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Journal : Jurnal Wicara Desa

Strategi Peningkatan Nilai Jual Produk Inovasi Gula Semut Melalui Pendampingan Pembuatan Sertifikasi Halal Dan P-IRT BPOM di Desa Guntur Macan, Lombok Barat A’zom, As’ad Humam; Mariani, Putri Ainun; Nabila, Dewi Alya; Jannah, Riadatul; Akbar, Dzofir; Widianty, Desi
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6732

Abstract

The innovative processing of palm sugar from the sugar palm tree has great potential as a superior product of Guntur Macan Village, Gunung Sari District, West Lombok Regency, but still faces various challenges, especially in terms of legality and marketing. Many business actors in Guntur Macan Village do not yet have LPH halal certification and BPOM distribution permits, which are obstacles in expanding the market and increasing the selling value and competitiveness of products. This community service program aims to improve the understanding and skills of palm sugar business actors in obtaining business legality through a series of activities, such as MSME surveys, socialization, and assistance in making certifications. The results of the activities showed that before the socialization, the majority of business actors did not have permits due to limited knowledge and cost constraints. However, after the socialization, 88.4% of participants understood the importance of business legality, and most considered this program useful in increasing product competitiveness. Further assistance is needed to simplify the licensing process and provide access to capital for business actors so that they can develop more optimally and increase the selling value of palm sugar products.
Strategi Peningkatan Nilai Jual Produk Inovasi Gula Semut Melalui Pendampingan Pembuatan Sertifikasi Halal Dan P-IRT BPOM di Desa Guntur Macan, Lombok Barat A’zom, As’ad Humam; Mariani, Putri Ainun; Nabila, Dewi Alya; Jannah, Riadatul; Akbar, Dzofir; Widianty, Desi
Jurnal Wicara Vol 3 No 3 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i3.6732

Abstract

The innovative processing of palm sugar from the sugar palm tree has great potential as a superior product of Guntur Macan Village, Gunung Sari District, West Lombok Regency, but still faces various challenges, especially in terms of legality and marketing. Many business actors in Guntur Macan Village do not yet have LPH halal certification and BPOM distribution permits, which are obstacles in expanding the market and increasing the selling value and competitiveness of products. This community service program aims to improve the understanding and skills of palm sugar business actors in obtaining business legality through a series of activities, such as MSME surveys, socialization, and assistance in making certifications. The results of the activities showed that before the socialization, the majority of business actors did not have permits due to limited knowledge and cost constraints. However, after the socialization, 88.4% of participants understood the importance of business legality, and most considered this program useful in increasing product competitiveness. Further assistance is needed to simplify the licensing process and provide access to capital for business actors so that they can develop more optimally and increase the selling value of palm sugar products.
Co-Authors Achmad Fajar Narotama Sarjan Achmad Fajar Narotama Sarjan Adi S, I Made Agung Budi Muljono Agung Prabowo Agustono Setiawan Akbar, Dzofir Akbar, Rifki Akmaluddin Akmaluddin Aprianingsih, Lia Ari, Utami Avista Dwi A’zom, As’ad Humam baiq ridha rahayu Budianto, Muh Bagus Budianto, Muh. Bagus Dewi Sri Andayani Dewi, Meilinda Kemala Didi Supriyadi Agustawijaya Ery setiawan Fahmi Jafari Febriana, Arlin Fera Fitri Salsabila Firmansyah, Wahyu Tegar Fitria Aprillah Nardi Furwati, Baiq Sulistia Hariyadi, Hariyadi Harjian, Muhammad Rivaldi Hasyim Hasyim Hasyim hasyim, hasyim Hasyim, Hasyim Humairoh Saidah I Dewa Gede Jaya Negara I Dewa Jayanegara I Made Ari Nrartha I Made Ginarsa I Wayan Suteja I Wayan Yasa I Wayan Yasa, I Wayan IAO Suwati Sideman Ida Ayu Oka Suwati Sideman IDewa MadeAlitKaryawan irma arrifa fatma Ismail Hoesain Muchtaranda IWayan Suteja Jannah, Riadatul jannah, Sifa’ul Jauhar Fajrin, Jauhar Jaya Negara, I Dewa Gede Junita Elsamayori Karyawan, Dewa Made Alit Karyawan, I Dewa Made Alit Lalu Muhammad Wisnu Wardhana Lina Damayanti, Lina Made Mahendra Made Sutha Yadnya MadeMahendra Mahendra, Made Mahli, Moh Mahmud, Fathmah Mariani, Putri Ainun Mawaddah Mawaddah Miko Eniarti Mudji Wahyudi Muhammad Aribillah Muhammad Ismail Mulijono, Agung Budi Muljono, Agung B Nabila, Dewi Alya Ngudiyono Ngudiyono Ni Nyoman Kencanawati Pathurahman, Pathurahman Pratama, Rizki Mikroji Puspita Sari, Ardhya Putri Nevintya, Adinda Rahmanda, Lalu Budi Ratna Yuniarti Ratna Yuniarti Ratna Yuniarti Ratna Yuniarti Ratna Yuniarti Ratna Yuniati Rofaida, Aryani Rohani Rohani Rohani Rohani Rohani Rohani Rusdianto Rusdianto, Rusdianto Salehudin Salehudin, Salehudin Salsabila, Fera Fitri Santi, Baiq Anggun Lola Saputra, Lega Andi Sari, Nukta Indah Permata Sasongko, Sudi Maryanto Al Seniari, Ni Made Septiyan , Arsy SEPTIYAN, ARSY Shavira, Adelia Okta Shofia Rawiana Shofia Rawiana Shofia Rawiana Sugiartha, I Wayan sultan Sultan . Sultan Sultan Sultan Sultan Suparjo SUPRIYADI, ANID Suryawan Murtiadi, Suryawan Suyasa, I K Agus Tri Sulistyowati Tuti Anggraini Ulia, Ratu Wahyudi, Mudji