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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Leadership in Organizations Journal Of Management Science (JMAS) Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Syntax Idea SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Bulletin of Counseling and Psychotherapy BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Darma Agung jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Ilomata International Journal of Management Journal La Bisecoman Management and Accounting Expose Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Science and Society (IJSOC) ProBisnis : Jurnal Manajemen Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Indonesian Journal of Business Analytics (IJBA) Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Media Bina Ilmiah Jurnal Indonesia Sosial Teknologi Jurnal Riset Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JURNAL ABDIMAS PLJ Jurnal Penelitian dan Pengabdian Masyarakat Influence: International Journal of Science Review IIJSE RESLAJ: Religion Education Social Laa Roiba Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Valtech
Abadi, Ferryal
Esa Unggul University, Jakarta, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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IMPLEMENTASI GREEN JOB ANALYSIS PADA PERUSAHAAN MANUFACTURE Abadi, Ferryal; El Barqa, Malviyola
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1955

Abstract

Environmental issues are increasingly important in the manufacturing sector due to the high demand for resource efficiency and environmental impact management. One approach that can support sustainability is green human resource management (GHRM), namely environmentally oriented human resource management policies and practices. This study aims to examine the effect of green job analysis on green recruitment, green training, and green organizational culture in manufacturing companies in Bekasi Regency. The study population was manufacturing employees working in companies that have implemented GHRM policies. The sample was determined using a purposive sampling technique and resulted in 207 respondents, with data analyzed using partial least squares structural equation modeling (PLS-SEM) through SmartPLS. The results showed that the effect of green job analysis on green recruitment, green training, and green organizational culture was proven to be positive and significant. This finding confirms that GHRM practices play an important role in supporting sustainability in the manufacturing sector.
Streamer Influencers and Live Shopping: A PRISMA Systematic Review Meilisa Alvita; Ferryal Abadi; Unggul Kustiawan; Rina Anindita
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4906

Abstract

This study analyzes the role of streamer influencers in the digital marketing ecosystem through a systematic review of 43 journals using the PRISMA approach. The results show that live streaming and shopstreaming increase audience engagement, build authenticity, and drive purchasing decisions through real-time interaction. Influencer authenticity, entertainment value, and brand credibility are key success factors, while the use of artificial intelligence technology in virtual influencers presents both opportunities and ethical challenges. In addition to its benefits, challenges such as streamer burnout and the need for ethical regulations in digital marketing are also identified. These findings provide valuable insights for developing effective digital marketing strategies.
PERKEMBANGAN PENELITIAN POSITIVE INTERGENERATIONAL AFFECT (PIA)TINJAUAN LITERATURE SISTEMATIS Sunaryanto, Ketut; Abadi, Ferryal; Tannady, Hendy; Wahyudi, Triyono Arief
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ebgkpq51

Abstract

Penelitian ini melakukan tinjauan literatur sistematis (SLR) terhadap konsep dan perkembangan teori Positive Intergenerational Affect (PIA) dalam beberapa tahun terakhir. PIA adalah pada dasarnya mendasarkan pada hubungan emosional positif antara individu dari generasi yang berbeda yang mana sikap dan perasaan positif antara generasi dapat mempengaruhi dinamika komunikasi dan kolaborasi yang pada gilirannya dapat mempengaruhi efektivitas pencarian pengetahuan. Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan mengikuti pedoman PRISMA. Hasil penelitian menunjukkan bahwa penelitian tentang PIA telah berkembang pesat dalam beberapa tahun terakhir, dengan fokus pada berbagai konteks dan populasi. Terdapat 3 artikel dari Scopus yang telah dilakukan penyaringan sesuai dengan kriteria dan kemudian dianalisis untuk memahami perkembangan teori PIA. Penelitian ini juga mengidentifikasi perbedaan dalam definisi, metodologi, dan analisis data yang digunakan dalam studi-studi tentang PIA. Penelitian yang menggunakan metode kuantitatif, terutama analisis regresi dan mediasi-moderasi, dengan sampel beragam. PIA terbukti berkorelasi positif dengan pembelajaran yang dirasakan, rasa malu, transfer pengetahuan dan berperan sebagai mediasi dalam berbagai hubungan. Berdasarkan temuan ini, penelitian ini menyarankan beberapa arah potensial untuk penelitian masa depan, termasuk studi longitudinal dan eksperimental, eksplorasi mekanisme, studi pada konteks dan populasi yang beragam, serta pemeriksaan faktor dan hasil tambahan.
Analisis Peran Segmenting, Targeting, Positioning (STP) dalam Literasi Digital Serta Pengaruhnya Terhadap Awareness Campaign pada Aplikasi Perpustakaan Digital Let’s Read Dewi Metyasari; Ferryal Abadi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10068

