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Neni Yulianita
Universitas Islam Bandung
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Journal : Jurnal Profetik

 1 
Barriers in Marketing Public Relations and Narrative Paradigm Theory Wiwitan, Tresna; Yulianita, Neni; Novita, Sophia
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/k6ttbm60

Abstract

Universities are becoming increasingly competitive in attracting prospective students. Various Marketing and Public Relations activities, whether direct or mediated, are carried out to attract the interest of prospective students. This study aims to identify; barriers to Marketing PR activities in universities and solutions to overcome these obstacles. This research uses a qualitative case study with a multi-case design. The research object consists of the Public Relations Departments of the Islamic University of Bandung and the Islamic University of Sultan Agung Semarang. The reason for choosing these two universities is that they are members of the Coordinating Board for Private Islamic Universities and are institutionally accredited with Superior. The data collection techniques used in this study were in-depth interviews, observation, discussion, and literature review. The informants in the study consisted of seven (7) people: the head of public relations, public relations staff, and the vice-chancellor in charge of the public relations department. The results of this study are expected to help university public relations anticipate and overcome obstacles in Marketing PR activities by using the theory of the narrative paradigm. Public relations must have the ability to tell stories using narratives that are based on data from the field and touch on aspects of public emotion
Co-Authors Abbad Bani Adam Aghnia Dian Lestari Ani Yuningsih Anne Maryani Anne Ratnasari Annisa Permata Sari Asep Ahmad Sidik Asih Handayanti Bahri, Zulmauli Basari, Rambang Cucu Sulastri Dadan Mulyana Dadi Ahmadi Dedeh Fardiah Dena Delaeni Dhita Fahira Dian Mulyani Divya Rizky Kirana Dwi Muhammad Taqwa Eka Susilawati Eka Susilawati, Eka Elizabeth Ayuna, Novianty Fachry Abda El Rahman Fajarwati, Noerma Kurnia Farhan Hidayat Farraas Muhammad Hendroyono Fathonah, Delis Fauzi Fadhilah Firjatullah Irvanianto, Raihan Fitrianti, Rizqi Ganjar Kurniawan Ramdani Gissani, Muhammad Fikri Haerani , Hanni Husan, Ali Indah Fitria Indah Fitria, Indah Ine Noviyanti Nur Ihsania Intan Nur Aziz Iqbal Yusra Karim Irvanianto, Raihan Firjatullah Iwan Seppriadi Julia Natasya Kiki Zakiah Darmawan Kusumalestari, Ratri Rizki Leti Karmila Luthfi Apriliasari Maman Suherman Marina Yuliani Maulana, Faisal Megi Primagara Meissya Kharisma Sukma Mufti Fauzi Rahman Muhammad Daffa Alfarisi Muhammad E Fuady Muhammad Irsyad Sabiq Muhammad Raynaldi Arief Mujianto, Haryadi Muthia Febrianti Satari Atmadiwangsa Muthiah Umar Nabila Rahmaniya Nabila Secioria Nabilla Anasty Fahzaria Novianty Elizabeth Ayuna Novita, Sophia Nugraha, Septian Nur Fadhilah, Salma Nisrina Nurrahmawati Oesman, Maya Amalia Pangestu, Hadi Baku Purba, Ifkaristhy Panaya Rahayu, Asri Sri Rakhma, Meyla Tazqiya Rakhmatullah, Adhika Putra Rambang Basari Reina Fauzi Lestari Respitawulan Riska Yunisyah Imilda Rismanto Rismanto Rita Gani Rizka Satrio Priyambodo Rizky Noviansyah Rizkya Hantoro, Naditha Rosanti Utami Dewi S.Y Ruliana, Poppy Senjani, Sena Seppriadi, Iwan Septadinusastra, Vina Alvinia Sheila Angesti lativia Sherlina Rachmadiane Praditia Shulbi Muthi Sabila Salayan Putri Silmi Khoirunnisa Sophia Novita Subarsa Putri, Kinkin Yuliaty Suriani Binti Othman, Siti Sutisna Sutisna Syahrul Gunawan Taqwa, Dwi Muhammad Tresna Wiwitan Tresnawiwitan Witri Cahyati Yatnosaputro, Rosanti Utami Dewi Suyatman Yenni Yuniati Yogascitra Naufal Yogie Alontari Yuliani, Marina Yunda Melyanita YUSUF, RAMAYANI Zhillani, Fahmi Muhammad