universal Studies Electronic Journal of Education, Social Economics and Technology e-Jurnal Apresiasi Ekonomi Research Horizon International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Banking & Management Review JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Jurnal Info Kesehatan
Yunia Wardi
Universitas Negeri Padang
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Journal : Marketing Management Studies

 1 
The influence of social media marketing towards the repurchase intention with brand image as mediating variable Fajar; Yunia Wardi
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i3.315

Abstract

This study aims to analyze (1) the effect of social media marketing on intention to use on MSGlow Redjelly consumers and TiK-ToK users mediated by brand image . (2) the effect of social media marketing on repurchase intention towards MSGlow Redjelly and TiK-Tok user (3) the effect social media marketing on brand image towards MSGlow consumers and TiK-ToK user. (4) the effect of brand image on repurchase intention toward MSGlow consumers and TiK-ToK user. The population used in the study were MSGlow Redjelly consumers and TiK-ToK user that already use the product and using TiK-ToK for some quite time. The number of samples in this study was 251 total respondents. Data was collected through online questionnaires and data processing using PLS (Partial Least Square) software. The results of this study indicate that. (1) Social media marketing has positive but not significantly affecting repurchase intention. (2) Social media marketing has positive and significant effect towards brand image. (3) Brand image has positive and significant effect toward repurchase intention. (4) Social media marketing has positive and significant effect toward repurchase intention mediated by brand image.
Halal tourism dynamics: The impact on tourist satisfaction at Padang beach attractions with tourist destination image as an intermediary Suhira; Wardi, Yunia
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.452

Abstract

The purpose of this study was to analyze the impact of halal tourism on tourist satisfaction visiting Padang Beach tourist attractions. Additionally, it examined the effect of halal tourism on the image of tourist destinations and analyzed the influence of a tourist destination image on tourist satisfaction. Furthermore, the study aimed to analyze the effect of halal tourism on tourist satisfaction through the tourist destination image variable as a mediator. The population in this study comprised visitors (tourists) who have visited or are currently visiting Padang Beach tourist attractions. The sampling technique used was purposive sampling, resulting in a sample size of 100 respondents. Data analysis for this study utilized SmartPLS 4.0. The results of the study are as follows: (1) Halal tourism has a positive and significant effect on tourist satisfaction visiting Padang Beach tourist attractions. (2) Halal tourism has a positive effect on the image of tourist destinations at tourist attractions in Padang Beach. (3) The image of tourist destinations has a positive and significant effect on tourist satisfaction. (4) The image of tourist destinations mediates the influence of halal tourism on tourist satisfacti on at tourist attractions in Padang Beach.
The influence of product quality, service quality and price o customer satisfaction and loyalty at Transmart Padang outlets Ridho Al Fikri, Muhammad; Wardi, Yunia
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.498

Abstract

The primary aim of this investigation is to examine how to product quality, service quality, and price effect the satisfaction and loyalty of Transmart customers in Padang. The study encompassed 150 customers of Transmart Padang and employed a quantitative descriptive research approach using a probability sampling technique. The study's findings reveal that product quality, service quality, and price significantly impact customer satisfaction. Specifically, both variables related to product quality influence customer satisfaction, while service quality alone does not directly influence customer loyalty. However, the price variable directly impacts customer loyalty. Furthermore, customer satisfaction emerges as a significant determinant of customer loyalty. In the mediation analysis, it was discovered that customer satisfaction server as a mediator between product quality and customer quality. However, it does not mediate the relationship between service quality and customer loyalty. Additionally, customer satisfaction does not demonstrate its role as an intermediary variable between price and customer loyalty.
The mediating role of perceived value in the relationship between halal destination attributes and muslim tourist loyalty: Halal Tourism Afriansyah, Femra; Wardi, Yunia
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.538

