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All Journal Jurnal Gizi dan Pangan E-Jurnal Medika Udayana JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Wira Ekonomi Mikroskil Jurnal Kesehatan Masyarakat CommIT (Communication & Information Technology) JAM : Jurnal Aplikasi Manajemen Damianus Journal of Medicine JOIV : International Journal on Informatics Visualization JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Syifa' MEDIKA: Jurnal Kedokteran dan Kesehatan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journals of Ners Community JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) ComTech: Computer, Mathematics and Engineering Applications JUSIM (Jurnal Sistem Informasi Musirawas) JISKa (Jurnal Informatika Sunan Kalijaga) Majalah Ilmiah Warta Dharmawangsa Zonasi: Jurnal Sistem Informasi INTEGRITAS : Jurnal Pengabdian Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Jurnal Ners Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics and Business UBS Jurnal Pendidikan dan Teknologi Indonesia MAHESA : Malahayati Health Student Journal Jurnal Vastukara: Jurnal Desain Interior, Budaya, dan Lingkungan Terrbangun Jurnal Ekonomi Journal Of Human And Education (JAHE) Indonesian Andrology and Biomedical Journal Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Integrasi : Jurnal Ilmiah Teknik Industri Jurnal Pengabdian Bukit Pengharapan Jurnal Multidisiplin Indonesia Jurnal MedScientiae
William William
Jurusan Komputerisasi Akuntansi, Fakultas Ilmu Komputer, Universitas Bina Nusantara, Jln. K.H. Syahdan No.9, Palmerah, Jakarta Barat 11480
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Journal : JOIV : International Journal on Informatics Visualization

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Implementation of Customer Segmentation Model using K-Means and DBSCAN for Fashion Industry Product Transaction William, William; Johan, Monika Evelin
JOIV : International Journal on Informatics Visualization Vol 9, No 6 (2025)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.9.6.2978