Abstract

Penelitian ini mengkaji implementasi strategi marketing STP (Segmenting, Targeting, Positioning) dalam konteks program Literasi Digital serta pengaruhnya terhadap efektivitas Awareness Campaign dengan dimoderasi oleh User Engagement pada aplikasi perpustakaan digital Let’s Read. Pendekatan kuantitatif digunakan dengan teknik PLS-SEM (Partial Least Square-Structural Equation Modeling) untuk menganalisis data dari 245 responden yang dipilih melalui purposive sampling, dengan karakteristik audiense yang sudah membaca, pernah membaca, atau mengenal/mengetahui Let’s Read. Data dikumpulkan melalui angket berisi 49 item pernyataan yang mengukur variabel STP, Literasi Digital, Awareness Campaign, dan User Engagement. Hasil analisis menunjukkan bahwa peningkatan Literasi Digital sangat dipengaruhi oleh penerapan strategi STP yang tepat, relevan, dan konsisten. STP terbukti memperkuat efektivitas Awareness Campaign, yang menjadikan platform digital Let’s Read lebih mampu menjangkau dan meningkatkan kesadaran audiens. Temuan ini menegaskan bahwa strategi STP, meskipun lazim diterapkan di sektor komersial bisnis berorientasi profit, juga dapat diadaptasi secara efektif dalam konteks non-profit. Segmenting yang akurat, penargetan yang tepat sasaran, dan Positioning yang kuat menjadi kunci keberhasilan dalam mendukung Literasi Digital dan memperkuat Awareness Campaign. Penelitian ini memberikan kontribusi teoretis dan praktis untuk memperluas penerapan STP pada kampanye Literasi Digital.
Marketing Plan Strategy in Achieving Marketing Goals at the Harmoni Physiotherapy Clinic Artib, Shadiqy; Indradewa, Rhian; Anindita, Rina; Abadi, Ferryal
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3075

Abstract

This research aims to formulate a strategic marketing plan for Harmoni Physiotherapy Clinic through an analysis of the marketing framework, STP (Segmenting, Targeting, Positioning) strategy, and the 7P marketing mix. This study uses a descriptive qualitative approach with analytical tools such as the Internal External (IE) Matrix, the Quantitative Strategic Planning Matrix (QSPM), and the Lean Canvas Model. The strategy focuses on market development and unique product services. The research findings indicate that Harmoni Physiotherapy Clinic’s marketing strategy positions itself in a narrow differentiation focus, with the advantages of robotic physiotherapy and hydrotherapy technology, which are not yet available from similar competitors in Bekasi City. The 7P marketing mix includes digital-based services for therapist registration and gender selection, competitive pricing, and integrated promotions through online (social media, SEO, webinars) and offline (hospital collaborations, community service) channels. Short- to long-term sales programs are managed through the “Walk In 12345” activity to ensure business sustainability, along with plans for expansion into the Greater Jakarta area outside Bekasi City in the fourth year. The study concludes that a structured marketing plan that leverages the advantages of robotic technology and a smart digital marketing strategy can be key for Harmoni Physiotherapy Clinic to win market competition in the physiotherapy healthcare sector.
FranchiseGlobal.com Business Development Strategy: Analysis Using Financial Planning at FranchiseGlobal.com Irvan Rizki Septian; Edi Hamdi; Rhian Indradewa; Ferryal Abadi
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5312

Abstract

This research aims to analyze the business development strategy of FranchiseGlobal.com through a comprehensive financial planning approach. As a digital platform offering franchise and business opportunities, FranchiseGlobal.com aspires to become the leading and innovative online franchise media. The research analyzes short-, medium-, and long-term financial planning to achieve profitability and business sustainability. A qualitative descriptive method and thematic analysis were employed for data analysis. The study examines key financial planning elements, including revenue planning, cost management, capital requirements, and five-year financial projections. The results show that sound financial planning can help the company achieve profitability targets within five years, indicated by a positive NPV, IRR above 10%, and a payback period of less than four years. The company's projected revenue growth is expected to remain stable through diversification of revenue streams and efficient capital management. The study concludes that appropriate financial strategies will be a crucial foundation for FranchiseGlobal.com to become Indonesia's leading digital franchise platform.
Human Capital Plan Analysis in Improving Competitiveness and Productivity at FranchiseGlobal.com Bakir Bakir; Edi Hamdi; Rhian Indradewa; Ferryal Abadi
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.5316