Abstract

This study aims to prove and analyze the influence of halal tourism on the loyalty of Muslim tourists traveling to Padang City with perceived value. This study used 60 respondents who were Muslim tourists visiting halal tourist attractions in Padang City, sampling was carried out using purposive sampling techniques. Data and information collection was carried out using the census method, namely by distributing questionnaires directly. The data analysis method used was path analysis and t-statistic testing. In accordance with the results of the hypothesis testing, it was found that halal tourism had a significant effect on tourist loyalty, in the hypothesis testing procedure it was also found that perceived value had a positive effect on tourist loyalty to visit halal tourist attractions in Padang City, then in the indirect influence test it was found that perceived value was able to mediate the relationship between halal tourism and the loyalty of Muslim tourists traveling to halal tourist attractions in Padang City.
Brand image, customer satisfaction, and loyalty in Mineral Water industry: a mediation analysis Yafi, Muhammad Agra; Wardi, Yunia
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.624

Abstract

The purpose of this research is to investigate the impact of brand image of Aqua bottled water products and other bottled water brands on customer loyalty, with customer satisfaction acting as a mediating factor. The intense competition within Indonesia's bottled water industry, coupled with the shifting consumer perceptions driven by external socio-political issues, highlights the need to understand the factors that drive customer loyalty. This research employs a quantitative approach with a causal research design, involving 150 respondents from Padang City, selected By employing purposive sampling. Data were collected using a structured online questionnaire (Google Forms) and analyzed with Partial Least Squares (PLS) using SmartPLS software. The findings indicate that Aqua’s brand image Positively and significantly impacts customer loyalty, both in a direct manner and through the mediation of customer satisfaction. as a mediator. Conversely, the brand image of competing bottled water brands negatively affects customer loyalty. Furthermore, customer satisfaction plays a crucial mediating role, strengthening The connection between brand image and customer loyalty. These findings emphasize the importance for companies to maintain a strong brand image and continuously improve customer satisfaction to enhance consumer loyalty in an increasingly competitive market.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Afriansyah, Femra Aidil Adha Amallia, Chairun Ariza Putri Aulia Putri, Anjely Aurelifa Annisa Friolinda Benni Aziz, Benni Chichi Andriani, Chichi Dewi Anggraini Diah Permata Diza Rahmah Pratiwi Dwita, Vidyarini Ekardo, Afando elida elida Engla Desnim Silvia Ernawati Ernawati Erni Masdupi Fadilla Yessa Fajar Fauzi Fauzi Firmanjaya Saputra, Anggi Hafid Gisen Parastra Hamdi Nur Hary Prastito, Bagus Hasdi Aimon Hasibuan, Anggy Qurnia Ra’afi Hendri, Naldi Hendrik Heri Sandi Husna, Nailal Idris Idris Irsan, Tri Annisa Juita, Popy Citra Kartika Sari, Yona Lasri, Widia Marwan Marwan Mesta, Hendri Andi Mohammad Abdilla Mulfag, Febby Chika Putri Nameto, Melati Putri Nazarwin, Nazarwin Nofriansyah, Nofriansyah Novia Novia Nurani, Khadijah Nurannisa, Nurannisa Okki Trinanda Perengki Susanto Poerwadi, Albertus Yudha Putra, Ridho Sunella Rahmanda, Hadi Rahmayeni, Ilda Rahmi, Syarifa Ramadhan, M. Rohim Ridho Al Fikri, Muhammad Rino Rino Rino Robby Prayudha Sandi, Hendrik Heri Sepdianus, Endang Sianturi, Suretno Samuel Sintya, Rani Siregar, Enni Sari Siregar, Eva Anzani Suhira Sulastri Sulastri Susanti, Ratnaningtyas Susi Evanita Syamsul Amar Tasnidar Tasnidar Thaib, Ilham Trinanda, Okki Trinanda, Okki Tri Ulantari, Nadilla Vidyarini Dwita Wanda Putra, Riki Wardiman, Jery Weldera Purnama Yafi, Muhammad Agra Yani Siregar, Tika Rahma Youmil Abrian Yulianti, Welly Yunita Engriani Zul Fahmi Zulvia, Dewi