Article Per Year (5 Year)
p-Index From 2021 - 2026
4.604
P-Index
This Author published in this journals
All Journal INFORMASI Politika: Jurnal Ilmu Politik Ilmu dan Budaya Jurnal Sosiologi Reflektif Yustisia Jurnal Antropologi: Isu-Isu Sosial budaya Komunikator Bioeksperimen: Jurnal Penelitian Biologi EDULITE: Journal of English Education, Literature and Culture ASIAN JOURNAL FOR POVERTY STUDIES (AJPS) Jurnal Komunikasi Jurnal Analisa Sosiologi Journal of Epidemiology and Public Health Journal of Health Policy and Management Journal of Health Promotion and Behavior Journal of Maternal and Child Health Cepalo RESIPROKAL: Jurnal Riset Sosiologi Progresif Aktual Jurnal Kebidanan Harapan Ibu Pekalongan Journal of Sustainable Tourism and Entrepreneurship Jurnal Pengabdian Masyarakat Asia Bahtera Inovasi International Journal on Social Science, Economics and Art International Journal of Social Service and Research JURNAL ILMIAH GLOBAL EDUCATION SoCul: International Journal of Research in Social Cultural Issues Educate: Journal of Community Service in Education Formosa Journal of Social Sciences (FJSS) The Eastasouth Journal of Social Science and Humanities Jurnal Komunikasi Indonesia Society Jurnal Ilmu-Ilmu Pertanian Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Mahendra Wijaya
Fakultas Ilmu Sosial Dan Politik Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
Sustainability strategy: Strengthening SDGs desa through CSR communication program Afnan, Dikhorir; Wijaya, Mahendra; Kartono, Drajat Tri; Wibowo, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 3 (2024): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i3.1726

Abstract

Purpose: This study aims to examine the sustainability strategy of Indocement Tunggal Prakarsa Cirebon West Java in implementing the sustainability commitment of Heidelbergcement Group 2030 (SC2030) which contains long-term commitments and targets of the group including the company until 2030. Research Methodology:  This study used a qualitative case study approach. As a research instrument, I played an active role in collecting data through direct interaction with informants to conduct interviews and observations and analyze available documents. The object of research or social situations in this study focuses on the activities of people in a particular place. Results: The findings obtained from this study are that community empowerment programs implemented sustainably through Bilikom CSR are key elements in building national economic resilience. Through Bilikom's CSR, companies can achieve development goals at the village level. However, in practice, sustainability strategies become good neighbors through Bilikom's CSR programs, with occasional misperceptions in designing and implementing programs that have been prepared together. Limitations: The limitations of this study include social, environmental, and economic aspects. Contributions: This research is expected to contribute to the development of a new science. This research is also very useful for the government in developing and managing an ideal communication system to implement community empowerment programs Novelty: The novelty of this study is that strengthening SDGs in villages can create a positive impact in reducing economic inequality, improving the quality of life of the community, and supporting sustainable natural resource management.
The role of marketing communications in influencing the promotion and visibility of tourist destinations: A systematic literature review Hardiyanto, Dhony; Wijaya, Mahendra; Satyawan, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2266