Abstract

This research aims to analyze the Human Capital Plan strategy implemented by FranchiseGlobal.com to increase the competitiveness and productivity of the company. This research collects data through interviews, documentation, and direct observation using a qualitative descriptive approach. This study also evaluates the implementation of McKinsey's 7S Framework in the Human Capital strategy at FranchiseGlobal.com. The results showed that FranchiseGlobal.com has implemented a strategy divided into short, medium, and long term to improve recruitment, employee development, and talent retention. Although the company has made progress in HR management, there are still challenges in building an inclusive corporate culture and integrating new technologies in the HR management process. This research concludes that the Human Capital Plan implemented at FranchiseGlobal.com effectively supports company growth but requires improvement in technology and cultural inclusion.
Financial Feasibility and Financial Performance Analysis of the LALABO (Laundry Laboratory) Business Plan as a Hypoallergenic Laundry Service Business Model Giovany, Kenny; Indradewa, Rhian; Abadi, Ferryal; Ramadhan, Yanuar
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the fast-paced urban lifestyle, there is a growing demand for convenient and technology-driven laundry care services. LALABO (Laundry Laboratory) is a laundry service that offers an integrated system supported by a digital platform and unique features such as express service and specialized baby laundry. The purpose of this research is to investigate the financial viability and performance of the LALABO business plan. The research employs a descriptive quantitative approach using a business feasibility study. Data were obtained through five-year financial projections, analyzed using cash flow statements, balance sheets, income statements, investment feasibility analyses, and financial ratio assessments as secondary data. Findings from the study indicate that LALABO incurred a loss in its first year of operation but achieved profitability with notable improvement in subsequent years. The Net Present Value (NPV) of IDR 10.38 billion and the Internal Rate of Return (IRR) of 37.42%, which exceeds the Weighted Average Cost of Capital (WACC) of 12.07%, demonstrate that the business is financially feasible. Furthermore, the results of the financial ratio analysis show increasing levels of profitability, solvency, and liquidity. Consequently, LALABO has strong potential to become a viable technology-based laundry service business model. The study suggests that integrating hypoallergenic service differentiation with digital operational systems enhances both market competitiveness and long-term financial sustainability, providing an innovative model for the laundry service industry.
PENGARUH TRANSFORMATIONAL LEADERSHIP, DIGITAL TRANSFORMATION DAN WORK ENVIRONMENT TERHADAP EMPLOYEE PERFORMANCE MELALUI JOB SATISFACTION Oktatia Putri, Adinda; Abadi, Ferryal
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2171

Abstract

This study examines the effects of Transformational Leadership, Digital Transformation, and Work Environment on Employee Performance, with Job Satisfaction serving as a mediating variable, among employees of conventional commercial banks in Jakarta. The research is grounded in the increasing demand for organizational performance improvement amid rapid digital transformation in the banking industry. A quantitative research design was applied using a survey method involving 135 respondents, and the data were analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that Digital Transformation has a positive and significant impact on Job Satisfaction, whereas Transformational Leadership and Work Environment do not significantly influence Job Satisfaction. Furthermore, Transformational Leadership and Job Satisfaction demonstrate positive and significant effects on Employee Performance. However, Work Environment does not significantly affect Employee Performance through Job Satisfaction, indicating the absence of a mediating effect.These results highlight the strategic importance of strengthening transformational leadership practices and accelerating digital transformation initiatives to enhance employee satisfaction and performance in conventional banking institutions.
Risk Management Application Based on ISO 31000:2018 - A Case Study of Hypoallergenic Laundry Laboratory (LALABO) Ariyanti, Annisa Inas; Indradewa, Rhian; Abadi, Ferryal; Ramadhan, Yanuar
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.8346

Abstract

LALABO (Laundry Laboratory) is a laundry business model in Jakarta, characterized by its hypoallergenic and eco-friendly services, utilizing smart locker technology for drop points, mobile application, and personalized fragrance options. This study responds to the growing demand for skin-safe laundry services, driven by limited providers and increasing public awareness of skin health in Jakarta and other major Indonesian cities. Using a descriptive case study approach, data were collected through document analysis, observation, and organizational review. The analysis focused on designing a risk management model based on the ISO 31000:2018 framework. The findings indicate that structured risk identification, assessment, and treatment are essential for managing uncertainties in marketing, operations, human resources, and finance. LALABO can minimize potential risks and achieve operational excellence. Academically, this study expands the limited literature on ISO 31000 implementation in micro and small service enterprises, while practically it provides insights for entrepreneurs developing innovation-driven businesses.
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Amalia, Lia Amatullah, Nida Amo Sugiharto Andriyanti Asianto Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Ariyanti, Annisa Inas Artana Diva Syabilla Artib, Shadiqy Athira Shafa Berliana Ayu Anggia, Bunga Ayu Putri Aprileani Badie Uddin Badriyah Bakar, Lintang Abu Bakir Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewani, Anggi Cahyaningrum Dewi Metyasari Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Ernawati, Nurjeny Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Giovany, Kenny Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Irvan Rizki Septian Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Meria, Lista Muhamad Wajahid Muhammad Dhafi Iskandar Nabila Nabila Naibaho, Santy Berliana Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Nisa, Puspita Chairun Noviayanti Fitri Haryani Nurdin Oktatia Putri, Adinda Panjaitan, Ria Saulina Paulus Sugiarto Pratana, Amelinda Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Ratiasasadara, Pualam Wahyu Rhian Indradewa Rhian Indradewa Rhian Indradewa Ria Estiana Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Safitri, Ai Apon Santos Winarso Dwiyogo Sarah Sinta Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Soleha, Yani Sukmayadi Institut Teknologi dan Bisnis Kalbil Sunaryanto, Ketut Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Triadinda , Dexi Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Unggul Kustiawan Utami, Rahayu Tri Wahno Sahid Wahyudi, Triyono Arief Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Ramadhan Yarsono, Hendi Yenny Rany Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo