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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Journal of Humanities and Social Studies Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Leadership in Organizations Journal Of Management Science (JMAS) Maker: Jurnal Manajemen JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Syntax Idea SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Bulletin of Counseling and Psychotherapy BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Darma Agung jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Jendela Pendidikan Ilomata International Journal of Management Journal La Bisecoman Management and Accounting Expose Prima Abdika: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Science and Society (IJSOC) ProBisnis : Jurnal Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi Indonesian Journal of Business Analytics (IJBA) Jurnal Sains dan Teknologi Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen dan Perbankan (JUMPA) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Media Bina Ilmiah Optimal: Jurnal Ekonomi dan Manajemen Jurnal Indonesia Sosial Teknologi Jurnal Riset Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JURNAL ABDIMAS PLJ Influence: International Journal of Science Review IIJSE RESLAJ: Religion Education Social Laa Roiba Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Valtech
Abadi, Ferryal
Universitas Esa Unggul
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Pengaruh Kualitas yang Dirasakan, Pengalaman Merek, Kepercayaan Merek dan Kepuasan Pelanggan terhadap Loyalitas Merek Silvia Ardian; Ferryal Abadi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5073

Abstract

This study explores the influence of perceived quality, brand experience, brand trust and customer satisfaction on brand loyalty in Nike shoe products. Perceived quality is considered an important factor affecting customer satisfaction and brand loyalty. The population in this study are customers who have used Nike shoe products. Then the sample used in this study is people in the Jakarta, Bogor, Depok, Tangerang, Bekasi areas who have faithfully used Nike shoe products. In this study, data was collected from 120 respondents who met these criteria. Age 17-45 years. The data analysis technique used is SEM-PLS to test the research model with a sample size of 120 respondents, the sample selected using purposive sampling method. The analysis results show that perceived quality has a positive influence on customer satisfaction, brand experience has a positive influence on customer satisfaction, brand trust has a positive effect on brand loyalty. this study the majority of respondents were male. Therefore, further research can equalize or make gender comparisons. to increase brand loyalty, Nike products must integrate strategies that improve product quality, improve brand experience, build trust, and ensure customer satisfaction. This will create a positive cycle that supports.
The Effect of Credit Risk and Bank Size on Bank Profitability in Indonesia Before and During the Covid-19 Pandemic Muhamad Wajahid; Ferryal Abadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5957

Abstract

Competency is a person's characteristic that can directly impact a person's performance in carrying out work or tasks on the basis of skills, knowledge and attitudes that show the employee's professionalism so that they have a competitive advantage in a particular job, with skilled behavior, competitive work and a good attitude. This research aims to further explore the influence of competency and work discipline on employee performance through motivation of company employees operating in the forward manufacturing sector located in jakarta. In this research, 137 respondents were obtained who were employees of companies operating in the forward manufacturing sector by distributing online questionnaires. Respondents for this research were selected using a purposive sampling method. This research is quantitative research using the Structural Equation Model (SEM) method, while data analysis and processing uses SMART-PLS software. The research results show that competency has an influence on work motivation, work discipline has a positive influence on motivation, motivation has a positive influence on employee performance, competency has no influence on employee performance and work discipline has an influence on employee performance. The managerial implication of the research for organizations is to contribute to improving employee performance by providing motivation and applying discipline in order to improve their ability to work.
BRANDING MASJID ERA DIGITAL: INOVASI KONTEN KREATIF UNTUK MENINGKATKAN KETERLIBATAN REMAJA DI DESA KARYAMEKAR, KAB. GARUT Abadi, Ferryal; Santos Winarso Dwiyogo; Nurdin; Badriyah; Mega Sukmawati
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1918

