This study aims to explore and validate the factors that influence the performance and effectiveness of smart village services. Smart villages have become a focus for improving the quality of life of rural communities in the era of digital technology. However, there is a lack of methods to measure and evaluate the effectiveness of smart villages. We propose a holistic framework to measure and evaluate the effectiveness of smart services in smart villages. In this study, factors that influence the success of smart village effectiveness are identified. How effective the smart village services are can be understood using the information system success model approach by DeLone and McLean. This framework is expected to provide a better understanding of the effectiveness of smart village services so that people are willing to adopt the smart village service concept. In addition, this model can also be used as decision-making support for stakeholders and is expected to improve the quality of life of rural communities in a sustainable manner.