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Rahayu Mardikaningsih
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Dharma Ekonomi

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Pengaruh Harga dan Desain Produk terhadap Keputusan Pembelian Busana Muslim Ach Agil Dzikrullah; Rahayu Mardikaningsih
Dharma Ekonomi Vol. 31 No. 2 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i2.158

Abstract

This research aims to determine the influence of price and product design on Muslim clothing purchasing decisions. In the fashion industry, especially Muslim fashion, price and product design are two very important factors in influencing consumers' decisions to make purchases. Competitive and affordable prices can attract consumers' attention, while attractive designs that are in line with trends can increase the product's appeal. Through the literature review method, this research analyzes various relevant scientific sources to explore the relationship between price, product design and purchasing decisions. The research results show that reasonable prices and innovative product designs have a significant contribution to consumer purchasing decisions. Consumers tend to prefer to buy Muslim clothing that offers a combination of attractive prices and designs that suit their preferences. Therefore, Muslim fashion companies and related parties are expected to continue to pay attention to appropriate pricing strategies and develop attractive product designs. In this way, companies can create an environment that supports improved purchasing decisions, which ultimately contributes to sales success and sustainable business growth.
Co-Authors Abdul Hafidz Rosydi Fuady Abdullah Ilmi Ach Agil Dzikrullah Ade Riyanto Adi Herisasono Agung Satryo Wibowo Ahmad Muhammad Ramadhan Akmal Maulidi Zam Zami Alfi Akhsanul Haq Allifia Hariaji Amaris Evania Putri Amir Bandar Abdul Majid Ana Arifiana Anggi Windra Kusuma Anna Zakiyah Hastriana Ardica Karunia Pradana Arif Rachman Putra Arif Rachman Putra Asnal Mala Aulia Ainindia Wanti Billy Sasmita Busro Muhammad Al Mursyidi Cilda Thesisa Ilmawan Dzinnur Citra Oktavina Eka Lidyawati Derisma Vita Noviyanti Desak Gede Sri Baktiasih Dessi Fitria Ningsih Dewi Qurrota A’yun Dewi Sekar Arum Dharma Setiawan Negara Diah Tri Novitaningrum Didit Darmawan Didit Darrmawan Dwi Sriwidadi Dwi Yuliana Pertiwi Eli Masnawati Ella Amalia Ningsih Ernawati Ernawati Ersa Dina Ersa Dina Fitaloka Farida Nabilah Farihah Ainun Fatimatus Zahro Fayola Issalillah Febriarsita Eka Sasmita Febriarsitas Eka Sasmita Fina, Fina Dwi Amelinda Firda Nuriyah Firza Fahriza Haniyah Haniyah Hariani, Mila Ishtifaiyyatul Qudsi Ismail Abduh Isthifaiyayyatul Qudsi Jahroni jahroni Jahroni, Jahroni Keisha Farellia Putri Lindra Khairunnisa Salsabila Putri Prameswari Laila Badriyah Laila Fitriyatus Sholihah Masfufah Masfufah Masfufah Masfufah Masfufah  Masrifah, Masrifah Maytita Tri Hardiyanti Miftakhul Jannah Mirza Elmy Safira Misbachul Munir Misbachul Munir Mochammad Idris Moh. Djaelani Muchammad Catur Rizky Muhaimin , Rizal Muhammad Mas Davit Herman Rudiansyah Muhammad Nabil Akmal Muhammad Yusron Maulana El-Yunusi Mujia Yahdillah Mujito Nabilah, Farida Nailul Ulah Al Chumairoh Machfud Nelud Darajaatul Aliyah Novita Faramedina Novritsar Hasitongan Pakpahan Nunik Hidayati Nur Sa’adatut Daraini Nurissyarifah Nurul Masithoh Nurul Safitri Qothrunnada, Zhunnun Radjawane, Louise Elizabeth Rafadi Khan Khayru Rafico Rifki Febrian Rafida Febriana Widya Putri Rahayu Mardikaningsih Rekha Widiawati Reny Nuraini Retnowati, Eli Rio Saputra Risda Lailul Yulfa Fitria Rizki Ananda Agust Lailita Rizma Melina Oktabian Alifani Roidatus Shofiyah Rokhmad Thoriqul Hidayat Rommy Hardyansah Safika S, Safika Sakia Amanda Deviana Putri Samsul Arifin samsul arifin Samsul Arifin Seno Anjanarko, Tri Shakilla Fajri Angelina She Fira Azka Arifin Sifa Fauzi Yulianis Sinambela, Ella Anastasya Siti Helmyati Siti Kholidatur Rodiyah Siti Ma’rifatul Mahbubah Siti Nur Halizah Surahmah Surahmah Surahmah, Surahmah Sustian Alfina Suwito Uswatun Chasanah Utami Puji Lestarie Wahyu Nashirul Haq Wakid Evendi WULANDARI Yayu Sriwahyuni Hamzah Yeni Vitrianingsih Yuliani Yuliani Yuliastutik Yuliastutik Yusti Sahida Putri zahrotul jannah Zhunnun Qothrunnada Annisa Salam Al-Madury Zulfa Aji Rani Isnuitama