Abstract

The use of online marketplaces is rapidly expanding in Indonesia, particularly within the fashion industry. To develop effective marketing strategies, it is essential to understand consumer behaviour through customer segmentation. With a deeper understanding of consumer behaviour, XYZ company, which is engaged in the fashion industry, can improve the effectiveness of marketing strategies and respond to consumer needs more accurately to achieve a significant increase in sales. This study aims to implement a customer segmentation model using clustering methods with machine learning algorithms, specifically K-Means and DBSCAN, following the CRISP-DM Data Mining Framework for data processing. The research utilizes purchasing transaction data from XYZ fashion industry, applying pre-processing techniques such as Standard Scaler and PCA before clustering. The K-Means and DBSCAN algorithms are implemented and evaluated using Silhouette Score and Davies-Bouldin Index matrices. Results show that the K-Means algorithm outperformed DBSCAN, achieving an optimal cluster number of k=7 with a Silhouette Score of 0.549 and a Davies-Bouldin Index of 0.593, compared to DBSCAN's Silhouette Score of 0.29 and Davies-Bouldin Index of 0.92. The final implementation involves creating a dashboard that automatically processes data and generates clusters to support customer segmentation decisions. The model was deployed through a simple website using FastAPI for backend Python execution and React with TypeScript for the front end. Future studies could address limitations by incorporating recent datasets to improve model accuracy, exploring alternative algorithms like Gaussian Mixture Models (GMM) for additional insights, and focusing on robust deployment strategies for real-world applications within the fashion industry.
Co-Authors , Rahima Br Purba A.A. Ketut Agung Cahyawan W Adi Neka Fatyandri Agatha, Nabila Agustinus Agustinus Ako, Ayu Syarbani Alfian, Achmad Alvina, June Ana Lucia Ekowati Anderes Gui, Anderes Andrean , Lawrence Angellee, Jesselyn Anggara, Alfin Arie Pratania Putri Arrafif, Rifqi Arruda Supinto, Pedro Aulia Qadri, Rizni Azmi, Fadhillah bah, Yasavati Kurnia Bambang Subiyanto Barus, Okky Putra Bryan, Gaffrendo Chai, Silvia Revalina Damanik, Dennys Paulus Parlindungan Daniel Ardian Soeselo Darius Andana, Darius Deli Desak Putu Ariska Pradnya Dewi Diny Eldy, Eldy Erandaru Erandaru Fadrul, Fadrul Fatiha , Senna Sayyid Ferbian Milas Siswanto Flora Rumiati Florence Statriani, Putu Denisa Fortino, Edbert Franco , Franco Gabriella Susanto, Nadya Gebril, Steven Ginting , Rio Sanjaya Gizella, Gizella Gunawan Gunawan Hanes Hanes, Hanes Harahap, Nurajdina Hardi, Nicholas Hardy Hardy Hartanto, Markus Christian Hartanto, Tommy Tiara Holanda, Stevanny Ida Ayu Putu Sri Widnyani Indrati , Menik Indriani Kurniadi Sumadikarya Inneke Kusumawati Susanto Iqlima, Iqlima Iqlima, Nur Alniz Irpan Pardosi Itanza, Vionita Jeanny Pragantha Jennyfer, Jennyfer Jessica Kurnia Niaga, Karmenia Joe, Sherly Johan, Monika Evelin Johny Budiman Jolyn , Jolyn Katherine Kho Khang , Jackie Khesi, Khesi Kinadi, Febriana Lie, Les Lim, Jeksen Listia Natadjaja Lubis, Abdul Rahman Mahariska, Dina Fitria Mahatmaputra, Samuel Marcel Antoni Maria Dara Novi Handayani, Maria Dara Novi Marlim, Yulvia Nora Marpaung, Fenny Krisna Maryanie Maryanie, Maryanie Maryati Maryati Mas, Muhammad Abdurrahman Mawaddah Harahap, Mawaddah Melvin Octorian, Melvin Melyana Melyana Michelle , Michelle Musa, Sulaiman Nababan, Darsono Narulita, Pety Nayottama, Vicky Nelson Ng, Selina. Ngantung, Denny Nialindawaty, Nialindawaty Nicholas Renaldo Oktasari , Stephani Pakpahan, Cennikon Pangaribuan, Jefri Junifer Paulus Paulus Permata, Erwin Pertiwi, Junita Maja Pipin, Sio Jurnalis Pradesta Varro, M. Hafish Pradnyaswari, Ida Ayu Ketut Andriyogi Priadi, Dina Puspita Purba, Tiurniari Purnasari, Nina Putri, Fransiska Minerva Rahma, Sonia Rahmadanty, Nadiya Kamila Rickie, Rickie Rico, Rico Rizal Tumewah Romindo Rumawas, Marina Astrid S. Sugiharto Safitri , Ariska Salim, Kevin Kristanto Saputra, Vandi Sari, Ike Rukmana Satriabudi, Mirza Indrajanti Selina. Ng, Selina. Ng Senarto, Clifton Serly, Serly Sihombing, Josua Parulian Simanjuntak, Demak Claudia Yosephine Stefhanny, Stefhanny Suharyani, Sally Sulia Sulia Surjawan, Iwan Tahnia, Rizky Putra Tanardi, Samantha Tanojo, Jonathan Isaac Tanojo, Tjahjo Djojo Tanti Tanti Tarigan, Purnaya Sari Telaumbanua, Syahputra Teny Handhayani Tham, Felix Thauwrisan, Bryant Anthony Tio, Collin Tumboimbela, Melke Tya Wildana Hapsari Lubis Utomo, Natasha Susanto Veblyn, Veblyn Velicia, Paula Wahid, Nabila Wariki, Windy M. V. Wijaya, Alvin Wilda Susanti Willim, Raymond Wulan Sri Lestari Yo, Rivan Yosua Setyawan Soekamto Yuda Turana Zai, Immanuel