Abstract

One way to restore the prosperity and vitality of mosques is to begin by reorganizing and rebuilding the mosque’s branding, modeled after the Prophet Muhammad’s mosque. Various methods can be employed to revive the vibrancy of nearby mosques,such as holding islamic study sessions featuring prominent figures to attract the interest of the younger generation and the general public. A youth – led management team, strong internal solidarity, and a strategic location are key strengths in implementing branding strategies. Furthermore, the use of digital platforms can support mosque activities and enhance the mosque’s image among the public. In today’s digital era, digital platforms are crucial for accessing information and disseminating positive values. This PkM activity si expected to demonstrate the social awareness of youth in bulding mosque branding through creative social media content and increasing creativity in developing ideas for disseminating religious values.
IMPLEMENTASI GREEN JOB ANALYSIS PADA PERUSAHAAN MANUFACTURE Abadi, Ferryal; El Barqa, Malviyola
JURNAL LENTERA BISNIS Vol. 14 No. 3 (2025): JURNAL LENTERA BISNIS, SEPTEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i3.1955

Abstract

Environmental issues are increasingly important in the manufacturing sector due to the high demand for resource efficiency and environmental impact management. One approach that can support sustainability is green human resource management (GHRM), namely environmentally oriented human resource management policies and practices. This study aims to examine the effect of green job analysis on green recruitment, green training, and green organizational culture in manufacturing companies in Bekasi Regency. The study population was manufacturing employees working in companies that have implemented GHRM policies. The sample was determined using a purposive sampling technique and resulted in 207 respondents, with data analyzed using partial least squares structural equation modeling (PLS-SEM) through SmartPLS. The results showed that the effect of green job analysis on green recruitment, green training, and green organizational culture was proven to be positive and significant. This finding confirms that GHRM practices play an important role in supporting sustainability in the manufacturing sector.
Analisis Peran Segmenting, Targeting, Positioning (STP) dalam Literasi Digital Serta Pengaruhnya Terhadap Awareness Campaign pada Aplikasi Perpustakaan Digital Let’s Read Metyasari, Dewi; Abadi, Ferryal
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10068

Abstract

Penelitian ini mengkaji implementasi strategi marketing STP (Segmenting, Targeting, Positioning) dalam konteks program Literasi Digital serta pengaruhnya terhadap efektivitas Awareness Campaign dengan dimoderasi oleh User Engagement pada aplikasi perpustakaan digital Let’s Read. Pendekatan kuantitatif digunakan dengan teknik PLS-SEM (Partial Least Square-Structural Equation Modeling) untuk menganalisis data dari 245 responden yang dipilih melalui purposive sampling, dengan karakteristik audiense yang sudah membaca, pernah membaca, atau mengenal/mengetahui Let’s Read. Data dikumpulkan melalui angket berisi 49 item pernyataan yang mengukur variabel STP, Literasi Digital, Awareness Campaign, dan User Engagement. Hasil analisis menunjukkan bahwa peningkatan Literasi Digital sangat dipengaruhi oleh penerapan strategi STP yang tepat, relevan, dan konsisten. STP terbukti memperkuat efektivitas Awareness Campaign, yang menjadikan platform digital Let’s Read lebih mampu menjangkau dan meningkatkan kesadaran audiens. Temuan ini menegaskan bahwa strategi STP, meskipun lazim diterapkan di sektor komersial bisnis berorientasi profit, juga dapat diadaptasi secara efektif dalam konteks non-profit. Segmenting yang akurat, penargetan yang tepat sasaran, dan Positioning yang kuat menjadi kunci keberhasilan dalam mendukung Literasi Digital dan memperkuat Awareness Campaign. Penelitian ini memberikan kontribusi teoretis dan praktis untuk memperluas penerapan STP pada kampanye Literasi Digital.
Streamer Influencers and Live Shopping: A PRISMA Systematic Review Meilisa Alvita; Ferryal Abadi; Unggul Kustiawan; Rina Anindita
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4906