Abstract

Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology:  Systematic literature review was conducted by analyzing 31 journals related to marketing communication, which addressed strengths, limitations, biases, and gaps, and answered the research objectives and questions coherently. Results: The discussion of the research questions revealed insights into the impact of digital marketing communication strategies on the promotion and visibility of tourist destinations (RQ 1). It is evident that digital strategies utilizing various online channels, real-time updates, and search engine optimization play a pivotal role in enhancing destination visibility. The influence of marketing communication on tourists' decision-making processes (RQ 2) was illuminated, highlighting the role of marketing communication at every stage of the traveler's journey. Marketing communication significantly shaped tourists' decisions, from creating awareness to post-trip engagement. Cultural, social, and environmental factors were found to influence the effectiveness of marketing communication strategies in sustainable and responsible tourism (RQ 3). Sensitivity to local culture, commitment to sustainability, and messaging of eco-friendly practices were pivotal in aligning communication with responsible tourism. Limitations: The literature reviewed may be limited to a specific time period; therefore, trends and strategies that emerged after that period were not covered. This affects the relevance of future findings in digital marketing communication. Contribution: This SLR contributes to a comprehensive understanding of marketing communication strategies in tourism, offering insights into their impact, relevance, and alignment with responsible practices.
Peran Perguruan Tinggi dan BUMDes dalam Pelatihan Pemasaran Online di Kalangan Kelompok Pengrajin Batik Tulis Girilayu Wijaya, Mahendra; Pujihartati, Sri Hilmi; Sudarsana; Adi, Yustia Atsanatrilova; Putri, Alfina Ananda; Azzahro, Fatimah; Fatimah, Luthfi; Nugraheni, Sekar Ayu; Andira, Dinda
Educate: Journal of Community Service in Education Vol 5 No 2 (2025): December
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peran Perguruan Tinggi dan BUMDes Giri Makmur untuk mendukung kegiatan usaha batik tulis dalam menghadapi krisis ekonomi di Desa Wisata Girilayu adalah dengan melakukan pelatihan pemasaran online. Perguruan Tinggi dan BUMDes sebagai fasilitator edukasi pemasaran online dan sasarannya adalah dua belas kelompok pengrajin batik tulis. Peserta pelatihan kelompok pengrajin batik menggunakan teknologi handphone dan laptop. Kegiatan ini bertujuan untuk mengedukasi kelompok pengrajin batik tulis agar mampu memanfaatkan teknologi handphone sebagai alat pemasaran online. Tujuan lainnya untuk mengetahui sejauh mana dampak positif dari pelatihan pemasaran online bagi kelompok pengrajin batik tulis. Pelatihan ini menggunakan metode partisipatif melalui tiga tahapan yang diterapkan secara langsung kepada kelompok pengrajin batik di Desa Wisata Girilayu, yakni ceramah, diskusi, dan praktik. Hasil pelaksanaan pelatihan pemasaran online menunjukkan berjalan secara efektif. Para peserta kelompok pengrajin batik tulis berpartisipasi secara aktif dari tahap pertama sampai tahap terakhir. Kelompok pengrajin batik tulis mulai aktif dan konsisten dalam mengelola media sosial untuk pemasaran online. Para konsumen batik tulis baik lokal, nasional, maupun global di Desa Wisata Girilayu menunjukkan perubahan dari konsumen pasif menjadi konsumen potensial dan cenderung meningkatkan permintaan batik tulis. Keberlangsungan usaha kelompok pengrajin batik tulis di Desa Wisata Girilayu terus berlanjut hingga kini. Kata kunci: BUMDes, Pelatihan, Pemasaran Online
PERAN MODAL SOSIAL DALAM KETAHANAN SOSIAL EKONOMI KELUARGA PENGRAJIN GENTENG DI BANJARDOWO Amalia Friska Dyah Nugraheni; Mahendra Wijaya; Trisni Utami3
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 2 (2023): MEI
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol2.2023.118

Abstract

Adanya sentra industri genteng menjadi wadah para pengrajin dalam memproduksi dan memasarkan hasil produknya. Modal sosial menjadi salah satu hal yang menjadi poin penting dalam proses produksi dan pemasaran genteng di Banjardowo. Penelitian ini bertujuan untuk memfokuskan kajian pada peran modal sosial dalam ketahanan sosial ekonomi keluarga pengrajin genteng di Banjardowo. Penelitian menggunakan teori modal sosial dari Robert Putnam dan ketahanan sosial ekonomi. Penelitian ini merupakan penelitian kualitatif dengan pendekatan naturalistic inquiry. Hasil penelitian menunjukkan bahwa peran modal sosial pengrajin genteng dalam produksi genteng di Banjardowo terdapat tiga modal sosial yang semuanya berperan, yaitu bonding, bridging, dan linking. Dari ketiga modal sosial tersebut yang paling mendominasi dalam proses produksi adalah modal sosial bonding. Peran modal sosial pengrajin genteng dalam pemasaran genteng di Banjardowo yang paling mendominasi adalah modal sosial bonding. Dianalisis menggunakan SWOT diketahui faktor pendorong dan penghambat diantaranya yaitu adanya dukungan dari berbagai pihak (S), adanya perijinan pembakaran (S), cakupan pemasaran belum meluas (W), kerjasama pemasaran kurang (W), pengrajin memiliki peluang kerjasama & jaringan pasar yang masih terbuka lebar (O), pergeseran alih fungsi lahan & penurunan minat masyarakat menggunakan genteng tradisional (T). Peran modal sosial dalam ketahanan sosial ekonomi keluarga pengrajin genteng di pelawanan atau resistance yaitu dengan menetapkan harga genteng seperti biasa dengan menurunkan kualitas ketebalan genteng, pemulihan pengrajin genteng dalam proses pemulihan atau recovery melakukan beberapa usaha yaitu seperti adanya transaksi online. Adapun kreativitas yang tercipta adalah memberikan fasilitas kepada para konsumen berupa pengantaran produk yang telah dibeli hingga ketujuan dengan jaminan barang tetap aman dan bagus.
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Rasyid Syamsuri Addin Kurnia Putri Addin Kurnia Putri, M.A. Adi, Yustia Atsanatrilova Afika Fitria Permatasari Afnan, Dikhorir Agung Wibowo Ahmad Zuber Akhmad, Khabib Alia Amalia Friska Dyah Nugraheni Andira, Dinda Andre Noevi Rahmanto Andre Rahmanto Aniek Puspitosari Argyo Demartoto Argyo Demartoto, Argyo Atri Putri Khoirun Nur P Ayu Firda Anisaningtyas, Ninda Azzahro, Fatimah Bagus haryono Bani Sudardi Bawono, Bachtiar Suryo Betty Gama Bhisma Murti Desrianty Machmud, Suci Dian Kusumawardani Didik Tamtomo, Didik Dono Indarto Drajat Tri Kartono Drajat Tri Kartono Endang Siti Rahayu Evi Gravitiani, Evi Fatimah, Luthfi Fikriyah, Binta Ulfatul Hamidi, Surahman Hardiyanto, Dhony Haris Widita Hastuti, Dita Angelia Dwi Hemas, Lintang Nur Heriyono, Nowo I N, Albert Muhammad jatmiko suryo gumilang JOAN HESTI GITA PURWASIH Kristiani, Yunita M. Nur Khamid Mangunsong, Roy Romey Daulas Marimim Marimin Marimin Masithoh, Nuraeni Dewi Muh. Rosyid Ridlo N Rahmanto, Andre Ningrum, Sri Setiyo Nugraheni, Amalia Friska Dyah Nugraheni, Sekar Ayu Pawito Pawito Pawito Pujihartati, Sri Hilmi Pujihartati, Sri Hilmi Purwito Zanuar Rahmadi Putri, Alfina Ananda Putu Aditya Wiguna Rahmadi, Purwito Zanuar Ratih Sakti Prastiwi Ratih Sakti Prastiwi, Ratih Sakti Ravik Karsidi Retno Setyowati, Retno Rokim, Mochammad Sakuntalawati, LV Ratna Devi Sari, Septi Ayu Arum Yuspita Satyawan, Agung Setyo Sri Raharjo Shelly Olivia Rhamdiani Sisybania, Sisybania Siti Aminah Soemanto, RB Soewignjo Soemohardjo Sri Haryanti Stephanus Gunawan Sudarsana Sudarsana Sudarsana Sudarsana Sudarsana Supriyadi Supriyadi Supriyadi Supriyadi Suryono, Anike Nurmalita Rizki Putri Suwarto Suwarto Thomas Aquinas Gutama Triana Rahmawati Trisni Utami Trisni Utami Trisni Utami3 Tuhana, Veki Edizon Uki Retno Budihastuti Utari, Prahastiwi Wakit Abdullah Rais Widarini, Paramita Sari Indah Widiyanto Widiyanto Yosi Erlanitasari Zadmoko, Dwi