Abstract

This study analyzes the role of streamer influencers in the digital marketing ecosystem through a systematic review of 43 journals using the PRISMA approach. The results show that live streaming and shopstreaming increase audience engagement, build authenticity, and drive purchasing decisions through real-time interaction. Influencer authenticity, entertainment value, and brand credibility are key success factors, while the use of artificial intelligence technology in virtual influencers presents both opportunities and ethical challenges. In addition to its benefits, challenges such as streamer burnout and the need for ethical regulations in digital marketing are also identified. These findings provide valuable insights for developing effective digital marketing strategies.
Co-Authors Abdul Haeba Ramli Agus Multino Rohmansyah Amatullah, Nida Andriyanti Asianto Anwar, Johannes Arietra, Intan Pertiwi Noor Arini Egi Tiarawati Ayu Anggia, Bunga Ayu Putri Aprileani Badriyah Bakar, Lintang Abu Bakir, Bakir Bonar Bastari, Ega Cahyanti, Ichtiar Melia Cahyono Cahyono Christa, Ade Christin Victoria Sanger Dewani, Anggi Cahyaningrum Dewi, Truli Susatyo Didin Hikmah Perkasa Dimas Angga Negoro Dimas Negoro Donant Alananto Iskandar, Donant Alananto E. Sofyan, Rufyan Edi Hamdi Edi Hamdi Edi Hamdi Edi Hamdi Edi Hidayat Efa Hindarti Ega Bonar Bastari Egi Tiarawati, Arini Ekania, Mega el barqa, Malviyola Endang Ruswanti Eri Astuti, Ni Made Eriene Iranie Nizarlie Eriene Iranie Nizarlie Ernawati, Nurjeny Fandy Perdana Putra Fauzi Dermawan Tutupoho Gabriel Saulina Batubara Gidion Bernad Lubis Gidion Bernad Lubis Gita Nurpratiwi Hanny Yuliani Hendy Tannady Hermawan, Lisa Bella Herwin Herwin Herwin Herwin, Herwin Hindarti, Efa Ika Yuli Fatmawati Indah Erlinda Ade Kisworo Indradewa , Rhian Indradewa, Rhian Iqbal Septyansyah Isworo, Joko Ivan Masdur Johannes Anwar Joni Hartono Junaidi Amrin, Muhammad Kurnia Pangestu, Yudha Kurniawan, Djoko Kustiawan, Unggul Lia Amalia Louis, Hendrik Lubis, Rima Octaviani Manu, Bheryl Mega Ekania mega sukmawati Meilisa Alvita Meilisa Alvita Meria, Lista Metyasari, Dewi Muhamad Wajahid Muhammad Dhafi Iskandar Nabila Nabila Naibaho, Santy Berliana Ndruru, Hermawan Susanto Negoro, Dimas Negoro, Dimas Angga Ningsih, Susilowati Niroh, Muniroh Noviayanti Fitri Haryani Nurdin Panjaitan, Ria Saulina Paulus Sugiarto Pratana, Amelinda Rahmat Syah, Tantry Yanuar Rahmat, Didi Rasum, Alya Presilia Rina Anindita Rogaya, St Rojuaniah Rojuaniah Rufyan E. Sofyan Santos Winarso Dwiyogo Sarah Sinta Septian, Irvan Rizki Septian, Yudha Alvin Sigit Wisnu Dermawan Silvia Ardian Siti Nurjanah Siti Nurjanah Siti Nurjanah Siti Rafika Arman Soleha, Yani Sugiharto, Amo Sukmayadi Institut Teknologi dan Bisnis Kalbil Susbiyantoro, Susbiyantoro Syah, Tantry Yanuar Rahmat Tantri Yanuar Rahmat Syah Tantry Yanuar Rahmat Syah Tasya Yultavera Truli Susatyo Dewi Truli Susatyo Dewi Tyas Purbasari Unggul Kustiawan Unggul Kustiawan Utami, Rahayu Tri Wahno Sahid Wahyudi, Triyono Arief Wandik, Kandius Widuri Tyas Utami Wini Nursolihat Wisnu Dermawan, Sigit Yani Soleha Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yarsono, Hendi Yoeliastuti Yoeliastuti Yunico Tampubolon, Ronaldo